What Curaa Group does

Curaa Group Limited is a privately held, family-run UK care home operator founded in 2019 by CEO Haris Khan and headquartered at 678 Salisbury House, London Wall. The company operates five wholly owned care homes across South and South West England — Ashview Nursing Home (Widford, Hertfordshire, 32 beds), Brook House Care Home (Wooburn Green, Buckinghamshire, 35 beds), Broome End Care Home (Stansted Mountfitchet, Essex, 35 beds), Field House Care Home (Harpenden, Hertfordshire, 35 beds), and Clevedon Court Nursing Home (Clevedon, North Somerset, 50 beds) — for an aggregate capacity of approximately 187 residents. Curaa delivers residential, specialist dementia, nursing, palliative, and respite care under a person-centred care model that emphasizes continuity of staff, small-home intimacy, and community integration programmes such as book clubs and town outings.

The operating model is built on a buy-and-improve acquisition strategy. Each home has been acquired from prior operators (Westgate Healthcare, Christie & Co-brokered sellers, and others) with all staff retained. Curaa layers two technology components on top of these acquisitions: a digital care planning system that gives frontline staff instant access to resident records, preferences, and medical history at the point of care, and sensor-based overnight monitoring that flags movement or wellbeing anomalies to the care team. Group-level support is lean (24-person corporate headcount implied), and operational leadership is developed internally — multiple home managers were promoted from carer, senior carer, or deputy manager roles over 10+ year tenures. All five homes are regulated by the Care Quality Commission (CQC), with Ashview rated Outstanding in the Well Led standard and Broome End recognized as Care Home of the Year at the 2019 Essex Prosper Awards.

Curaa earns revenue through recurring weekly care home fees, typically funded by a mix of private self-pay, NHS Continuing Healthcare, and local authority commissioning. The company pursues a direct-to-consumer go-to-market: prospective residents and families contact homes directly by phone, email, website contact form, or walk-in via an open-door policy. No broker, comparison platform, or referral intermediary is used. Curaa's CEO is a board member of the National Care Association, the UK's largest independent care provider body, positioning the group within national care policy and funding conversations. Growth is funded through acquisition financing relationships (Shawbrook Bank, Assetz Capital) alongside professional advisors (Hazlewoods, RWK Goodman, Hempsons).

Name

Curaa Group

Legal name

Curaa Group Limited

Website

https://curaa.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Curaa Group Limited is a family-run UK operator of five care homes across South England providing residential, nursing, dementia, palliative, and respite care to approximately 187 residents in Hertfordshire, Essex, Buckinghamshire, and North Somerset.

Ownership category

akta.pro rank

Product category

Residential Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Continuing Care Retirement Communities (623311)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Residential care services
• Nursing care homes
• Dementia care services
• Palliative care services
• Respite care services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Care Home Fees: Revenue generated from residential, nursing, dementia, palliative, and respite care services provided to residents in Curaa's five care homes. Fees are likely funded through a mix of local authority commissions, NHS Continuing Healthcare, and private self-funding arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Curaa Group operates a portfolio of five care homes across South England providing residential, nursing, specialist dementia, palliative, and respite care services to elderly residents. Each home delivers person-centred, tailored care through qualified registered nurses and dedicated care teams, with home capacities ranging from 32 to 50 residents and services funded through a mix of local authority commissions, NHS Continuing Healthcare, and private self-funding.

Product overview

Curaa Group operates a portfolio of five care homes across Hertfordshire, Essex, Buckinghamshire, and North Somerset in South England: Ashview Nursing Home (32 beds, Widford), Brook House Care Home (35 beds, High Wycombe), Broome End Care Home (35 beds, Stansted), Field House Care Home (35 beds, Harpenden), and Clevedon Court Nursing Home (50 beds, Clevedon). These care homes provide a unified service offering of residential, nursing, dementia, palliative, and respite care, all delivered through a person-centred care model focused on compassion, community, and quality of life.

Differentiator

Problem solved

Functional benefit

Products and services

• Field House Care Home An elegant Edwardian residence in Harpenden, Hertfordshire providing residential care, specialist dementia care, and support for complex conditions including Parkinson's, bariatric needs, and continence management for up to 35 residents. Features oak-panelled lounge, original fireplace, and secluded gardens.
• Broome End Care Home A historic converted manor house in Stansted Mountfitchet, Essex providing person-centred care for up to 35 residents across 29 single rooms and 3 doubles. Features terrace overlooking meadows and sensory garden. Awarded 'Care Home Of The Year' and 'Champion of Champions' at 2019 Prosper Awards.
• Brook House Care Home A converted coach house care home in Wooburn Green, High Wycombe providing nursing, residential, dementia, stroke and brain injury care for up to 35 residents. Features conservatory, dining room and large garden. Supports both long-term and respite stays.
• Ashview Nursing Home A residential and nursing care home in Widford, Hertfordshire providing residential, nursing, palliative and respite care for up to 32 residents. Features cosy period bedrooms, lounge and dining area, and landscaped gardens. Rated 'Outstanding' in Well Led standard by CQC.
• Clevedon Court Nursing Home A 50-bedded Victorian nursing home in Clevedon, North Somerset with modern purpose-built extension featuring high-spec bedrooms and en-suite shower rooms. Provides 24-hour nursing care with views across the Severn Estuary and landscaped gardens overlooking the cricket ground.
• Nursing Care Services Specialised nursing units fitted with necessary nursing equipment and staffed with qualified registered nurses to support residents living with immobility or suffering from physical or sensory illness. Coordinates with hospitals, specialist consultants, GPs and pharmacists.
• Dementia Care Services Specialist dementia care with meaningful activity and engagement embedded into care approach. Dedicated activities teams innovate to provide highest standard of care for residents with dementia.
• Palliative Care Services Physical and emotional support for residents with serious illness and their loved ones. Trained nurses and specialist care team optimise quality of life and provide relief in difficult circumstances.
• Respite Care Services Short-term stays for individuals needing extra support in recovering from illness, when caregiver is unavailable, or for those wanting to experience Curaa lifestyle. Dedicated respite room available for booking.

Quantifiable outcome

• All five homes regulated by the Care Quality Commission (CQC) in England
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered supporting and flagship.

• HempsonssupportingImplementation/ SI/ Consulting PartnerLaw firm Hempsons facilitated the acquisition of Broome End Care Home. Partner Faisal Dhalla at Hempsons handled the legal aspects of the transaction.
• HazlewoodssupportingImplementation/ SI/ Consulting PartnerAccountant Richard Pitt, Director at Hazlewoods, facilitated the Broome End acquisition. Hazlewoods also advised Curaa on the Ashview acquisition alongside RWK Goodman and Shawbrook Bank.
• RWK GoodmansupportingImplementation/ SI/ Consulting PartnerRWK Goodman advised Curaa on the acquisition of Ashview Nursing Home in Hertfordshire.
• DC CaresupportingChannel Partner/ Reseller/ DistributorBroker Michelle Natkus of DC Care facilitated the Broome End acquisition as a care home sector intermediary and broker.
• National Care AssociationflagshipStrategic or Co-development PartnerCuraa's CEO Haris Khan is a board member of the National Care Association, the UK's largest representative body for independent care providers. Khan is a regular contributor to national discussions on care policy and funding.
• Christie & CosupportingChannel Partner/ Reseller/ DistributorChristie's brokered the sale of Ashview Nursing Home on behalf of Westgate Healthcare to Curaa Group.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Care UK: Large UK care home and healthcare services provider with overlapping residential, nursing, and dementia services. Wider portfolio than Curaa but directly competing for residents and staff in shared geographies.
• HC-One: The UK's largest private care home operator, offering residential, nursing, and dementia care. Provides a benchmark for the upper bound of what Curaa could become through continued acquisition-led growth.
• Sunrise Senior Living (UK): Premium UK assisted living and dementia care operator competing with Curaa for affluent self-funded families, particularly in the South of England.
• Barchester Healthcare: One of the largest UK private care home operators. Overlaps Curaa on service mix and customer base, but at materially greater scale and a less boutique positioning.
• Bupa (UK Care Homes): Major UK care home operator backed by the Bupa insurance brand, offering the same core service mix as Curaa but at far larger scale, with broader brand-driven customer acquisition.

Direct peers

• Advinia Healthcare: UK private care home operator with a comparable multi-site, multi-service portfolio (residential, nursing, dementia), competing in the same acquisition market and end customer segment as Curaa.
• Avery Healthcare: UK private mid-market care home operator with a comparable portfolio of quality, mid-sized homes across the country and a similar premium-but-not-luxury positioning to Curaa. Closest peer by business model and target customer.
• Hallmark Care Homes: Family-founded UK care home operator running a similar number of mid-sized homes with strong CQC ratings and an emphasis on person-centred care, closely mirroring Curaa's boutique positioning and internal-promotion culture.
• Country Court Care: UK family-run care home group operating a comparable number of homes with similar service mix (residential, nursing, dementia). Direct competitor for both customers and acquisition targets.
• Signature Senior Lifestyle: Premium UK care home operator focused on high-end assisted living and dementia care, serving a similar affluent family-pay customer segment as Curaa's South England homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Curaagroup
• LinkedInlinkedin.com/company/curaagroup
• Instagraminstagram.com/curaa_group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curaa Group