CURACORE VET / CURACORE MED

What CURACORE VET / CURACORE MED does

CuraCore VET and CuraCore MED are affiliated education businesses founded in 2016 by Dr. Narda G. Robinson, DO, DVM, operating from Fort Collins, Colorado, that deliver science-based integrative medicine training primarily to veterinary professionals. The curriculum is organized around five disciplines: medical acupuncture (small animal and large animal), osteopathic medical massage, photomedicine (laser and LED therapies), botanical medicine, and the MOVE integrative rehabilitation and physical medicine program. The company's positioning explicitly differentiates its content from traditional or mystical frameworks, grounding instruction in neurophysiology, myofascial anatomy, photobiology, pharmacology, and evidence-based clinical reasoning. Founder Dr. Robinson's career spans ~20 years on the faculty at Colorado State University College of Veterinary Medicine and Biomedical Sciences before founding the company.

The business model is direct-to-consumer professional education, monetized primarily through one-time course fees for certification programs and shorter courses. Flagship programs include Small Animal Medical Acupuncture for Veterinarians at $7,500, MOVE Integrative Rehabilitation & Physical Medicine at $9,000, and Second Track Certification in Medical Acupuncture at $3,750, with a tiered ladder of secondary courses priced from $249 (veterinary technician acupuncture) to $2,695 (osteopathic medical massage) and online certificates at $395–$1,095 (Cannabis, Photomedicine, Botanical Medicine). Course delivery combines a self-paced online LMS with periodic in-person clinical intensives at training locations, supplemented by reference products (poster sets and mini manuals at $79.99–$99.99). The primary customer segment is licensed veterinarians, with secondary segments including veterinary specialists, students, practice owners, and credentialed veterinary technicians.

The company operates with a lean team of 6 employees and is bootstrapped, with no external institutional investment or acquisition activity. Distribution relies on the company website, an active social and blog presence, a 'Find a Practitioner' directory, a private Facebook alumni community ('Veterinary Medicine. Elevated'), and strategic partnerships with Michigan State University College of Veterinary Medicine, IVAPM, OnlinePetHealth, and various device and pharmacology partners. Geographic reach covers at minimum the United States and Canada via curacore.ca.

Name

CURACORE VET / CURACORE MED

Legal name

CuraCore

Website

https://curacore.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

CuraCore VET and CuraCore MED deliver science-based integrative medicine certification programs (acupuncture, massage, photomedicine, botanical medicine, rehabilitation) to licensed veterinarians, technicians, and students globally via hybrid online and in-person training, founded and led by Dr. Narda G. Robinson from Fort Collins, Colorado.

Ownership category

akta.pro rank

Product category

Veterinary Continuing Education

NAICS

Veterinary Services (54194)

akta.pro primary industry

Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers (HLAMACAK)

akta.pro secondary industries

Veterinary Rehabilitation, Physiotherapy & Pain Management (AFAEANAL), Rehabilitation & Physical Therapy Devices (Laser, Hydrotherapy, TENS) (HLAMAFAK)

Keywords

• Veterinary continuing education
• Integrative medicine training
• Veterinary acupuncture courses
• Veterinary rehabilitation certification
• Evidence-based veterinary medicine

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Certification Programs: Primary revenue stream from comprehensive certification courses for veterinarians. Programs include Medical Acupuncture for Veterinarians ($7,500), MOVE Integrative Rehabilitation & Physical Medicine ($9,000), and specialized tracks. Programs combine online modules with in-person intensive training.
2. Specialized Courses and Workshops: Shorter courses and refresher programs including clinical intensives ($1,795), equine-specific training, and second-track certifications for practitioners expanding their scope.
3. Online Certificate Programs: Self-paced online courses such as Botanical Medicine Consultant Certification ($1,095), Cannabis for Veterinary Professionals ($395), and Photomedicine for Veterinarians ($799).
4. Educational Products and Publications: Sale of anatomical reference materials including canine, equine, and feline acupuncture poster sets ($99.99 each), and mini reference manuals ($79.99 each) for graduates and practitioners.
5. Medical Massage Training: Osteopathic Medical Massage for Small Animals certification course ($2,695) combining online learning with hands-on practical training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CuraCore VET / CuraCore MED is a veterinary continuing-education company that delivers certification programs and courses in five evidence-based integrative medicine modalities: medical acupuncture, osteopathic medical massage, photomedicine (laser/LED therapy), botanical medicine, and integrative rehabilitation (MOVE). Programs are sold individually to licensed veterinarians, veterinary technicians, and students via the company's own website and delivered through a hybrid model of self-paced online modules plus hands-on in-person clinical intensives, supplemented by reference materials (posters and mini manuals).

Product overview

CURACORE VET / CURACORE MED is an educational institution offering a comprehensive portfolio of veterinary integrative medicine certification programs and courses. The offering is structured as multiple distinct course brands under a unified scientific-integrative medicine umbrella: (1) Medical Acupuncture Courses covering small animal, large animal, and technician-level certifications; (2) Osteopathic Medical Massage for Small Animals; (3) Botanical Medicine Courses including a Veterinary Botanical Medicine Consultant Certification and Cannabis for Veterinary Professionals; (4) Photomedicine for Veterinarians covering laser and LED light-based therapies; and (5) MOVE Integrative Rehabilitation & Physical Medicine. The portfolio also includes supplementary reference materials (acupuncture poster sets and mini manuals for canine and equine). All courses emphasize evidence-based, science-driven approaches and are designed for licensed veterinarians, veterinary students, and veterinary technicians.

Differentiator

Problem solved

Functional benefit

Brands

• MOVE Integrative Rehabilitation and Physical Medicine: A program that teaches comprehensive assessment and tailored treatment for optimal results, advocating non-surgical approaches as first-line care.

Products and services

• Small Animal Medical Acupuncture for Veterinarians Foundational certification program teaching medical acupuncture for small animals based on neuroscience, neuromodulation, and myofascial anatomy. Delivered as a hybrid of online coursework and in-person hands-on clinical training to licensed veterinarians.
• Large Animal Medical Acupuncture for Veterinarians Certification program covering medical acupuncture techniques for large animals, emphasizing anatomy, neurophysiology, and myofascial principles for veterinarians treating equine and other large animal patients.
• MOVE Integrative Rehabilitation & Physical Medicine Certification Comprehensive certification program teaching integrative rehabilitation and physical medicine incorporating physical therapy principles, osteopathic philosophy, and veterinary medicine, including the proprietary 'How to See a Dog' gait analysis technique. Priced at $9,000.
• Osteopathic Medical Massage for Small Animals Hybrid online and in-person certification program covering osteopathic medical massage techniques for small animals, including myofascial release, balanced ligamentous tension, trigger point release, and cross-fiber friction. Priced at $2,695.
• Veterinary Botanical Medicine Consultant Certification Online-only certification program covering evidence-based botanical medicine with a rigorous pharmacological approach, critical thinking, quality control evaluation of herbal products, and evidence-based clinical dosing. Priced at $1,095.
• Photomedicine for Veterinarians Online course teaching laser and LED light-based therapies for veterinary applications, covering photobiology, photochemistry, mitochondrial stimulation, device selection, and appropriate dosing protocols. Priced at $799.
• Cannabis for Veterinary Professionals Specialized online course covering medical cannabis applications in veterinary medicine with a scientific and evidence-based approach. Priced at $395.
• Medical Acupuncture for Veterinary Technicians Entry-level online course introducing veterinary technicians to medical acupuncture fundamentals and principles. Priced at $249.
• Second Track Certification in Medical Acupuncture for Veterinarians Second track certification for graduates of the foundational acupuncture program seeking additional credentials (e.g., expanding scope from small animal to large animal). Priced at $3,750.
• MAV Graduate In-Person Clinical Intensive Refresher In-person clinical refresher course for existing Medical Acupuncture for Veterinarians graduates seeking hands-on skills renewal. Priced at $1,795.
• The Equine Clay Course In-person workshop exploring myofascial relationships of acupuncture points on the equine head and neck using clay modeling on skeletons. Priced at $599.
• Getting Started in Acupuncture and Rehabilitation – Business Tips Online business-focused course for veterinarians implementing integrative acupuncture and rehabilitation services in their practice. Priced at $59.
• Canine Acupuncture Poster Set Set of three 18" x 24" educational posters displaying canine acupuncture points, sold as anatomical reference material for graduates and practitioners. Priced at $99.99.
• Equine Acupuncture Poster Set Set of three 18" x 24" educational posters displaying equine acupuncture points, sold as anatomical reference material for graduates and practitioners. Priced at $99.99.
• Feline Acupuncture Poster Set Set of three 18" x 24" educational posters displaying feline acupuncture points, sold as anatomical reference material for graduates and practitioners. Priced at $99.99.
• Medical Acupuncture for Veterinarians Canine Mini Manual Pocket reference manual for canine medical acupuncture, sold as a quick-reference resource for graduates and practitioners. Priced at $79.99.
• Medical Acupuncture for Veterinarians Equine Mini Manual Pocket reference manual for equine medical acupuncture, sold as a quick-reference resource for graduates and practitioners. Priced at $79.99.

Quantifiable outcome

• Veterinary professionals report transformative practice changes and career-enhancing outcomes after certification
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Michigan State University College of Veterinary MedicinecoreStrategic or Co-development PartnerStrategic partnership with MSU College of Veterinary Medicine, likely involving educational collaboration for integrative medicine training programs for veterinary professionals.
• OnlinePetHealthminorStrategic or Co-development PartnerEducational content partnership with OnlinePetHealth platform for veterinary integrative medicine resources and professional development materials.
• IVAPM (International Veterinary Academy of Pain Management)coreStrategic or Co-development PartnerPartnership with IVAPM for pain management education integration, supporting CuraCore's approach to evidence-based integrative pain management in veterinary medicine.
• Canine Arthritis ManagementminorStrategic or Co-development PartnerEducational partnership focused on canine arthritis management resources, aligning with CuraCore's rehabilitation and pain management curriculum.
• Veterinary Cannabis AssociationminorStrategic or Co-development PartnerPartnership supporting CuraCore's Cannabis for Veterinary Professionals course, providing educational resources on medical cannabis applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healing Oasis Wellness Center: Healing Oasis is a specialized school offering certification programs in veterinary massage, rehabilitation, and energy work. It overlaps with CuraCore's Osteopathic Medical Massage for Small Animals and MOVE rehabilitation tracks and competes for the same integrative modality-seeking practitioner.
• Canine Rehabilitation Institute: CRI offers Certified Canine Rehabilitation Therapist (CCRT) and Certified Canine Rehabilitation Assistant (CCRA) programs combining online and in-person training. It is a direct competitor to CuraCore's MOVE Integrative Rehabilitation & Physical Medicine program for veterinary rehabilitation credentials.
• University of Tennessee - Certificate Program in Canine Physical Rehabilitation: UT's Canine Physical Rehabilitation certificate (CCRP) is one of the most established canine rehab certifications in the US. It competes directly with CuraCore's MOVE program, and its university-affiliated branding provides institutional credibility that CuraCore must counter with its MSU partnership and faculty reputation.
• Chi University (formerly Chi Institute): Chi University is the closest direct competitor, offering Traditional Chinese Veterinary Medicine (TCVM), acupuncture, herbal medicine, and food therapy certification programs for veterinarians globally. It competes with CuraCore for the same integrative veterinary CE buyer and offers a similarly structured online-plus-in-person delivery model.
• International Veterinary Acupuncture Society (IVAS): IVAS is a longstanding certifying body for veterinary acupuncture with a certification pathway, courses, and congresses. It directly competes with CuraCore's Medical Acupuncture for Veterinarians programs for licensed DVMs seeking acupuncture credentials.
• American Academy of Veterinary Acupuncture (AAVA): AAVA is a membership and education organization for veterinary acupuncturists offering conferences, courses, and credentialing support. It competes with CuraCore's acupuncture portfolio for DVMs seeking acupuncture CE and certification pathways.

Broad incumbents

• North American Veterinary Community (NAVC): NAVC is one of the largest veterinary CE providers in North America, offering VMX conference, VetFolio digital CE, and broad-spectrum courses across many specialties. It is a broad incumbent whose generalist portfolio dwarfs CuraCore's specialized integrative offering but provides the dominant channel through which most DVMs access CE.
• Viticus Group (formerly Western Veterinary Conference / WVC): Viticus Group is a major veterinary and human-medicine CE organization operating the annual WVC conference and Oquendo Center for Clinical Education. It is a broad incumbent in veterinary CE with established institutional reach across DVM audiences.

Others

• Evidence-Based Veterinary Medicine Association: EBVMA is a professional association promoting evidence-based practice in veterinary medicine. It is not a direct CE competitor but represents the scientific standards movement that underpins CuraCore's 'science-based integrative medicine' positioning and frequently features CuraCore faculty.

Emerging players

• CIVT (College of Integrative Veterinary Therapies): CIVT is an online integrative veterinary education provider offering certifications in nutrition, herbal medicine, acupuncture, and rehabilitation. It targets the same integrative CE buyer as CuraCore but with a more exclusively online, lower-cost delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CuraCoreVet
• Facebookfacebook.com/CuraCore
• LinkedInlinkedin.com/company/curacore
• Instagraminstagram.com/curacorevet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CURACORE VET / CURACORE MED