CuraFamilia

What CuraFamilia does

CuraFamilia B.V. is a privately held, family-owned Dutch home-care and small-scale day-care operator founded in 2021 and headquartered in Twello, Gelderland. The company delivers two core services under the Wet Maatschappelijke Ondersteuning (WMO) framework: Huishoudelijke Ondersteuning (household support, including cleaning, dusting, vacuuming, and kitchen/bedroom tidying) and Kleinschalige Dagbesteding (small-scale day care for up to six participants per session at the Molenstraat 17 Twello location). A private-pay Particuliere Hulp add-on is offered to clients without a WMO indication.

The business is run by a small office team of four (owners Jeroen van Delsen and Melissa Bos-van Delsen, coordinators Janita Kelder and Germa Fredriks) plus field household helpers and day-care staff, totaling roughly 11 employees. CuraFamilia operates in eight municipalities across Gelderland and Overijssel (Apeldoorn, Barneveld, Brummen, Deventer, Epe, Hattem, Lochem, Voorst), with Saturday household support available to clients on weekday waiting lists. Pricing is set by Dutch collective labor agreement (CAO) scales — €14.56–€17.65 gross/hour for weekday household helpers — with the client contribution capped at €21.80/month (2026) and collected by the CAK for WMO-funded work.

Revenue comes primarily from municipal WMO contracts and secondarily from private-pay clients. CuraFamilia holds the HKZ Zorg en Welzijn quality certification (since 15-06-2023), is GDPR-compliant, and is a member of the Branchevereniging Kleinschalige Zorg (BVKZ). Technology is non-proprietary (WordPress, Elementor, Google Analytics, Google Maps); there are no AI capabilities, apps, APIs, or proprietary systems. Go-to-market is referral-led via municipal WMO offices, supplemented by direct inquiries through phone, email, and the company website.

Name

CuraFamilia

Legal name

CuraFamilia B.V.

Website

https://curafamilia.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CuraFamilia is a family-owned Dutch home-care and small-scale day-care operator founded in 2021, delivering WMO-funded household support and day care (up to six participants per session) to elderly and care-dependent clients across eight Gelderland/Overijssel municipalities, with a private-pay add-on and HKZ certification.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Respite In-Home Care (Short-Term Relief) (HLADAGAH)

akta.pro secondary industry

Respite Care for Adults with Disabilities / Special Needs (HSABAGAI)

Keywords

• Household support services
• Small-scale day care
• Wmo care services
• Elderly home care
• Domestic assistance

Headquarters

HQ city

Lieren

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. WMO Funded Services: Government-funded household support through the Wet Maatschappelijke Ondersteuning (WMO). Municipalities fund household assistance for eligible clients who have received an indication. Clients pay a means-tested own contribution (max €21.80/month in 2026) collected by the Centraal Administratiekantoor (CAK).
2. Private Pay Services: Private household support for clients without WMO indication. No government funding involved, clients pay directly for services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CuraFamilia is a Dutch family-run care services provider that delivers household support (Huishoudelijke Ondersteuning) primarily funded through the WMO (Wet Maatschappelijke Ondersteuning) framework, plus small-scale day care (Kleinschalige Dagbesteding) for up to 6 clients per session, and private household help (Particuliere Hulp) for clients without WMO indication. Services are delivered directly to clients' homes across eight municipalities in Gelderland and Overijssel by assigned household helpers, with Saturday services available for waiting-list clients.

Product overview

CuraFamilia is a Dutch healthcare services company that operates as a family business offering two core services under the WMO (Wet Maatschappelijke Ondersteuning) framework: Household Support (Huishoudelijke Ondersteuning) and Small-Scale Day Care (Kleinschalige Dagbesteding). Household Support includes domestic cleaning, dusting, and vacuuming for clients with a valid WMO indication, with services delivered by dedicated household assistants. The Small-Scale Day Care provides a cozy space for up to 6 clients per session, with themed activities and creative stimulation under fixed staff supervision. The company also offers Private Household Help as an add-on service for clients who do not require a WMO indication.

Differentiator

Problem solved

Functional benefit

Products and services

• Huishoudelijke Ondersteuning (Household Support) Household assistance services provided under the WMO (Wet Maatschappelijke Ondersteuning) framework, including cleaning of sanitary spaces, dusting, vacuuming, and other domestic tasks for elderly and care-dependent clients holding a valid WMO indication. Delivered at the client's home by an assigned household helper across eight municipalities in Gelderland and Overijssel.
• Kleinschalige Dagbesteding (Small-Scale Day Care) Small-scale day care services for up to 6 clients per session, providing themed activities, creative stimulation, and social interaction (coffee or tea) under supervision of dedicated staff (Germa Fredriks and Cynthia Koldenhof) at the Molenstraat 17 facility in Twello. Designed for individuals who function best in a small-group environment.
• Particuliere Hulp (Private Household Help) Private household assistance available without requiring a WMO indication, allowing clients to receive domestic support on a direct private-pay basis at hourly rates of €14.56–€17.65 gross per hour.

Quantifiable outcome

• HKZ Zorg en Welzijn certified since 15-06-2023
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Branchevereniging Kleinschalige Zorg (BVKZ)coreOthersCuraFamilia is a member of the Branchevereniging Kleinschalige Zorg (BVKZ), the industry association for small-scale care providers in the Netherlands. This membership provides networking, representation, and alignment with industry standards for small-scale care organizations.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Allerzorg: Dutch specialist care provider offering home-based care services across multiple client groups. Overlaps with CuraFamilia's home-delivered support model, though Allerzorg covers broader medical/specialist care categories.
• Careyn: Large Dutch care organization offering home care, nursing, and household support across multiple regions. Comparable service mix including WMO Huishoudelijke Ondersteuning, but with much broader geographic reach.
• Buurtzorg Nederland: The largest Dutch community home care organization, providing nursing and personal care across the Netherlands. Comparable as it also delivers in-home care services funded under Dutch social/insurance frameworks, but at vastly greater scale and with clinical nursing included.
• Tzorg: Major Dutch household support (Huishoudelijke Ondersteuning) provider operating nationally. Directly comparable service line under WMO, but operates at significantly larger scale than CuraFamilia.

Regional players

• Sensire: Regional Dutch care organization operating in Gelderland and surrounding areas. Comparable as it offers home-based care and household support in an overlapping eastern-Netherlands geography.

Direct peers

• Home Instead Senior Care Nederland: Dutch franchise of an international in-home senior care provider offering household and personal care services to elderly clients. Closely aligned business model (non-medical in-home support for seniors) and similar reliance on recurring care visits.
• Helpp: Dutch online platform connecting households with household helpers, including WMO-funded support. Comparable as a Dutch household-support provider competing for the same WMO referrals as CuraFamilia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/curafamilia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CuraFamilia