Curling Ontario
Curling Ontario (CurlON) is the provincial governing body for curling in Ontario, serving 80+ affiliated member clubs and Ontario curlers through seven annual provincial championships, member services, and the CurlON 50-50 youth curling lottery.
- Company typePrivate
- Founded1874
- HeadquartersAjax, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Curling Ontario does
Curling Ontario (CurlON), legally the Ontario Curling Association, is the designated provincial governing body for curling in Ontario and a Member Association of Curling Canada. Founded in 1874 and headquartered at a mailing address in Ajax, Ontario, the private non-profit association serves 80+ affiliated member curling clubs across the province and the competitive curlers, officials, and curling enthusiasts within them. Its core offerings consist of seven annual provincial championship events — the Ontario Scotties Tournament of Hearts, the Ontario Men's Tankard, U-21, U-18, Mixed, Mixed Doubles, and Club Championships — which collectively form the competitive pathway feeding national events such as the Scotties and the Brier. The organization also operates a member club services program, an awards and recognition program (Lifetime Achievement, 8-Ender/6-Ender, Club Volunteer, Community Hero, EDI), and the CurlON 50-50 online lottery, an Ontario-licensed raffle whose proceeds support youth curling at member clubs.
The supporting technology stack is modest and operationally oriented: a member-facing website (curl-on.ca), a custom CurlON Tracing contact-tracing and vaccination tracking application built for club use during the COVID-19 pandemic, an online voting platform used for board elections, the CurlON Scoreboard for live event scoring, and CurlON TV for livestreamed event coverage. Third-party technology dependencies include Ascend Fundraising Solutions, which supplies the electronic raffle system powering the 50-50 lottery. No AI/ML capabilities, patents, or proprietary data assets are evident.
CurlON's revenue model combines three streams: recurring member club affiliation fees, transaction-based revenue from the 50-50 lottery (with grand prize equal to 50% of ticket sales and quarterly draws), and event-hosting revenue from ticket sales, sponsorships, and venue operations at provincial championships. Title and presenting sponsors — including Chrysler for the Men's Tankard, New Tec Seeds and Essex County historically for the Mixed Championship, Wheelz as presenting supporter of the 50-50 program, and regional partners such as the Region of Peel and South Frontenac — support individual events. The association is led by Executive Director Stephen Chenier and a small operations team of approximately five staff, overseen by an elected board of eight directors plus up to three unelected members.
Curling Ontario firmographics
Firmographics- Name
- Curling Ontario
- Legal name
- Ontario Curling Association
- Website
- https://curl-on.ca
- Company type
- Private
- Founded year
- 1874
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Curling Ontario (CurlON) is the provincial governing body for curling in Ontario, serving 80+ affiliated member clubs and Ontario curlers through seven annual provincial championships, member services, and the CurlON 50-50 youth curling lottery.
- Ownership category
- akta.pro rank
Curling Ontario industry classification
Industry- Product category
- Amateur Sports Governing Body / Provincial Curling Association
- NAICS
- Spectator Sports (71121), Sports Teams and Clubs (711211), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)
- akta.pro secondary industries
- Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Lottery Operators (Government & Private Licensed) (MPAEAFAA)
Keywords
Where Curling Ontario is headquartered
LocationHeadquarters
- HQ city
- Ajax
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Curling Ontario business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Member Club Affiliation Fees: Fees collected from affiliated member curling clubs across Ontario for membership in the provincial association
- 50-50 Lottery Program: Online lottery (Ontario Licence # 1202000) supporting youth curling at member clubs. Grand prize is 50% of ticket sales with draws held quarterly. Ticket sales: 50 for $100, 20 for $50, or 5 for $20.
- Event Hosting: Revenue from hosting provincial curling championships including ticket sales, sponsorships, and venue operations for events such as Scotties, Tankard, U-21, U-18, and Club Championships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 50-50 Lottery Ticket Bundle - Large |
| Transaction based/ take rate | Pay-as-you-go | 50-50 Lottery Ticket Bundle - Medium |
| Transaction based/ take rate | Pay-as-you-go | 50-50 Lottery Ticket Bundle - Small |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Curling Ontario product offering
Product offeringCore offering
Curling Ontario (CurlON) is the provincial governing body for curling in Ontario and a Member Association of Curling Canada, established in 1874. It organizes provincial curling championships (Scotties Tournament of Hearts, Ontario Men's Tankard, U-21, U-18, Mixed, Mixed Doubles, Club Championships), provides governance and support services to 80+ affiliated member clubs, runs youth development programs funded through the CurlON 50-50 online lottery, and administers awards and officiating programs.
Product overview
CurlON operates as a single unified association managing Ontario curling with multiple interconnected programs. The core offerings include the CurlON 50-50 online lottery as the primary fundraising vehicle supporting youth curling, along with seven annual championship event programs (Scotties Tournament of Hearts, Men's Tankard, U-21, U-18, Mixed, Mixed Doubles, and Club Championships) that serve as the competitive pathway for Ontario curlers. Supporting services include member club resources, a custom contact tracing app, live streaming via CurlON TV, and an awards recognition program.
Differentiator
Problem solved
Functional benefit
Products and services
- Ontario Scotties Tournament of Hearts Provincial women's curling championship event hosted by CurlON that determines Ontario's representative for the national Scotties Tournament of Hearts.
- Ontario Men's Tankard Provincial men's curling championship hosted by CurlON that determines Ontario's representative for the national Brier. Title sponsored by Chrysler.
- Ontario U-21 Championship Provincial under-21 curling championship event hosted by CurlON for young curlers across Ontario.
- Ontario U-18 Championship Provincial under-18 curling championship event hosted by CurlON for youth curlers across Ontario.
- Ontario Mixed Championship Provincial mixed curling championship event for four-person teams (two men, two women) hosted by CurlON.
- Ontario Mixed Doubles Championship Provincial mixed doubles curling championship event for two-person teams hosted by CurlON.
- Club Championship Men's and women's club championship event for affiliated member curling clubs in Ontario.
- CurlON 50-50 Lottery Online 50-50 lottery program supporting youth curling at member clubs across Ontario, with 100% of net proceeds distributed to participating clubs for youth facilities, equipment, training, and programming.
- CurlON Awards Program Annual recognition program featuring the Lifetime Achievement Award, 8-Ender/6-Ender Award, Club Volunteer Award, Curling Community Hero Award, and Equity, Diversity & Inclusion (EDI) Award for athletes, organizers, volunteers, and clubs.
- Member Club Services Governance and support services provided to 80+ affiliated member curling clubs across Ontario, including programs, resources, youth funding support, and competition frameworks.
- CurlON TV Live streaming platform operated by CurlON to broadcast curling events and competitions online.
Companies that use Curling Ontario
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Curling Ontario technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Curling Ontario partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered supporting, flagship and core.
- WheelzsupportingWheelz is the presenting supporter of the CurlON 50-50 program for youth curling. Their sponsorship supports the online lottery initiative that funds youth programming at member clubs.
- ChryslerflagshipChrysler is the title sponsor of the Ontario Men's Tankard (Chrysler Tankard), the premier men's provincial championship in Ontario.
- Sandra Schmirler FoundationsupportingThe 2022 Scotties Tournament of Hearts supported the Sandra Schmirler Foundation and the Cortellucci Hospital in Vaughan.
- New Tec SeedsflagshipCo-platinum title sponsor of the 2021 Ontario Mixed championship, supporting provincial mixed curling competitions.
- Essex CountyflagshipCo-platinum title sponsor of the 2021 Ontario Mixed championship.
- Ascend Fundraising SolutionscoreProvides the electronic raffle system for CurlON's 50-50 lottery program, enabling online ticket sales and random number generation for draw selection.
- Region of PeelsupportingSponsor of the 2021 Club Championship held at Mississaugua Golf & Country Club.
- South FrontenacsupportingSponsor of the 2022 Ontario Mixed Doubles championship at Cataraqui Golf & Country Club.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Curling Ontario competitors and assessment
Company assessmentDirect peers
- Curling Quebec: Quebec's provincial curling association. Operates the same provincial governance and championship pathway model as CurlON, though serving a Francophone market.
- Curling Manitoba: Manitoba's provincial curling governing body. Same Member Association of Curling Canada model, with comparable member club network and competitive championship offerings.
- Curling Canada: National governing body for curling in Canada and CurlON's direct umbrella member association. Operates the same sport-governance model as CurlON at the national level, organizing the Brier and Scotties nationals.
- Curling Alberta: Alberta's provincial curling association and peer member association of Curling Canada. Comparable governance, championship events, and member club affiliation structure.
- Ontario Hockey Federation: Provincial governing body for amateur hockey in Ontario. Same Ontario-based provincial sport association structure with member club affiliations, championship events, and grassroots programming.
- Ontario Soccer: Provincial governing body for soccer in Ontario. Similar provincial sport association model with member clubs, championship organization, and amateur competitive pathways.
- Curling British Columbia (CurlBC): Provincial curling association governing British Columbia. Same Member Association of Curling Canada structure, member club network, and championship organization model as CurlON.
- Ontario Curling Association (sister branches) like Tennis Ontario: Provincial sport association governing tennis in Ontario. Similar non-profit model with member club affiliations, championship events, and grassroots-to-elite development pathways.
- Curling Saskatchewan: Saskatchewan's provincial curling association. Same governance and member club framework as CurlON, with comparable championship portfolio and grassroots programming.
Broad incumbents
- Hockey Canada: National sport governing body for hockey in Canada. Comparable to Curling Canada as the national federation of which CurlON-like provincial associations are members.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Curling Ontario social profiles
Digital presenceCurling Ontario compliance and trust
Trust signalCompliance1 record
Curling Ontario financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curling Ontario leadership team
Management profileNumber of profiles
Profiles14 records
Curling Ontario funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curling Ontario M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curling Ontario
What does Curling Ontario do?
Curling Ontario (CurlON) is the provincial governing body for curling in Ontario and a Member Association of Curling Canada, established in 1874. It organizes provincial curling championships (Scotties Tournament of Hearts, Ontario Men's Tankard, U-21, U-18, Mixed, Mixed Doubles, Club Championships), provides governance and support services to 80+ affiliated member clubs, runs youth development programs funded through the CurlON 50-50 online lottery, and administers awards and officiating programs.
Is Curling Ontario a public or private company?
Curling Ontario is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Curling Ontario founded?
Curling Ontario was founded in 1874. It employs 1 to 10 people.
Where is Curling Ontario based?
Curling Ontario is headquartered in Ajax, Canada, in the North America region.
How does Curling Ontario make money?
Three revenue lines are on record. Member Club Affiliation Fees are the primary driver. The others are 50-50 Lottery Program and event Hosting.
Who are Curling Ontario's main competitors?
Direct peers on record are Curling Quebec, Curling Manitoba, Curling Canada, Curling Alberta, Ontario Hockey Federation, Ontario Soccer, Curling British Columbia (CurlBC), Ontario Curling Association (sister branches) like Tennis Ontario and Curling Saskatchewan. Hockey Canada is listed as a broad incumbent.
Does Curling Ontario have an API?
No public API is recorded for Curling Ontario.
What industry is Curling Ontario in?
Curling Ontario's product category is Amateur Sports Governing Body / Provincial Curling Association. Its primary akta.pro industry code is MPAKAFAA, Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations), with a secondary code of MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.). Its NAICS code is 71121 and its SIC code is 7997.