Custom Built Projects NSW

What Custom Built Projects NSW does

Custom Built Projects NSW is a privately held, founder-led custom residential construction company operating in the Nelson Bay, Port Stephens, and Newcastle regions of New South Wales, Australia. Founded in 2017 by Greg Wells, the company delivers high-end bespoke homes, prestige renovations and extensions, knockdown rebuilds, and multi-dwelling developments (duplexes and townhouse projects) for high-net-worth individuals seeking architecturally designed properties in premium coastal locations. Core service offerings include design collaboration with the client's chosen architect or one of the company's hand-selected architects, integrated project management from concept through completion, and execution of premium finishes including off-form concrete, curved timber ceilings, sandstone accents, and coastal-specific detailing.

The business operates from a head office and showroom at 155 George Road, Salamander Bay, and a Newcastle office at 1 Tudor Street, Newcastle West. Underlying capability rests on craft execution and design integration rather than proprietary technology; production relies on a small core team of approximately 6–8 staff (Founding Director, Operations Manager, Site Manager, Project Manager, Contracts Administrator) supported by subcontracted trades. Revenue is generated on a project-by-project, one-off contract basis, with disclosed individual project values reaching above $3 million and a portfolio of more than 30 completed residential works since inception.

Customer acquisition is sales-led and direct, combining an SEO-optimized project portfolio website, a physical showroom for material and practice demonstrations, regional industry awards (HIA Hunter Region and MBA NSW recognitions across 2024–2025), and testimonial-based referrals. The company is a member of both the Housing Industry Association (HIA) and Master Builders Association NSW (MBA), leveraging these memberships for credibility, industry resources, and award positioning. Custom Built Projects NSW remains 100% founder-owned with no external investment, parent entity, or public listing disclosed.

Name

Custom Built Projects NSW

Legal name

Custom Built Projects NSW

Website

https://custombuiltnsw.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Custom Built Projects NSW is a founder-led, privately held custom home builder founded in 2017 by Greg Wells, delivering architecturally designed prestige homes, renovations, and multi-unit developments for high-net-worth clients across the Nelson Bay, Port Stephens, and Newcastle regions of New South Wales, Australia.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Custom home building
• Luxury residential construction
• Home renovations extensions
• Prestige home builders
• Coastal architectural homes

Headquarters

HQ city

Salamander Bay

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Home Building: High-end custom home construction for prestige residential clients. Revenue is generated through design and build services, from waterfront homes to high-end renovations and extensions. Projects range from luxury new builds to major renovations and knockdown rebuilds.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Custom Built Projects NSW designs and constructs high-end custom homes, renovations, and extensions for prestige residential clients across Nelson Bay, Port Stephens, and Newcastle in NSW, Australia. Services span waterfront new builds, knockdown rebuilds, dual-occupancy conversions, duplex and townhouse developments, and design collaboration with hand-selected architects for clients without existing plans.

Product overview

Custom Built Projects NSW operates as a high-end custom home building company offering a unified suite of services centered on architecturally designed quality premium homes. Their portfolio includes bespoke new home construction (such as Thurlow Bayview Residence and Olas Villas), prestige renovations and extensions (including waterfront transformations like FORESHORE at 65 Foreshore Drive), multi-dwelling developments (Kelvin townhouses, Navala duplex), and a showroom facility for client demonstrations. The company also provides design collaboration services, working with client-chosen architects or their hand-selected architects and building designers to deliver intuitive design and fine craftsmanship across projects in Nelson Bay, Port Stephens, and Newcastle regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building
• Home Renovations & Extensions
• Olas Villas
• Kelvin 5-7 Townhouse Development
• Navala Duplex Build
• Custom Built Projects Showroom

Quantifiable outcome

• Multiple HIA Hunter Region awards including Custom Built Home of the Year, Bathroom of the Year, Kitchen of the Year, and Outdoor Project of the Year in 2024 and 2025
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• HIA (Housing Industry Association)coreOthersIndustry association membership providing recognition, credibility, and access to industry resources. Company displays HIA member logo and has won multiple HIA awards.
• Master Builders Association NSWcoreOthersIndustry association membership. Company won MBA Builder of the Year 2024 and displays MBA member logo on website.
• Hand-selected Architects and Building DesignerscoreStrategic or Co-development PartnerNetwork of architects and building designers renowned for intuitive design and fine craftsmanship, whom the company collaborates with to deliver custom home projects for clients without existing designs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Masterton Homes: Newcastle-founded custom home builder with deep Hunter region presence and a portfolio spanning prestige homes, knock-down rebuilds and townhouse developments. Closest geographic and product peer.
• Horizon Homes: Australian custom home builder offering design and construction services, including multi-storey and luxury builds. Comparable in service offering and segment, though operating in different geographies.
• Italic Construction: Boutique NSW builder offering custom homes, renovations and dual-occupancy projects. Comparable in scope of services and boutique positioning.
• Better Building: Sydney and NSW-based builder delivering custom homes and renovations. Comparable in design-build model and customer segment, though operating in a different geographic market.
• McDonald Jones Homes: Large Newcastle-based residential builder with extensive Hunter and broader NSW operations, including custom, knockdown rebuilds and medium-density projects. Comparable in regional dominance and product diversification.
• McCloy Group: Custom home builder on the NSW coast with similar boutique, design-led positioning and a portfolio of prestige and waterfront homes. Direct comparable in project type, regional market and customer profile.
• Bowral Building: Regional NSW builder focused on architecturally designed custom homes and prestige renovations. Comparable in scale, brand-led positioning and reliance on a regionally recognised brand.

Broad incumbents

• Metricon Homes: Australia's largest home builder, with a portfolio spanning entry-level through to premium display homes. Broader incumbent whose premium ranges may overlap with Custom Built Projects NSW's prestige positioning.
• GJ Gardner Homes: National franchise home builder with extensive presence across NSW including regional areas. A broad incumbent whose franchise model and design offerings overlap with Custom Built Projects NSW's custom home segment.
• BGC Australia: Diversified WA-headquartered construction and residential building group. Broad incumbent with residential construction capabilities that partially overlap with the subject's custom home offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/custom-built-projects-nsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Built Projects NSW