Custom One

What Custom One does

Custom One (legal name Custom One Online) is an American-based online print-on-demand and custom apparel company operating four differentiated sub-brands — Custom One Express (same-day printing and shipping, up to 24-hour delivery), Custom One Wholesale (bulk orders, 5–8 business day processing), Custom One POD (print-on-demand dropshipping for e-commerce sellers), and Custom One Fulfillment (e-commerce store integration, listed as "coming soon"). The company provides four decoration technologies — screen printing, Direct to Garment (DTG) printing, heat transfer, and embroidery — across a broad catalog that includes short- and long-sleeve T-shirts, hoodies, sweatshirts, women's fit, plus sizes, kids' apparel, tank tops, and promotional products such as stickers, magnets, mugs, canvas frames, and photo panels.

The core technology stack is a Shopify-hosted e-commerce platform with native integrations for Shop Pay, PayPal, Apple Pay, Google Pay, Venmo, and major card networks, paired with automated order routing and real-time inventory management that connects the storefronts to in-house production and third-party carrier fulfillment (USPS, UPS, FedEx, DHL). Custom One ships to the USA, Canada, Australia, APO addresses, and parts of Asia, and supports 25+ country/region currency selections at checkout.

Revenue is generated on a transactional, pay-as-you-go basis across three models: direct product sales (transaction fees), print-on-demand and dropshipping services for e-commerce sellers (transaction fees), and wholesale bulk accounts (one-time bulk orders with extended processing). The customer base spans four primary segments — e-commerce sellers and entrepreneurs, businesses and organizations needing branded apparel, individual consumers buying personalized goods, and wholesale buyers/resellers — with go-to-market executed through a self-serve, content-led model including an educational blog, email newsletter, organic social, and SEO. The company is privately held, headquartered in Harrisburg, South Dakota, with 12 employees and no disclosed outside funding.

Name

Custom One

Legal name

Custom One Online

Website

https://customone.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom One is a US-based, Shopify-hosted print-on-demand company operating four sub-brands — Express, Wholesale, POD, and Fulfillment — that deliver screen-printed, DTG, heat-transfer, and embroidered custom apparel and promotional products to e-commerce sellers, businesses, resellers, and individual consumers.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing Services

NAICS

Apparel Manufacturing (315), Commercial Printing (except Screen and Books) (323111)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Service Industries For The Printing Trade (2790), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industries

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC), Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

Keywords

• Custom apparel printing
• Print-on-demand services
• Screen printing services
• Custom promotional products
• Embroidery services

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Direct: Direct sales of custom printed apparel and promotional products to consumers and businesses through e-commerce storefront
2. Print-on-Demand Services: Production and fulfillment services where products are only printed when an order is placed, eliminating inventory costs for sellers
3. Dropshipping Services: Order fulfillment service where products ship directly from Custom One to end customers on behalf of e-commerce sellers
4. Wholesale Accounts: Bulk purchasing of blank and printed apparel for resellers, with average processing time of 5-8 business days

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Custom One is an American-based online custom printing company that produces custom apparel and promotional products using screen printing, Direct to Garment (DTG), heat transfer, and embroidery technologies. It operates four storefronts (Express, Wholesale, POD, and Fulfillment) targeting individual consumers, businesses, and e-commerce resellers with services ranging from same-day printing to bulk wholesale and print-on-demand dropshipping.

Product overview

Custom One is an American-based online print-on-demand and dropshipping company offering four integrated sub-brands: Custom One Express (same-day/express printing), Custom One Wholesale (bulk/standard turnaround), Custom One POD (print-on-demand dropshipping for e-commerce sellers), and Custom One Fulfillment (e-commerce store fulfillment integration). The company provides screen printing, Direct to garment (DTG) printing, Heat Transfer printing, and embroidery services for a wide selection of custom apparels and promotional products, with the ability to print and ship orders with just a few clicks or a phone call.

Differentiator

Problem solved

Functional benefit

Brands

• Custom One Express: Express printing service designed for last-minute events with fast delivery up to 24 hours and free standard delivery.
• Custom One Wholesale
• Custom One POD
• Custom One Fulfillment

Products and services

• Custom One Express Express printing service for last-minute events, offering same-day printing and shipping up to 24 hours with free standard delivery available. Targeted at customers needing fast turnaround on small custom orders.
• Custom One Wholesale Wholesale printing service offering wide selection of apparel and promotional products in bulk for resellers and business buyers, with an average processing time of 5-8 business days.
• Custom One POD (Print-on-Demand Dropshipping) Print-on-demand dropshipping service that enables online sellers and entrepreneurs to design and sell custom products without holding inventory. Connects with existing e-commerce stores or enables building a new store with integrated production and fulfillment.
• Screen Printing Services Traditional screen printing decoration service for apparel and promotional products, suited to cost-efficient bulk runs of custom designs.
• Direct to Garment (DTG) Printing Digital DTG printing service that applies detailed, full-color designs directly onto garments for high-accuracy, low-quantity custom orders.
• Heat Transfer Printing Heat press technology for applying customized designs onto various substrates including apparel and promotional items.
• Embroidery Services Embroidery decoration service for apparel and promotional products, providing durable custom logos and designs stitched into garments.
• Custom Apparel and Promotional Products Wide selection of customizable apparel and promotional products including short sleeve T-shirts, long sleeve T-shirts, sweatshirts, hoodies, kids apparel, tank tops, women's fit apparel, sweatpants, plus sizes, toddler sizes, stickers, magnets, cozies, photo panels, canvas frames, and mugs.

Quantifiable outcome

• Same-day printing and shipping available
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature7 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Designhill: Online custom printing and design marketplace offering apparel, business printing, and promotional products for SMBs and consumers. Comparable to Custom One's custom apparel and promotional product offerings as a broader custom printing incumbent.
• Vistaprint (Cimpress): Large-scale custom printing platform serving SMBs and consumers across business cards, apparel, signage, and promotional products. Comparable to Custom One in custom-printed apparel and promotional merchandise but operates at much broader scale and portfolio depth.

Direct peers

• Gooten: Print-on-demand manufacturer and dropshipping partner serving e-commerce merchants across apparel, home goods, and accessories. Comparable to Custom One POD in merchant-facing model and to Custom One Wholesale in bulk print capabilities.
• Spreadshirt: Print-on-demand platform for custom apparel and accessories serving both individual creators and merchants. Comparable to Custom One's mix of consumer-facing custom apparel (Express) and merchant-facing dropshipping (POD).
• Gelato: Global print-on-demand production network connecting merchants to local producers for customized products. Comparable to Custom One POD as a merchant-facing POD platform and to Custom One Fulfillment as a distributed production layer.
• RushOrderTees: Custom apparel printer specializing in fast-turnaround screen printing and embroidery for businesses and groups. Directly comparable to Custom One Express in same-day/urgent delivery positioning and to Custom One Wholesale in screen-printing capacity.
• Printful: Print-on-demand and dropshipping platform offering custom apparel and promotional products with integrated e-commerce store fulfillment. Directly comparable to Custom One's POD, Wholesale, and Fulfillment tiers in product, customer, and business model.
• CustomInk: Online custom apparel retailer specializing in screen printing and embroidery for groups, teams, businesses, and events. Closely comparable to Custom One's Express and Wholesale tiers for B2B and consumer custom apparel orders.
• Printify: POD and dropshipping marketplace connecting merchants to print providers for custom apparel and accessories. Closely comparable to Custom One's POD service in target customers (e-commerce sellers) and transactional revenue model.

Emerging players

• Apliiq: Custom apparel and headwear manufacturer offering low-MOQ private label and dropshipping services to e-commerce brands. Comparable to Custom One POD and Wholesale for merchants wanting branded custom apparel with print-on-demand fulfillment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CustomOneOnline
• YouTubeyoutube.com/channel/UCRian9--x3D1AcvngzYd8YA
• Facebookfacebook.com/customoneonline
• Instagraminstagram.com/customoneonline/?hl=en
• Pinterestpinterest.com/customoneonline/_created
• LinkedInlinkedin.com/company/customone

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom One