Caregiving Welfare Association
Caregiving Welfare Association is a Singapore non-profit Social Service Agency founded in 2004 that supports family caregivers of seniors aged 60+ and seniors themselves through home care, remote monitoring, counselling, financial education, and community programmes, funded by donations, IPC grants, and corporate CSR.
- Company typePrivate
- Founded2004
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Caregiving Welfare Association does
Caregiving Welfare Association (CWA) is a non-profit Social Service Agency registered with Singapore's Registry of Societies (ROS 0395/2003WEL) since 24 April 2004, holding Institute of Public Character (IPC) status from the Ministry of Health and full membership in the National Council of Social Service (NCSS). The organization operates from a single headquarters at 3 Ghim Moh Road in Singapore with 16 staff, serving two beneficiary groups: family caregivers of seniors aged 60+ and seniors themselves across Singapore. CWA structures its work around three pillars — Elderly Wellness & Social Support, Welfare Support, and Education & Awareness — and operates on a self-funded model relying on donations, government-linked funding via IPC status, corporate CSR partnerships, and modest sliding-scale service fees.
CWA's product portfolio spans caregiver-facing programmes (CareJourney structured support pathway, Caregiver Support Group, Case Management & Supportive Counselling, Financial Resilience Programme, and Journey Back To You art therapy) and senior-facing services (Social & Educational Activities, HomeAssist 24/7 island-wide home personal care, Home-based Monitoring with radar-based fall and activity sensors plus vital signs monitoring, and a Community Health Post offering weekly health assessments). The CareJourney programme connects beneficiaries with a coordinated network of core partners including MindCare Specialists, Mindfull, SNSA, St. Luke's Community Services, TSA Peacehaven, and NUH for continuity of care. Technology is concentrated in the Home-based Monitoring Programme, which uses non-intrusive medical-grade vital signs devices and radar sensors with a 30-minute response time.
Revenue is generated through three streams: donations and charitable contributions (primary), sliding-scale service fees for means-tested clients on programmes such as HomeAssist and Journey Back To You, and corporate partnerships and CSR sponsorships. Most services are free or heavily subsidised, with IPC status enabling tax-deductible giving. Marketing and beneficiary engagement run through annual flagship events (Caregiving Week in its 10th edition in 2025, Stride For Care virtual race, Strike For Care), a monthly e-newsletter, community stories, the Caregivers' Handbook, and an active presence across Facebook, LinkedIn, Instagram, and YouTube. Distribution combines direct delivery at headquarters, island-wide home visits, and referral-based inbound from social service agencies and medical institutions.
Caregiving Welfare Association firmographics
Firmographics- Name
- Caregiving Welfare Association
- Legal name
- Caregiving Welfare Association
- Website
- https://cwa.org.sg
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caregiving Welfare Association is a Singapore non-profit Social Service Agency founded in 2004 that supports family caregivers of seniors aged 60+ and seniors themselves through home care, remote monitoring, counselling, financial education, and community programmes, funded by donations, IPC grants, and corporate CSR.
- Ownership category
- akta.pro rank
Caregiving Welfare Association industry classification
Industry- Product category
- Eldercare and Caregiver Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)
- akta.pro secondary industry
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
Keywords
Where Caregiving Welfare Association is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Caregiving Welfare Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Charitable Contributions: As a self-funded Social Service Agency and Institute of Public Character (IPC), CWA relies primarily on community donations and charitable contributions from individuals, corporations, and government matching schemes.
- Service Fees (Sliding Scale): Fees charged for programmes such as HomeAssist, Journey Back To You, and Financial Resilience Programme. Clients eligible through means testing are charged on a sliding scale, with subsidies available. No one is denied support due to inability to pay.
- Corporate Partnerships and Sponsorships: Corporate donations, sponsorships, CSR volunteering programmes, and workplace giving programmes where companies sponsor specific programmes or support organizational operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Caregiver Support Group - Free monthly sessions |
| Unit Pricing | Session-based | Journey Back To You - Subsidised art therapy |
| Unit Pricing | Multi-year contract | Financial Resilience Programme - $30 for 3 sessions |
| Usage-based | Pay-as-you-go | HomeAssist - Hourly rates with subsidies |
| Freemium | Monthly | Social & Educational Activities - Free membership |
| Freemium | Monthly | Community Health Post - Complimentary services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Caregiving Welfare Association product offering
Product offeringCore offering
Caregiving Welfare Association (CWA) is a non-profit Social Service Agency delivering caregiver support programmes and elderly wellness services in Singapore. Its core offerings include structured caregiver support pathways (CareJourney, Caregiver Support Group, Case Management & Supportive Counselling, Financial Resilience Programme, Journey Back To You art therapy) and senior-facing services (HomeAssist home personal care, Home-based Monitoring, Community Health Post, Social & Educational Activities). Services are delivered through headquarters-based programmes, home visits, remote monitoring, and community outreach, with funding from donations, subsidies, and corporate partnerships.
Product overview
Caregiving Welfare Association (CWA) operates as a non-profit Social Service Agency offering a portfolio of programmes and services structured around two main beneficiary groups: caregivers of seniors and seniors themselves. The caregiver-facing services include CareJourney (structured support pathway), Caregiver Support Group (peer-sharing sessions), Case Management & Supportive Counselling, Financial Resilience Programme (financial education), and Journey Back To You (art therapy). The senior-facing services comprise HomeAssist (home personal care), Home-based Monitoring (remote monitoring with technology), Community Health Post (weekly health assessments), and Social & Educational Activities (active ageing programme). Annual events include Caregiving Week, Stride For Care, and Strike For Care. The organisation also provides resources including a Caregivers' Handbook and E-Newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- Caregiver Support Group Monthly peer-sharing and discussion sessions facilitated by trained social workers, offering family caregivers emotional support, practical insights, and stress management tools. All sessions are free of charge for eligible caregivers.
- CareJourney A structured, continuous support pathway for family caregivers at every stage of their caregiving journey, connecting them to CWA resources, support groups, and community partners (MindCare Specialists, Mindfull, SNSA, St. Luke's Community Services, The Salvation Army Peacehaven).
- Case Management & Supportive Counselling Personalised holistic support for seniors and caregivers facing complex challenges, including psychosocial and emotional support delivered by qualified social workers. Accepts referrals from social service agencies and medical institutions.
- Financial Resilience Programme A 3-session programme helping family caregivers understand support schemes, manage caregiving expenses, and plan for future healthcare and long-term care needs. Programme fee of $30 covers all three sessions, with subsidies available for eligible caregivers.
- Journey Back To You A guided 6-session art therapy journey for caregivers, providing gentle creative therapeutic support facilitated by trained art therapists. Fees start from $12 per session with subsidies available.
- Social & Educational Activities Free membership programme for seniors aged 60 and above offering educational workshops, festive celebrations, exercise sessions, and outings.
- HomeAssist 24/7 islandwide home personal care service providing assistance with personal hygiene, toileting, mobility support, medication reminders, companionship, and mind stimulation. Minimum 2 hours of service with government subsidies available.
- Home-based Monitoring Remote monitoring programme using non-intrusive technology including vital signs monitoring (blood pressure, oxygen, heart rate) and fall/activity monitoring via radar sensors that learn daily patterns and flag abnormalities, with a 30-minute response time from the community responder network.
- Community Health Post Weekly health assessment service at the Ghim Moh centre offering health screenings, caregiver training, community resource navigation, chronic disease management, and medication education for seniors. All services are complimentary.
- Caregiving Week Annual week-long campaign and event to raise public awareness about caregiving, featuring webinars, workshops, and community activities for caregivers and seniors.
- Stride For Care Singapore's first virtual race for caregiving, raising awareness and funds for caregiver support programmes.
- Strike For Care Annual fundraising event supporting seniors and their caregivers.
- Caregivers' Handbook Second edition practical guide for caregivers covering 11 essential topics including gentle exercises, nutrition, cognitive activities, and caregiver self-care.
Quantifiable outcome
- Home-based care sessions delivered in 2025 to support homebound seniors and caregivers
- +3 more outcomes
Companies that use Caregiving Welfare Association
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Caregiving Welfare Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Caregiving Welfare Association partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MindCare SpecialistscoreCareJourney partner providing mental health and psychological support services for caregivers navigating emotional challenges.
- MindfullcoreCareJourney partner supporting caregiver mental health and wellbeing through specialized programmes and resources.
- SNSA (Singapore National Stroke Association)coreCareJourney partner providing specialized support for caregivers of stroke survivors and stroke-related resources.
- STC (St. Luke's Community Services)coreCareJourney partner providing community care and eldercare services with continuity of care coordination.
- TSA Peacehaven (The Salvation Army)coreCareJourney partner providing seniors' care services and respite support through Peacehaven Jade Circle.
- NUH (National University Hospital)coreCollaboration for community mental health talks, screenings, and senior tele-support care programme.
- Gumi Council (South Korea)minorOverseas exchange programme to share insights on eldercare and assistive tools with South Korean delegates.
- Queenstown NPCminorCollaboration for Golden Ambassador Programme training volunteer caregivers in elder alert systems.
- National Council of Social Service (NCSS)coreFull member of NCSS, Singapore's umbrella organization for social service agencies.
- Registry of SocietiescoreCWA is registered as a society under the Registry of Societies (ROS 0395/2003WEL).
- Ministry of Health (MOH)coreCWA holds Institute of Public Character (IPC) status conferred by Ministry of Health.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
Caregiving Welfare Association competitors and assessment
Company assessmentDirect peers
- Fei Yue Community Services: Singapore SSA providing family, community, and elderly care services. Comparable to CWA in operating as a non-profit social service agency delivering caregiver and senior-facing programmes.
- Lions Befrienders Service Association: Singapore SSA delivering befriending, community engagement, and caregiver support services for isolated seniors. Highly comparable to CWA's community outreach, social activities, and caregiver support mandates.
- AWWA: Singapore SSA providing services for the elderly, persons with disabilities, and at-risk families. Directly comparable in scope and beneficiary profile to CWA's caregiver and senior support programmes.
- Montfort Care: Singapore SSA providing eldercare, family services, and community-based programmes. Overlaps with CWA's case management, caregiver support, and senior wellness offerings.
- Tsao Foundation: Singapore non-profit focused on ageing-in-place, caregiver support, and community-based eldercare. Highly comparable to CWA's mission of enabling seniors to age at home while supporting family caregivers.
- Home Instead Singapore: Singapore home personal care provider offering companionship, personal care, and eldercare services in the home. Most directly comparable to CWA's HomeAssist home personal care service line.
- St. Luke's Eldercare: Singapore eldercare SSA providing day care, home care, and community programmes for seniors. A named CareJourney partner of CWA, it competes and collaborates in the same caregiver and senior support space.
Broad incumbents
- NTUC Health Co-operative: Large Singapore SSA operating home personal care, day care, nursing homes, and family medicine clinics. Directly comparable to CWA on HomeAssist-style home care and senior wellness programming, but at significantly greater scale and breadth.
- Thye Hua Kwan Moral Society: Major Singapore SSA offering a wide range of community services including eldercare, family services, and disability programmes. Comparable to CWA as a community-based non-profit social service agency operating caregiver and senior programmes.
- SATA CommHealth: Singapore healthcare charity providing community health screening, home care, and eldercare services. Overlaps with CWA's Community Health Post and HomeAssist offerings and operates a similar community-facing healthcare charity model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Caregiving Welfare Association social profiles
Digital presenceCaregiving Welfare Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caregiving Welfare Association leadership team
Management profileNumber of profiles
Profiles11 records
Caregiving Welfare Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caregiving Welfare Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caregiving Welfare Association
What does Caregiving Welfare Association do?
Caregiving Welfare Association (CWA) is a non-profit Social Service Agency delivering caregiver support programmes and elderly wellness services in Singapore. Its core offerings include structured caregiver support pathways (CareJourney, Caregiver Support Group, Case Management & Supportive Counselling, Financial Resilience Programme, Journey Back To You art therapy) and senior-facing services (HomeAssist home personal care, Home-based Monitoring, Community Health Post, Social & Educational Activities). Services are delivered through headquarters-based programmes, home visits, remote monitoring, and community outreach, with funding from donations, subsidies, and corporate partnerships.
Is Caregiving Welfare Association a public or private company?
Caregiving Welfare Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Caregiving Welfare Association founded?
Caregiving Welfare Association was founded in 2004. It employs 11 to 50 people.
Where is Caregiving Welfare Association based?
Caregiving Welfare Association is headquartered in Singapore, Singapore, in the Asia region.
How does Caregiving Welfare Association make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are service Fees (Sliding Scale) and corporate Partnerships and Sponsorships.
Who are Caregiving Welfare Association's main competitors?
Direct peers on record are Fei Yue Community Services, Lions Befrienders Service Association, AWWA, Montfort Care, Tsao Foundation, Home Instead Singapore and St. Luke's Eldercare. Broad incumbents are NTUC Health Co-operative, Thye Hua Kwan Moral Society and SATA CommHealth.
Does Caregiving Welfare Association have an API?
No public API is recorded for Caregiving Welfare Association.
What industry is Caregiving Welfare Association in?
Caregiving Welfare Association's product category is Eldercare and Caregiver Support Services. Its primary akta.pro industry code is HSABAIAF, Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD), with a secondary code of HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical). Its NAICS code is 62412 and its SIC code is 8300.