Christy Webber Farm & Garden Center

What Christy Webber Farm & Garden Center does

Christy Webber Farm & Garden Center is a privately held, independent retail garden center founded in 2012 by Christy Webber, operating from a single storefront at 2833 W Chicago Ave in the Humboldt Park neighborhood of Chicago's West Side. The business is structured under Grand Street Acquisition LLC and is currently rebranding to 'Tallgrass Garden by Christy Webber,' with the new brand and website at tallgrassgarden.com officially launching at the Fall Harvest Fest on September 26, 2025. The retail assortment spans houseplants, ornamentals, annuals, edibles, rare succulents, designer pottery, garden supplies, seasonal Christmas trees (sourced from Allegan, MI), and a dedicated Native Plant department offering 200+ species of local-ecotype native plants grown from wild-origin seed without persistent insecticides; the company is also a distributor of RootMaker Green biodegradable pots through its partnership with Possibility Place. Secondary revenue streams include Native Habitat and Holistic Garden Consultation services ($275 per 45-minute site visit with ecological garden designer Cooper Forsman), in-store container potting, curbside delivery within a defined Chicago service area (Montrose/Clark/Halsted/31st/Laramie), gift cards, and an online Shopify storefront at shop.cwfng.com. The customer base is composed of home gardeners and native plant enthusiasts in the Chicago metro area, with marketing driven primarily by an educational blog, monthly newsletter, and community positioning around ecological stewardship; the company is formally distinct from its sister company Christy Webber Landscapes, referring large-scale installation work to that separate entity or to referral partner SME Landscape Chicago LLC.

Name

Christy Webber Farm & Garden Center

Legal name

Christy Webber Farm & Garden d/b/a Tallgrass Garden

Website

https://cwfng.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Christy Webber Farm & Garden Center is an independent retail garden center in Chicago's Humboldt Park neighborhood, selling 200+ species of native plants, houseplants, ornamentals, edibles, designer pottery, and garden supplies, plus $275 ecological garden consultations and curbside delivery to West Side home gardeners.

Ownership category

akta.pro rank

Product category

Retail Garden Center

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

• Retail garden center
• Native plant nursery
• Garden consultation services
• Urban garden supplies
• Houseplants and ornamentals

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Plant Sales: Sale of houseplants, ornamentals, annuals, edibles, rare succulents, designer pottery, and garden supplies. Carries 200+ species of local-ecotype native plants grown from wild-origin seed without persistent insecticides. Also offers natural Christmas trees and holiday gifts.
2. Garden Consultations: Native Habitat Garden Consultation service: 45-minute site visit with ecological garden designer Cooper Forsman. Includes custom DIY planting plan using matrix garden concepts with full shopping list and step-by-step instructions. Holist Garden Consultation also available.
3. Curbside Delivery: Delivery service for plants selected at the shop, delivered to street addresses within the service area (Montrose/Clark/Halsted/31st/Laramie).
4. Gift Cards: Gift cards sold in any denomination, available for purchase over the phone at 312-829-8200. Can be sent via email or USPS.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Christy Webber Farm & Garden Center is a brick-and-mortar independent retail garden center located in Chicago's Humboldt Park neighborhood. The company sells houseplants, ornamentals, annuals, edibles, rare succulents, native plants, designer pottery, garden supplies, and seasonal items such as fresh-cut Christmas trees, supplemented by garden consultation services, in-store potting, curbside delivery, and an online Shopify storefront.

Product overview

Christy Webber Farm & Garden Center is a premier independent garden center and community hub on Chicago's West Side. The business operates as a highly curated urban garden center offering a wide range of plant products and garden services. The core product is the retail garden center featuring houseplants, ornamentals, annuals, edibles, rare succulents, and over 200 species of local-ecotype native plants. Supporting offerings include garden design consultations (Native Habitat and Holistic Garden), curbside delivery, in-store potting services, and an online e-commerce store (shop.cwfng.com). The company is undergoing a brand transition to 'Tallgrass Garden by Christy Webber' to better reflect its focus on native plants and Midwest prairie heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Native Habitat Garden Consultation A 45-minute on-site consultation with ecological garden designer Cooper Forsman that assesses the customer's space, discusses goals, and produces a custom DIY planting plan using matrix garden concepts, including a shopping list and step-by-step instructions. Priced at $275; consultation customers receive 15% off plant orders for 60 days.
• Holistic Garden Consultation Consultation service for designing diversified outdoor spaces including raised beds for herbs and vegetables, pollinator-friendly blooms, and selection of trees and shrubs.
• Curbside Delivery Personal delivery service for plants selected at the shop, delivered to street addresses within a defined Chicago service area bounded by Montrose, Clark, Halsted, 31st, and Laramie.
• In-Store Potting & Arrangements Container potting and arrangement service where customers bring in their own containers and staff pot them up with selected plants; turnaround time depends on size and season.
• Gift Cards Gift cards sold in any denomination, purchasable by phone at 312-829-8200, deliverable to recipient via email or USPS. Not available for online purchase.
• Native Plants Department Retail department offering over 200 species of local-ecotype native plants grown from wild-origin seed without persistent insecticides. Plants are supplied in RootMaker Green biodegradable pots.
• Fresh-Cut Christmas Trees Fresh-cut Christmas trees sourced from Allegan, MI, available seasonally starting November 15th and typically selling out by mid-December.
• Online Plant and Garden Supply Store E-commerce storefront hosted on Shopify at shop.cwfng.com for online purchase of plants and garden supplies.

Quantifiable outcome

• 200+ species of local-ecotype native plants available
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Christy Webber LandscapesminorOthersSister company separate from Christy Webber Farm & Garden. A landscaping company for large scale full-service landscaping projects. Customers needing landscaping services are referred to this company. The garden center is a separate business focused on retail and consultations, not installations.
• SME Landscape Chicago LLCminorChannel Partner/ Reseller/ DistributorReferral partner for installation services. Premier landscaping company serving the local Chicago area offering complete design, construction, and maintenance services. Known for quality workmanship and customer-oriented approach.
• Possibility PlaceminorOthersNative plant supplier providing plants in RootMaker Green pots, making Christy Webber among the first garden centers to offer these biodegradable pots.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Wildflower Farm: Native plant and seed provider focused on ecological landscaping and pollinator habitat. Comparable in native-plant specialization and ecological positioning, though primarily a mail-order/wholesale operator versus Christy Webber's retail/consultation model.
• Prairie Moon Nursery: Mail-order native plant nursery based in Winona, MN, specializing in native plants, seeds, and plugs for restoration and landscaping. Comparable as a native-plant specialist, though their mail-order/wholesale model partially overlaps with Christy Webber's native plant department from a different go-to-market angle.

Broad incumbents

• Lowe's Garden Centers: National big-box home improvement retailer with broad garden center offerings. Comparable as a large-scale competitor in the same retail garden category, competing primarily on price and breadth rather than curation or ecological expertise.
• Midwest Groundcovers: Wholesale nursery and landscape supply company based in St. Charles, IL, offering native plants, perennials, and landscaping materials to the trade. Comparable in native plant expertise and Midwest geography, though operating primarily in B2B wholesale rather than retail.
• Home Depot Garden Centers: National big-box retailer with extensive garden center departments across all stores, including plants, supplies, and seasonal products. Comparable as the dominant mass-market competitor in the same retail garden category, though without ecological/native plant specialization.

Direct peers

• Chalet: Long-established independent garden center and nursery in Wilmette, IL, with strong North Shore customer base, design services, and a curated retail format. Highly comparable as another Chicago-area premium independent garden center offering plants, design services, and educational content.
• The Growing Place: Independent garden center with locations in Naperville and Aurora, IL, with an established reputation for perennials and native plants. Directly comparable as an independent garden center in the Chicago region with deep perennial and native plant expertise similar to Christy Webber's specialty.
• Platt Hill Nursery: Multi-location independent garden center in the Chicago suburbs (Bloomingdale, etc.) offering plants, garden supplies, and design services. Comparable premium independent retail garden center model with overlapping Chicago-area customer base and similar breadth of categories.
• Lurvey Garden Center: Independent garden center in Des Plaines, IL, serving the Chicago metro with a broad plant, gift, and landscape supply offering. Closely comparable in business model (single-region independent retail garden center) and competitive overlap with Christy Webber for Chicago-area gardening customers.
• Pesche's Garden Center & Florist: Independent garden center and florist in Des Plaines, IL, serving the Chicago metro with plants, gifts, and seasonal offerings. Directly comparable independent retail garden center competing for the same Chicago-area gardening demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/christy-webber-farm-&-garden-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christy Webber Farm & Garden Center