CycloVriend
CycloVriend is a family-owned Dutch cycling group operating five sub-brands across retail, leasing, rental, professional custom bikes, and maintenance services, serving consumers, employers, governments, and hospitality businesses in the Netherlands and Belgium.
- Company typePrivate
- Founded1972
- HeadquartersHeerhugowaard, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
CycloVriend firmographics
Firmographics- Name
- CycloVriend
- Legal name
- CycloVriend
- Website
- https://cyclovriend.nl
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CycloVriend is a family-owned Dutch cycling group operating five sub-brands across retail, leasing, rental, professional custom bikes, and maintenance services, serving consumers, employers, governments, and hospitality businesses in the Netherlands and Belgium.
- Ownership category
- akta.pro rank
CycloVriend industry classification
Industry- Product category
- Bicycle Retail and Services
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Equipment Rental and Leasing (5321)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where CycloVriend is headquartered
LocationHeadquarters
- HQ city
- Heerhugowaard
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
CycloVriend business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Bike Retail (Sales): Selling A-brand bicycles through physical retail stores and e-commerce platforms (Fietsvoordeelshop.nl, BikeFriend). Combines online shopping convenience with in-store expertise, test rides, and professional advice.
- Bike Leasing: Leasefietsshop provides lease bicycles with full service including delivery, periodic maintenance, and repairs at customer homes. Customers select bikes online and make test rides at 27 test locations.
- Bike Rental: CycleShare supplies bicycles for rental by companies, hotels, holiday parks, or municipalities on behalf of the customer. CycleShare invests in the bikes and provides service and maintenance.
- Repair and Maintenance Services: Professional workshop services at physical locations and mobile service buses that visit customers at home. Ongoing maintenance and repair services for bicycles.
- Custom-Made Bikes and Accessories: Mo-Tech produces custom-made bicycles, accessories, and uniform clothing for professional users including police, defense, and municipalities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for A-brand bicycles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
CycloVriend product offering
Product offeringCore offering
CycloVriend is a family-owned Dutch cycling group that operates five specialized sub-brands to sell A-brand bicycles, lease bikes to employees, rent bikes through CycleShare, manufacture custom professional bicycles via Mo-Tech, and provide bicycle maintenance and repair services. The group serves both individual consumers and institutional clients (employers, government agencies, hotels) through a network of 30+ physical locations spanning the Netherlands and Belgium.
Product overview
CycloVriend is a family-owned business group (founded in 1972) that operates as a multi-brand platform offering comprehensive cycling solutions. The company encompasses five distinct labels: Fietsvoordeelshop.nl (combining an e-commerce platform with physical retail stores and professional workshops), BikeFriend (affordable A-brand bicycles with traditional and modern service), Leasefietsshop (employer bicycle leasing with home delivery and maintenance), Mo-Tech (custom-made professional bicycles and uniforms for government and security organizations), and CycleShare (bike rental solutions for businesses and municipalities). The portfolio covers the full cycling lifecycle from purchase and leasing to rental and maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- Fietsvoordeelshop: A-merk fietsen webshop gecombineerd met fietsenwinkels met professionele werkplaatsen door heel Nederland. Bicycle retail, repair, and service.
- BikeFriend
- Leasefietsshop
- Mo-Tech
- CycleShare
Products and services
- Fietsvoordeelshop
Quantifiable outcome
- Serving all cycling needs - purchase, lease, rent, repair - through a single integrated group
Companies that use CycloVriend
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
CycloVriend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CycloVriend partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
CycloVriend competitors and assessment
Company assessmentBroad incumbents
- Trek Bicycle: Global bicycle brand with extensive dealer network in the Benelux. Comparable as an A-brand OEM whose products CycloVriend resells and which competes for the same end consumer in retail channels.
- Accell Group: Dutch-headquartered bicycle holding company owning multiple bike brands (Batavus, Gazelle, Koga, Lapierre) and operating across retail, OEM and e-bike categories. Directly comparable as a multi-brand Dutch cycling group with both retail and B2B channels.
- Gazelle: Iconic Dutch bicycle brand and manufacturer with its own retail network. Comparable on Dutch cycling brand strength, e-bike leadership, and retail/wholesale distribution overlap.
- Batavus: Established Dutch bicycle brand under Accell with retail partner network. Comparable as a mainstream Dutch bike brand competing for the same retail shelf space and end consumer.
- Decathlon: Global sporting goods retailer with a large Dutch store footprint selling bicycles across price tiers alongside accessories and services. Comparable as a broad-line sporting goods retailer competing in the same bike retail category.
Direct peers
- Bike Totaal: Dutch nationwide bicycle shop franchise and purchasing organization. Directly comparable to CycloVriend's Fietsvoordeelshop and BikeFriend retail banners as a competing NL bike retail chain offering A-brand bikes, accessories and workshop services.
- Swapfiets: Dutch bike subscription service offering monthly lease-style memberships with included maintenance. Directly comparable to Leasefietsshop and CycleShare for the subscription/leasing model targeting individual and corporate riders.
- Lease A Bike (Holland Lease & Bike): Dutch specialist in employer bike leasing and salary-sacrifice schemes. Direct comparable to CycloVriend's B2B Leasefietsshop motion, serving the same corporate customers through the same fiscal channels.
Regional players
- Halfords: UK cycling and automotive retailer with service capabilities. Comparable as a multi-store cycling retailer offering bikes, service and repair, although operating primarily in the UK rather than the Netherlands.
Emerging players
- VanMoof: Dutch premium e-bike DTC brand. Comparable as a Netherlands-based cycling brand competing for the same urban commuter customer, but operating via direct-to-consumer rather than multi-brand retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CycloVriend social profiles
Digital presenceCycloVriend financial estimates
Financial estimateRevenue estimate
Valuation estimate
CycloVriend leadership team
Management profileNumber of profiles
Profiles3 records
CycloVriend subsidiaries and ownership
Company hierarchySubsidiaries5 records
CycloVriend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CycloVriend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CycloVriend
What does CycloVriend do?
CycloVriend is a family-owned Dutch cycling group that operates five specialized sub-brands to sell A-brand bicycles, lease bikes to employees, rent bikes through CycleShare, manufacture custom professional bicycles via Mo-Tech, and provide bicycle maintenance and repair services. The group serves both individual consumers and institutional clients (employers, government agencies, hotels) through a network of 30+ physical locations spanning the Netherlands and Belgium.
Is CycloVriend a public or private company?
CycloVriend is a private company. It is classified as family owned and is currently operating.
When was CycloVriend founded?
CycloVriend was founded in 1972. It employs 11 to 50 people.
Where is CycloVriend based?
CycloVriend is headquartered in Heerhugowaard, Netherlands, in the Europe region.
How does CycloVriend make money?
Five revenue lines are on record. Bike Retail (Sales) is the primary driver. The others are bike Leasing, bike Rental, repair and Maintenance Services and custom-Made Bikes and Accessories.
Who are CycloVriend's main competitors?
Broad incumbents on record are Trek Bicycle, Accell Group, Gazelle, Batavus and Decathlon. Direct peers are Bike Totaal, Swapfiets and Lease A Bike (Holland Lease & Bike). Halfords is listed as a regional player. VanMoof is listed as an emerging player.
Does CycloVriend have an API?
No public API is recorded for CycloVriend.
What industry is CycloVriend in?
CycloVriend's product category is Bicycle Retail and Services. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 44122 and its SIC code is 3751.