deejay.de
Deejay.de is a German online specialty retailer founded in 1988 that sells vinyl records, DJ equipment, and fashion globally to DJs, collectors, and electronic music enthusiasts, while operating 30+ in-house record labels and a B2B distribution arm called VinylFuture.
- Company typePrivate
- Founded1988
- HeadquartersMarktredwitz, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What deejay.de does
Deejay.de is a German online specialty retailer focused on physical vinyl records, DJ equipment, and related fashion accessories, founded in 1988 by Dieter Teinert as 'SDS by Dieter Teinert' and online since 1997. The company operates from Marktredwitz, Germany, and runs a direct-to-consumer e-commerce storefront that supports multilingual browsing (German, English, French, Italian, Russian, Spanish) and ships globally, with same-day fulfillment for German orders placed before 4 PM and 1-3 day express delivery across Europe.
Its product surface spans standard and multi-vinyl releases across house, techno, trance, hip-hop, beats, pop, rock, and jazz genres priced roughly €10-€45, DJ hardware including turntables, mixers, flight cases, cartridges, and slipmats from third-party brands (Technics, Allen & Heath, Reloop, Omnitronic, UDG, Magma) at prices ranging from ~€20 to €1,710+, and a fashion/accessories line. Beyond retail, deejay.de operates 30+ proprietary in-house record labels (PIV RECORDS, Electric Ballroom, Break New Soil, Adams Bite, Memory Remains, Slow-Wave, Micro Orbit Records, Morpheus and others) that generate exclusive supply, and runs VinylFuture, a B2B division providing vinyl pressing, distribution, and reseller merchant services to other labels and shops.
The business model combines unit-priced retail (one-time hardware and record sales) with a wholesale B2B distribution arm under VinylFuture. Deejay.de is privately held and founder-controlled, with no external funding rounds documented; the operating team of approximately 10 spans purchasing, warehouse, distribution/B2B, IT, administration, and accounting. Customer segments are predominantly long-tail individual consumers — professional DJs, vinyl collectors, and electronic music enthusiasts — with a secondary B2B segment of labels and resellers served through VinylFuture.
deejay.de firmographics
Firmographics- Name
- deejay.de
- Legal name
- deejay.de
- Website
- https://deejay.de
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Deejay.de is a German online specialty retailer founded in 1988 that sells vinyl records, DJ equipment, and fashion globally to DJs, collectors, and electronic music enthusiasts, while operating 30+ in-house record labels and a B2B distribution arm called VinylFuture.
- Ownership category
- akta.pro rank
deejay.de industry classification
Industry- Product category
- Vinyl Record Retail
- NAICS
- Record Production and Distribution (51225), Record Production and Distribution (512250)
- SIC
- Retail-Record & Prerecorded Tape Stores (5735), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industry
- Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)
Keywords
Where deejay.de is headquartered
LocationHeadquarters
- HQ city
- Marktredwitz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
deejay.de business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vinyl Record Sales: One-time purchase of vinyl records across multiple genres including house, techno, trance, hip-hop, beats, pop, and rock. Products range from single EPs to multi-vinyl box sets.
- DJ Equipment Sales: Sale of DJ equipment including turntables, mixers, cartridges, slipmats, flight cases, and accessories.
- Fashion Sales: Sale of DJ/fashion merchandise.
- B2B Distribution Services: Vinyl distribution, record pressing, and reseller services for other labels and shops through VinylFuture brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard vinyl releases |
| Unit Pricing | Pay-as-you-go | DJ Equipment |
| Unit Pricing | Pay-as-you-go | Pre-orders |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
deejay.de product offering
Product offeringCore offering
Deejay.de is an online retailer selling vinyl records, DJ equipment, and fashion accessories through its e-commerce platform deejay.de. The company also operates 30+ in-house record labels releasing exclusive electronic music and runs a B2B vinyl distribution and pressing service through its VinylFuture subsidiary. Customers include professional DJs, vinyl collectors, and music enthusiasts primarily in Germany and Europe.
Product overview
Deejay.de is a specialized online vinyl record shop and e-commerce platform founded in 1988, originally operating as 'SDS by Dieter Teinert' vinyl distribution company. The platform operates as a single unified e-commerce offering with multiple product categories: vinyl records as the core product across house, techno, trance, hip-hop, pop, rock, jazz, and other genres; in-house record labels (30+ imprints including PIV RECORDS, Electric Ballroom, Break New Soil, Adams Bite, and more) releasing exclusive content; DJ equipment including turntables, mixers, flight cases, and accessories; vinyl distribution and record pressing services under the VinylFuture brand; and fashion accessories. The platform combines over 30 years of electronic music expertise with modern online retail functionality, serving DJs, collectors, and music enthusiasts worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- VinylFuture: B2B distribution, record pressing, and reseller merchant services division
Products and services
- Vinyl Records Physical vinyl records across multiple genres including house, techno, trance, hip-hop, beats, pop, rock, jazz, soul, and more. Includes exclusive in-house label releases, limited pressings, new arrivals, and rare classics from various artists and labels worldwide. Pricing ranges from approximately €10.88 to €45.34 depending on format.
- DJ Equipment Professional DJ equipment including turntables, mixers (rotary and traditional), flight cases, record cases, cartridges, slipmats, headphones, and accessories from brands such as Technics, Allen & Heath, Reloop, Omnitronic, UDG, and Magma. Prices range from €20 to €1,710+. Note: Allen & Heath products restricted to EU shipping only.
- Fashion & Accessories DJ fashion items and accessories complementing the vinyl and equipment offerings for DJs and music enthusiasts.
- Vinyl Distribution Services (VinylFuture) B2B vinyl distribution, record pressing, and reseller merchant services for other record labels, artists, and music retailers. Operated under the VinylFuture brand as a wholesale service channel leveraging deejay.de's logistics infrastructure. Merchant applications available for resellers.
Companies that use deejay.de
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
deejay.de technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
deejay.de partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VinylFuturecoreVinylFuture is a B2B division of deejay.de providing vinyl distribution, record pressing, and reseller services. It handles distribution for other record labels and offers merchant applications for resellers.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
deejay.de competitors and assessment
Company assessmentBroad incumbents
- Discogs: Global online marketplace and database for vinyl and recorded music with millions of listings. A broader incumbent platform that competes with deejay.de's retail catalog but operates at vastly larger scale as a marketplace rather than curated retailer.
Direct peers
- Norman Records: UK-based online independent record store with strong focus on vinyl across electronic and indie genres. Comparable to deejay.de in DTC vinyl e-commerce model, global shipping, and independent/electronic music catalog.
- Bleep: Independent music digital and physical retailer operated by Warp Records, selling vinyl, digital downloads, and merchandise. Comparable to deejay.de in combining label distribution with direct-to-consumer retail, though with stronger digital weighting.
- Rubadub: Glasgow-based electronic music retailer and distributor offering vinyl, equipment, and label distribution services. Directly comparable to deejay.de across both DTC retail and B2B distribution dimensions, including the VinylFuture equivalent service.
- Hardwax: Berlin-based independent electronic music record store and distributor, considered a tastemaker for techno/house/dub. Closely comparable to deejay.de in genre specialization, in-house curation, and Berlin/German electronic music heritage.
- Phonica Records: London-based independent record shop with strong online presence specializing in electronic music vinyl. Comparable to deejay.de in curated electronic music retail with global shipping, though smaller scale.
- Boomkat: Manchester-based independent music retailer specializing in electronic, experimental, and avant-garde music on vinyl and digital. Comparable to deejay.de in electronic music specialization and small-team independent curation ethos.
- Decks.de: German DJ equipment and electronic music retailer, headquartered in Germany. Directly comparable to deejay.de's equipment and vinyl offering, targeting the same DJ customer base in the DACH region.
- Juno Records: One of the largest online electronic music retailers globally, offering vinyl, DJ equipment, and downloads. Directly competes with deejay.de in the same electronic music vinyl niche with similar product breadth and global shipping.
Emerging players
- Music On Vinyl: Dutch vinyl pressing and reissue label/distributor producing licensed vinyl editions. Comparable to deejay.de's pressing/distribution side (VinylFuture), with overlap in serving collectors seeking curated physical editions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
deejay.de social profiles
Digital presencedeejay.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
deejay.de leadership team
Management profileNumber of profiles
Profiles15 records
deejay.de subsidiaries and ownership
Company hierarchySubsidiaries1 record
deejay.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
deejay.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about deejay.de
What does deejay.de do?
Deejay.de is an online retailer selling vinyl records, DJ equipment, and fashion accessories through its e-commerce platform deejay.de. The company also operates 30+ in-house record labels releasing exclusive electronic music and runs a B2B vinyl distribution and pressing service through its VinylFuture subsidiary. Customers include professional DJs, vinyl collectors, and music enthusiasts primarily in Germany and Europe.
Is deejay.de a public or private company?
deejay.de is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was deejay.de founded?
deejay.de was founded in 1988. It employs 1 to 10 people.
Where is deejay.de based?
deejay.de is headquartered in Marktredwitz, Germany, in the Europe region.
How does deejay.de make money?
Four revenue lines are on record. Vinyl Record Sales are the primary driver. The others are DJ Equipment Sales, fashion Sales and B2B Distribution Services.
Who are deejay.de's main competitors?
Discogs is listed as a broad incumbent. Direct peers are Norman Records, Bleep, Rubadub, Hardwax, Phonica Records, Boomkat, Decks.de and Juno Records. Music On Vinyl is listed as an emerging player.
Does deejay.de have an API?
No public API is recorded for deejay.de.
What industry is deejay.de in?
deejay.de's product category is Vinyl Record Retail. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of CRALAEAC, Pro Audio & Recording Equipment Retail (MI-adjacent). Its NAICS code is 51225 and its SIC code is 5735.