Music On Vinyl
Music On Vinyl B.V. is a Dutch privately-held vinyl record label and e-commerce retailer founded in 2009, specializing in limited edition colored vinyl pressings (750-1,500 copies) across 14+ genres. It sells direct-to-consumer globally to over 40 countries from Haarlem, Netherlands, supplemented by a Bertus dealer wholesale network.
- Company typePrivate
- Founded2009
- HeadquartersHaarlem, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Music On Vinyl does
Music On Vinyl B.V. is a privately-held Dutch vinyl record label and e-commerce retailer founded in 2009 and headquartered in Haarlem, Netherlands. The company releases and sells physical music media — primarily vinyl records — across 14+ genres including Rock, Pop, Jazz, Classical, Soundtrack, Dance/Electronic, Hip Hop, Metal, Soul/R&B, Reggae/Dub, Country, Indie/Alternative, and Dutch-language titles. Its core proposition is limited edition colored vinyl pressings (gold, silver, red, blue, purple, marble, splatter, transparent) in runs of typically 750 to 1,500 copies, often bundled with premium packaging such as gatefold sleeves and lyrics inserts. The catalog has grown to 376+ active products, with a sub-brand called Artone Signature positioned as a premium line.
The business operates a direct-to-consumer model through its own Shopify-based webshop at musiconvinyl.com, shipping to over 40 countries from a single Netherlands warehouse and supporting a broad set of payment methods (PayPal, Apple Pay, Google Pay, iDEAL, Bancontact, Shop Pay, Visa, Mastercard, Amex, Union Pay, Maestro). Distribution is supplemented by a B2B dealer network operated through Bertus, which serves as the wholesale platform for authorized resellers. Products are priced from €9.99 to €159.99, with standard releases at €14.99-€44.99 and limited/box-set editions at the upper end. A pre-order system supports a forward release calendar (titles extending at least into August 2026), and the company highlights partnerships such as its exclusive arrangement with Armada Music for Armin van Buuren's catalog.
The company is privately held with no disclosed institutional investors, no funding rounds, and no parent entity. Headcount is reported at 1-10 employees, indicating a lean operating model. There are no mobile applications, no public API, no AI/ML capabilities disclosed, and no certifications or patents. Marketing is conducted through organic social channels (Facebook, Instagram, YouTube) and an email newsletter. The primary customer base consists of vinyl collectors seeking limited edition and colored pressings, with a secondary segment of general music fans purchasing physical media across genres.
Music On Vinyl firmographics
Firmographics- Name
- Music On Vinyl
- Legal name
- Music on Vinyl B.V.
- Website
- https://musiconvinyl.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Music On Vinyl B.V. is a Dutch privately-held vinyl record label and e-commerce retailer founded in 2009, specializing in limited edition colored vinyl pressings (750-1,500 copies) across 14+ genres. It sells direct-to-consumer globally to over 40 countries from Haarlem, Netherlands, supplemented by a Bertus dealer wholesale network.
- Ownership category
- akta.pro rank
Music On Vinyl industry classification
Industry- Product category
- Vinyl Records
- NAICS
- Record Production and Distribution (51225), Manufacturing and Reproducing Magnetic and Optical Media (33461), Sound Recording Industries (5122)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industry
- Physical Recorded Music Manufacturing (Vinyl/CD/Cassette) (MPAIAAAE)
Keywords
Where Music On Vinyl is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Music On Vinyl business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Vinyl Record Sales: Direct sales of vinyl records through their e-commerce store. Products include single LP, double LP, and box sets. Prices range from approximately €9.99 to €159.99 per item. Revenue generated through one-time product transactions.
- CD Sales: Also offers a smaller selection of CD releases alongside vinyl, providing complementary physical media format sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Vinyl Releases |
| Unit Pricing | Pay-as-you-go | Premium/Box Set Releases |
| Unit Pricing | Pay-as-you-go | CD Releases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Music On Vinyl product offering
Product offeringCore offering
Music On Vinyl is a Dutch vinyl record label and e-commerce retailer that presses, releases, and sells physical vinyl records across multiple genres, with a specialization in limited edition colored vinyl pressings (gold, silver, red, blue, purple, marble, splatter patterns) in limited copy counts. The company operates its own webshop at musiconvinyl.com and ships internationally to over 40 countries from its Netherlands warehouse, also offering a small selection of CDs as complementary physical media.
Product overview
Music On Vinyl is a vinyl record label and e-commerce platform specializing in the release and sale of vinyl records across diverse genres including Rock, Pop, Jazz, Blues, Classical, Soundtrack, Dance/Electronic, Hip Hop, Metal, Soul/R&B, Reggae/Dub, Country, and Indie/Alternative. The company releases both standard black vinyl and limited edition colored vinyl variants (gold, silver, red, blue, green, yellow, purple, transparent, marble, splatter) featuring artists like Golden Earring, Armin van Buuren, Yo-Yo Ma, and film soundtracks. The product portfolio includes the Artone Signature premium sub-brand, 12-inch singles, and classical music releases. Customers can purchase directly through the MOV webshop with pre-order options for upcoming releases.
Differentiator
Problem solved
Functional benefit
Brands
- Artone Signature: A collection/brand featured on the Music On Vinyl website under the Artone Signature category.
Products and services
- Vinyl Records (General Catalog) Music releases on colored and black vinyl records across multiple genres including Rock, Pop, Jazz, Blues, Classical, Soundtrack, Dance/Electronic, Hip Hop, Metal, Soul/R&B, Reggae/Dub, Country, and Indie/Alternative. Available through the Music On Vinyl webshop at musiconvinyl.com.
- Colored Vinyl Releases Limited edition vinyl releases pressed in various colors including gold, silver, red, blue, green, yellow, purple, transparent, marble, and splatter variants. Each release is limited to specific copy counts (e.g., 750, 1000, 1500 copies), commanding premium pricing.
- Soundtrack Vinyl Releases Original soundtracks and scores from films and television series released on vinyl, including titles such as Star Wars, Harry Potter, Vikings, Death Stranding, Hunger Games, and Legends Of The Fall. Sold through the Music On Vinyl webshop soundtrack collection.
- Artone Signature Premium Collection Premium vinyl collection line under the Artone Signature sub-brand, featuring exclusive releases marketed to serious vinyl collectors.
- 12-inch Singles Single vinyl releases in 12-inch format, including classic dance and electronic tracks such as Armin van Buuren's Eternity and Three Drives' Greece 2000.
- Classical Collection Classical music releases featuring artists like Yo-Yo Ma, Philip Glass, and 2CELLOS on vinyl, sold through the Music On Vinyl classical collection page.
- CD Releases A smaller selection of CD releases alongside vinyl, providing complementary physical media format sales priced €12.99 to €21.99.
Companies that use Music On Vinyl
Customer profileSegments2 records
Ideal customer profiles2 records
Music On Vinyl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Music On Vinyl partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Armada MusiccorePartnership with Armada Music for exclusive vinyl releases of Armin van Buuren's catalog. Notable collaboration on the 25th anniversary edition of 'Eternity' released in silver vinyl with 1500 limited copies.
- BertuscoreBertus serves as the platform for dealer registration and wholesale distribution of Music On Vinyl products. Also hosts career opportunities for the company.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Music On Vinyl competitors and assessment
Company assessmentBroad incumbents
- Rhino Records: Warner Music's catalog and reissue imprint with extensive vinyl output across rock, pop, and soundtrack. Overlaps Music On Vinyl's catalog breadth but operates at much larger scale as a major-label imprint.
- Craft Recordings: Concord's reissue arm producing vinyl releases across jazz, blues, rock, and soundtrack catalogs. Broader catalog and parent backing, but overlapping reissue-on-vinyl activity.
Direct peers
- Real Gone Music: Reissue label emphasizing vinyl-first releases across rock, soul, country, and soundtrack genres. Comparable catalog breadth and genre diversification to Music On Vinyl's 13+ genres.
- Third Man Records: Jack White's label operates its own vinyl pressing plant and emphasizes limited colored editions and direct-to-consumer sales. Highly comparable in combining label, pressing, and DTC operations.
- Death Waltz Recording Company: Specialist soundtrack and score vinyl label releasing deluxe, often colored editions. Comparable to Music On Vinyl's soundtrack category (90 SKUs) and limited-edition pressing approach.
- Mondo: Vinyl-focused label known for collectible, deluxe soundtrack editions with custom art and colored variants. Directly comparable in collector-driven limited pressing and premium price points.
- Waxwork Records: Independent US label specializing in limited-edition colored vinyl reissues, with a heavy soundtrack and horror/score focus. Closely comparable business model to Music On Vinyl's limited-run, premium-packaging approach.
- Numero Group: Curated reissue label releasing catalog material on vinyl with premium packaging and design-forward presentation. Comparable catalog-led, vinyl-first indie label model.
- Light in the Attic Records: Independent vinyl-focused reissue label with limited colored editions and curated catalog releases. Comparable indie-label positioning and collector-first release strategy.
Emerging players
- Vinyl Me, Please: Vinyl subscription and curation service that releases exclusive colored editions monthly. Comparable collector-focused, limited-vinyl positioning, though it monetizes via subscription rather than a la carte.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Music On Vinyl social profiles
Digital presenceMusic On Vinyl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Music On Vinyl leadership team
Management profileNumber of profiles
Music On Vinyl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Music On Vinyl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Music On Vinyl
What does Music On Vinyl do?
Music On Vinyl is a Dutch vinyl record label and e-commerce retailer that presses, releases, and sells physical vinyl records across multiple genres, with a specialization in limited edition colored vinyl pressings (gold, silver, red, blue, purple, marble, splatter patterns) in limited copy counts. The company operates its own webshop at musiconvinyl.com and ships internationally to over 40 countries from its Netherlands warehouse, also offering a small selection of CDs as complementary physical media.
Is Music On Vinyl a public or private company?
Music On Vinyl is a private company. It is classified as unknown and is currently operating.
When was Music On Vinyl founded?
Music On Vinyl was founded in 2009. It employs 1 to 10 people.
Where is Music On Vinyl based?
Music On Vinyl is headquartered in Haarlem, Netherlands, in the Europe region.
How does Music On Vinyl make money?
Two revenue lines are on record. Vinyl Record Sales are the primary driver. The others are CD Sales.
Who are Music On Vinyl's main competitors?
Broad incumbents on record are Rhino Records and Craft Recordings. Direct peers are Real Gone Music, Third Man Records, Death Waltz Recording Company, Mondo, Waxwork Records, Numero Group and Light in the Attic Records. Vinyl Me, Please is listed as an emerging player.
Does Music On Vinyl have an API?
No public API is recorded for Music On Vinyl.
What industry is Music On Vinyl in?
Music On Vinyl's product category is Vinyl Records. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIAAAE, Physical Recorded Music Manufacturing (Vinyl/CD/Cassette). Its NAICS code is 51225 and its SIC code is 3652.