What Cycletours Hollidays does

Cycletours Hollidays (Cycletours BV) is a Dutch cycling tour operator founded in 1981 and headquartered in Amsterdam. The company designs, sells, and operates organized cycling holidays for Dutch-speaking consumers, offering a catalog of more than 130 curated destinations across 20+ countries spanning Europe (Spain, France, Italy, Austria, Slovenia, Portugal, Germany, Switzerland, Greece, Croatia, Scandinavia) and Oceania (Australia, New Zealand). Its product portfolio includes individual self-guided tours, guided group trips, sportive/racing cyclist holidays featuring famous cols (Stelvio, Mortirolo, Alpe d'Huez), family-friendly tours, gravel bike holidays, and combined bike-and-boat cruises on dedicated ships (MV Vivienne, MV Lisabelle, Swiss Crown). It also operates a seasonal bike bus network from April to September that transports cyclists and their bicycles to European starting points.

The underlying operating model is a traditional tour-operator stack: package holidays are composed from contracted hotel and campsite inventory, local ground-handling partners, optional bike rentals (touring, E-bike, gravel, mountain), and ancillary services such as GPS tracks, route descriptions, baggage transport between hotels, and flight arrangements via Transavia. The technology layer is a content-managed Dutch-language website (cycletours.nl) with booking forms, a blog, and an email newsletter; no mobile app, no API, and no proprietary platform beyond standard GPS/route files are documented. Cycletours does not operate its own hotels or buses beyond its bike-bus fleet and boat inventory, and execution is delegated to a network of local destination partners.

Cycletours generates revenue through one-time package sales priced per person (typically €498-€3,239 depending on duration, destination, and accommodation tier), supplemented by bike rental fees, flight booking transaction fees, and seasonal bike-bus tickets. It sells exclusively direct-to-consumer through its website, phone, and email — no resellers or third-party distribution. The company is privately held with 24 employees, holds ANVR, SGR, and Calamiteitenfonds memberships for Dutch consumer protection, and operates without external funding.

Name

Cycletours Hollidays

Legal name

Cycletours BV

Website

https://cycletours.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Cycletours Hollidays is a Dutch cycling tour operator founded in 1981, offering organized cycling holidays across 130+ destinations in 20+ countries. It serves Dutch consumers directly with packaged trips, bike rentals, seasonal bike bus transport, and bike-and-boat cruises.

Ownership category

akta.pro rank

Product category

Cycling Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900), Transportation Services (4700), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Organized cycling holidays
• Bike-and-boat tours
• Gravel bike vacations
• Bike bus transport
• Cycling tourism packages

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Package Cycling Holidays: Fully organized cycling vacation packages including accommodation, luggage transport between hotels, route descriptions, GPS tracks, and sometimes meals. Customers can choose between hotels, camping, or ships. Pricing varies by destination, duration, accommodation type, and season.
2. Bike-and-Boat Holidays: Combination cycling and boat cruises along European rivers (Donau, etc.). Packages include full board, cabin accommodation on the ship, and daily cycling routes. Revenue generated through cruise bookings on ships like MV Vivienne, MV Lisabelle, and Swiss Crown.
3. Bike Bus Services: Transportation services for cyclists to take their bikes on buses to European destinations. Includes transport of cyclists and bicycles from the Netherlands to various European countries.
4. Bike Rental: Rental of various bike types including touring bikes, E-bikes, gravel bikes, and mountain bikes for use during cycling vacations. Rental prices vary by bike type and duration.
5. Flights and Transfers: Arrangement of flights (primarily through Transavia from Schiphol) and airport transfers to destinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cycletours Hollidays is a Dutch tour operator that sells fully organized cycling vacation packages across more than 130 destinations in Europe and Oceania, including hotels, camping, B&Bs (chambres d'hôtes), and ship-based (bike-and-boat) accommodations. Each package combines accommodation, luggage transport between hotels, route descriptions, GPS tracks, optional bike rental (touring, E-bike, gravel, mountain), optional flights (primarily via Transavia from Schiphol), and optional meals. The company also runs seasonal bike-bus transportation services from April through September that move cyclists and their bikes to European destinations, and serves individual travelers, guided groups, racing cyclists, gravel cyclists, and families with children.

Product overview

Cycletours Hollidays is a Dutch cycling vacation company established in 1981, offering a comprehensive portfolio of organized cycling holidays across more than 130 destinations in over 20 countries. The product line includes core offerings such as Fietsvakanties (cycling holidays available as individual or group tours), Fietsbussen (bike bus transportation), Gravel Fietsvakanties (gravel bike adventures), and Fiets-vaarvakanties (bike and boat tours). The company segments its products by traveler type (Groepsfietsvakanties for groups, Individuele Fietsvakanties for independent travelers, Wielrenvakanties for racing cyclists, and Fietsvakanties met Kinderen for families) and by accommodation style (Hotel and Kampeer/camping). Add-on services include GPS routes and route apps for navigation. The company primarily serves the Dutch-speaking market and operates as a tour operator using local partners for execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Fietsvakanties (Cycling Holidays) Organized cycling vacations offering more than 130 destinations across 20+ countries including Spain, Portugal, Austria, Slovenia, France, Italy, Germany, the UK, Greece, Croatia, Scandinavia, Australia, and New Zealand. Available as individual or group tours with hotel, camping, or ship accommodation. Each package includes accommodation, route descriptions, GPS tracks, and optional luggage transport and meals.
• Fietsbussen (Bike Buses) Seasonal bike bus transportation services operating from April to September that carry cyclists together with their bicycles from the Netherlands to destinations across Europe including Germany, France, Italy, Austria, Slovenia, Spain, Czech Republic, Sweden, and Switzerland. The service enables cyclists to start their cycling tours in distant European destinations without needing to transport their own bikes.
• Fiets-vaarvakanties (Bike and Boat Holidays) Combined cycling and sailing vacations where guests cycle along riverbanks during the day and stay overnight on board ships, featuring routes such as the Danube through 4 countries operated on ships including MV Vivienne, MV Lisabelle, and Swiss Crown. Packages include full board and cabin accommodation on the ship with daily cycling routes.
• Groepsfietsvakanties (Group Cycling Holidays) Guided group cycling vacations with travel companions and professional guides, available with hotel or camping accommodations across various European destinations such as Portugal Southwest Coast, Spain La Rioja, and cross-country tours.
• Individuele Fietsvakanties (Individual Cycling Holidays) Self-guided cycling vacations allowing travelers to explore at their own pace with pre-arranged accommodations, baggage transport, and route information, including E-bike options. Includes long-distance routes such as La Vélomaritime, the Green Route to the Mediterranean, Cycling to Prague, and Cycling to Sweden.
• Wielrenvakanties (Racing Cycling Holidays) Sportive cycling vacations for trained cyclists seeking challenging mountain routes and famous cols, including climbs featured in the Tour de France and Giro d'Italia such as Stelvio, Mortirolo, Alpe d'Huez, and the French and Spanish Pyrenees. Examples include the 7-day Stelvio and Mortirolo Premium tour and the 17-day Spanish and French Pyrenees tour at €3,239.
• Gravel Fietsvakanties (Gravel Bike Holidays) Gravel cycling vacations combining elements of cyclocross, mountain biking, and road cycling, featuring routes through Europe and Oceania on unpaved roads and Via Verdes trails such as the Costa Blanca gravel tour in Spain and the Meuse gravel tour in France.
• Fietsvakanties met Kinderen (Family Cycling Holidays) Family-friendly cycling vacations designed for traveling with children, with appropriate accommodations, manageable daily distances, and difficulty levels suited for younger cyclists.
• Fietsvakanties op Maat (Custom Cycling Holidays) Bespoke cycling holiday packages tailored to individual customer requirements, allowing travelers to customize destinations, duration, accommodation type, and difficulty level to suit personal preferences.
• Bike Rental Service Rental of various bike types for use during cycling vacations, including touring bikes, E-bikes (€40 per day on Meuse tours), gravel bikes (€185 on Costa Blanca tour), mountain bikes (€140), and race bikes (€270 on Slovenia tours, €425 on Wallis Switzerland).
• Flights and Airport Transfers Arrangement Arrangement of flights (primarily through Transavia from Schiphol, Eindhoven, and Rotterdam) and airport transfers to destinations such as Alicante, Ljubljana, and other European cycling destinations, with quoted fares such as €275 Schiphol-Alicante, €425 Schiphol-Ljubljana, and €30 per-person airport transfers.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ANVRcoreOthersDutch Travel Trade Association membership providing industry credibility, consumer protection standards, and compliance with Dutch travel industry regulations.
• SGR (Stichting Garantiefonds Reisgelden)coreOthersTravel Guarantee Fund membership providing financial protection for consumers. Registered member as shown on sgr.nl website.
• CalamiteitenfondscoreOthersEmergency Fund for Travel providing consumer protection in case of emergencies during travel. Registered member organization.
• Local Partners (various destinations)coreImplementation/ SI/ Consulting PartnerLocal agents and partners in cycling destinations provide on-ground support, bike fitting, emergency assistance, local knowledge, and execute trips. Examples include local agents in Slovenia, Spain (Costa Blanca), and other destinations. Partners are typically Dutch-speaking.
• TransaviaminorChannel Partner/ Reseller/ DistributorAirline partner providing flights from Schiphol, Eindhoven, and Rotterdam to destinations. Transavia operates direct flights to Alicante and Ljubljana for cycling tours.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SNP Natuurreizen: Dutch tour operator specializing in active and nature-based holidays (walking, cycling, canoeing) across Europe and beyond. Directly comparable to Cycletours as another ANVR/SGR-registered Dutch travel company packaging multi-day cycling trips for the Dutch market.
• Dutch Bike Tours: Amsterdam-based cycling tour operator focused on guided day-trips and multi-day cycling holidays in the Netherlands and Belgium. Direct competitor in the Dutch-language cycling vacation market, particularly in lower-fitness and family segments.
• Fietsvakanties.nl: Dutch online cycling-holiday specialist offering cycling packages across Europe. Competes head-to-head with Cycletours in the Dutch-language, multi-destination cycling tour operator segment with hotel, camping, and E-bike variants.
• Eurobike (Swiss cycling tours): Austrian/Swiss-based cycling tour operator offering hotel-to-hotel cycling holidays across Europe with luggage transfer service. Closely mirrors Cycletours' core individual cycling-holiday product across many overlapping destinations (Danube, Italy, Slovenia).
• Velorama: Dutch cycling-holiday tour operator offering multi-day cycling trips in the Netherlands and Europe, including hotel and camping variants. Closely comparable niche player in the same Dutch active-travel market as Cycletours.

Emerging players

• Komoot: European route-planning platform that lets cyclists self-organize cycling trips with navigation, accommodation, and POI data. Adjacent/emerging threat rather than direct tour operator, but increasingly competing with full-service operators like Cycletours for tech-savvy customers.

Broad incumbents

• Backroads: US-based active-travel tour operator offering cycling, walking, and family adventures globally. Comparable to Cycletours' premium cycling-tour positioning and multi-format (hotel/camping) approach, though primarily North American market.
• Trek Travel: US-based premium cycling tour operator offering guided and self-guided cycling vacations worldwide, often tied to Trek bike rentals. Comparable to Cycletours' sportive/racing segment but with English-language focus and different geographic reach.
• TUI Musement / TUI Cycling: Major European tour operator (TUI Group) offering cycling holidays as part of a broader active-holidays portfolio. Competes with Cycletours on selected destinations but operates at vastly larger scale with mixed travel categories.

Regional players

• Fitalian Tours: Italy-based cycling tour operator offering guided and self-guided bike tours in Italy. Comparable product to Cycletours' Italy-destination tours (e.g., Stelvio, Dolomites) but focused on the Italian source market and English-speaking international cyclists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cycletours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycletours Hollidays