C You In The Major Leagues Foundation

What C You In The Major Leagues Foundation does

C You In The Major Leagues Foundation (CYITML) is a Kansas-based 501(c)(3) public charity founded in late 2013 by Dayton Moore, the former General Manager of the Kansas City Royals, and his wife Marianne Moore. The foundation's mission is to provide hope and support to children and families in crisis while developing future character-driven leaders, primarily through free youth mentoring programs in the Greater Kansas City area. Its flagship initiative, the C-10 Mentoring & Leadership Program launched in 2018, pairs high school students (9th–11th grade) from underserved Kansas City communities with adult mentors for weekly group sessions, monthly community service projects, career exploration field trips, and post-high school scholarship support. Supporting programs include the Blue KC Coaches with Character award (running since 2017), the Moore Than Baseball (MTB) Leadership program launched in fall 2024 for high school baseball players, and the C-10 Mentoring & Leadership Podcast (169+ episodes through November 2025) featuring Kansas City-area leaders.

The foundation operates with 1–10 employees and is headquartered at a P.O. Box in Overland Park, Kansas. Its revenue model is donation-driven: it generates income through individual contributions processed via Givebutter, corporate sponsorships (including Blue KC, Spring Venture Group, Cerris, First Federal Bank of Kansas City, and Watco Companies), annual fundraising events (most notably the C You At Topgolf event, which raised over $140,000 from 300+ participants in May 2026), merchandise sales through a Square-powered online store, book royalties from Dayton Moore's 'More Than a Season,' and MLB memorabilia auctions via Bidding Owl. The C-10 mentoring program itself is delivered at no cost to students or families. The foundation has no proprietary technology platform; its infrastructure consists of standard operational tools for donations, e-commerce, podcast distribution, and application management, with all program delivery occurring in-person in the Kansas City metro region.

Name

C You In The Major Leagues Foundation

Legal name

C You In The Major Leagues Foundation

Website

https://cyouinthemajorleagues.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

C You In The Major Leagues Foundation is a Kansas City-based 501(c)(3) nonprofit founded in 2013 by former Royals GM Dayton Moore, providing free character-based mentoring to underserved high school students through its flagship C-10 program, supported by donations, corporate sponsorships, and an annual Topgolf fundraiser.

Ownership category

akta.pro rank

Product category

Youth Mentoring Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Youth mentoring programs
• Character development education
• Nonprofit foundation services
• Community youth leadership
• Youth baseball development

Headquarters

HQ city

Overland Park, KS

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Fundraising: As a 501(c)(3) public charity, CYITML generates revenue primarily through individual donations, corporate sponsorships, and fundraising events. Donations are tax-deductible as allowed by the IRS.
2. Special Events: Annual Topgolf events (5th Annual in 2026) raise significant funds. The 2026 event raised over $140,000 from more than 300 participants.
3. Book Sales: Sale of 'More Than a Season' book authored by Dayton Moore with Matt Fulks. Signed softcover $25, unsigned softcover $15, signed hardcover $40. All author profits benefit the foundation.
4. Merchandise Sales: Sale of CYITML branded merchandise including shirts, backpacks, chairs, and other items through the organization's online shop.
5. Auctions: MLB memorabilia and experiences auctioned off throughout the year, with all proceeds benefiting CYITML.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

C You In The Major Leagues Foundation is a 501(c)(3) nonprofit public charity that delivers youth mentoring, character development, and leadership programs to high school students in the greater Kansas City area. Its flagship C-10 Mentoring & Leadership Program pairs students with adult mentors for life-skills training, leadership development, community service, career exploration, and post-high school scholarships, all delivered free of charge. The foundation also operates the Blue KC Coaches with Character recognition program, the Moore Than Baseball (MTB) Leadership program for high school baseball players, the C You In The Backyard Tee Ball League, and produces the C-10 Mentoring & Leadership Podcast.

Product overview

C You In The Major Leagues Foundation is a non-profit organization offering a portfolio of youth mentoring and character development programs centered around the 'C' values (Character, Courage, Commitment, Confidence, etc.). The core offerings include the C-10 Mentoring & Leadership Program for high school students, the Moore Than Baseball (MTB) Leadership program for select baseball players, and the Blue KC Coaches with Character award program. Supporting initiatives include the C-10 Podcast featuring leadership conversations, the annual C You At Topgolf fundraising event, the C You In The Backyard Tee Ball League, merchandise sales, and the 'More Than a Season' book by founder Dayton Moore. All programs aim to develop future character-driven leaders in the Kansas City area.

Differentiator

Problem solved

Functional benefit

Brands

• C-10 Mentoring & Leadership: Flagship program providing high school students from greater Kansas City with mentoring, life skills, educational enhancements, and community service opportunities.
• Blue KC Coaches with Character
• C You At Topgolf
• MTB Leadership

Quantifiable outcome

• 67 students have participated in the C-10 program since 2018
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Blue Cross and Blue Shield of Kansas City (Blue KC)coreGTM or Marketing Partner · 1 January 2017Since 2017, CYITML has partnered with Blue KC on the 'Blue KC Coaches with Character' program. Each month from April-September, a Kansas City area high school coach is selected for recognition. Honorees receive a spotlight on 610 Sports Radio, VIP gift package including two game experiences at Kauffman Stadium, and an invitation to a reception with Dayton Moore. Blue KC donates $3,000 to CYITML in honor of each selected coach.
• Spring Venture GroupminorGTM or Marketing PartnerSpring Venture Group presented the Topgolf event and provided the dinner buffet for the 5th Annual C You At Topgolf event in 2026.
• CerrisminorGTM or Marketing PartnerCerris presented the Celebrity Long Drive competition at the 5th Annual C You At Topgolf event in 2026.
• First Federal Bank of Kansas CityminorGTM or Marketing PartnerFirst Federal Bank of Kansas City served as the auction sponsor for the 5th Annual C You At Topgolf event in 2026. They also sponsor the Student Spotlight feature on the podcast.
• Watco CompaniesminorGTM or Marketing PartnerWatco Companies provided the photo booth for the 5th Annual C You At Topgolf event in 2026.
• Dr. Tim Elmore / Growing LeaderscoreStrategic or Co-development PartnerIn 2024, Dayton Moore and Matt Fulks met with Dr. Tim Elmore, founder of Growing Leaders and 'Habitudes,' to discuss how the 10 'C' character words might apply to students in the C-10 Mentoring program. With Dr. Elmore's help, CYITML refined the 10 fundamental C words and added four more for the bullpen.
• 610 Sports RadiominorGTM or Marketing Partner610 Sports Radio provides media coverage for Blue KC Coaches with Character honorees as part of the recognition program.
• Kansas City RoyalscoreStrategic or Co-development PartnerThe foundation maintains a strong relationship with the Kansas City Royals organization. Honorees receive game experiences at Kauffman Stadium, and Royals players (Alex Gordon, George Brett, Eric Hosmer) have participated in Topgolf events and program activities.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Score 1 for Health: Kansas City-based youth health and wellness nonprofit engaging schools. Less directly competitive but operates in the same Kansas City nonprofit ecosystem targeting underserved youth through school channels.

Broad incumbents

• iMentor: National nonprofit pairing adult mentors with high school students for college and career readiness. Comparable at the program-design level (1:1 mentoring, college prep, character development) and a potential scale model for CYITML.
• United Way of Greater Kansas City: Regional umbrella funder for youth, education, and family services in the Kansas City area. Comparable as a KC-area fundraising/grantmaking entity competing for the same corporate donor dollars.
• Kansas City Royals Foundation: The MLB team's official charitable arm. Comparable as a Kansas City-based, Royals-aligned youth and education nonprofit with overlapping corporate partner pool and brand linkage.

Emerging players

• CharacterStrong: Provides K-12 character and leadership curricula and training to schools and youth organizations nationally. Comparable as a youth character-development curriculum provider with potential overlap to CYITML's 'C' framework.
• Growing Leaders: Dr. Tim Elmore's youth leadership curriculum and Habitudes platform, the organization CYITML partnered with for its 'C' framework. Comparable as a youth character/leadership curriculum developer and a content/curriculum peer.

Direct peers

• Big Brothers Big Sisters of Greater Kansas City: Operates a 1:1 youth mentoring program in the same Kansas City metro area serving a similar population of at-risk teens. Closest direct functional peer given shared mission of adult mentor matching for high-school-aged youth.
• Police Athletic League of Kansas City: KC-based youth development nonprofit using sports-based programming (including baseball) to reach underserved youth. Comparable in combining athletics, character development, and a Kansas City service footprint.
• Boys & Girls Club of Greater Kansas City: Local youth development nonprofit serving Kansas City-area teens with character, leadership, and life-skill programming. Directly comparable in mission, geography, and donor base.

Others

• Youth Friends (now part of Kauffman Foundation programs): Kansas City-area youth mentoring organization historically focused on school-based adult mentors for K-12 students. Closely comparable in programmatic structure (school-anchored, adult mentor matching) and mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CYITMLF
• YouTubeyoutube.com/channel/UCImwD8BYZInla5Yd0eW6T2w
• Facebookfacebook.com/cyitml
• LinkedInlinkedin.com/company/c-you-in-the-major-leagues-foundation
• Instagraminstagram.com/cyouinthemajorleagues

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about C You In The Major Leagues Foundation