Spring Venture Group
Spring Venture Group is a Kansas City-based digital Medicare insurance brokerage operating the SmartMatch, United Medicare Advisors, and SmartConnect brands, serving individual Medicare beneficiaries and employer organizations through licensed inside-sales agents, proprietary comparison-shopping technology, and a 40-person analytics organization.
- Company typePrivate
- Founded2009
- HeadquartersKansas City, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Spring Venture Group does
Spring Venture Group (SVG) is a Kansas City, Missouri-based digital insurance brokerage focused on Medicare distribution. Founded in 2009 as a technology-oriented entrant to Medicare sales, the company operates three distinct sub-brands: SmartMatch, a consumer-facing health insurance marketplace; United Medicare Advisors, a Medicare Supplement specialist operating since 2009; and SmartConnect, a B2B2C platform that delivers Medicare education and enrollment services through employer organizations, intermediaries, and carrier/association partners. The company earns revenue primarily through carrier commissions on Medicare Supplement, Medicare Advantage, prescription drug, dental/vision/hearing, hospital indemnity, and ACA plans it places, supplemented by managed-service arrangements through SmartConnect. Customer-facing services are free to consumers; sales agents are compensated on a base-plus-commission model with an increasing pay structure.
The underlying technology is an AWS-hosted stack spanning front-end, internal software, customer-facing products, data science, machine learning engineering, architecture, DevOps, and data engineering, with HITRUST CSF certification for healthcare data security. Proprietary systems include a comparison-shopping platform that prices and presents dozens of carriers in real time, lead ingestion and CRM tooling, predictive outbound dialing, and engagement routing and inventory management platforms. A 40-person analytics and data science organization supports these systems, with management disclosing that machine learning deployment drove more than 25% gains in margins and cash flow.
Go-to-market combines inside sales (1,000+ remote licensed agents), direct consumer marketing under multiple brands, B2B2C distribution through SmartConnect, and third-party marketing partnerships for Medicare Advantage, Medicare Supplement, and Final Expense products. The company is privately held under Spring Insurance Solutions, LLC, led since 2012 by CEO Chris Giuliani, and scaled from 27 employees in 2012 to over 1,000 by 2018. In April 2025 SVG secured a $210 million senior secured credit facility (Pathlight Capital as Administrative Agent, $170 million term loan) to refinance debt and fund continued growth.
Spring Venture Group firmographics
Firmographics- Name
- Spring Venture Group
- Legal name
- Spring Insurance Solutions, LLC
- Website
- https://springventuregroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Spring Venture Group is a Kansas City-based digital Medicare insurance brokerage operating the SmartMatch, United Medicare Advisors, and SmartConnect brands, serving individual Medicare beneficiaries and employer organizations through licensed inside-sales agents, proprietary comparison-shopping technology, and a 40-person analytics organization.
- Ownership category
- akta.pro rank
Spring Venture Group industry classification
Industry- Product category
- Medicare Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)
- akta.pro secondary industries
- Medicare Advantage (MA) Plans (FSAIAGAA), Medicare Supplement (Medigap) (FSAIAEAG), MA-PD Plans (Medicare Advantage with Prescription Drug Coverage) (FSAIAGAG)
Keywords
Where Spring Venture Group is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spring Venture Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Spring Venture Group acts as a Medicare-focused insurance distributor/broker earning commissions from insurance carriers for placing customers in Medicare Supplement Insurance, Medicare Advantage Plans, and other insurance products. The company works with leading national carriers offering various plans.
- B2B Enterprise Services (SmartConnect): SmartConnect provides Medicare education, resources, and enrollment services for employer organizations, generating revenue through service provider arrangements with corporate HR professionals and industry partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Base + Commission for Sales Agents |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Spring Venture Group product offering
Product offeringCore offering
Spring Venture Group is a Medicare-focused health insurance brokerage that uses proprietary comparison shopping technology to match consumers with plans from dozens of national insurance carriers. It distributes through three sub-brands: SmartMatch (consumer comparison shopping across Medicare, Individual & Family, and protection products), United Medicare Advisors (Medicare Supplement Insurance comparison), and SmartConnect (B2B2C Medicare education and enrollment services for employer organizations, intermediaries, and carriers/associations). The company is compensated through carrier commissions and B2B service-provider arrangements.
Product overview
Spring Venture Group (SVG) is a Medicare-focused health insurance brokerage operating as a multi-brand platform. The company offers three distinct sub-brands that serve different market segments: SmartMatch provides consumer-facing comparison shopping for Medicare and Individual & Family insurance products with licensed agent support; United Medicare Advisors specializes in Medicare Supplement Insurance; and SmartConnect serves as a B2B2C platform for employer groups and organizations offering Medicare education and enrollment services. Beyond Medicare, the company also offers dental, vision, hearing, accident, critical illness, hospital indemnity, and Affordable Care Act plans. The company differentiates itself through advanced Technology, Marketing, Analytics (including predictive analytics and data science), and Sales capabilities that enable comparison shopping across dozens of insurance carriers.
Differentiator
Problem solved
Functional benefit
Brands
- SmartMatch: SmartMatch offers clients a clear view of a variety of health insurance options, whether they're looking at Medicare products (like Medicare Supplement or Medicare Advantage), Individual & Family plans, or other protection. Our licensed insurance agents work with clients individually to provide a personalized shopping experience.
- United Medicare Advisors
- SmartConnect
Products and services
- SmartMatch
Quantifiable outcome
- Machine learning implementation led to gains of more than 25 percent in margins and cash flow
- +3 more outcomes
Companies that use Spring Venture Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Spring Venture Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Spring Venture Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leading National CarrierscoreSmartMatch works with leading national insurance carriers to offer a variety of Medicare and other health insurance plans available in customer areas. Carriers provide products while SVG provides distribution and customer acquisition.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Spring Venture Group competitors and assessment
Company assessmentRegional players
- BenefitMall: Insurance brokerage and benefits distributor serving small/medium employers and individuals. Comparable commission-based distribution model, though with a heavier group-benefits tilt.
Emerging players
- QuoteWizard (by LendingTree): Insurance comparison marketplace that has expanded into health and Medicare lead generation. Comparable performance-marketing-driven customer acquisition and comparison-shopping model.
- Healthcare.com: Digital health insurance comparison platform with both ACA and Medicare offerings. Comparable comparison-shopping technology orientation and digital-first customer acquisition motion.
Direct peers
- GoHealth: Public Medicare-focused health insurance marketplace and brokerage. Closest direct competitor to SVG's SmartMatch/UMA consumer brands with overlapping carrier relationships and lead-driven GTM.
- HealthPlanOne: Private Medicare-focused insurance brokerage and lead generation platform. Overlapping product mix (Medigap, MA, Part D) and similar inside-sales distribution approach.
- eHealth: Public online health insurance marketplace with both Medicare and individual/family ACA offerings. Comparable technology-enabled comparison shopping and carrier commission model.
- SelectQuote: Public senior-focused insurance distribution platform specializing in Medicare Supplement, Medicare Advantage, and life products. Directly comparable business model, agent-driven sales motion, and product mix.
- e-TeleQuote: Medicare-focused insurance distribution company. Direct competitor in the licensed-agent-driven Medicare Supplement and Medicare Advantage marketplace.
Broad incumbents
- Humana: Largest Medicare Advantage carrier and increasingly a direct-to-consumer distributor. Both a critical carrier partner for SVG and a competitive threat as Humana expands its own digital brokerage capabilities.
Others
- Zinnia (formerly SE2): Insurance technology platform providing digital engagement and distribution infrastructure for life and health insurance. Adjacent enabler competing in the insurtech infrastructure layer relevant to SVG's modernization roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spring Venture Group social profiles
Digital presenceSpring Venture Group compliance and trust
Trust signalCompliance2 records
Spring Venture Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spring Venture Group leadership team
Management profileNumber of profiles
Profiles10 records
Spring Venture Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Spring Venture Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spring Venture Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spring Venture Group
What does Spring Venture Group do?
Spring Venture Group is a Medicare-focused health insurance brokerage that uses proprietary comparison shopping technology to match consumers with plans from dozens of national insurance carriers. It distributes through three sub-brands: SmartMatch (consumer comparison shopping across Medicare, Individual & Family, and protection products), United Medicare Advisors (Medicare Supplement Insurance comparison), and SmartConnect (B2B2C Medicare education and enrollment services for employer organizations, intermediaries, and carriers/associations). The company is compensated through carrier commissions and B2B service-provider arrangements.
Is Spring Venture Group a public or private company?
Spring Venture Group is a private company. It is classified as unknown and is currently operating.
When was Spring Venture Group founded?
Spring Venture Group was founded in 2009. It employs 1,001 to 5,000 people.
Where is Spring Venture Group based?
Spring Venture Group is headquartered in Kansas City, United States, in the North America region.
How does Spring Venture Group make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are B2B Enterprise Services (SmartConnect).
Who are Spring Venture Group's main competitors?
BenefitMall is listed as a regional player. Emerging players are QuoteWizard (by LendingTree) and Healthcare.com. Direct peers are GoHealth, HealthPlanOne, eHealth, SelectQuote and e-TeleQuote. Humana is listed as a broad incumbent. Zinnia (formerly SE2) is listed as an others.
Does Spring Venture Group have an API?
No public API is recorded for Spring Venture Group.
What industry is Spring Venture Group in?
Spring Venture Group's product category is Medicare Insurance Brokerage. Its primary akta.pro industry code is HLAEADAE, Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO), with a secondary code of FSAIAGAA, Medicare Advantage (MA) Plans. Its NAICS code is 52421 and its SIC code is 6411.