Bettenwelt GmbH & Co.KG

What Bettenwelt GmbH & Co.KG does

Bettenwelt GmbH & Co.KG operates the German retail business of JYSK, the Scandinavian-origin furniture and home goods retailer founded in Denmark in 1979. Under the JYSK brand, the company sells across the full home spectrum — bedroom (mattresses, beds, boxspring beds, bedding, pillows, slatted frames, toppers), bathroom, office, living room, dining room, storage/wardrobes, curtains and window dressings, garden furniture, and home accessories. The product portfolio is delivered through a portfolio of sub-brands including WELLPUR (sleep products), KRONBORG (bedding/textiles), JUTLANDIA (garden furniture), DREAMZONE (mattresses/boxspring), Paradies (premium bedding), Royal Oak and Otto Keller (furniture), Fossflakes, TEMPRAKON (temperature-regulating bedding), and Dunlopillo (latex mattresses).

The business model is multi-channel retail built on a structural everyday-low-price architecture called DAUERNIEDRIGPREIS, complemented by short-cycle promotional campaigns ("Aktion"), an Outlet channel, gift cards, and a 25-year warranty on GOLD mattresses. Revenue is generated through physical retail stores and the jysk.de e-commerce storefront, supported by print Prospekte/catalogs, an email newsletter with a EUR 10 new-subscriber coupon, and an Inspiration content hub. A dedicated B2B program offers a flat 7% discount on all items including reduced merchandise, available both in-store and via a dedicated telephone sales line, providing a second customer segment beyond individual consumers. The underlying technology stack is conventional e-commerce (website, mobile app, email) with no disclosed proprietary AI/ML, data, or platform architecture.

The company is privately held, with JYSK SE listed as the German legal entity headquartered at Stadtweg 2, 24976 Handewitt, Germany. JYSK's parent franchise operates more than 3,600 stores across 49 countries, providing the scale, sourcing, and brand assets that underpin the German entity's competitive position. No parent-subsidiary ownership chain, no funding events, and no M&A activity are disclosed in the source material for the German entity.

Name

Bettenwelt GmbH & Co.KG

Legal name

JYSK SE

Website

https://daenischesbettenlager.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

JYSK Germany is the German retail arm of the Scandinavian-founded furniture and home goods retailer JYSK, selling mattresses, bedding, furniture, garden, and home accessories across physical stores, e-commerce, B2B sales, and catalogs under an everyday-low-price model.

Ownership category

akta.pro rank

Product category

Furniture and Home Furnishings Retail

NAICS

Furniture and Home Furnishing Merchant Wholesalers (4232), Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Hybrid Retail-Wholesale Membership Clubs (B2B2C) (CRAEADAD)

Keywords

• Furniture retail
• Home furnishings
• Mattress sales
• Bedding products
• Garden furniture

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels4 records

Marketing channels6 records

Core offering

Bettenwelt GmbH & Co.KG operates the JYSK retail business in Germany, selling furniture and home goods across bedroom, bathroom, office, living room, dining room, storage, curtain, garden, and home accessory categories. The company operates a network of physical stores and an e-commerce storefront under the JYSK brand, supported by multiple sub-brands (WELLPUR, KRONBORG, JUTLANDIA, DREAMZONE, Paradies, Royal Oak, Otto Keller, Fossflakes, TEMPRAKON, Dunlopillo) and an everyday low-price program (DAUERNIEDRIGPREIS). It also runs a B2B service offering a 7% business discount to corporate customers.

Product overview

JYSK is a comprehensive furniture and home goods retailer offering a unified platform across physical stores (3,600+ locations in 49 countries) and online. The product portfolio centers on sleep and bedroom products (mattresses including spring coil and foam varieties, beds, boxspring beds, bed frames, bedding, pillows, duvets) as well as complementary home categories including bathroom, office, living room, dining room, storage, curtains, garden, and home accessories. The company operates multiple sub-brands including WELLPUR, KRONBORG, JUTLANDIA (garden furniture), DREAMZONE (mattresses/boxspring), Paradies (premium bedding), Royal Oak, Otto Keller, Fossflakes, TEMPRAKON (temperature-regulating bedding), and Dunlopillo (latex products). Key product programs include DAUERNIEDRIGPREIS (everyday low prices) and JYSK B2B (business discount program).

Differentiator

Problem solved

Functional benefit

Brands

• WELLPUR: Mattress and bedding brand
• KRONBORG
• JUTLANDIA
• DREAMZONE
• PARADIES
• Royal Oak
• Otto Keller
• Fossflakes
• TEMPRAKON
• Dunlopillo

Products and services

• JYSK Retail Brand A comprehensive furniture and home goods retailer offering mattresses, beds, bedroom furniture, bathroom products, office furniture, living room furniture, dining room furniture, storage solutions, curtains, garden products, and home accessories across physical stores and online (jysk.de) for individual consumers.
• WELLPUR JYSK sub-brand specializing in sleep products including mattresses, pillows, and bedding for individual consumers.
• KRONBORG JYSK sub-brand offering bedroom and bedding products including duvets and pillows with Scandinavian design heritage.
• JUTLANDIA Garden Furniture JYSK garden furniture sub-brand offering outdoor seating, tables, and garden accessories.
• DREAMZONE JYSK sub-brand specializing in mattresses, box spring beds, and related sleep products.
• Paradies JYSK premium sub-brand offering top mattresses, duvets, and pillows.
• Royal Oak JYSK sub-brand offering furniture products.
• Otto Keller JYSK sub-brand offering furniture products.
• Fossflakes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wayfair: Global online-only home goods and furniture retailer. Comparable category focus and target customer (mass-market home furnishings) though operating via a pure e-commerce/marketplace model versus JYSK's store-led approach.
• Home24: European online furniture and home accessories retailer serving the German market. Direct peer in online home goods with overlapping assortment and customer base, particularly competing for JYSK's e-commerce sales.
• IKEA (Ingka Group): Global Scandinavian-founded furniture and home goods retailer. Directly comparable to JYSK in product categories (bedroom, living, garden), Scandinavian heritage, and value-price positioning, though at a larger scale and with a different store-format model.
• XXXLutz: Leading European furniture and home furnishings retailer headquartered in Austria with strong presence in Germany. Comparable assortment (bedroom, living, garden), similar multi-channel retail model, and direct overlap in the German market with JYSK.
• Roller Möbel: German discount furniture and home goods retailer operating large-format stores. Direct competitor to JYSK in the value/home-furnishings segment of the German market with overlapping category breadth.

Broad incumbents

• Amazon Home & Kitchen: Global e-commerce marketplace with a massive home and furniture assortment and aggressive private-label push. Competes directly with JYSK for online home goods buyers and exerts structural price pressure on the broader category.
• Home Depot: Global home improvement retailer with adjacent exposure to home furnishings, garden, and décor. Overlaps with JYSK's garden and home accessory categories but its core DIY focus differentiates the business model.
• West Elm (Williams-Sonoma): Specialty home furnishings retailer operating in a broader portfolio under Williams-Sonoma. Comparable in furniture and home accessories categories but targets a higher price tier than JYSK's value positioning.
• Crate & Barrel: Multi-category home furnishings retailer with global presence. Comparable breadth across bedroom, dining, and living categories but positioned as a design-led mid-market incumbent rather than a discount specialist.

Regional players

• Porta Möbel: German furniture retail chain with strong regional store coverage. Comparable mid-market furniture assortment and similar large-store retail format; primarily competes with JYSK within Germany rather than across the JYSK group's broader European footprint.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bettenwelt-gmbh-&-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bettenwelt GmbH & Co.KG