DAGG.INVEST GmbH

What DAGG.INVEST GmbH does

DAGG.INVEST GmbH is an independent, fee-only wealth management firm headquartered in Düsseldorf, Germany. Founded in 2005 by Christian Dagg as Brilliant Vermögensverwaltung and rebranded to its current name at the end of 2022, the firm is one of only 19 entities registered with BaFin as an independent fee-based investment advisor (Honorar-Anlageberater) under § 94 WpHG, and was the first such registrant in North Rhine-Westphalia. The firm serves more than 500 private and institutional clients managing over €400 million in entrusted assets with a 12-person team, primarily targeting German entrepreneurs (~50%), executives approaching retirement (~20%), post-exit entrepreneurs (~20%), and institutional clients such as GmbHs and foundations (~10%).

The firm's core offering combines fee-only investment advisory (Honorar-Anlageberatung), ongoing portfolio management (Vermögensverwaltung / Finanzportfolioverwaltung), and holistic financial planning (Ganzheitliche Finanzplanung) under a single evidence-based investment philosophy. The technology stack consists of proprietary planning tools delivered through the WealthPilot platform and the "Brilliant Online" client portal, supporting comprehensive wealth overviews, year-by-year cashflow forecasting, retirement sufficiency modeling, and scenario analysis. Service delivery combines in-person advisory at the Düsseldorf headquarters, on-site meetings within the Münster region, and a fully digital onboarding flow (registration, investor profile questionnaire, suitability assessment, and certified e-signature) enabling remote acquisition. Seven risk-tiered sustainable investment strategies (SFDR Art. 8) extend the product surface for ESG-oriented mandates.

The business model operates on two primary revenue streams: a one-time professional-services fee for structured financial planning (priced analogously to tax advisor or lawyer engagements, exact figures undisclosed), and an ongoing asset-based fee on assets under management, supplemented by a variable performance fee when contractual minimum returns are exceeded. An insurance brokerage license under § 34d GewO is held but used only within existing client mandates. Custody and execution are distributed across five banking partners — primarily DAB BNP Paribas (~80% of trading volume) — with the firm explicitly abstaining from third-party product commissions to preserve conflict-free advisory positioning. Marketing is content-led via a ~330-article blog, the "Ruhestandskompass" newsletter, webinars, social media, and earned media in German financial press.

Name

DAGG.INVEST GmbH

Legal name

DAGG.INVEST GmbH

Website

https://dagg-invest.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

DAGG.INVEST GmbH is an independent, fee-only BaFin-registered wealth management firm in Düsseldorf serving 500+ German private and institutional clients with €400M+ in entrusted assets, offering evidence-based investment advisory, portfolio management, holistic financial planning, and sustainable investing.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAAABAM

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

SECONDARYFSAAABAD

Advisory Portfolio Management (Non-Discretionary)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

SECONDARYFSAEABAC

Private Banking & UHNW Wealth Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

Keywords

• Fee-based wealth management
• Independent investment advisory
• Financial planning services
• Portfolio management services
• Retirement planning advisory

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fee-based Financial Planning: Clients pay a one-time fee for structured financial planning, analogous to billing by tax consultants or lawyers. The fee covers the initial analysis, planning, and structuring of wealth, liquidity, retirement, and financial goals.
2. Ongoing Asset-Based Wealth Management Mandate: Ongoing accompaniment and portfolio management with a fee tied to the volume of assets under management. A fixed percentage of managed assets is charged, with an additional variable performance fee if a contractual minimum return is exceeded. Losses from prior periods must be offset first.
3. Insurance Brokerage: DAGG.INVEST holds a permit as an insurance broker (§ 34d Abs. 1 GewO), used exclusively within existing client mandates. No separate revenue stream is disclosed; this supplements the core advisory relationship.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

DAGG.INVEST GmbH provides independent, fee-based wealth management and investment advisory services for high-net-worth individuals, entrepreneurs, executives, and select institutional clients in Germany. The firm delivers ongoing portfolio management (Vermögensverwaltung), independent fee-based investment advisory (Honorar-Anlageberatung under § 94 WpHG), holistic financial planning, retirement planning, sustainable investment strategies, family foundation structuring, and generational wealth transfer advice — all delivered without commissions or product-linked incentives.

Product overview

DAGG.INVEST GmbH is an independent, fee-only (honorarbasiert) wealth management company based in Düsseldorf. The company operates a single integrated platform of services centered on independent investment advisory and portfolio management under BaFin supervision (§ 94 WpHG). The core offering comprises fee-only investment advisory (Honorar-Anlageberatung), ongoing portfolio management (Vermögensverwaltung / Finanzportfolioverwaltung), holistic financial planning (Ganzheitliche Finanzplanung), and strategic wealth planning (Vermögensplanung / Wealth Management) — all delivered without commissions or product-linked incentives. Supporting services include financial coaching, asset protection, family foundation structuring, generational wealth transfer, and a dedicated sustainable investment track with seven risk-tiered strategies (Sicherheitsgetrieben nachhaltig through Ertragsgetrieben nachhaltig, SFDR Art. 8). The company also provides ongoing client reporting, scenario analysis, retirement planning, and digital onboarding. No separate standalone software, API, or SaaS product is offered — the offering is purely a professional advisory and management service.

Differentiator

Problem solved

Functional benefit

Products and services

• Vermögensverwaltung (Portfolio Management) Continuous financial portfolio management with independent investment decisions made without prior client consultation, based on individually agreed investment guidelines. Quarterly reporting on composition and performance. Aims to free clients from making consequential financial decisions alone and provides a reliable long-term partner.
• Honorar-Anlageberatung (Fee-Based Investment Advisory) Independent investment advisory delivered under BaFin registration per § 94 WpHG with no commissions, kickbacks, or third-party product incentives. Provided within the BaFin-regulated fee-based advisor framework.
• Ganzheitliche Finanzplanung (Holistic Financial Planning) Analysis, planning, and structuring of wealth, liquidity, retirement, withdrawals, and conflicting financial goals. Combines goals, wishes, and figures into an individual, actionable, and independent plan, delivered as a one-time fee-based engagement comparable to tax advisor or lawyer billing.
• Vermögensplanung / Wealth Management (Strategic Wealth Planning) Strategic planning for family and entrepreneur wealth, including wealth transfer and long-term wealth preservation, succession planning, and family foundations. Coordinated ongoing accompaniment for larger assets combining capital investment, structuring, decision support, and client communication.
• Kennenlern-Gespräch (Initial Consultation) Free initial orienting conversation to clarify the client's situation, goals, and mutual fit before any in-depth planning or mandate is undertaken. Offered in person in Düsseldorf, online, or at the client.
• Finanzcoaching / Zielklärung (Financial Coaching) Support in formulating clear financial goals based on personal values, wishes, and life planning. Helps clients derive actionable financial goals before planning and mandate work begins.
• Nachhaltige Geldanlage (Sustainable Investment — 7 Strategies) Seven fund-based portfolio management strategies with a sustainability focus, ranging from safety-oriented sustainable to income-oriented sustainable (internal identifiers 1032–1632). Designed to promote ecological/social characteristics under SFDR Article 8.
• Vermögensschutz / Vermögenssicherung (Asset Protection) Active risk management and optimized cost and tax structures for the sustainable protection of wealth. Aimed at preserving client assets over the long term.
• Familienstiftung (Family Foundation Structuring) Design of asset protection and succession through a family foundation — individualized, long-term, and legally robust. Provided as part of the firm's wealth structuring and generational transfer advisory.
• Generationenberatung (Generational Wealth Transfer Advisory) Wealth and values transfer advisory of particular importance to entrepreneur families for cross-generational succession planning.

Quantifiable outcome

• Over 500 clients served as primary financial contact
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Verband unabhängiger Vermögensverwalter Deutschlands e.V. (VUV)coreOthersDAGG.INVEST is a member of the Association of Independent Asset Managers in Germany (VUV), an industry body representing independent wealth managers. The association promotes the interests of independent wealth management firms and sets professional standards for its members.
• Ökoprofit DüsseldorfminorOthersDAGG.INVEST is a member of Ökoprofit Düsseldorf, a sustainability initiative for businesses, demonstrating the firm's commitment to environmental and social responsibility.
• DAB BNP Paribas S.A., Munich BranchcoreTechnology or IntegrationDAB BNP Paribas S.A. (Munich branch) is the primary custody and execution bank for DAGG.INVEST's managed portfolios, accounting for approximately 80% of trading volume and over 97% of executed orders. The bank was selected for its execution quality and processes approximately 80% of portfolio transactions.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• MLP SE: German publicly listed financial advisory and wealth management firm serving private clients, executives and young professionals across Germany. Overlaps with DAGG.INVEST on holistic financial advisory for professionals and entrepreneurs, though MLP is much larger and operates a broader financial-planning platform.
• Flossbach von Storch AG: Large German independent asset and wealth manager headquartered in Cologne, offering multi-asset funds and private wealth management. Comparable in fee-based, independent philosophy and NRW/HNW clientele, but operates at materially larger AUM and broader brand recognition.
• Berenberg Bank: One of Germany’s oldest private banks, headquartered in Hamburg, with strong wealth and asset management divisions serving HNW/UHNW clients across Europe. Overlaps with DAGG.INVEST in entrepreneurial/HNW wealth management but operates at substantially larger scale and broader international scope.
• Hauck & Aufhäuser Lampe Privatbank AG: Frankfurt-headquartered German private bank offering wealth management, asset management and family office services. Comparable in serving entrepreneurial and HNW clients in Germany with independent, fee-based advisory; substantially larger and more diversified than DAGG.INVEST.
• Donner & Reuschel Bank: Hamburg-based German private bank offering independent wealth management and advisory to HNW individuals, families and foundations. Comparable in fee-based/independent positioning and HNW advisory focus, though larger and broader in service scope than DAGG.INVEST.

Direct peers

• V-Bank AG: Munich-based German bank specializing as a custodian and infrastructure provider for independent financial advisors, while also offering its own advisory mandates. Comparable to DAGG.INVEST on fee-based advisory infrastructure, custody/execution arrangements and serving independent advisor intermediaries in Germany.
• Quirin Privatbank AG: German independent private bank headquartered in Berlin offering fee-based investment advisory and wealth management to private and entrepreneurial clients across Germany. Closely comparable to DAGG.INVEST in target clientele (HNW entrepreneurs, executives) and its positioning as a commission-free, advisor-led alternative to traditional German banks.
• Bankhaus Bauer: Independent, family-owned German private bank in Essen serving HNW private clients and entrepreneurs with fee-based wealth management. Direct comparable on regional German footprint, fee-based advisory model, and entrepreneurial client base.

Others

• WealthPilot GmbH: German technology provider of digital wealth management and client-portal software used by independent advisors, including DAGG.INVEST. Adjacent rather than competitive — a key infrastructure partner — but comparable in enabling digital onboarding and ongoing client reporting for German fee-based advisors.
• OVIDpartner GmbH: German financial-services consultancy and partner network supporting independent financial advisors with practice management, marketing and succession planning. Adjacent to DAGG.INVEST as part of the broader German Honorar-Anlageberater ecosystem rather than a direct competitor.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Christian_Dagg
• YouTubeyoutube.com/@DAGG.INVEST
• Facebookfacebook.com/dagg.invest.dus
• LinkedInlinkedin.com/company/dagg-invest
• Instagraminstagram.com/dagg.invest/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAGG.INVEST GmbH