GA Den Haag

What GA Den Haag does

Dagje Den Haag is a Dutch foundation-structured (stichting) collective of four cooperating organizations that delivers guided tours, rentals, and curated day experiences in The Hague and the surrounding South Holland region. The entity operates the four wholly-owned member organizations: De Ooievaart (boat tours and canal cruises), De Haagse Stadsfiets (city bike rental and guided cycling tours), De Haagse Toren (tower climbs of the 600-year-old Grote Kerk), and De Haagse Hop (café, lunchroom, and meeting venue at Bierkade 19). The roots of the business trace to 2004 with the founding of Stichting De Ooievaart, with formal expansion to incorporate De Haagse Stadsfietsen and De Haagse Toren completed by 2017. The company reports 50,000+ offline visitors per year through its own products, augmented by a network of ~20 local partners and a tiered partner package program (Geel, Groen, Goud). Named commercial partners include Hotel Des Indes, Mauritshuis, De Passage, Van Kleef, Resume by 6 & 24, and the Haags Openbaar Vervoermuseum (HOVM).

The technology stack is light and consumer-facing: a WordPress-based website with an integrated CycleRent booking system for cycle rentals, plus a separate internal booking system for tours and arrangements. The company relies on Google Analytics and Google AdSense/DoubleClick for web analytics and paid acquisition, and on social plug-ins linking to Instagram, LinkedIn, TripAdvisor, and Facebook. The website was rebuilt and relaunched in January 2026 with hundreds of rewritten pages and SEO optimization. No mobile app is offered, and no AI/ML capabilities are disclosed.

Revenue is generated through six streams: individual tour tickets (boat tours, tower climbs, walking tours, puzzle tours) priced from €7-€38 per person; group arrangements and custom packages ranging from €20-€90 per person; cycle rental (city bikes, e-bikes, tandems, cargo bikes, children's bikes) at €10-€40 per day; catering and F&B at the Haagse Hop café; tiered partner packages (Geel, Groen, Goud) sold to local businesses; and venue hire for private events, weddings, and corporate meetings. The go-to-market mix is hybrid: direct-to-consumer for individual tickets (online and walk-in), sales-led for group and corporate bookings, and event-driven for seasonal promotions tied to national holidays (Sint Jacobsdag, Open Monumentendag, Prinsjesdag). Customer segments include families and individual tourists, corporate and business groups, schools and educational groups, clubs and hobby groups, and special occasion/private event customers. The company is staffed by 8 permanent employees supported by a larger volunteer base.

Name

GA Den Haag

Legal name

Dagje Den Haag

Website

https://dagjedenhaag.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Dagje Den Haag is a Dutch foundation-based collective of four cooperating organizations that delivers guided tours, bike rentals, boat cruises, tower climbs, and curated day experiences in The Hague, serving individual tourists, corporate groups, schools, and special-occasion customers across South Holland.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Individual Tour Tickets: Sale of single tickets for scheduled tours including rondvaarten, fietstours, Haagse Toren beklimming, stadswandelingen, and puzzle tours. Customers purchase fixed time-slot tickets directly online.
2. Group Arrangements & Custom Packages: Customized group packages combining multiple activities (boat + tower, bike + lunch, walking tour + borrel, etc.) sold directly to groups, corporates, and schools at negotiated or listed per-person rates.
3. Cycle Rental: Daily rental of city bikes, electric bikes, tandem bikes, cargo bikes, bakfietsen, and children's bikes at per-day rates. Also includes accessories such as helmets, child seats, panniers, and rain covers.
4. Catering & Hospitality (Haagse Hop): Food and beverage revenue at the Haagse Hop café/lunchroom including borrels, lunches, Paulus Potter lunch, Jan van Goyen lunch, twaalfuurtje, and high tea, both standalone and bundled into tour arrangements.
5. Partner Packages & Referrals: Revenue from partner packages (Geel, Groen, Goud) where local Haagse businesses pay for visibility, referrals from booking staff, and inclusion on the city's map. Referral fees from partner restaurants and venues.
6. Venue Hire & Private Events: Hire of meeting facilities at Haagse Hop, museum boat, and De Haagse Toren for private events including weddings, proposals, meetings, and team-building activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Dagje Den Haag is a collective of four cooperating foundations that sells guided city tours, boat cruises, bicycle rentals, historic tower climbs, and café/catering services in The Hague. Offerings are sold as individual tickets to consumers and as customized packages to groups, corporates, and schools. Bundled arrangements (e.g., bike tour + lunch, boat tour + tower climb) combine multiple activities under a single booking.

Product overview

Dagje Den Haag is a collective of four cooperating organizations offering guided tours and activities in The Hague. The core portfolio consists of De Haagse Stadsfiets (bike rental), De Ooievaart (boat tours), De Haagse Toren (tower climbs), and De Haagse Hop (cafe/meeting venue). The company provides individual tickets for standalone activities as well as packaged arrangements combining multiple offerings (e.g., boat tour + tower climb, bike tour + lunch). Services span bike rentals, guided walking and cycling tours, canal cruises, tower ascents, private tours for special occasions, corporate team building, and meeting packages. All activities can be booked as individual tickets or customized group arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• De Ooievaart: Boat tours and canal cruises through The Hague waterways
• De Haagse Stadsfiets
• De Haagse Toren
• De Haagse Hop

Products and services

• De Haagse Stadsfiets (City Bike Rental) Daily rental of city bikes, electric bikes, tandem bikes, cargo bikes, bakfietsen, and children's bikes at per-day rates, plus accessories such as helmets, child seats, panniers, and rain covers. Operates from two locations (city center and Scheveningen) and includes guided cycling tours. Targeted at individual visitors, families, and groups exploring The Hague.
• De Ooievaart (Boat Tours) Canal and boat tours through The Hague's waterways with experienced skippers and guides, including themed cruises (e.g., Spinozavaart, Parkenvaart, Borrelboot). Available as standalone tickets or combined with tower climbs, walking tours, or catering. Targeted at individual visitors, families, corporate groups, and schools.
• De Haagse Toren (Tower Climb) Guided climbs of the historic Grote Kerk tower (over 600 years old, ~288 steps) offering panoramic views over The Hague, including special event climbs (Sint Jacobsdag, Open Monumentendag, Prinsjesdag) and exclusive access for wedding photography and marriage proposals. Targeted at individual visitors, families, and couples.
• De Haagse Hop (Café & Meeting Venue) Café and lunchroom at Bierkade 19 serving as central welcome point, ticket sales, and meeting facility, offering borrels, lunches (Paulus Potter, Jan van Goyen, twaalfuurtje), high tea, and full catering for groups. Hire venue for meetings, weddings, and private events. Targeted at individual visitors, corporate groups, and event hosts.
• Groepstours (Group Tours) Customized guided tours for groups (schools, corporates, clubs, families) combining bike tours, walking tours, boat tours, and tower climbs, with options to combine multiple activities. Targeted at schools, corporates, association outings, and multi-generational groups.
• Privetours (Private Tours) Exclusive personalized tours for special occasions including marriage proposals, anniversaries, birthdays, and weddings, customizable to client preferences. Targeted at individuals and families marking special occasions.
• Stadswandeling (City Walking Tours) Guided walking tours through The Hague led by professional guides covering historical sites, hidden corners, and the city's history and culture. Targeted at individual visitors, families, and groups.
• Teambuilding Activiteiten (Team-Building Activities) Team-building activities in The Hague including puzzle tours, escape experiences, bike tours, boat trips, and customizable corporate programs. Targeted at corporate teams and business groups.
• Vergaderarrangementen (Meeting Packages) Meeting packages at De Haagse Hop venue, optionally combined with tours, boat trips, or tower visits, with WiFi and basic setup included. Targeted at corporate groups, associations, and clubs.
• Fietstour Groepen (Group Cycling Tours) Guided cycling tours through The Hague suitable for schools, companies, and friend groups, with bike rental included. Targeted at groups, schools, and corporate teams.
• Groepstour Tramtour (Historical Tram Tour) Guided tram tours using historical trams from the 1920s-1970s, operated in cooperation with Haags Openbaar Vervoermuseum (HOVM), accommodating 20-39 passengers. Routes cover Den Haag, Scheveningen, Delft, Voorburg, and Rijswijk. Targeted at corporate groups and group bookings.
• Rondvaart + De Haagse Toren (Combined Boat Tour + Tower Climb) Combined package featuring a boat tour through the canals followed by a climb of De Haagse Toren with panoramic city views. Targeted at individual visitors, families, and small groups.
• Rondvaart + Stadswandeling (Combined Boat + Walking Tour) Combination tour pairing a boat cruise through The Hague canals with a guided city walking tour visiting iconic spots like the Binnenhof and Paleis Noordeinde. Targeted at individual visitors and small groups.
• De Haagse Toren + Twaalfuurtje (Tower Climb + Dutch Lunch) Combined package featuring tower climb with Dutch lunch (twaalfuurtje) at De Haagse Hop. Targeted at individual visitors and small groups.
• Haagse Puzzeltour (Puzzle Walking Tour) Interactive city walking tour where participants solve puzzles at various highlights using a puzzle booklet and map, discovering both famous sights and hidden gems. Targeted at individual visitors, families, and small groups.
• Spinozavaart (Themed Philosopher Boat Cruise) Special themed boat tour focusing on philosophers and thinkers connected to The Hague, such as Spinoza, Betje Wolff, Aagje Deken, and Karl Marx. Targeted at individual visitors, families, and cultural tourists.
• Individual Tour Tickets Sale of single tickets for scheduled tours including rondvaarten, fietstours, Haagse Toren beklimming, stadswandelingen, and puzzle tours. Customers purchase fixed time-slot tickets directly online. Targeted at individual visitors and small groups.
• Arrangementen op Maat (Custom Group Arrangements) Customized group packages combining multiple activities (boat + tower, bike + lunch, walking tour + borrel, etc.) sold directly to groups, corporates, and schools at negotiated or listed per-person rates. Targeted at corporate groups, schools, clubs, and family celebrations.
• Partner Packages (Geel, Groen, Goud) Subscription partner packages (Geel, Groen, Goud) where local Haagse businesses pay for visibility, referrals from booking staff, and inclusion on the city's map. The Goud pakket includes strategic partner benefits such as map listing, social media posts, do-follow links, and a 12% partner discount on all Dagje Den Haag activities. Targeted at local Haagse businesses.

Quantifiable outcome

• 50,000+ annual offline visitors served through own products, plus large streams of business and international guests

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hotel Des IndescoreGTM or Marketing PartnerExclusive tours combined with luxury high tea at Hotel Des Indes — the perfect combination of culture, history, and refined hospitality. This partnership targets high-end visitors seeking premium experiences.
• De PassagecoreGTM or Marketing PartnerExclusive guided tours through the oldest covered shopping center in the Netherlands, led by experienced Dagje Den Haag guides. Positions De Passage as a must-visit attraction for day-trippers.
• Van Kleef (jenever house)coreGTM or Marketing PartnerJenever tasting (six-course) combined with bike or walking tours, or boat cruises. Alcohol-free tasting also available. Van Kleef is a historic Haagse gin distillery/tasting house.
• Resume by 6 & 24minorGTM or Marketing PartnerSupply of luxury aperitif boards (borrelplanken) for enjoyment during boat cruises and at De Haagse Hop café.
• MauritshuiscoreGTM or Marketing PartnerWorld-famous art collection visit combinable with Haagse Stadstour. The Mauritshuis collection is world-renowned and draws international visitors who can extend their trip with a city tour.
• Tourist Tram / Haags Openbaar Vervoermuseum (HOVM)coreStrategic or Co-development PartnerOrganizes historical tram tours in authentic old Haagse trams from the 1920s to 1970s. Routes cover Den Haag, Scheveningen, Delft, Voorburg, and Rijswijk with a Dagje Den Haag guide on board. Capacity 20–39 persons depending on tram. Prices €365–€995 depending on tram type and route.
• Q-Park Centrum Den HaagminorGTM or Marketing PartnerDiscounted parking at Q-Park Centrum (Amsterdamse Veerkade) for customers renting bikes or starting tours from the city center. Convenient license-plate-based parking with advance reservation capability.
• De OoievaartcoreOthersOne of the four founding organizations of the Dagje Den Haag collective. Provides boat tours (rondvaarten) through the canals and grachten of Den Haag, with schipper and guide. Founded over 20 years ago.
• De Haagse StadsfietscoreOthersOne of the four founding organizations. Provides city bike rental and fietstours with local guides. One of the largest cycle rental companies in South Holland. Operates two locations: city center and Scheveningen.
• De Haagse Toren / Grote KerkcoreOthersOne of the four founding organizations. The iconic tower of the Grote Kerk (Great Church), offering tower climbs with panoramic views over Den Haag. Historic building with over 600 years of history, approximately 288 steps.
• De Haagse HopcoreOthersOne of the four founding organizations. Café/lunchroom at Bierkade 19 serving as welcome point, catering hub, and meeting/venue facility. Offers borrels, lunches, high tea, Paulus Potter lunch, Jan van Goyen lunch, twaalfuurtje, and full catering for groups.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MacBike Amsterdam: Largest city-bike rental brand in Amsterdam with multiple locations and guided tours, directly comparable to De Haagse Stadsfiets's bike rental operations and tourist customer base.
• Yellow Bike Amsterdam: Amsterdam-based guided bike-tour and bike-rental operator with a similar sightseeing-led product mix and tourist customer base to Dagje Den Haag's fietstour line.
• Stromma Netherlands: Pan-European sightseeing and canal cruise operator offering boat tours, bike rentals and combined day-trip packages in multiple Dutch and Nordic cities — the closest multi-activity sightseeing peer to the Dagje Den Haag collective.
• Tour Company Amsterdam: Amsterdam tour operator offering private group tours, walking tours, and custom arrangements — closely analogous to Dagje Den Haag's group/corporate arrangement business.
• Lovers Canal Cruises: Largest canal cruise operator in Amsterdam offering sightseeing boat tours directly comparable to De Ooievaart's rondvaarten product in operations, customer, and channel mix.

Broad incumbents

• Holland Ticket Shop: Multi-brand Dutch tickets reseller and tour aggregator across The Hague, Rotterdam, Amsterdam and beyond; a broader incumbent covering many of the same attractions as Dagje Den Haag via partnership resale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dagjedenhaag
• LinkedInlinkedin.com/company/dagjedenhaag
• Instagraminstagram.com/dagjedenhaag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GA Den Haag