Dai Cheong Trading Co. Inc.

What Dai Cheong Trading Co. Inc. does

Dai Cheong Trading Company, Inc. is a privately-held wholesale distributor of Asian packaged foods and ingredients, headquartered at 317 North Avenue 19, Los Angeles, California. The company operates a B2B wholesale model, sourcing branded packaged food products from multiple Asian countries — including Thailand, China, Taiwan, Singapore, and Vietnam — and reselling them in bulk to retail stores, supermarkets, restaurants, and other wholesale distributors across the United States. Its portfolio spans 24+ Asian food brands such as Fortuna, ROYAL, PRIMA TASTE, MONG LEE SHANG, NG FUNG, SA GIANG, SEAH'S, PARADE, SMART CHEF, and MFD, covering categories from noodles, rice products, and preserved beancurd to candies, mochi, spices, and cooking pastes.

The company's core technology is a website-based online catalog and shopping-list ordering system, through which buyers can browse SKUs organized by Brand, Country of Origin, Packaging Type, or Product Category; the site also exposes a "Print Catalog," "New Items," and "Specials" section. There is no public mobile app, no documented API or SDK, and no AI/ML capabilities referenced anywhere in the source material. Customer-facing contact is handled by phone, fax, and email, with sales-rep and forms pages suggesting a traditional relationship-driven wholesale motion layered onto a digital catalog browse experience.

From a corporate and ownership perspective, Dai Cheong Trading is an independent, founder-owned closely-held corporation under California jurisdiction with no disclosed parent, no venture or institutional funding, no subsidiaries, no management team bios, no M&A history, and no certifications or regulatory actions on record. The company employs roughly 7 people and does not disclose revenue, pricing, or financial metrics. Pricing is quote-based and not publicly listed, consistent with a traditional B2B wholesale transaction model where buyers contact the company for bulk orders rather than transacting through an automated checkout.

Name

Dai Cheong Trading Co. Inc.

Legal name

Dai Cheong Trading Company, Inc.

Website

https://daicheonginc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dai Cheong Trading Company, Inc. is a privately-held Los Angeles-based wholesale distributor of branded Asian packaged foods and ingredients, sourcing 24+ brands from Thailand, China, Taiwan, Singapore, and Vietnam for resale to U.S. retailers, restaurants, and food-service businesses via an online catalog and direct sales.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

Keywords

• Wholesale food distribution
• Asian packaged foods
• Specialty food imports
• B2B food wholesale
• Ethnic food supplier

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale packaged food and ingredients sales: Revenue generated through direct wholesale sales of Asian packaged foods and ingredients to retailers, restaurants, and other businesses. Products are sold in bulk quantities with no minimum order visible.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wholesale distribution of branded Asian packaged foods and ingredients carrying 24+ brands (including Fortuna, ROYAL, PRIMA TASTE, MONG LEE SHANG, NG FUNG, PARADE, SEAH'S, SA GIANG, SMART CHEF, and MFD) sourced from Thailand, China, Taiwan, Singapore, and Vietnam. Products are sold in bulk to retail stores, restaurants, food-service operators, and other wholesale buyers via an online catalog with shopping-list functionality, supplemented by direct phone/fax sales.

Product overview

Dai Cheong Trading Company, Inc. operates as a wholesale distributor of Asian packaged foods and ingredients, offering a comprehensive catalog of products sourced from multiple Asian countries including China, Taiwan, Thailand, Singapore, and Vietnam. The company serves as a supplier of branded food products rather than manufacturing its own goods. Its product portfolio spans multiple sub-brands: PARADE (Thai candies), NG FUNG (Chinese noodles and rice products), MONG LEE SHANG (Taiwanese vermicelli and beverages), MFD (Chinese preserved beancurd), SMART CHEF (Asian cooking ingredients), SEAH'S (Singaporean spices), SA GIANG (Vietnamese shrimp products), ROYAL (Taiwanese/Japanese mochi and cakes), and PRIMA TASTE (Singaporean instant noodles and cooking pastes). The company maintains an online catalog system where customers can browse products by brand, country, packaging type, or product category, and offers a shopping list functionality for wholesale ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Fortuna: Featured brand of Asian packaged foods and ingredients
• 3 POINT
• APOLLO
• COF
• CorNichE
• EGO
• EVERGREEN
• FISH HOME
• GARDEN
• GOLD KILI
• HEALTHY BOY
• HWA TAI
• JUZZ MEE'S
• KEPOE
• MFD
• MONG LEE SHANG
• NG FUNG
• PARADE
• POCHY
• PRIMA TASTE
• ROYAL
• SA GIANG
• SEAH'S
• SMART CHEF

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Weee!: Online direct-to-consumer Asian and ethnic grocery platform. Adjacent rather than directly competing in B2B wholesale, but its growing scale in Asian food could pressure traditional distributor margins by servicing retail end-customers directly.

Direct peers

• JFC International: One of the largest wholesale distributors of Asian food products in North America, supplying retailers and restaurants across multiple Asian cuisines. Closely comparable to Dai Cheong in customer base (B2B retail and foodservice) and product breadth, but at significantly larger scale.
• World Wide Food Products: Wholesale distributor of Asian food products serving retail and foodservice channels in the US. Directly comparable as a mid-sized B2B supplier of branded Asian packaged goods.
• Yamato Food Company: Wholesale distributor of Asian (particularly Japanese) packaged foods to retailers and restaurants in the US West Coast market. Comparable regional wholesale distribution model with similar customer base.
• Sun Hing Foods: Wholesale distributor of Asian (primarily Chinese) food products serving retail and restaurant customers in the US. Comparable in business model and product category mix.

Regional players

• Pacific Food Importers: Wholesale importer and distributor of Asian food products primarily serving West Coast markets. Comparable regional B2B wholesale model and Asian product focus with overlapping customer segments.

Broad incumbents

• House Foods America: US arm of Japanese food manufacturer distributing tofu, sauces, and Asian packaged foods through retail and foodservice channels. Similar reach into Asian cuisine retail and restaurant supply, though operating as a brand-owner rather than distributor.
• Lee Kum Kee (USA): Major manufacturer and distributor of Asian sauces and condiments with US distribution operations. Overlaps with Dai Cheong's channel and customer base, but is a brand-owner with proprietary products rather than a multi-brand distributor.
• Kikkoman Sales USA: US sales and distribution arm of Kikkoman, supplying soy sauce and Asian sauces to retail and foodservice. Comparable B2B foodservice and retail distribution of Asian products, but anchored by proprietary Kikkoman brand rather than multi-brand catalog.
• Sysco Corporation: Largest broadline foodservice distributor in the US with an Asian specialty foods portfolio serving restaurants. Represents the scaled end of the same foodservice distribution value chain where Dai Cheong competes for restaurant accounts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dai-cheong-trading-co-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dai Cheong Trading Co. Inc.