Daily Mercury
Daily Mercury is a 158-year-old regional news masthead serving the Mackay, Queensland community under News Corp Australia's Courier-Mail network via subscriptions, digital editions and print home delivery.
- Company typePrivate
- Founded1866
- HeadquartersMackay, Queensland, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Daily Mercury does
Daily Mercury is a regional news publication serving the Mackay, Whitsunday and Bowen region of Queensland, Australia. Founded in 1866, it is owned and operated by Nationwide News Pty Ltd, a subsidiary of News Corp Australia, and functions as a regional sister title under The Courier-Mail umbrella. The publication distributes news, sport, real estate, business and hyperlocal community coverage to Mackay-area residents via three core channels: the couriermail.com.au digital portal (where Daily Mercury content sits within the Courier-Mail Queensland section), a digital printed edition accessible through PressReader's Today's Paper platform at dpe.dailymercury.com.au, and physical print newspaper home delivery.
The product portfolio comprises the Daily Mercury Digital News Portal (regional news website), Digital Printed Editions (PressReader-powered replica of the print edition), Hyperlocal News (community-specific sections covering court listings, liquidations and weather), Classifieds (local advertising marketplace) and Tributes & Notices (obituaries and funeral notices). Weather data is sourced from WeatherZone as an integration partner. The publication maintains a mobile app distribution channel and participates in News Corp Australia's broader digital newsletters and social media ecosystem. Headcount is in the 11–50 range, indicating a small regional editorial operation that shares technology, subscription, and advertising infrastructure with the wider News Corp Queensland network of 15+ regional titles.
The business model combines recurring subscription revenue (digital access via couriermail.com.au and print home delivery), digital advertising on the Courier-Mail platform, and transactional revenue from classified advertisements and tribute/funeral notices. Specific subscription pricing is not publicly disclosed and is bundled into the broader Courier-Mail subscription packages offered through News Corp Australia's subscription platform. Distribution is exclusively domestic, focused on a single regional market in Queensland, with no international or multi-region footprint claimed. The publication's go-to-market is direct-to-consumer, leveraging News Corp Australia's established subscription infrastructure and the Courier-Mail brand to acquire and retain local readers and advertisers in the Mackay region.
Daily Mercury firmographics
Firmographics- Name
- Daily Mercury
- Legal name
- Nationwide News Pty Ltd
- Website
- https://dailymercury.com.au
- Company type
- Private
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Daily Mercury is a 158-year-old regional news masthead serving the Mackay, Queensland community under News Corp Australia's Courier-Mail network via subscriptions, digital editions and print home delivery.
- Ownership category
- akta.pro rank
Daily Mercury industry classification
Industry- Product category
- Regional Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Daily Mercury is headquartered
LocationHeadquarters
- HQ city
- Mackay, Queensland
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Daily Mercury business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Digital Subscriptions: Subscription revenue from digital access to couriermail.com.au and related Queensland news content, including Daily Mercury local coverage
- Print Subscriptions: Physical newspaper delivery subscription for the Daily Mercury print edition
- Digital Advertising: Display advertising on the couriermail.com.au website, including targeted ads based on readership location and interests
- Classifieds and Tributes: Revenue from classified advertisements and tribute/funeral notices in the Mackay region
- Today's Paper Digital Editions: Digital printed edition access for readers who want the full newspaper experience online
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard digital subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Daily Mercury product offering
Product offeringCore offering
Daily Mercury is a regional newspaper and digital news publication serving Mackay and surrounding Queensland regions including Whitsunday and Bowen. It delivers hyperlocal news coverage (crime, courts, sport, weather, real estate, business, community events), a printed newspaper with home delivery, a digital replica edition, classified advertising, and tributes/funeral notices, operating as a sister title within The Courier-Mail and News Corp Australia network.
Product overview
Daily Mercury is a regional digital news publication operating as part of The Courier Mail (News Corp Australia) network. The core offering is its digital news portal delivering local Mackay region content across news, sports, real estate, and classifieds. The portfolio includes the main digital news website, digital printed editions via a separate platform, hyperlocal community news sections, and supplementary services for classifieds and tributes. The site aggregates content from the broader News Corp network while maintaining region-specific coverage for the Mackay and Whitsunday areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Mackay Daily Mercury (digital and print newspaper) Regional newspaper (Daily Mercury / Mackay Daily Mercury) providing local news, sport, real estate, business, weather, and community coverage for Mackay-area residents, available as a printed edition for home delivery and as a digital edition through the News Corp Australia / The Courier-Mail platform.
- Digital Printed Editions (Today's Paper)
Companies that use Daily Mercury
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Daily Mercury technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daily Mercury partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The Courier-MailcoreDaily Mercury is operated under The Courier-Mail umbrella within the News Corp Australia network. The Courier-Mail serves as the parent Queensland publication with Daily Mercury as a regional sister title focused on Mackay news.
- News Corp AustraliacoreDaily Mercury is part of News Corp Australia's network of Queensland regional newspapers, sharing digital infrastructure, subscription platforms, and content syndication across the network.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Daily Mercury competitors and assessment
Company assessmentBroad incumbents
- The Guardian Australia: The Guardian Australia is a national digital-first news outlet that produces original Australian reporting and competes for Australian digital news audiences and subscription share. It overlaps with Daily Mercury at the digital news subscription layer, though without regional print operations.
- Nine Entertainment (Australian Community Media): Nine Entertainment owns Australian Community Media, a network of regional and local newspapers across Australia that competes directly with News Corp Australia's regional titles including Daily Mercury for regional audiences, classifieds, and local advertising.
- ABC News (Australian Broadcasting Corporation): ABC News is Australia's national public broadcaster with regional bureaux that cover local Queensland stories including in the Mackay region. It competes for the same local news audience as Daily Mercury but operates as a free, publicly funded service across radio, TV and digital.
Direct peers
- Rockhampton Morning Bulletin: Rockhampton Morning Bulletin is a News Corp Australia regional Queensland title covering Central Queensland with the same digital portal, digital printed edition, classifieds and tributes offering as Daily Mercury. It is a structurally identical peer in a neighbouring regional market.
- The Courier-Mail: The Courier-Mail is the parent Queensland masthead within the same News Corp Australia network under which Daily Mercury operates. It shares the couriermail.com.au digital platform, subscription infrastructure, and editorial resources, and directly cross-promotes Daily Mercury content, making it the most structurally comparable peer.
- Cairns Post: Cairns Post is a News Corp Australia regional sister title serving Far North Queensland with the same combined digital + print + digital printed edition + classifieds offering. It is structurally identical to Daily Mercury and competes for the same Queensland regional audience attention pool.
- Townsville Bulletin: Townsville Bulletin is a regional Queensland newspaper operated within the same News Corp Australia network as Daily Mercury. It runs an identical product mix of digital news portal, digital printed editions, classifieds, and tributes for the Townsville region, making it a near-clone operating peer in an adjacent regional market.
- Gold Coast Bulletin: Gold Coast Bulletin is another News Corp Australia regional Queensland title sharing identical product, platform, and subscription infrastructure with Daily Mercury. It is a direct operating peer in a larger southeast Queensland market.
- Bundaberg NewsMail: Bundaberg NewsMail is a regional Queensland sister title within the News Corp Australia network, providing the same combined digital news, print, digital printed edition, and classifieds stack to its local region as Daily Mercury does for Mackay.
- Sunshine Coast Daily: Sunshine Coast Daily is a regional Queensland newspaper within the News Corp Australia network operating the same combined digital portal, digital printed edition, classifieds and tributes stack as Daily Mercury. It is a directly comparable sister title in an adjacent geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Daily Mercury social profiles
Digital presenceDaily Mercury financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daily Mercury leadership team
Management profileNumber of profiles
Profiles1 record
Daily Mercury funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daily Mercury M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daily Mercury
What does Daily Mercury do?
Daily Mercury is a regional newspaper and digital news publication serving Mackay and surrounding Queensland regions including Whitsunday and Bowen. It delivers hyperlocal news coverage (crime, courts, sport, weather, real estate, business, community events), a printed newspaper with home delivery, a digital replica edition, classified advertising, and tributes/funeral notices, operating as a sister title within The Courier-Mail and News Corp Australia network.
Is Daily Mercury a public or private company?
Daily Mercury is a private company. It is classified as corporate owned and is currently operating.
When was Daily Mercury founded?
Daily Mercury was founded in 1866. It employs 11 to 50 people.
Where is Daily Mercury based?
Daily Mercury is headquartered in Mackay, Queensland, Australia, in the Oceania region.
How does Daily Mercury make money?
Five revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions, digital Advertising, classifieds and Tributes and today's Paper Digital Editions.
Who are Daily Mercury's main competitors?
Broad incumbents on record are The Guardian Australia, Nine Entertainment (Australian Community Media) and ABC News (Australian Broadcasting Corporation). Direct peers are Rockhampton Morning Bulletin, The Courier-Mail, Cairns Post, Townsville Bulletin, Gold Coast Bulletin, Bundaberg NewsMail and Sunshine Coast Daily.
Does Daily Mercury have an API?
No public API is recorded for Daily Mercury.
What industry is Daily Mercury in?
Daily Mercury's product category is Regional Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.