Daiquiri Deck
- Company typePrivate
- Founded1993
- HeadquartersSarasota, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Daiquiri Deck firmographics
Firmographics- Name
- Daiquiri Deck
- Legal name
- Daiquiri Deck
- Website
- https://daiquirideck.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Daiquiri Deck industry classification
Industry- Product category
- Casual Dining Restaurant & Beach Bar
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where Daiquiri Deck is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Daiquiri Deck business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: Primary revenue stream from selling frozen daiquiris, cocktails, beer, wine, and full food menu at five restaurant locations across Florida's Gulf Coast.
- Merchandise Sales: Online shop selling branded apparel including shirts and hats.
- Gift Cards: Sale of gift cards through a third-party platform (cardfoundry.com).
- Franchise Fees: The company has a franchise program (daiquirideckfranchising.com) suggesting franchise fee revenue.
- Group Dining and Events: Catering and private event bookings for groups of 20-150 people with custom menu options and 20% gratuity charges.
- Catch & Cook Program: Fee-based preparation service for customer-caught fish at $13.99 per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Frozen Daiquiri - 16oz Souvenir Cup |
| Unit Pricing | Pay-as-you-go | Frozen Daiquiri - 20oz Coolie Cup Refill |
| Unit Pricing | Pay-as-you-go | Frozen Daiquiri - 34oz Beach Keg |
| Unit Pricing | Pay-as-you-go | Virgin Daiquiris |
| Unit Pricing | Pay-as-you-go | Food Menu Items |
| Unit Pricing | Pay-as-you-go | Served Menu #1 - Group Dining |
| Unit Pricing | Pay-as-you-go | Served Menu #2 - Group Dining |
| Unit Pricing | Pay-as-you-go | Served Menu #3 - Group Dining |
| Unit Pricing | Pay-as-you-go | Buffet Menu - Group Dining |
| Unit Pricing | Pay-as-you-go | Catch & Cook Program |
| Unit Pricing | Pay-as-you-go | Hero's Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Daiquiri Deck product offering
Product offeringCore offering
Daiquiri Deck is a privately held Florida restaurant and bar chain operating five Gulf Coast locations (Siesta Key Village, South Siesta Key, Island of Venice, St. Armands, and Bradenton Beach) plus a Tropicana Field venue. The chain sells signature frozen daiquiris made with patent-pending techniques, a full food menu (seafood and land options), a daily brunch menu, a full bar, and live entertainment. Additional offerings include group dining and private event hosting for 20-150 guests, a customer rewards program, merchandise, gift cards, and a Catch & Cook program for customer-caught fish.
Product overview
Daiquiri Deck is a Florida-based restaurant and bar chain operating five Gulf Coast locations (Siesta Key Village, South Siesta Key, Island Of Venice, St. Armands, and Bradenton Beach), plus a Tropicana Field location. The company operates as a single unified brand offering frozen daiquiris (their signature patent-pending product perfected over 30 years), full food menus (seafood and land options), brunch service, live entertainment, and event hosting capabilities. The product portfolio includes core offerings (frozen drinks, food, entertainment, group dining), add-on programs (rewards, gift cards, merchandise, Catch & Cook, food challenges), and the daily Happy Hour promotion. The company positions itself as an 'oasis for good times and great vibes' targeting beach-goers and locals seeking island-style dining and frozen drink experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Daiquiris Signature frozen daiquiri drinks with patent-pending preparation techniques, available in multiple sizes (16oz Souvenir Cup, 20oz Coolie Cup Refill, 34oz Beach Keg) and flavor profiles.
- Food Menu Full food menu with appetizers ($12-$19), handhelds ($13.50-$29.50), entrees ($17.50-$28.50), and kids meals ($12). Includes seafood dishes, sandwiches, tacos, poke bowls, and salads for dine-in guests.
- Brunch Menu Daily brunch menu available 10 AM to 2 PM featuring coastal classics, shareables, and specialty brunch cocktails (mimosas, Bloody Marys).
- Drink Menu (Full Bar) Full bar service offering featured cocktails, specialty shots, draft and bottled beer, seltzers, wine, and non-alcoholic options (virgin daiquiris, mocktails, near beer).
- Live Entertainment Live music performances at all five Gulf Coast restaurant locations featuring local musicians and entertainers on calendars updated weekly.
- Group Dining and Private Events Private event hosting for groups of 20-150 guests with customizable menus (Served Menus $20.99-$28.99 per person; Buffet $34.99 per person) plus 20% gratuity and FL sales tax. Designed for weddings, birthdays, corporate events, and fundraisers.
- Catch & Cook Program Service allowing customers to bring certified charter-caught fish to be prepared grilled, blackened, or fried with a signature side for $13.99 per person.
- Merchandise Shop Branded apparel shop selling shirts and hats featuring the 'Conserve Water, Drink Daiquiris' slogan through an online storefront at /shop.
- Franchise Program Franchise opportunity offered to prospective operators via daiquirideckfranchising.com, allowing replication of the Daiquiri Deck concept and operations.
Companies that use Daiquiri Deck
Customer profileSegments4 records
Ideal customer profiles4 records
Daiquiri Deck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Daiquiri Deck partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Manatee Chamber of CommerceminorChamber membership and local business partnership supporting the Manatee County business community
- Venice Chamber of CommerceminorChamber membership and local business partnership in Venice, FL area
- Siesta Key Chamber of CommerceminorChamber membership and local business partnership supporting Siesta Key commerce
- Visit Venice FLminorTourism partnership with Venice, FL destination marketing organization
- Anna Maria Island Chamber of CommerceminorChamber membership and local business partnership on Anna Maria Island
- Visit SarasotaminorTourism partnership with Sarasota County destination marketing organization
- CardFoundry (Gift Cards)minorThird-party gift card processing platform for Daiquiri Deck gift card sales
- Thanx (Rewards Program)minorLoyalty and rewards program platform provider for Daiquiri Deck Rewards
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Daiquiri Deck competitors and assessment
Company assessmentBroad incumbents
- Bonefish Grill: Outback Steakhouse parent Bloomin' Brands operates this polished casual seafood chain. Comparable to Daiquiri Deck on seafood-led casual dining, but operates at significantly larger national scale and with a more upscale casual positioning.
- Landry's Seafood House: Landry's Inc. operates this seafood-focused casual dining chain across the Gulf Coast and beyond. Comparable on seafood casual dining in the Gulf region, but operates as part of a much larger Tilman Fertitta-owned hospitality portfolio.
Regional players
- The Boathouse (Florida): Florida-based waterfront casual dining concept with seafood, full bar, and group/event capability. Comparable to Daiquiri Deck on waterfront casual seafood dining with private event hosting, though more regionally concentrated in Central Florida.
- Rusty Pelican: Iconic Tampa Bay-area waterfront casual seafood restaurant with full bar and event hosting. Comparable to Daiquiri Deck on Florida waterfront seafood casual dining and event/group business, but positioned more upscale and concentrated in the Tampa Bay market.
- Hurricane Grill & Wings: Florida-rooted casual dining chain with a tropical/beach identity and full bar. Comparable to Daiquiri Deck on Florida casual dining brand positioning, though its core menu anchors on wings rather than frozen drinks and seafood.
Direct peers
- Hooters: Iconic casual beach-bar chain combining full bar, frozen drinks, casual American food, and a high-energy sports/entertainment vibe. Directly comparable to Daiquiri Deck on casual walk-in beach bar with full bar and frozen drink focus.
- Bubba Gump Shrimp Company: Theme-driven casual seafood chain with a tourist/entertainment focus and seafood-heavy menu. Comparable to Daiquiri Deck on experiential casual dining with seafood at the core of the menu and a strong tourist/leisure customer base.
- Joe's Crab Shack: Casual dining seafood chain known for beach/vacation atmosphere and group-friendly experience. Comparable to Daiquiri Deck on seafood-led casual dining with a fun, beach-themed brand identity and family/tourist appeal.
- Cheeseburger in Paradise: Jimmy Buffett-themed casual dining concept with a beach-bar atmosphere and tropical drink menu. Directly comparable to Daiquiri Deck as a frozen-drink and beach-vibe-driven casual dining brand.
- Margaritaville Restaurant Group: Jimmy Buffett-themed casual dining chain with frozen tropical drinks and beach-bar atmosphere. Directly comparable to Daiquiri Deck as a frozen-drink-led, theme-driven casual dining concept targeting beach and resort visitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Daiquiri Deck social profiles
Digital presenceDaiquiri Deck compliance and trust
Trust signalCompliance1 record
Daiquiri Deck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daiquiri Deck leadership team
Management profileNumber of profiles
Daiquiri Deck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daiquiri Deck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daiquiri Deck
What does Daiquiri Deck do?
Daiquiri Deck is a privately held Florida restaurant and bar chain operating five Gulf Coast locations (Siesta Key Village, South Siesta Key, Island of Venice, St. Armands, and Bradenton Beach) plus a Tropicana Field venue. The chain sells signature frozen daiquiris made with patent-pending techniques, a full food menu (seafood and land options), a daily brunch menu, a full bar, and live entertainment. Additional offerings include group dining and private event hosting for 20-150 guests, a customer rewards program, merchandise, gift cards, and a Catch & Cook program for customer-caught fish.
Is Daiquiri Deck a public or private company?
Daiquiri Deck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Daiquiri Deck founded?
Daiquiri Deck was founded in 1993. It employs 51 to 100 people.
Where is Daiquiri Deck based?
Daiquiri Deck is headquartered in Sarasota, United States, in the North America region.
How does Daiquiri Deck make money?
Six revenue lines are on record. Food and Beverage Sales are the primary driver. The others are merchandise Sales, gift Cards, franchise Fees, group Dining and Events and catch & Cook Program.
Who are Daiquiri Deck's main competitors?
Broad incumbents on record are Bonefish Grill and Landry's Seafood House. Regional players are The Boathouse (Florida), Rusty Pelican and Hurricane Grill & Wings. Direct peers are Hooters, Bubba Gump Shrimp Company, Joe's Crab Shack, Cheeseburger in Paradise and Margaritaville Restaurant Group.
Does Daiquiri Deck have an API?
No public API is recorded for Daiquiri Deck.
What industry is Daiquiri Deck in?
Daiquiri Deck's product category is Casual Dining Restaurant & Beach Bar. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.