Dansk Arbejder Idrætsforbund

What Dansk Arbejder Idrætsforbund does

Dansk Arbejder Idrætsforbund (DAI) is a Danish non-profit workers' sports federation headquartered at Brøndby Stadion 20, 2605 Brøndby, Denmark, with a regional office in Odense V for Region Syddanmark. Founded under the workers' sports movement and affiliated with both DIF (Danmarks Idrætsforbund) and CSIT (Confédération Sportive Internationale du Travail), the organization coordinates amateur sports activity for 190,664 members across five regional associations covering all of Denmark (Hovedstaden, Midtjylland, Nordjylland, Syddanmark, Sjælland). DAI is led by Forbundsformand Peer Huniche and operated by approximately 25 employees supplemented by regional Idrætskonsulenter and a network of volunteer-led local clubs.

DAI offers 14+ sports disciplines including Krolf (its flagship sport), Bowling, Fodbold/Futsal, Gå-fodbold, Kurling, MTB, Roundnet, Studiebold, Tennis, Cykling, Pickleball, and Padel, alongside two specialty programs: Senioridræt (sports for people aged 60+) and Idræt for Sindet (sports for people with mental health challenges, comprising 3,055 members across 46 associations). The federation's technical backbone is a web-based platform combining the Safeticket event registration system for national championships, tournaments, courses, and camps, with regional Nemtilmeld instances for each of the five regions. DAI also delivers institutional certification services — Idrætscertificering af Plejecentre (care homes), Idrætscertificering af Bosteder (psychiatric residential facilities), and Bevægelsescertificering af Jobcentre (employment centers) — and provides member-association support through education programs, grant facilitation, and an online toolkit (Værktøjskassen).

DAI's revenue model is funded primarily through recurring membership fees channeled via local associations, supplemented by event registration fees (e.g., 80 DKK standard / 125 DKK late entry for events like Skovsøløbet), equipment sales partnerships with Krolf Experten (Schnoor Plast), and external foundation grants including a 5 million DKK, four-year donation from Grundfos Fonden for Idræt for Sindet and a 20 million DKK volunteer fund from Spar Nord Fonden (Frivillighedspuljen). GTM is executed through a hybrid mix of newsletter/email, the dai-sport.dk website, regional Facebook pages, national championships and regional tournaments (DM i Krolf, Landsstævne, Seniorcamp, IFS Camp, Idrætsfestival for Sindet), and direct municipal partnerships for certification programs. Customer segments include active seniors (60+), people with mental health vulnerabilities, working families, efterskole students, and municipalities/care homes seeking institutional sports certification.

Name

Dansk Arbejder Idrætsforbund

Legal name

Dansk Arbejder Idrætsforbund

Website

https://dai-sport.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dansk Arbejder Idrætsforbund (DAI) is a Danish non-profit workers' sports federation serving 190,664 members across 5 regions through 14+ sports disciplines, senior programs, and the mental-health-focused Idræt for Sindet initiative, while certifying care homes and job centers in physical activity.

Ownership category

akta.pro rank

Product category

Amateur Sports Federation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Tournament Organizers (MPAKADAH), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Amateur sports federation
• Multi-sport association
• Senior sports programs
• Mental health sports
• Sports certification services

Headquarters

HQ city

Brøndby

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership fees: Revenue from individual members in DAI member associations across Denmark
2. Event registration fees: Fees for participation in tournaments, championships, camps, and sports events such as Skovsøløbet (80 DKK entry fee)
3. Sports equipment sales: Sales partnership with Krolf Experten (Schnoor Plast) for krolf equipment

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Dansk Arbejder Idrætsforbund (DAI) is a Danish workers' sports federation organizing and promoting amateur sports across 14+ disciplines including Krolf, Bowling, Football/Futsal, Walking Football, Kurling, MTB, Roundnet, Studiebold, Tennis, Cycling, Pickleball, and Padel. It serves 190,664 members through five regional chapters (Hovedstaden, Midtjylland, Nordjylland, Syddanmark, Sjælland) and runs specialized programs including Senioridræt (60+) and Idræt for Sindet for people with mental health challenges, while also offering sports certification for care homes, psychiatric facilities, and job centers.

Product overview

Dansk Arbejder Idrætsforbund (DAI) is a national Danish sports federation operating as a multi-sport association with a platform-plus-programs architecture. The core offering centers on organizing and promoting amateur sports across 14+ disciplines including Krolf (the flagship sport), Bowling, Fodbold/Futsal, Gå-fodbold, Kurling, MTB, Roundnet, Studiebold, Tennis, Cykling, Pickleball, and Padel. DAI serves members through five regional chapters (Hovedstaden, Midtjylland, Nordjylland, Syddanmark, Sjælland) and operates two specialized programs: Senioridræt (Senior Sports 60+) providing sports for elderly including Stolemotion and Selvtrænerfitness, and Idræt for Sindet (IFS) providing inclusive sports for people with mental health challenges. DAI also offers certification services for care homes, psychiatric facilities, and job centers, and organizes major events including DM i Krolf, Landsstævne Krolf, IFS Camp, Idrætsfestival for Sindet, and Seniorcamp. The organization provides member support through uddannelser (education), puljer og tilskud (grants), and a værktøjskasse (toolkit).

Differentiator

Problem solved

Functional benefit

Brands

• Idræt for Sindet (IFS): Specialized program focusing on sports and physical activity for people with mental health challenges, including certification of care homes and employment centers.

Products and services

• Krolf A ball game combining elements of croquet and golf, played on a lawn course with holes. DAI organizes tournaments, championships, and leagues at regional and national levels for members.
• Bowling Bowling offered through regional competitions and tournaments for DAI members across Denmark.
• Fodbold og Futsal (Football and Futsal) Football and futsal programs including regular and walking football variants for seniors and active members.
• Gå-fodbold (Walking Football) Low-impact walking football for seniors, designed for those who want to stay active at a gentler pace. Identified by DAI as a priority focus area.
• Senioridræt (Senior Sports 60+) Comprehensive sports and physical activity program for people aged 60 and above, including chair exercise, fitness, and various physical activities. DAI works with municipalities and care homes to provide certified senior sports programs.
• Idræt for Sindet (IFS) Sports program specifically designed for people with mental health challenges. IFS creates inclusive sports communities and organizes the annual Idrætsfestival for Sindet, training camps, and certification for care institutions.
• Kurling Indoor curling sport offered as part of DAI's senior sports program with regional championships.
• MTB (Mountainbike) Mountain biking activities organized through regional chapters, particularly active in Region Syddanmark.
• Roundnet/Spikeball Team bouncing ball sport. DAI has organized the first-ever DM (Danish Championships) in roundnet for efterskole students.
• Studiebold Study ball sport offered through DAI regions as an active leisure activity.
• Tennis Tennis activities including DAI Open tournaments organized through regional chapters.
• Cykling (Cycling) Cycling activities including organized tours and participation in World Mental Health Day cycling events.
• Pickleball Racket sport combining elements of tennis, badminton, and table tennis. Growing rapidly in DAI with regional tournaments.
• Padel Racket sport played in an enclosed court. IFS Padeldage (IFS Padel Days) organized for Idræt for Sindet participants.
• Idrætscertificering af Plejecentre (Care Home Sports Certification) Certification program for care homes and nursing facilities to integrate sports and physical activity as a natural part of daily life for residents.
• Idrætscertificering af Bosteder (Psychiatric Facility Sports Certification) Sports certification program for psychiatric residential facilities under Idræt for Sindet.
• Bevægelsescertificering af Jobcentre (Job Center Movement Certification) Movement certification program for employment centers, integrating physical activity into the employment effort for citizens far from the labor market.
• DM i Krolf (Danish Krolf Championships) Danish Championships in krolf held annually, including individual and team categories, hosted as part of DIF's DM Week.
• Landsstævne Krolf Annual national krolf tournament held at Pulzion's facilities in Kolding, featuring individual and team competitions.
• Idrætsfestival for Sindet Denmark's only sports festival for people with mental health challenges, held annually with over 300 participants and policymakers.
• IFS Camp Annual sports camp for Idræt for Sindet participants, creating safe communities where sports enthusiasts from across Denmark can meet and try new activities.
• Seniorcamp Annual senior sports camp for DAI members aged 60+, featuring various sports and activities at venues like Best Western Plus Hotel in Fredericia.
• Selvtrænerfitness (Self-Trainer Fitness) Self-training fitness program enabling seniors to exercise independently with guidance and tools.
• Stolemotion (Chair Exercise) Chair-based exercise program designed for seniors with limited mobility.
• Uddannelser (Educational Programs) Educational programs for volunteers, instructors, and sports committee members, including referee training, committee training, and first aid courses.

Quantifiable outcome

• 3,043 new members added in 2025 compared to previous year
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DIF (Danmarks Idrætsforbund)coreStrategic or Co-development PartnerDAI is a member of DIF (Danmarks Idrætsforbund), Denmark's national sports confederation. DIF publishes membership statistics and provides organizational framework for DAI's activities.
• CSIT (Confédération Sportive Internationale du Travail)coreStrategic or Co-development PartnerInternational Workers' Sports Confederation. DAI participates in CSIT congresses, World Sports Games, and international senior sports programs. DAI's vice president holds responsibility for senior sports in CSIT.
• Parasport DanmarkminorStrategic or Co-development PartnerCollaboration between Parasport Danmark, DGI, and DAI since 2018 to increase access to sports communities for people with disabilities and mental health vulnerabilities.
• DGIminorStrategic or Co-development PartnerDanish Gymnastics Associations. Partnership to improve access to sports communities for people with disabilities and mental health vulnerabilities.
• Svendborg KommuneminorStrategic or Co-development Partner16 care and activity centers in Svendborg Municipality re-certified as senior sports centers. The municipality works with DAI's certification program integrating movement and community into daily routines.
• Krolf Experten (Schnoor Plast)minorGTM or Marketing PartnerPreferred supplier of krolf equipment for DAI's krolf associations, listed on DAI website for equipment purchases.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deutscher Arbeiter-Turn- und Sportbund: Historical German workers' sports federation and DAI's closest ideological counterpart, sharing the workers' sports movement heritage, CSIT affiliation, and multi-sport amateur federation structure.
• DGI (Danske Gymnastik- og Idrætsforeninger): Denmark's largest multi-sport amateur federation offering gymnastics and recreational sports through regional associations. DGI is DAI's closest competitor in Denmark for amateur community sports membership, municipal partnerships, and inclusive programming.
• Parasport Danmark: National federation for disability and parasports, collaborating with DAI since 2018 on access to sports for people with disabilities and mental health vulnerabilities. Directly overlaps with DAI's IFS and Bosteder certification programs.
• Suomen Työväen Urheiluliitto (TUL): Finnish Workers' Sports Association, the most direct international peer sharing DAI's workers' sports heritage and CSIT affiliation. Operates multi-sport amateur programs and senior sports events for Finnish workers.

Broad incumbents

• Deutscher Turner-Bund (DTB): Germany's national gymnastics and sports federation, the largest comparable multi-sport amateur federation in Europe. DTB shares DAI's model of organizing community sports across regional associations.
• DIF (Danmarks Idrætsforbund): National Olympic Committee and umbrella sports confederation that DAI is affiliated with. DIF oversees elite and amateur sports nationally and publishes membership statistics, sitting above DAI in the Danish sports hierarchy.
• CSIT (Confédération Sportive Internationale du Travail): International Workers' Sports Confederation that DAI participates in through World Sports Games and congresses. DAI's vice president leads senior sports at CSIT, positioning it as a key member organization.

Others

• Bedre Psykiatri: Danish mental health advocacy organization that addresses similar vulnerable populations as DAI's Idræt for Sindet (IFS) program. Both serve people with mental health challenges through community-based support.

Regional players

• Ældre Sagen: Denmark's largest senior citizens' interest organization with deep overlap in the 60+ demographic DAI serves through Senioridræt. Ældre Sagen provides social and recreational services for seniors across Denmark.
• Senior Sport organizations (International): International Masters Games Association and similar senior sports organizations coordinate international events for athletes 35+, overlapping with DAI's Senioridræt and CSIT senior sports leadership.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studiebold
• LinkedInlinkedin.com/company/dansk-arbejder-idr%C3%A6tsforbund

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Dansk Arbejder Idrætsforbund