Dakhla Club

What Dakhla Club does

Dakhla Club SARL is a privately held Moroccan luxury resort hotel located at Point de Dragon PK 28 on the east bank of the Dakhla lagoon, 100 metres from the Atlantic shore in southern Morocco. The property comprises bungalows and villas (53 keys total across Standard Bungalows, Deluxe Sea/Garden View Bungalows, Villa VIP, Villa Prestige, and Medina Rooms) integrated with three operational verticals: KBC Kiteboarding Club (an in-house kitesurf and wingfoil school maintaining an ~60-kite and 30-board F-ONE equipment fleet), DC THERMES (a thalassotherapy and holistic spa center holding the first Biologique Recherche expert-center label in Africa), and food-and-beverage operations including a Moroccan restaurant and The Captain's Table. Ancillary services include a business center, excursions (White Dune, Dragon Island, quad, boat), airport shuttle transfers, babysitting, and an on-site kiteshop.

The company monetizes through accommodation bookings (direct via direct-book.com and indirect via TripAdvisor, Booking.com, Kayak, Trip.com), transactional fees from kitesurf equipment rental (€100/day to €770/two weeks) and lessons, thalassotherapy treatment menus (400-1,600 MAD per service) and structured multi-day wellness programs (3-day Vitalité, 5-day Régénération, 7-day Renaissance), F&B and excursion add-ons. Customer segments are diversified across international and domestic leisure travelers — kitesurf enthusiasts, wellness seekers, families, couples, and corporate groups — with primary source markets in Morocco and Western Europe (Germany, Switzerland, Austria, Netherlands, Belgium). Go-to-market combines direct booking, OTA distribution, event-driven seasonal packages, and PR-driven earned media anchored on a Top 5 TripAdvisor ranking across 741 reviews.

Dakhla Club is owned by a group of entrepreneurs with diversified interests in tourism and seafood processing (the fishing division employs 1,100 people regionally), and operates a renewable-energy infrastructure with 300m² of rooftop solar panels and per-bungalow solar water heaters. Headcount is reported at 101-250 spanning reception, reservations, F&B, animation, sport, spa and thalasso, finance, sales and marketing, and technical services. Legal entity is Dakhla Club SARL; no venture or institutional capital has been disclosed.

Name

Dakhla Club

Legal name

Dakhla Club SARL

Website

https://dakhlaclub.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Dakhla Club is a privately held Moroccan luxury resort on the Dakhla lagoon operating 53 bungalows integrated with an in-house kitesurf school (KBC), a Biologique Recherche-labeled thalassotherapy center, restaurants, and excursion services for international and domestic leisure travelers.

Ownership category

akta.pro rank

Product category

Luxury Beachfront Resort

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Luxury beachfront resort
• Kitesurfing school services
• Thalassotherapy spa center
• Boutique hotel accommodation
• Guided excursion activities

Headquarters

HQ city

Dakhla, Oued Ed-Dahab

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: 53 bungalows including Villa Prestige (120m), Villa VIP (120m), Bungalow Deluxe Sea View (36m), Bungalow Deluxe Double Garden (35m), Bungalow Deluxe Twin Garden (32m), Standard Bungalows (50m and 28m), and Medina Rooms (30m and 19m). Revenue from room bookings across multiple booking channels.
2. Kitesurfing and water sports: KBC kitesurf school with lessons, equipment rental (F-ONE gear), wingfoiling, and equipment storage. Equipment rental ranges from ~100/day to ~770 for 2 weeks in euros.
3. Thalassotherapy and spa services: Holistic center offering hammam, massages, facial treatments, thalassotherapy, Bol d'Air Jacquier, hair removal, and wellness cure programs (3, 5, and 7 days). Packages range from 400 MAD to 1600 MAD per treatment.
4. Food and beverage: Main restaurant (Moroccan and international cuisine), The Captain's Table (international cuisine), and bar service. Full board included in many accommodation packages.
5. Activities and excursions: Guided excursions including White Dune, Dragon Island, Source Asmaa, Talha Mar, quad experience, boat excursions, and visits to Guarguarat.
6. Airport transfer service: Private shuttle transfer in 4x4 between Dakhla Airport (30km) and hotel, offered as an add-on.
7. Babysitting service: Professional babysitting at 350 MAD per day (7 AM to 7 PM), marketed to families.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dakhla Club operates a luxury boutique hotel resort on the Dakhla lagoon in southern Morocco, comprising 53 bungalows and villas, an integrated kitesurfing school (KBC), a thalassotherapy and holistic spa center, restaurants and bars, a business center, and guided adventure excursions. Its core revenue-generating offerings are accommodation combined with water sports instruction/equipment rental, thalassotherapy cure programs, food and beverage, and excursion packages for international and domestic tourists.

Product overview

Dakhla Club is a luxury beachfront resort hotel and water sports destination in Dakhla, Morocco, combining hotel accommodation with a renowned kitesurfing center. The property features 53 bungalows and villas (Standard Bungalows, Deluxe Bungalows with sea/garden views, Villa VIP, Villa Prestige) alongside integrated water sports facilities. The KBC Kitesurfing School and associated Kiteshop with equipment rental (F-ONE brand) serve kiteboarding enthusiasts. The Dakhla Luxury Thermes Spa & Thalassotherapy Center provides holistic wellness services including hammam, massages, thalassotherapy, and specialized cure programs (3, 5, and 7-day thalasso retreats). Additional offerings include a Business Center, Restaurants & Bars, Excursions (White Dune, Dragon Island, quad, boat trips), Fitness & Spa, Airport Transfers, and Babysitting Services. The resort operates multiple interconnected booking systems for accommodations, kite center activities, and spa treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Bungalows & Villas) Luxury accommodation featuring 53 bungalows and villas including Villa Prestige, Villa VIP (120m²), Bungalow Deluxe Sea View (36m²), Bungalow Deluxe Double Garden (35m²), Bungalow Deluxe Twin Garden (32m²), Standard Bungalows (50m² and 28m²), and Medina Rooms (30m² and 19m²). Each unit includes a private bathroom, TV, and high-speed internet, with options for ocean or garden views, targeting leisure tourists, families, couples, and kitesurfing enthusiasts visiting Dakhla.
• KBC Kitesurfing School Internationally recognized kitesurfing school at Dakhla Club providing lessons, equipment rental, wingfoiling instruction, and storage. Maintains approximately 60 F-ONE kites and 30 boards of all sizes, with harnesses, impact vests, and helmets, designed for beginner to advanced kiteboarders visiting the Dakhla lagoon.
• Dakhla Luxury Thermes Spa & Thalassotherapy Center Holistic wellness center combining marine therapies with Moroccan traditions, offering hammam, massages, facial treatments, thalassotherapy, Bol d'Air Jacquier sessions, esthetics, and hair removal. Features thermal pool, sauna, ice bath, and detox programs limited to 10 participants per session, targeting wellness seekers and thalassotherapy cure guests.
• Restaurants and Bars On-site dining outlets featuring Moroccan cuisine at the main restaurant and international cuisine inspired by fresh local market products at The Captain's Table, along with a cocktail bar and evening entertainment, serving resident guests and walk-in diners.
• Excursions and Activities Guided excursions including White Dune visits, Dragon Island, Source Asmaa, Talha Mar, quad experiences, boat excursions, and visits to Guarguarat, plus beach activities, evening entertainment, yoga, and wellness sessions for resort guests.
• Thalasso Vitalité 3-Day Program 3-night thalassotherapy retreat program focused on release, rebalance, and recharge, including Bol d'Air Jacquier, hammam, thermal pool, massage, sauna, hydromassage bath, seaweed wrap, and cupping therapy for wellness-focused guests.
• Thalasso Régénération 5-Day Program 5-night comprehensive thalassotherapy program with five phases (Release, Rebalance, Purify, Regenerate, Recharge) including jet shower, ice bath, hammam, massage, and Himalayan salt detox treatments for wellness cure guests.
• Thalasso Renaissance 7-Day Program Complete 7-night thalassotherapy experience with seven transformation phases (Settle In, Release, Rebalance, Detoxify, Regenerate, Liberate, Recharge) including spirulina treatments and comprehensive marine therapies for guests seeking deep wellness retreats.
• Wellness Retreat by Nahed Rachad Exclusively female wellness retreat event orchestrated by renowned coach Nahed Rachad, focusing on inner transformation, breaking limiting chains, and manifesting deep aspirations, targeted at women seeking group wellness and personal development experiences.
• Business Center Modern meeting room equipped with high-resolution projection screen, quality audio system, high-speed Wi-Fi, whiteboard, adjustable air conditioning, and ergonomic furniture for corporate meetings, training workshops, and professional events.
• Kiteshop On-site retail shop selling nearly new F-ONE kites and boards and brand new MANERA harnesses, with a test-and-buy service offering 30-minute free trial sessions for guests and walk-in kiteboarding enthusiasts.
• Airport Transfer Service Private shuttle transfer service in 4x4 vehicles between Dakhla Airport (30km) and the hotel, with guest and equipment pickup at the arrival hall, offered as an add-on to accommodation bookings.
• Babysitting Service Professional babysitting service offering experienced caregivers providing fun and educational activities for children, charged at 350 MAD per day from 7 AM to 7 PM, marketed to families staying at the resort.

Quantifiable outcome

• Top 5 ranking on TripAdvisor based on 741 reviews
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• F-ONEcoreTechnology or IntegrationF-ONE is a French premium kitesurfing equipment brand. KBC (Kiteboarding Club) at Dakhla Club maintains approximately 60 kites and 30 boards from F-ONE in all sizes, along with harnesses, impact vests, and helmets for rental. The partnership provides guests with high-quality, directly available equipment at the kite beach.
• Biologique RecherchecoreTechnology or IntegrationBiologique Recherche is a French cosmetics brand present in more than 75 countries. Dakhla Clubs thalasso center (Esthcare) is the first expert center in Africa with the Biologique Recherche label, meeting all standards for design and concept. The center uses Biologique Recherche products concentrated in plant, marine, and organic active ingredients for personalized aesthetic care.
• Royal Air MarocminorChannel Partner/ Reseller/ DistributorDaily direct connection by Royal Air Maroc between Casablanca Mohammed V International Airport and Dakhla Airport (2.5-hour flight). Departure from Casablanca at 9:30 PM; departure from Dakhla at 8 AM. Frequent connections with Germany, Switzerland, Austria, the Netherlands, and Belgium facilitate international guest arrival.
• Nahed RachadminorStrategic or Co-development PartnerNahed Rachad is a renowned coach who orchestrates the 'Wellness Retreat By NR', an exclusively female wellness event hosted at Dakhla Club. The retreat is designed to inspire personal transformation, break limiting chains, and help participants shape the life they deserve through a journey of self-discovery.
• KBC Kiteboarding Club DakhlacoreTechnology or IntegrationKBC is the integrated kitesurfing school operating within Dakhla Club. It is described as an internationally recognized kitesurfing center providing instruction, equipment rental (F-ONE gear), wingfoiling, and storage services. While KBC appears to be a related entity under the same ownership group, it operates as a distinct brand and is the primary water sports service provider at the resort.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• La Mamounia: La Mamounia is an iconic luxury palace hotel in Marrakech with extensive spa, gardens, and F&B. Comparable as a flagship Moroccan luxury hospitality brand catering to international premium travelers, though its setting is urban/heritage rather than beach-resort.
• Conrad Rabat Marina: Conrad Rabat Marina is a premium business-leisure hotel in Morocco's capital with marina views, spa, and multiple restaurants. Comparable as a Hilton-affiliated Moroccan luxury property targeting international premium travelers.
• Palais Namaskar: Palais Namaskar is a luxury resort on the outskirts of Marrakech with palaces, pavilions, and wellness facilities targeting premium international leisure guests. Comparable as a Moroccan luxury resort with strong wellness/spa positioning similar to Dakhla Club's thalassotherapy center.
• Four Seasons Resort Taghazout Bay: Four Seasons Resort Taghazout is a luxury Atlantic-coast resort in southern Morocco with spa and water-sports amenities. Comparable as a global-brand luxury beach resort in Morocco appealing to a similar international leisure traveler.
• Mandarin Oriental, Marrakech: Mandarin Oriental Marrakech is a high-end luxury resort in Marrakech offering villas, spa, and fine dining for international premium travelers. Comparable as a top-tier Moroccan luxury property targeting a similar affluent international guest base.
• Royal Mansour Marrakech: Royal Mansour Marrakech is one of Morocco's most prestigious luxury hotels, offering riad-style accommodation, fine dining, and a top-tier spa. Comparable as a top-end Moroccan luxury hospitality destination for international premium guests.
• Banyan Tree Tamouda Bay: Banyan Tree Tamouda Bay is a luxury villa-pool resort on Morocco's Mediterranean coast with a renowned spa. Comparable as a Moroccan luxury coastal resort with a strong wellness/spa signature similar to Dakhla Club's thalasso offering.
• Mazagan Beach Resort: Mazagan Beach Resort is a large luxury beachfront resort on Morocco's Atlantic coast near El Jadida, offering premium accommodation, golf, spa, and multiple F&B outlets. It serves a similar Moroccan luxury leisure traveler, though on a much larger scale and without the kitesurfing specialization.
• Fairmont Taghazout Bay: Fairmont Taghazout Bay is a luxury surf-side resort on Morocco's Atlantic coast targeting premium leisure travelers with spa, beach, and water-sports offerings. Comparable as a Moroccan luxury coastal resort appealing to international guests, though broader in positioning than Dakhla Club's kitesurf-plus-thalasso focus.

Direct peers

• Dakhla Attitude: Dakhla Attitude is the closest competing resort in the Dakhla lagoon, offering kitesurfing, accommodation, and water-sports packages. It directly competes for the same kitesurfing enthusiasts and lagoon-front vacationers as Dakhla Club, making it the most comparable peer in the niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dakhla-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dakhla Club