DAKHLA ATTITUDE

What DAKHLA ATTITUDE does

Dakhla Attitude is a boutique water sports hotel resort located on the Dakhla lagoon in Morocco, operating as part of the Dakhla Hospitality Group, which runs six hotels in the region. The property comprises two camps offering six bungalow categories (VIPs, Dragon Camp Premium, Dragon Camp, WindHunter, WindHunter Premium, Speed Spot/Speed Spot Premium), supported by a Duotone Pro Center providing certified instruction and equipment rental across kitesurfing, kite foil, wing foil, windsurfing, wakefoil, wakeboarding, and SUP. Supporting amenities include a Moroccan spa, fitness center, kids club with Pirate Club program, surf shop, Pink Flamingo beach bar and restaurant, and excursion services including quad adventures and Dragon Island trips.

The business monetizes through a hybrid model combining accommodation bookings, pay-as-you-go activity pricing in MAD/EUR, seasonal packages (Winter Vibe, 6=7, Pre-book 10% discount, Young Generation 30% youth discount), corporate events (team building for up to 300 participants, full hotel privatization), and the proprietary Kite & Connect B2B networking club serving 500 entrepreneurs. Distribution operates via the official multilingual website (FR/EN/ES) on the IPMS247 and Direct-book engines, phone reservations, and cross-referrals across the Dakhla Hospitality Group portfolio.

Strategic positioning rests on the natural resource advantage of more than 330 windy days per year on a flat shallow lagoon ideal for learning, reinforced by over a decade of hosting major international events (PKRA Championships 2013-2014, VKWC 2015, Youth Olympics qualifier 2018, African Kiteboarding Championships 2019, recurring GKA World Cup editions) and longstanding partnerships with Duotone, NORTH, IKO, Freak Windsurf, and the Moroccan Ministry of Youth and Sports.

Name

DAKHLA ATTITUDE

Legal name

DAKHLA ATTITUDE SARL

Website

https://dakhla-attitude.ma

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Dakhla Attitude is a boutique Moroccan water sports resort on the Dakhla lagoon operating two bungalow camps, a Duotone Pro Center offering certified kitesurfing, wing foiling and windsurfing instruction, corporate event hosting, and the Kite & Connect B2B entrepreneur network.

Ownership category

akta.pro rank

Product category

Water Sports Resort Hospitality

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Water sports resort
• Kitesurfing instruction
• Boutique hotel accommodation
• Wing foil lessons
• Windsurfing center

Headquarters

HQ city

Dakhla

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Services: Bungalow accommodations including VIPs, Dragon Camp Premium, Dragon Camp, WindHunter, WindHunter Premium, and Speed Spot bungalows. Pricing varies by season and bungalow type.
2. Water Sports Activities and Lessons: Kitesurfing, wing foiling, windsurfing, wakeboarding, SUP lessons and rentals. Pricing in MAD with seasonal variations.
3. Restaurant and Bar Services: On-site bar and restaurant catering to guests.
4. Events and Privatization: Corporate events, team building, weddings, and hotel privatization services.
5. Kids Club Services: Children's activities including Pirate Club, kids water sports courses, and babysitting services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

DAKHLA ATTITUDE is a boutique water sports hotel resort on the Dakhla lagoon in Morocco operating 2 camps with 6 bungalow accommodation types (VIPs, Dragon Camp Premium, Dragon Camp, WindHunter, WindHunter Premium, Speed Spot) and a Duotone Pro Center providing professional water sports instruction and equipment rental for kitesurfing, wing foiling, windsurfing, wakefoil, and wakeboard. Complementary services include a spa, kids club, fitness center, surf shop, Pink Flamingo bar-restaurant, excursions, and event hosting for up to 300 participants. Seasonal packages (6=7 Stay, Pre-book Discount, Young Generation, Winter Vibe, Pack Combo, Downwind) and corporate services (Team Building, Privatization, Kite & Connect) supplement the core offerings.

Product overview

DAKHLA ATTITUDE is a boutique water sports hotel resort located on the Dakhla lagoon in Morocco, operating as part of the Dakhla Hospitality Group. The company offers a coordinated portfolio of 6 distinct bungalow accommodation types (VIPs, Dragon Camp Premium, Dragon Camp, Windhunter Camp, Windhunter Premium, and Speed Spot) providing options from premium lagoon-view suites to family-friendly and budget bungalows. The resort's core offering centers on the Duotone Pro Center, providing professional instruction and equipment rental across multiple water sports disciplines including kitesurfing, kite foil, wing foil, windsurfing (via Freak Windsurf partner), wakefoil, and wakeboard. Supporting services include spa facilities, kids club with Pirate Club seasonal program, fitness center, surf shop, bar-restaurant, and diverse excursion packages. The company markets seasonal promotional packages (6=7 Stay, Pre-book Discount, Pack Combo, Young Generation, Wingfoil Downwind, Winter Vibe) and corporate services (Team Building, Privatization, Kite & Connect B2B networking club).

Differentiator

Problem solved

Functional benefit

Brands

• Duotone Pro Center Dakhla: Professional water sports center offering kitesurfing, wing foil, windsurf, and related instruction and equipment rental.
• Dragon Camp
• WindHunter Camp
• VIPs
• Speed Spot
• Pirate Club
• Kite & Connect

Products and services

• VIPs Bungalows Premium bungalow accommodations located at Dragon Camp with unobstructed views of the lagoon, Speed Spot, and Dragon Island. The highest-tier lodging option offering superior amenities and positioning for guests seeking premium experiences.
• Dragon Camp Premium Bungalows Family-friendly accommodation spanning 32 m², suitable for up to four adults or parents with two children. Features quality bedding, private bathroom, and sun terrace with lagoon views.
• Dragon Camp Bungalows The original bungalows at Dakhla Attitude, positioned near reception, restaurant, and Pink Flamingo bar. Designed in harmony with the natural landscape.
• WindHunter Camp Bungalows Bungalow accommodation located 500m from Dragon Camp in an authentic, nature-immersed area. Units average 30 m² with capacity for 2-4 persons, featuring a main bedroom with two single beds and storage.
• WindHunter Premium Bungalows Premium tier WindHunter accommodation option offering enhanced amenities and features compared to the standard WindHunter Camp.
• Speed Spot & Speed Spot Premium Bungalows Interconnected bungalows nestled between sand and lagoon, accommodating up to 4 persons, ideal for families and friends. The Premium variant offers enhanced features and positioning.
• Duotone Pro Center Professional water sports center providing equipment rental, lessons, and coaching for kitesurfing, kite foil, wing foil, windsurfing, wakefoil, and wakeboard. Features latest Duotone equipment and IKO certified instructors.
• Kitesurf Lessons IKO-certified kitesurf instruction available for all levels from beginners through advanced. Includes equipment provision and safety-focused training at the Duotone Pro Center.
• Kite Foil Lessons Hydrofoil kitesurfing instruction and rental. Enables sailing with lighter winds, higher upwind speed, and long-distance coverage using submerged fin and wing technology.
• Wing Foil Lessons Wing Foil instruction combining windsurfing and kiteboarding elements. Suitable for all skill levels with professional coaching and latest Duotone equipment.
• Windsurf Lessons (Freak Windsurf Center) Windsurfing center operated by Freak Windsurf offering lessons, equipment rental (NP sails and JP boards), and instruction for beginners through professional level.
• Wakefoil Lessons Quick-learning foil system using innovative and safe methodology. The only watersports center in Dakhla offering this system, with 30 minutes of wakefoil equivalent to 2 normal sessions. Includes wakefoil lessons with specialized instruction for rapid progression.
• Wakeboard Wakeboarding behind motorboat, ideal for windless days. Equipment provided with professional instruction available.
• Spa Moroccan spa facilities offering hammam, massages, and natural product treatments including argan oil, providing relaxation and wellness services for resort guests.
• Kids Club (Pirate Club) Childcare service featuring games, beach activities, crafts, sports, cinema, and entertainment. Includes the Pirate Club seasonal program for children with educational lessons and sports activities.
• Surf Shop Equipment shop offering surfboards, kitesurfing gear, and related water sports equipment for purchase or rental.
• Fitness Center On-site fitness facility for guests to maintain workout routines during their stay.
• Bar-Restaurant (Pink Flamingo) Pink Flamingo beach bar and restaurant offering diverse food options including fresh seafood, with beachfront dining setting for resort guests.
• Excursions Various excursion packages including desert adventures, quad tours, Dragon Island boat trips, oyster farm visits, and cultural tours of Dakhla region.
• Winter Vibe Package Winter season package including 4 nights in Speed Spot Premium or Dragon Premium bungalows, daily semi-private kitesurfing lessons, and quad desert adventure. Starting from 31,840 MAD.
• Offre 6=7 (Stay 7 Pay 6) Stay 7 nights and pay for only 6 promotional package valid during mid-season and low season. Includes all water sports activities and lagoon access.
• Pre-book Discount Service Online pre-booking service offering 10% discount on activities, with flexible payment terms (50% initial payment 30 days before arrival) and weather-related vouchers.
• Pack Combo (Kite & Wingfoil Lessons) Combined kite and wingfoil lessons package providing instruction in both disciplines with seasoned instructors for beginners through experienced athletes.
• Young Generation (Youth Lesson Program) Youth program offering 30% discount on kiteboarding and windfoil lessons for children under 14, with age-appropriate equipment and safety-focused instruction.
• Wingfoil Downwind Sessions Downwind wingfoil sessions from hotel to White Dune covering 13km over approximately 2 hours. Includes nocturnal sessions during high tides and full moon nights. Equipment provided by North.
• Hotel Privatization Full hotel privatization service for exclusive events including weddings, anniversaries, and bachelor/bachelorette parties with tailored experiences.
• Corporate Team Building Events Corporate team building packages accommodating up to 300 participants with flexible spaces for conferences, seminars, and incentive events combining work and water sports activities.
• Kite & Connect (B2B Networking Club) Business networking club connecting 500 entrepreneurs who are kite and wing surfers. Features B2B Kite Summit with 4-day events, 6,000 one-on-one meetings, and water sports activities.

Quantifiable outcome

• 330+ windy days per year
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• NORTHcoreStrategic or Co-development PartnerPreferred equipment partner providing latest generation water sports gear including NP sails and JP boards for the windsurf center. NORTH Sport Center located at the resort for downwind adventures.
• DuotonecoreTechnology or IntegrationOfficial Duotone Pro Center providing professional-grade kitesurfing and wing foiling equipment. The center features Duotone foil wings and kite equipment.
• IKO - International Kiteboarding OrganizationcoreTechnology or IntegrationCertified instructor training and standards for kitesurfing lessons ensuring professional quality instruction.
• Dakhla Hospitality GroupcoreStrategic or Co-development PartnerParent company operating 6 hotels in Dakhla: Dakhla Attitude, Dakhla PK25, Lagon Energy, Westpoint Dakhla, La Crique, and Dunes de Dakhla. Shared resources, brand positioning, and cross-referrals.
• Kite & ConnectflagshipGTM or Marketing PartnerClub of 500 committed entrepreneurs who are kite and wing surfers. B2B Kite Summit brings together 300 entrepreneurs for networking and innovation over 4 days with 6,000 one-on-one meetings.
• Ministry of Youth and Sports (Morocco)flagshipStrategic or Co-development PartnerGovernment sponsor for Prince's Championship and GKA World Cup events since the first edition, providing ongoing support for water sports events.
• Freak WindsurfcoreTechnology or IntegrationFreak Windsurfstation at Dakhla Attitude offering windsurfing instruction and equipment. Founded by Hannes Unterweger with 25+ years experience.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Club Med: Global all-inclusive resort operator with sports academies (including kitesurfing/foiling at select villages). Mass-market incumbent that competes for premium family water sports vacations at scale.

Direct peers

• Ocean Vagabond Dakhla: Boutique surf-and-kite camp operator in Dakhla offering bungalow-style accommodation and water sports lessons. Directly competes for the same rider and family segments.
• Surf Maroc: Morocco-based surf and yoga camp operator with Taghazout as a base. Comparable boutique accommodation-plus-water-sports model targeting international leisure travelers in Morocco.
• La Crique Dakhla: Sixth hotel in the Dakhla Hospitality Group portfolio serving the same geography and customer segments. Internal direct peer for shared group booking flows.
• Pioneer Camp Dakhla: Independent kite-oriented resort and school on the Dakhla lagoon. Closest non-affiliated competitor with similar bungalow + school + equipment rental model.
• Dunes de Dakhla: Another Dakhla Hospitality Group hotel in the same region offering accommodation and water sports activities. Shares parent company, distribution, and target customer base.
• Dakhla PK25: Sister property within Dakhla Hospitality Group operating a similar boutique resort in Dakhla with water sports focus. Most direct comparable given shared ownership, geography, and overlapping customer base.
• Westpoint Dakhla: Another Dakhla Hospitality Group hotel in the cluster. Cross-sells through the same network and competes for the same inbound leisure traveler flow.
• Lagon Energy Dakhla: Sibling property within Dakhla Hospitality Group operating on the same lagoon concept. Direct head-to-head for similar kitesurf and water sports guests in Dakhla.

Regional players

• KiteWorldWide: European kitesurf camp operator running destinations outside Morocco (e.g., Cape Verde, Brazil, Greece). Comparable kitesurfing-only resort model but serves a different region and competes for the same European rider wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPlyiDQUapgpBQd7rMWjPfg/videos
• Facebookfacebook.com/dakhlaattitude
• Instagraminstagram.com/dakhla_attitude
• LinkedInlinkedin.com/company/dakhla-attitude

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAKHLA ATTITUDE