What DAKOTA EDITIONS does

DAKOTA EDITIONS operates in France under the consumer brand Dakotabox, a curated experience-gifting marketplace that sells themed gift boxes (coffrets) and digital e-coffrets spanning stays, wellness, gastronomy, adventure, glamping, treehouses, and wine tourism. The catalog comprises more than 40 themed collections (with some sources citing 62, and 250+ SKUs in the B2B tier) and gives recipients access to over 100,000 partner establishments including hotels, bed and breakfasts, restaurants, wellness centers, and adventure operators across France and selected European destinations. Product offerings are available in two formats: a boxed physical coffret containing a printed guide and gift voucher delivered by tracked courier (Colissimo or TNT Express from €7.50), and a digital e-coffret delivered by email for free. Prices range from €39.90 to €199.90 per box, with a validity period of 3 years and 3 months from purchase and a free exchange option during the validity window.

The underlying platform consists of an e-commerce website (dakotabox.fr), a dedicated iOS/Android mobile application for voucher registration, QR-code scanning, experience selection, stay booking, and digital voucher storage, plus an online account portal (myaccount.dakotabox.fr) that integrates voucher lifecycle management with partner booking. The brand is operated by Smartbox Group Limited, a private limited company incorporated in Dublin, Ireland; the Dakotabox French entity focuses on the domestic market while drawing on the broader European Smartbox infrastructure. Brand-level partnerships with Tripadvisor, GEO Magazine, Des Racines et des Ailes, and Le Guide du Routard underpin content curation and quality validation.

The revenue model is primarily one-time gift-box sales, split between a B2C consumer channel driven by product-led growth via the e-commerce site and mobile app, and a B2B enterprise field-sales channel (Dakota Business Solutions) serving corporate clients and employee committees (CSEs) with tiered Premium, Classic, and Special Occasions ranges. Supplementary revenue comes from shipping fees on physical orders (waived above €200). The customer base is fragmented across many gifting occasions (weddings, birthdays, Valentine's Day, Mother's/Father's Day, Christmas, retirements, births) on the B2C side and across a long tail of corporate buyers on the B2B side, with no disclosed reliance on a single anchor customer.

Name

DAKOTA EDITIONS

Legal name

Smartbox Group Limited

Website

https://dakotabox.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Dakotabox (DAKOTA EDITIONS) is a French curated experience-gifting marketplace selling themed physical and digital gift boxes across stays, wellness, gastronomy, and adventure, serving individual consumers and corporate clients via a network of 100,000+ partner establishments.

Ownership category

akta.pro rank

Product category

Experience Gift Boxes

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

akta.pro secondary industries

Gift Sourcing & Procurement (Local & Online) (HSACANAB), Corporate & Client Gifting Programs (HSACANAE), Gift Returns, Exchanges & Recipient Support (HSACANAM)

Keywords

• Experience gift boxes
• Themed gift collections
• Corporate gifting solutions
• Employee reward programs
• Experience vouchers

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Gift Box Sales (B2C): One-time purchase revenue from individual consumers buying gift boxes for personal gifting occasions. Products sold as physical boxes with guide booklets or digital e-coffrets delivered via email. Price ranges from €39.90 to €199.90 per box.
2. Business Solutions / CSE (B2B): Corporate sales of gift boxes for employee rewards, client gifts, promotional campaigns, loyalty programs, and sales incentives. Volume discounts and dedicated account management for enterprise clients.
3. Shipping Fees: Delivery charges for physical gift boxes: starting at €7.50, free for orders over €200.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

DAKOTA EDITIONS (Dakotabox) designs, sells, and distributes themed experience gift boxes (coffrets cadeaux) and digital e-coffrets that grant recipients access to a curated network of 100,000+ partner experiences including hotel stays, wellness treatments, gastronomic getaways, and adventure activities. The company serves both individual consumers through its e-commerce site and mobile app, and corporate clients through a dedicated B2B division offering bulk gifts, employee rewards, and incentive programs.

Product overview

Dakotabox (DAKOTA EDITIONS) operates as a gift experience company offering a portfolio of themed gift boxes (coffrets) and digital e-coffrets. The core product line includes over 40 gift box collections with over 100,000 experience options spanning romantic getaways, wellness/spa retreats, adventure activities, unusual accommodations (glamping, treehouses, yurts), gastronomic stays, castle visits, and cultural experiences across France and Europe. The company provides two delivery formats: physical gift boxes with printed guides and vouchers, and digital e-coffrets delivered via email. The ecosystem includes a mobile application for voucher management and booking, plus dedicated business solutions for corporate clients and employee reward programs. Validity period is 3 years and 3 months from purchase date.

Differentiator

Problem solved

Functional benefit

Brands

• Dakota Business Solutions: Corporate gift solutions and business incentive programs for enterprises and employee reward schemes.

Products and services

• Themed Gift Boxes (Coffrets Cadeaux) Physical gift boxes containing a printed guide and gift voucher that grant the recipient access to a curated selection of partner experiences (stays, dining, wellness, adventure). Available across 40+ themed collections with prices ranging from €39.90 to €199.90 and a 3 years and 3 months validity period.
• e-Coffret (Digital Gift Voucher) Digital version of the gift box delivered by email, allowing immediate transfer, printing, or personalization. Redeemable through the Dakotabox platform and partner establishments.
• Dakotabox Mobile Application Native iOS/Android application that allows recipients and purchasers to register gift boxes, scan vouchers, browse and select partner experiences, book stays, exchange boxes, and manage digital vouchers from a smartphone.
• Dakotabox Business Solutions Enterprise gifting service offering over 250 gift boxes organized into Premium, Classic, and Special Occasions ranges for employee rewards, client gifts, sales incentives, loyalty programs, and promotional campaigns. Includes a dedicated sales team, volume discounts, and dedicated account management.

Quantifiable outcome

• Free loss/theft insurance included with gift box registration
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TripadvisorcoreStrategic or Co-development PartnerBrand partnership with Tripadvisor for experience curation and quality assurance. Tripadvisor ratings and reviews integrated into partner selection and presentation.
• GEO MagazinecoreStrategic or Co-development PartnerEditorial partnership with GEO magazine for destination discovery and travel experience curation. Collaborative brand association for quality content.
• Des Racines et des AilescoreStrategic or Co-development PartnerTelevision program partnership for heritage and cultural discovery experiences. Brand collaboration for quality content and destination visibility.
• Le Guide du RoutardcoreStrategic or Co-development PartnerPartnership with Le Guide du Routard for restaurant and accommodation recommendations within gift box experiences. Trusted travel guide brand association.
• Le Guide du Routard (Camping Selection)minorStrategic or Co-development PartnerCamping experiences selected and recommended by Le Guide du Routard, featured in 3 jours en tribu gift box.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Giftogram: Giftogram focuses on digital corporate gifting, rewards, and bulk gift distribution for employers and business clients. It is a useful comparator for Dakotabox's B2B Business Solutions channel, although its focus is broader gift management rather than curated experience boxes.

Broad incumbents

• GetYourGuide: GetYourGuide aggregates tours, activities, and experiences and supports online discovery and booking. It is an adjacent comparator for the experience inventory and booking layer, but not a direct gift-box or corporate-gifting peer.
• Klook: Klook is a large activities, tours, and attractions marketplace with a broad global inventory. It overlaps Dakotabox's adventure, wellness, and experience discovery inventory, although its primary model is direct activity booking rather than gift-box sales.
• Edenred: Edenred provides employee benefits, incentives, loyalty programs, and gift-card solutions to employers. It is comparable to Dakota Business Solutions at the corporate-rewards and bulk-redemption level, but serves a much broader benefits market.
• Smartbox: Smartbox operates a broad experience gift-box and voucher business spanning hospitality, dining, wellness, and leisure. It directly overlaps Dakotabox's category, and the supplied materials also identify Smartbox Group as the operating group behind the brand.
• GiftCards.com: GiftCards.com operates a broad gift-card marketplace spanning many retail brands. It is comparable in digital and physical gifting and voucher redemption, but it is less focused on curated hospitality, wellness, and activity experiences.

Direct peers

• Giftcloud: Giftcloud provides digital gifting and voucher solutions that let recipients choose or redeem gifts across multiple merchants and experiences. It is comparable to Dakotabox's e-coffret, digital voucher, and app-based redemption infrastructure.
• Wonderbox: Wonderbox sells themed experience gift boxes and digital vouchers across France and Europe, including stays, dining, wellness, and activities. It is a close like-for-like comparator to Dakotabox's gift-box and experience-selection model.
• Tinggly: Tinggly sells choice-based experience gifts and activity vouchers, often through digital delivery. Its recipient-choice model and cross-category inventory closely resemble Dakotabox's core proposition.

Regional players

• Cadhoc: Cadhoc is a French multi-brand gift voucher used for employee and client gifting. It overlaps with Dakotabox's local corporate-reward use cases and voucher model, though it is not an experience-box specialist.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dakota-editions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAKOTA EDITIONS