Dale Carnegie Brasil
Dale Carnegie Brasil is the Brazilian franchise association of the global Dale Carnegie Training network, coordinating delivery of soft-skills training in communication, leadership, sales, and negotiation to corporate enterprises, individual professionals, and youth across 50+ Brazilian offices and online.
- Company typePrivate
- Founded1912
- HeadquartersPorto Alegre, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Dale Carnegie Brasil does
Dale Carnegie Brasil is the Brazilian franchise association of the global Dale Carnegie Training network, formally registered as Associação Dale Carnegie Brasil (ADCB) and headquartered in Porto Alegre, Brazil (CNPJ 31.010.677/0001-34). It is a nonprofit franchise-coordination entity under parent Dale Carnegie Associates and represents the network of independently operated franchise units delivering the firm's proprietary soft-skills methodology across Brazilian territory. The organization serves three primary customer segments horizontally — corporate enterprises (customized In-Company training), individual professionals (open-enrollment courses), and parents of adolescents (Generation Next youth program) — spanning industries from technology and pharmaceuticals to legal services.
The portfolio is anchored on the flagship Dale Carnegie Course (human relations and effective communication), with supporting modules including Treinamentos de Liderança (Leadership Training), High Impact Presentations, Sales Training, and Negotiation Mastery. Delivery occurs through three channels: customized In-Company programs at client premises, scheduled open-enrollment public courses in cities such as Rio de Janeiro, Curitiba, and Maringá, and a live online variant (ECHR — Comunicação Eficaz e Relações Humanas) delivered via video conferencing across 10 sessions of 3 hours each. The underlying technology stack is conventional — no proprietary platform, AI features, or software products are disclosed; instructional delivery relies on certified human instructors in-person or live-online, supported by a content marketing layer (blog, email newsletter) for demand generation. The 100+ year-old methodology and the founder's published works ("How to Win Friends and Influence People," 1936) form the durable content asset.
Revenue is generated through professional-services fees on a per-program or per-participant basis — flagship course pricing ranges from R$10,380 to R$10,992 per participant in 2025 — with installment options (up to 10x credit card) available on online training. The economic model is a licensed franchise: ADCB coordinates compliance with global Dale Carnegie standards, marketing, and scheduling across a network of 50+ Brazilian offices, while individual franchise units execute delivery. The firm is privately held with no institutional investor or venture-backing signals, operates as a single-country Brazil entity (with the global network claiming 80 countries and 9 million+ alumni worldwide), and is in active operation as of 2025 with multiple scheduled public courses and ongoing corporate engagements.
Dale Carnegie Brasil firmographics
Firmographics- Name
- Dale Carnegie Brasil
- Legal name
- Associação Dale Carnegie Brasil
- Website
- https://dalecarnegiebrasil.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dale Carnegie Brasil is the Brazilian franchise association of the global Dale Carnegie Training network, coordinating delivery of soft-skills training in communication, leadership, sales, and negotiation to corporate enterprises, individual professionals, and youth across 50+ Brazilian offices and online.
- Ownership category
- akta.pro rank
Dale Carnegie Brasil industry classification
Industry- Product category
- Professional Training Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales, Customer Service & Soft Skills Training (BPACANAD)
Keywords
Where Dale Carnegie Brasil is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Dale Carnegie Brasil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate In-Company Training: Customized training programs delivered to enterprise clients at their premises, tailored to specific organizational needs and challenges. Revenue generated through per-program or per-participant fees.
- Open Enrollment Courses: Public training courses available for individual enrollment in cities across Brazil and online. Participants pay course fees to attend scheduled training sessions.
- Generation Next Youth Training: Specialized training program for young people and adolescents, targeting parents as decision-makers who pay for their children's development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Maringá Dale Carnegie Course - 2025 |
| One time/ perpetual license | Pay-as-you-go | Curitiba Dale Carnegie Course - 2025 |
| One time/ perpetual license | Pay-as-you-go | Rio de Janeiro Dale Carnegie Course - 2025 |
| Subscription | Monthly | Online Training Payment Options |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Dale Carnegie Brasil product offering
Product offeringCore offering
Dale Carnegie Brasil delivers instructor-led soft skills training programs focused on interpersonal communication, leadership, sales, negotiation, and public speaking, offered both as customized In-Company corporate programs and as open enrollment public courses in Brazilian cities. Training is delivered via certified Dale Carnegie instructors through in-person workshops and live online sessions. The portfolio includes the flagship Dale Carnegie Course, Leadership Training, High Impact Presentations, Sales Training, Negotiation Mastery, Generation Next for youth, and online variants.
Product overview
Dale Carnegie Brasil offers a comprehensive portfolio of soft skills training programs designed for personal and professional development. The core offerings include the flagship Dale Carnegie Course focusing on human relations and effective communication, complemented by specialized programs in Leadership Training, High Impact Presentations, Sales Training, and Negotiation Mastery. The company also provides Generation Next for youth development and In-Company customized corporate training. An online variant (ECHR - Comunicação Eficaz e Relações Humanas) delivers the training experience virtually. The portfolio follows a platform-plus-modules architecture with the Dale Carnegie Course as the foundation, supported by specialized training programs addressing specific skill development needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Dale Carnegie Course The flagship training program focused on human relations and effective communication, helping participants master essential communication skills for the demanding business environment. Delivered as instructor-led workshops to professionals and corporate clients.
- Treinamentos de Liderança (Leadership Training)
Quantifiable outcome
- 46% increase in billing results for a pharmaceutical company through Negotiation Mastery training
- +1 more outcomes
Companies that use Dale Carnegie Brasil
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Dale Carnegie Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dale Carnegie Brasil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dale Carnegie Associates (Franchisor)coreAssociação Dale Carnegie Brasil operates as a franchise association representing franchisee interests before the franchisor Dale Carnegie Associates. The association coordinates all franchises within national territory and ensures compliance with Dale Carnegie global standards and methodologies.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Dale Carnegie Brasil competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting and leadership development firm. Comparable as a broad incumbent offering leadership development, executive coaching, and training programs that overlap with Dale Carnegie's enterprise leadership portfolio.
- DDI (Development Dimensions International): Large international leadership and talent management firm. Comparable because it sells enterprise leadership training programs and assessments to large organizations globally, overlapping with Dale Carnegie's corporate leadership offering.
- Dale Carnegie & Associates (Global): Global franchisor of the Dale Carnegie Training brand. Direct parent and ultimate operator of the same methodology; comparable because it offers the identical curriculum, certification, and delivery model worldwide.
Emerging players
- Toastmasters International: Membership-based communication and leadership development organization with global presence. Comparable because it addresses overlapping learner needs (communication, leadership, public speaking), though delivered via peer-led clubs at much lower price points.
- Coursera: Global online learning platform partnering with top universities and companies. Comparable as an emerging digital competitor for individual and enterprise upskilling budgets, including professional development and leadership content.
- LinkedIn Learning: Digital subscription learning platform offering thousands of soft skills, leadership, and business courses. Comparable as an emerging digital channel competing for the same enterprise L&D budgets and individual professional development spend.
Direct peers
- Cegos: International corporate training and development group with strong presence in Brazil. Direct peer offering leadership, soft skills, sales, and management training programs to enterprise clients via in-person and digital formats.
- Sandler Training: Global sales and leadership training franchise with Brazilian operations. Comparable as a franchise-style corporate training provider delivering sales training, negotiation, and leadership development to enterprise and individual clients.
- FranklinCovey: Global leadership and execution training firm operating in Brazil. Directly comparable to Dale Carnegie Brasil as a premium corporate training provider focused on leadership, productivity, and soft skills delivered through workshops, content licensing, and enterprise engagements.
Regional players
- Roberto Justus (暨 Grupo Justus) / Latin Leaders: Latin America-focused executive education and leadership platform. Comparable as a regional player offering corporate training and leadership development to Brazilian and Latin American enterprise clients, with similar positioning in the premium training market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Dale Carnegie Brasil social profiles
Digital presenceDale Carnegie Brasil compliance and trust
Trust signalCompliance1 record
Dale Carnegie Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dale Carnegie Brasil leadership team
Management profileNumber of profiles
Dale Carnegie Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dale Carnegie Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dale Carnegie Brasil
What does Dale Carnegie Brasil do?
Dale Carnegie Brasil delivers instructor-led soft skills training programs focused on interpersonal communication, leadership, sales, negotiation, and public speaking, offered both as customized In-Company corporate programs and as open enrollment public courses in Brazilian cities. Training is delivered via certified Dale Carnegie instructors through in-person workshops and live online sessions. The portfolio includes the flagship Dale Carnegie Course, Leadership Training, High Impact Presentations, Sales Training, Negotiation Mastery, Generation Next for youth, and online variants.
Is Dale Carnegie Brasil a public or private company?
Dale Carnegie Brasil is a private company. It is classified as corporate owned and is currently operating.
When was Dale Carnegie Brasil founded?
Dale Carnegie Brasil was founded in 1912. It employs 11 to 50 people.
Where is Dale Carnegie Brasil based?
Dale Carnegie Brasil is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Dale Carnegie Brasil make money?
Three revenue lines are on record. Corporate In-Company Training is the primary driver. The others are open Enrollment Courses and generation Next Youth Training.
Who are Dale Carnegie Brasil's main competitors?
Broad incumbents on record are Korn Ferry, DDI (Development Dimensions International) and Dale Carnegie & Associates (Global). Emerging players are Toastmasters International, Coursera and LinkedIn Learning. Direct peers are Cegos, Sandler Training and FranklinCovey. Roberto Justus (暨 Grupo Justus) / Latin Leaders is listed as a regional player.
Does Dale Carnegie Brasil have an API?
No public API is recorded for Dale Carnegie Brasil.
What industry is Dale Carnegie Brasil in?
Dale Carnegie Brasil's product category is Professional Training Services. Its primary akta.pro industry code is BPACANAD, Sales, Customer Service & Soft Skills Training. Its NAICS code is 611430 and its SIC code is 8200.