Dallas Sport and Social Club

What Dallas Sport and Social Club does

Dallas Sport & Social Club (DSSC) operates an adult recreational sports league and social events business serving the Dallas-Fort Worth metro area. Founded in 1989 per firmographic records, DSSC runs nine core sport league formats — basketball, cornhole, flag football, kickball, pickleball, soccer, sand volleyball, softball, and a monthly Pub Run Series — alongside ticketed social events such as holiday parties, Cowboys tailgates, and tournaments. The primary customer segment is active adults aged 21+ (millennial demographic) seeking organized social sports and networking opportunities, with a secondary corporate segment for team-building, custom corporate leagues, and workplace wellness packages. Scale is regional and concentrated: 25,000+ annual participants, 1,500 active teams, 6,700+ league games per year, 25+ unique social events, 12 venue partnerships, and operations running 350 days a year.

The platform is built on third-party infrastructure rather than proprietary technology. LeagueApps powers league registration, scheduling, standings, and team management across all sports; Eventbrite handles ticketing for special events; and standard calendar integrations (Google, iCal, Outlook 365) support event scheduling. League operations are distributed across 12 venue partnerships covering municipal parks (Samuell Grand Park, City of Farmers Branch facilities), schools, private sports facilities (The Sandy Pickle, Foro Sports Club), and sponsor bars. No proprietary software development, AI features, or app product is indicated in the available data.

DSSC monetizes through four revenue streams: per-team and individual league registration fees, ticketed event revenue (Pub Run $11-$16, NYE party $95, Cowboys tailgates $50-$80), corporate wellness and team-building packages (custom leagues, industry leagues, company events), and brand sponsorship deals. Distribution is direct-to-consumer via self-service online registration on LeagueApps, supplemented by event-driven and community-led marketing through email to 24,000 subscribers, social media (Facebook ~16,500 fans, Instagram ~1,800 followers, TikTok), Facebook Groups for each sport, and a sponsor bar referral network. The Athletico Physical Therapy partnership provides the only named brand anchor. The core staff is lean — 4 full-time employees plus part-time evening and weekend game-day workers — and the company is founder/owner-operated with no disclosed external investment, M&A activity, or funding rounds.

Name

Dallas Sport and Social Club

Legal name

Dallas Sport & Social Club

Website

https://dallassocialclub.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Dallas Sport & Social Club operates adult recreational sports leagues and social events across the Dallas-Fort Worth metro, serving young professionals through nine sport formats at twelve venues, with secondary corporate wellness and sponsorship revenue streams.

Ownership category

akta.pro rank

Product category

Adult Recreational Sports Leagues

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Adult recreational sports
• Social sports leagues
• Corporate wellness programs
• League event management
• Team building services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. League Registration Fees: Team and individual registration fees for adult recreational sports leagues including basketball, cornhole, football, kickball, pickleball, sand volleyball, soccer, and softball. Registration is first-come, first-served with no deadline but capacity limits.
2. Event Tickets: Ticketed events including Pub Run Series ($11-$16), holiday parties ($95), Cowboys tailgate parties ($50-$80), tournaments, and social events. Revenue from Eventbrite ticket sales.
3. Corporate Wellness & Team Building: Corporate packages including corporate teams in existing leagues, custom corporate leagues (4+ teams), industry leagues, and custom event/tournament planning with optional transportation, food, and shirts.
4. Sponsorships: Brand partnerships and sponsorships engaging with 25,000+ active lifestyle millennials through event activations, league activations, and digital presence (website, email).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Dallas Sport and Social Club organizes and operates adult recreational sports leagues across the Dallas-Fort Worth metroplex, offering year-round programming in basketball, cornhole, flag football, kickball, pickleball, sand volleyball, soccer, softball, and a monthly Pub Run Series. The company supplements leagues with ticketed social events (holiday parties, tailgates, tournaments) and corporate wellness and team-building packages sold to Dallas-area employers. Operations span 12 venues running approximately 350 days per year, supported by LeagueApps for registration and Eventbrite for event ticketing.

Product overview

Dallas Sport & Social Club operates a multi-product platform centered on adult recreational sports leagues and social events across the Dallas-Fort Worth area. The core offering consists of nine sports league types (basketball, cornhole, flag football, kickball, pickleball, soccer, sand volleyball, softball, and pub runs) managed through the LeagueApps platform, supplemented by corporate wellness programs, sponsorship packages, and a network of partner sponsor bars. The company also produces major social events including tournaments, holiday parties, and tailgate experiences. Sports leagues are offered as individual product lines with registration, scheduling, and standings powered by LeagueApps, while special events utilize Eventbrite for ticketing. The Farmers Branch League extension and Pub Run Ambassador Program represent specialized program variations within the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Leagues Men's and co-ed adult basketball leagues offering 5v5 gameplay with certified referees, team jerseys, and playoff opportunities, running year-round at various Dallas locations.
• Cornhole Leagues 2v2 co-ed cornhole leagues played at local bars including BBC and Nodding Donkey Uptown, with drink specials at partner venues.
• Flag Football Leagues Men's and co-ed adult flag football leagues offered in 8v8 and 5v5 sand formats, with jerseys and flags provided at field locations.
• Kickball Leagues Co-ed 10v10 kickball leagues with gender requirements, including kickballs provided at the field and team jersey packages.
• Pickleball Leagues Open-gender 2v2 pickleball leagues combining elements of tennis, badminton, and table tennis, with paddles and balls provided at venues.
• Soccer Leagues Adult co-ed soccer leagues offered in 6v6 grass format at Samuell Grand Park and 5v5 sand format at Foro Sports Club.
• Sand Volleyball Leagues Year-round co-ed, men's, and women's volleyball leagues in 6v6, 4v4, and 2v2 formats at outdoor sand venues with league staff on-site.
• Softball Leagues Men's and co-ed adult softball leagues offered in 10v10 format, one of the largest adult leagues in Dallas with multiple nights of play.
• Pub Run Series Monthly social running event held on the third Thursday of each month at different bars and breweries across Dallas, featuring 3-5k routes with the first beer included and raffle prizes.
• Social Events and Parties Premier social events including New Year's Eve parties, Cowboys tailgate parties, holiday celebrations, and tournament events, featuring ticketed all-inclusive experiences with food, drinks, and entertainment.
• Tournaments Competitive tournament events including Beat The Heat (pickleball and volleyball), Cinco de Mayo Tournament, and various seasonal competitions at partner venues.
• Corporate Wellness Programs Employer-sponsored wellness programs including corporate teams, custom corporate leagues (4+ teams), industry leagues, individual player support, team building events, company picnics, and tournaments, with optional add-ons such as transportation, food, and apparel.
• Corporate Sponsorship Packages Brand partnership opportunities targeting active millennial participants through event activations, league sponsorships, and digital advertising across the website and email channels (314,000 annual website sessions, 24,000 email subscribers).

Quantifiable outcome

• Over 25,000 annual participants engage in leagues and events
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Athletico Physical TherapycoreGTM or Marketing PartnerAthletico is the Official Provider of Physical Therapy for Dallas Sport & Social Club. They provide free injury assessments for DSSC participants and sponsor league banners and pages. Athletico offers proactive injury screenings, personalized recovery plans, and injury prevention resources through DSSC's website and communications.
• Various Sponsor Bars (Underdog, Stan's Blue Note, The Sandy Pickle, Barcadia)coreGTM or Marketing PartnerLocal bars and restaurants provide venue space for leagues and offer drink/food specials to DSSC participants. In return, DSSC directs thousands of participants to these establishments before and after games. Specials include 15-25% off tabs, discounted drinks, and exclusive DSSC pricing.
• LeagueAppscoreTechnology or IntegrationThird-party sports league management software platform powering registration, scheduling, standings, and team management for all DSSC leagues and events.
• EventbritecoreTechnology or IntegrationTicketing platform used for Pub Run Series, holiday parties, tournaments, and special event registration and payment processing.
• Ryde USAminorGTM or Marketing PartnerRyde partnered with DSSC for a Dallas Mavericks ticket giveaway promotion. Ryde offers 2oz energy shots for active lifestyles and targets the same young professional demographic as DSSC.
• City of Farmers BranchcoreStrategic or Co-development PartnerDSSC partnered with the City of Farmers Branch to offer adult leagues at award-winning facilities. Farmers Branch residents and workers get 20% discount on league fees. Provides DSSC access to city parks and fields while bringing sports programming to the community.
• The Sandy Pickle (Village), Foro Sports Club, Samuell Grand ParkcoreStrategic or Co-development PartnerPrivate sports facilities host DSSC leagues including sand volleyball at The Sandy Pickle and soccer at Foro Sports Club and Samuell Grand Park. These venues are key operational partners for league operations.
• AT&T StadiumminorGTM or Marketing PartnerAT&T Stadium in Arlington hosts DSSC Cowboys Tailgate Party events. DSSC organizes all-inclusive tailgate experiences at the stadium for Cowboys games.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ZogSports (now Volo Sports): National adult co-ed social-sports league operator offering basketball, volleyball, kickball, flag football, and dodgeball across multiple U.S. cities plus social events. Most direct national comparable to DSSC's adult recreational league + social events model, operating at materially larger scale and with venture backing.
• Denver Sports & Social Club: Denver-area adult recreational sports leagues and social events operator with multiple co-ed sports and a community/young-professional focus. Closely analogous city-anchor model to DSSC.
• DC Fray: Washington D.C. area adult social-sports league organizer with multi-sport leagues (kickball, dodgeball, bowling, volleyball), pub runs, and social events for young professionals. Closely mirrors DSSC's combination of sports leagues plus bar-anchored social programming.
• Atlanta Sport and Social Club: Atlanta-based adult recreational sports league and social events organizer serving young professionals with multiple co-ed leagues and themed events. Same brand-name template ("City Sport and Social Club") and operating model as DSSC.
• Chicago Sport and Social Club: Chicago-based adult recreational sports leagues and social events provider with comparable multi-sport offerings and Young Professional demographic. Direct competitive analog to DSSC's model in a different major U.S. metro.
• Houston Sports & Social Club: Houston-based adult recreational sports league operator offering basketball, volleyball, softball, kickball, soccer, flag football and social events. Direct competitor in Texas with a near-identical sports league + social events playbook.
• Phoenix Sport and Social Club: Phoenix-based adult social-sports league organizer operating multi-sport co-ed leagues and social events for young professionals. Mirror business model to DSSC with shared Sun Belt climate and demographics.
• Austin Sports & Social Club: Austin-based adult recreational sports league and social events operator with a comparable product mix (multiple co-ed leagues, tournaments, social events) targeting young professionals. Closest intrastate comparable to DSSC using a similar multi-sport, community-driven model.
• New York Social Sports Club (NYSSC): New York City-based adult recreational sports leagues and social events operator. Same age/demographic target (young professionals), similar multi-sport league and social events mix including pub-themed programming. Direct format comp to DSSC.

Others

• Athletico Physical Therapy: Multi-site outpatient physical therapy provider that operates as DSSC's "Official Provider of Physical Therapy," providing free injury assessments and co-branded content. Adjacent ecosystem participant rather than a competitor — included to represent the corporate-wellness/health partner dimension of DSSC's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DallasSocialClub
• Instagraminstagram.com/dalsportsocial
• TikToktiktok.com/@dalsportsocial
• LinkedInlinkedin.com/company/dallas-sport-and-social-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallas Sport and Social Club