RE/MAX Dallas Suburbs

What RE/MAX Dallas Suburbs does

RE/MAX Dallas Suburbs is a regional franchise office of RE/MAX, LLC headquartered in Plano, Texas, operating residential real estate brokerage services for buyers and sellers across the Dallas suburban market. The office was established in 2002 as part of the broader RE/MAX franchise network founded in 1973, and operates with approximately 80 employees under a commission-based transaction-fee revenue model typical of independent real estate brokerages. Each RE/MAX office is independently owned and operated, while RE/MAX, LLC serves as the franchisor and RE/MAX Holdings (NASDAQ: RMAX) is the publicly traded parent company.

The company leverages a national technology platform centered on the remax.com website, which aggregates property listings from multiple MLS providers (including Real Estate Information Network Inc. and Bright MLS) and provides agent search, buyer/seller guides, mortgage calculators, and rental search functionality. Core products and sub-brands within the broader RE/MAX family include the RE/MAX Collection (luxury), RE/MAX Commercial, and RE/MAX Golf Lifestyles, with Motto Mortgage and Wemlo serving as affiliate brands for mortgage and technology services respectively.

The go-to-market model is a franchise channel in which independent agents and brokers are recruited through joinremax.com and operate under the RE/MAX brand, combining national brand recognition with local neighborhood expertise. Marketing is executed across content (blog.remax.com), organic search via city/state landing pages, email (HomeHQ newsletter), and cause-marketing partnerships such as the Children's Miracle Network 'Making Miracles Together' campaign. The firm has won the BrandSpark American Trust Study award for Most Trusted Real Estate Agency brand in 2022-2024 and 2019.

Name

RE/MAX Dallas Suburbs

Legal name

RE/MAX, LLC

Website

https://dallassuburbs.com

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Commission Revenue: RE/MAX operates as a franchise brokerage model where independent franchise offices and agents earn commissions on real estate transactions. The company generates revenue through franchise fees and potentially royalties from affiliated offices.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RE/MAX Dallas Suburbs is a franchise real estate brokerage that connects home buyers and sellers in the Dallas suburbs with independent RE/MAX agents, facilitating residential property transactions through agent representation, MLS-based listing access, and supporting tools such as an agent finder, buyer/seller guides, and a market-update newsletter.

Product overview

RE/MAX Dallas Suburbs operates as part of the RE/MAX franchise network, offering a comprehensive real estate platform through remax.com. The core offering consists of the main website platform for home search, rentals, and agent connection, supplemented by specialized sub-brands including the RE/MAX Collection for luxury properties, RE/MAX Commercial for commercial real estate, and RE/MAX Golf Lifestyles for golf community properties. The family of brands also includes Motto Mortgage (mortgage services) and Wemlo. Additional services include the HomeHQ newsletter for market insights and access to buyer/seller guides and resources.

Differentiator

Problem solved

Functional benefit

Brands

• The REMAX Collection: Luxury real estate brand for high-end properties
• REMAX Commercial

Products and services

• RE/MAX Residential Real Estate Brokerage Core residential real estate brokerage service connecting home buyers and sellers in the Dallas suburbs with independent RE/MAX agents who represent them in property transactions.
• RE/MAX Collection (Luxury) Luxury real estate sub-brand offering high-end property listings and specialized agent services for premium residential transactions.
• RE/MAX Commercial Commercial real estate platform connecting buyers, sellers, and agents for office, retail, and industrial property transactions.
• RE/MAX Golf Lifestyles Specialized real estate offering focused on golf community properties and buyers interested in golf-lifestyle homes.
• Motto Mortgage (RE/MAX Family of Brands) Mortgage lending brand affiliated with RE/MAX, providing home financing solutions for home buyers.

Quantifiable outcome

• Voted most trusted Real Estate Agency brand by American shoppers

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Motto MortgagecoreOthersMotto Mortgage is listed as part of the 'Our Family of Brands' for RE/MAX, indicating it is an affiliated brand within the RE/MAX Holdings corporate family. It operates as a mortgage services brand associated with the RE/MAX ecosystem.
• WemlocoreOthersWemlo is listed as part of the 'Our Family of Brands' for RE/MAX, indicating it is an affiliated brand within the RE/MAX Holdings corporate family. It appears to be a technology or service brand within the RE/MAX ecosystem.
• Children's Miracle Network HospitalsminorStrategic or Co-development PartnerRE/MAX has an ongoing charitable partnership with Children's Miracle Network Hospitals. The 'Making Miracles Together' campaign encourages home buyers and sellers to contribute to their local communities when buying or selling with a RE/MAX agent. This is a cause marketing partnership focused on community impact.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• eXp Realty: Cloud-based residential brokerage operating on a low-overhead franchise/agent model; attracts agents away from traditional franchises like RE/MAX Dallas Suburbs with higher commission splits and remote operating structure.
• Sotheby's International Realty: Luxury-focused residential real estate franchise; directly comparable to RE/MAX's 'Collection' sub-brand for high-end properties in affluent Dallas suburbs such as Highland Park and Frisco estates.
• Keller Williams Realty: Largest real estate franchise by agent count in the US; competes head-to-head with RE/MAX for residential agents and transactions in the Dallas suburbs and nationwide, operating an agent-centric commission model.
• Berkshire Hathaway HomeServices: National residential brokerage franchise leveraging the Berkshire Hathaway brand; competes with RE/MAX Dallas Suburbs for premium-positioned agents and listings in suburban Dallas markets.
• Better Homes and Gardens Real Estate: National residential franchise affiliated with the Better Homes and Gardens media brand; competes with RE/MAX Dallas Suburbs for franchisees and consumer brand recognition in suburban markets.
• Coldwell Banker: Long-standing national residential real estate franchise owned by Realogy (now Anywhere Real Estate); offers comparable brokerage services, agent recruitment, and brand-driven lead generation to RE/MAX Dallas Suburbs.
• Howard Hanna Real Estate Services: Large privately held residential brokerage operating across the Midwest, Mid-Atlantic, and select Texas markets; comparable to RE/MAX Dallas Suburbs as a regional brokerage competing on agent services and consumer trust.
• Century 21 Real Estate: Global residential real estate franchise with US office footprint; directly competes with RE/MAX for franchisees, agents, and consumer mindshare in suburban markets like Dallas.
• Redfin: Tech-enabled residential brokerage with a strong Dallas-Fort Worth presence; competes with RE/MAX Dallas Suburbs on listing aggregation, agent-led tours, and lower-fee alternative service tiers.
• Compass: Tech-forward national residential brokerage with strong presence in Texas; competes for agents and listings in Dallas suburbs through proprietary platform tools, premium agent incentives, and direct consumer marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-dallas-suburbs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Dallas Suburbs