What Dallmayr Pay GmbH does

Dallmayr Pay GmbH is a Feldkirchen-based German GmbH operating in cashless payment systems for unattended and semi-attended food-service environments, specifically vending machines and corporate staff restaurants. The company is a wholly owned operating subsidiary of Alois Dallmayr KG — a Munich-rooted food service and Delikatessen group tracing back to 1700 — and functions as the group's dedicated payments-and-terminals entity rather than as a standalone consumer-payments brand.

Its product portfolio spans three hardware lines — the Aufwerter L-series retrofit terminals that layer card acceptance onto existing coin-operated vending machines, the Kartenleser P-series contactless card readers, and the Touchkassen T-series POS terminals for company cafeterias — together with proprietary payment-media support and a software/service subscription layer. The combined installed base reportedly processes more than 500 million transactions per year, providing the throughput base on which subscription and per-transaction revenue sit. Acceptance scope has been extended beyond legacy card media to include QR-code and mobile payment instruments, keeping the offering aligned with contemporary contactless payment behaviour in German corporate catering.

The business model combines one-time hardware sales, recurring software/service subscriptions, and transaction-processing fees, sold B2B via a direct enterprise field-sales motion with on-site consultation and quote-based, multi-year contracts. The geographic footprint is primarily German with stated capability to service international customers. With a headcount of approximately 8, Dallmayr Pay operates as a focused niche unit inside the much larger Dallmayr group rather than as a high-growth standalone payments platform.

Name

Dallmayr Pay GmbH

Legal name

Dallmayr Pay GmbH

Website

https://dallmayr-pay.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dallmayr Pay GmbH provides cashless payment hardware, software, and transaction processing for vending machines and corporate staff restaurants in Germany, serving enterprise customers through direct field sales under the Alois Dallmayr KG parent group.

Ownership category

akta.pro rank

Product category

Cashless Payment Systems

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Computer Terminals (3575)

akta.pro primary industry

Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)

akta.pro secondary industries

Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Cashless payment systems
• Vending payment terminals
• Corporate cafeteria solutions
• Electronic payment hardware
• Payment card readers

Headquarters

HQ city

Feldkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of payment terminals, card readers, cash registers, and top-up devices. Hardware includes Aufwerter terminals (L30, L50 series), card readers (P10-P155 series), and touch cash registers (T10-T50 series).
2. Software and Service: Optimized billing software with transaction evaluation, accounting, and monitoring capabilities. National and international service coverage with maintenance and support.
3. Transaction Processing: Electronic payment processing for cashless transactions at vending machines and company restaurants, enabling faster checkout and reduced wait times.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dallmayr Pay GmbH sells an intelligent electronic cashless payment system for vending machines, office coffee automats, and company restaurants. The offering is a modular hardware-plus-software platform comprising top-up terminals (Aufwerter), touch cash registers (Touchkassen), multi-technology card readers (Kartenleser), and payment media (cards, key fobs, QR codes), bundled with billing software and ongoing service. It targets B2B customers seeking to replace cash handling with secure, transparent, fast electronic transactions.

Product overview

Dallmayr Pay is a modular intelligent electronic payment system platform designed for vending machines and company restaurants. The portfolio consists of hardware devices (Aufwerter topping-up terminals L30, L50, L50GC, L50GK), Dallmayr Touchkassen touch register systems (T10, T20, T30, T40, T50 ranging from iPad-based to PC-based systems), and Kartenleser card readers (P10 through P155) supporting multiple payment media (cards, QR-codes, smartphones, key fobs). The platform is complemented by a software layer providing transaction monitoring, billing, and reporting capabilities. All components work together as an integrated cashless payment ecosystem for B2B environments.

Differentiator

Problem solved

Functional benefit

Brands

• Dallmayr Pay: Intelligent electronic cashless payment system for vending machines, coffee machines, and company restaurants

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• SumUp: Mobile-first POS and contactless payment provider expanding into SoftPOS and hardware readers; a credible alternative for corporates looking to standardize payment acceptance across vending, cafeteria and retail on a single platform.

Direct peers

• CCV GmbH: German-headquartered payment specialist offering cash registers, terminals and Girocard integration for retail and unattended environments — strongest domestic competitor with overlapping hardware + software stack.
• Cantaloupe Inc. US-listed (CTLP) provider of cashless payments, telemetry and software specifically for vending and self-service kiosks; directly comparable business model and end-customer to Dallmayr Pay.
• Apriva (Par Technology / unattended specialist): US-based provider of integrated cashless payment solutions tailored to vending, micro-market and unattended retail operators; near-perfect overlap with Dallmayr Pay's go-to-market and value proposition.
• Nayax: Israel-based, publicly traded (TASE) specialist in cashless payment and telemetry for unattended retail including vending machines and coffee stations — the closest direct competitor to Dallmayr Pay's vending/canteen payment focus.

Broad incumbents

• Ingenico (Worldline): Major European payment terminal manufacturer and acquirer servicing retail and unattended merchants; widely used in German corporate cafeteria and vending environments as a rival to Dallmayr Pay hardware.
• Verifone (now part of Brookfield): Global leader in payment terminals and POS hardware for retail and unattended environments; overlaps with Dallmayr Pay's card reader and cash-register lines at the enterprise tier.
• PAX Global Technology: Hong Kong-listed global manufacturer of payment terminals, including unattended and Android SmartPOS devices — comparable hardware spec/family to Dallmayr Pay's P-series card readers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DallmayrWinzerelite
• Facebookfacebook.com/DallmayrDeli
• LinkedInlinkedin.com/company/dallmayr-pay-gmbh
• Instagraminstagram.com/dallmayrseit1700

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallmayr Pay GmbH