What Nayax does

Nayax Ltd. is a publicly traded (NASDAQ/TASE: NYAX) fintech and commerce-enablement company founded in 2005 and headquartered in Herzliya, Israel, with a Vilnius-based electronic money institution (Nayax Europe UAB) and additional offices in the United States, Brazil, and Mexico. The company builds IoT-enabled payment terminals — flagship products include VPOS Touch, Onyx, DOT, and the Nova line (Market, C4, C3, 55F, Kiosk, Smart Cooler) — alongside EV charging solutions (EV Meter, EV Kiosk, and the Lynkwell management platform acquired in December 2025). Software layers include the Nayax Core Management Suite for device telemetry, MoMa for mobile operations, Monyx Wallet and Weezmo for consumer engagement, and a recently launched AI-powered product discovery engine for omnichannel retail.

The platform serves unattended retail operators (vending, micro markets, laundromats, car washes, parking, amusement), EV charging networks, and larger omnichannel retailers, with a footprint spanning 120+ countries, 1.5 million connected devices, and over 120,000 customers including enterprise names such as Dallmayr, Lavazza, PureGym, Primo Water, and TIBA. Nayax monetizes through a mix of payment-processing transaction fees (with 120% net retention and 2.8% churn, processing margins at 38%), recurring SaaS subscriptions for management software, one-time hardware sales at approximately 30–35% gross margin, and value-added services including embedded finance (Yellow Account) and loyalty.

Nayax pursues a hybrid go-to-market: direct enterprise sales for large operators and EV networks, OEM embedding partnerships with charger and equipment manufacturers (Autel, Tritium, Tellus Power), and a network of regional channel partners — many of which have been acquired outright, including Inepro Pay (Benelux), VMtecnologia and UPPay (Brazil), and Integral Vending (Mexico). FY2025 revenue was $400.4 million with $35.5 million of net income; management is guiding $510–$520 million for FY2026, supported by Q1 2026 revenue of $106.9 million (+32% YoY) and adjusted EBITDA growth of 43%.

Name

Nayax

Legal name

Nayax Ltd.

Website

https://nayax.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nayax Ltd. is a global fintech providing IoT-enabled payment terminals, management software, and consumer engagement tools for unattended retail, EV charging, and omnichannel merchants across 120+ countries, serving over 120,000 customers with 1.5 million connected devices.

Ownership category

akta.pro rank

Product category

Unattended Retail Payments

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Cashless payment solutions
• Unattended retail payments
• EV charging payments
• Payment terminal hardware
• Vending management software

Headquarters

HQ city

Hunt Valley

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Payment Processing: Transaction-based fees from processing card payments at connected devices. Core revenue driver with 120% net retention and 2.8% churn. Processing margins expanded from 34% to 38%.
2. SaaS/Software Subscriptions: Recurring SaaS fees from management platforms (Nayax Core, MoMa, Lynkwell), telemetry services, and cloud-based charge point management. Represents growing portion of recurring revenue.
3. Hardware Sales: One-time sales of payment terminals (VPOS Touch, Onyx), POS systems (Nova line), and EV charging hardware. Hardware margins approximately 30-35%.
4. Value-Added Services: Additional revenue from analytics, loyalty programs (Monyx Wallet), Yellow Accounts embedded banking, and business management tools. Upsell opportunity within existing customer base.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nayax provides end-to-end cashless payment and management solutions for unattended retail (vending, micro markets, car wash, laundry), EV charging stations, and omnichannel retail environments. The offering combines proprietary payment terminals (VPOS Touch, Onyx, Nova POS line, EV Meter), cloud-based management software (Nayax Core, Lynkwell), and consumer engagement tools (Monyx Wallet, Weezmo). Revenue is generated via payment processing transaction fees, SaaS subscriptions, and hardware sales across 120+ countries.

Product overview

Nayax is a global commerce enablement and payment platform designed as a comprehensive ecosystem of interconnected products. The platform architecture consists of hardware payment terminals (VPOS Touch, Onyx, DOT, Nova series), EV charging solutions (EV Meter, EV Kiosk, Lynkwell platform), management software (Nayax Core Management Suite, MoMa, Retail Management Cloud), and consumer engagement tools (Monyx Wallet, Weezmo, Syte). The core value proposition combines payment processing, device management, and consumer engagement in a unified platform. Recent strategic acquisitions (Lynkwell, UPPay, Inepro Pay, VMtecnologia) have expanded capabilities in EV charging management, Latin American markets, and European distribution. The platform supports over 1.5 million managed and connected devices across 120 countries, processing payments in 20+ currencies.

Differentiator

Problem solved

Functional benefit

Brands

• RetailPro: A Nayax company offering inventory management and retail management solutions
• Monyx Wallet
• Weezmo
• VPOS Touch
• MoMa
• Nayax Core Management Suite
• EV Meter
• Yellow Account
• Nayax Energy Core
• Lynkwell

Products and services

• VPOS Touch
• Onyx
• Nova Market
• DOT
• Nova C4
• Nova C3
• EV Meter
• Nova 55F
• Nova 22 Kiosk
• Nova 156
• Nova Modu
• Nova Kiosk
• Nova Smart Cooler
• EV Kiosk
• Nayax Core Management Suite
• Monyx Wallet
• Weezmo
• API Suite
• Coinbridge
• Lynkwell

Quantifiable outcome

• Reduces cash handling costs by eliminating coin collection and reconciliation
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core and moderate.

• Tellus PowercoreStrategic or Co-development Partner · 23 June 2026Strategic partnership to create integrated charging and payment solution for commercial EV charging infrastructure. Combines Tellus Power's AC Level-2 charger with Nayax payment and management functions, creating turnkey solution for operators.
• RetailPro (Nayax Company)moderateTechnology or Integration · 1 June 2026Partnership between RetailPro (a Nayax company) and Onebeat to transform inventory management using AI-driven real-time inventory optimization. Integration connects Onebeat's inventory intelligence with Nayax's retail management cloud.
• E-Plug (Energy Plus NY)coreStrategic or Co-development Partner · 16 March 2026Long-term agreement making Nayax the preferred end-to-end solution provider for E-Plug's nationwide EV charging expansion. Nayax will deploy payment solutions across thousands of new AC and DC chargers, with E-Plug among first US operators to adopt the combined Nayax and Lynkwell platform.
• TritiumcoreOEM/ Whitelabel/ Licensing Partner · 18 February 2026Global partnership to deploy card-present payment solutions across Tritium's DC fast charging network spanning more than 50 countries. Existing Tritium customers can retrofit Nayax payment devices to activate cashless payments within minutes.
• UnipaasmoderateGTM or Marketing Partner · 17 December 2025Partnership to launch unified card-present and online payments solution for UK SaaS platforms. Unipaas integrates Nayax's Nova Modu and Nova 55F mobile POS terminals into its AI-powered embedded payments platform.
• LynkwellcoreTechnology or Integration · 4 December 2025Acquisition for $25.9 million in cash plus earnout. AI-enabled EV charging platform with cloud-based management software serving hundreds of fleets and utilities. Audited 2024 revenues of $17.1 million.
• Integral VendingcoreChannel Partner/ Reseller/ Distributor · 5 November 2025LOI signed November 2025 for acquisition of exclusive Mexico distribution partner since 2015. Brings proprietary vending management software and distribution network across Mexico and broader region. Expected to close Q4 2025.
• Autel EnergycoreOEM/ Whitelabel/ Licensing Partner · 11 August 2025Strategic partnership to integrate Nayax payment solutions into approximately 100,000 Autel EV chargers set for deployment across North America and Europe by end of 2026. Nayax Uno Mini payment device factory-integrated into Autel MaxiCharger AC Single.
• Inepro PaycoreChannel Partner/ Reseller/ Distributor · 3 April 2025Acquisition of Benelux distributor to expand European market presence and consolidate distribution channels. Leverages Inepro Pay's local expertise to increase revenue and improve operational efficiency in region generating ~36% of 2024 revenue.
• N-and GroupmoderateStrategic or Co-development Partner · 30 March 2025Strategic partnership to offer next-generation smart screens with embedded Nayax payments. N-and Group's smart screen displays integrate Nayax payment technology for seamless consumer transactions.
• UPPaycoreTechnology or Integration · 1 March 2025Acquisition for approximately $5.3 million. Digital payment and telemetry provider for automated self-service coffee machines in Brazil. Adds over 25,000 new unattended points of sale.
• RosemanmoderateTechnology or Integration · 4 April 2024Acquisition for approximately $5.7 million. Global provider of fuel and EV management solutions. Strategic growth in energy and mobility markets, expanding payment and fleet management solutions.
• VMtecnologiacoreTechnology or Integration · 6 March 2024Acquisition completed April 2024. Brazilian self-service technology provider bringing over 2,400 retailers to Nayax's network. Foundation for Latin American market expansion.
• On Track Innovations (OTI)moderateTechnology or Integration · 20 January 2022Acquisition completed June 2022 for approximately $4.5 million. Smart payment solutions provider supporting expansion into new territories including Japan and unattended payment systems.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cantaloupe Inc. Direct competitor in cashless payments, telemetry, and consumer engagement for unattended retail, particularly vending, amusement, and laundromats. Both target the same operator base with payment terminals and SaaS management.
• PayRange Inc. Mobile-first cashless payment platform for vending, amusement, and laundry machines. Competes with Nayax in SMB and mid-market unattended retail with a smartphone-app-centric model.

Broad incumbents

• Ingenico (Worldline): Global payment terminal manufacturer and payment services provider. Overlaps with Nayax in unattended retail hardware and acquiring services but spans a much broader merchant base including retail, hospitality, and financial services.
• Verifone: Established payment terminal maker and commerce-enablement provider serving retail, hospitality, fuel, and unattended environments. Competes with Nayax on hardware in some verticals while operating at a much larger scale across POS categories.
• PAX Global Technology: Major global payment terminal manufacturer with extensive unattended retail and POS footprint. Competes on hardware with Nayax's VPOS Touch and Nova line and increasingly in software/services.
• SumUp: European payment acceptance and POS company expanding into unattended retail and micro markets. Overlaps with Nayax's SMB tier and European distribution footprint.
• Block (Square): Scaled payments and POS ecosystem with hardware, software, and merchant services that increasingly targets unattended retail and micro markets where Nayax operates.
• Adyen: Global payments infrastructure platform offering acquiring, processing, and POS solutions. Relevant comparable for Nayax's payment-facilitator and acquiring model at the higher end of enterprise merchants.

Emerging players

• Toast Inc. Cloud-based POS and payments platform for restaurants that has expanded into retail and adjacent unattended formats. Comparable in the integrated payments-plus-software thesis even though restaurant-led.

Others

• Nuvei Corporation: Acquiring and payment technology provider that serves as Nayax's own acquiring partner in certain regions. Relevant comparable for the payment facilitation / acquiring stack underpinning Nayax's unattended commerce offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nayaxglobal
• YouTubeyoutube.com/@NayaxGlobal
• Facebookfacebook.com/nayaxvending
• LinkedInlinkedin.com/company/nayaxvend
• Instagraminstagram.com/nayax_official
• TikToktiktok.com/@nayaxofficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nayax