DAMAC Hotels & Resorts

What DAMAC Hotels & Resorts does

DAMAC Hotels & Resorts LLC is a Dubai-based luxury serviced-apartment operator and wholly-owned subsidiary of DAMAC Properties, founded in 2011 as an extension of DAMAC Properties' luxury real estate brand (established 2002). The company operates five 5-star properties under the DAMAC Maison sub-brand — Aykon City, Distinction, Mall Street, Cour Jardin, and Canal Views — all located in Downtown Dubai and Business Bay. Its offering spans studios to three-bedroom suites (38-201 SQM) with fully equipped kitchens, separate living and dining areas, and 24-hour check-in/check-out, targeting leisure tourists, business travelers, and long-stay guests seeking apartment-style accommodations with hotel services.

Revenue is generated primarily through nightly and extended-stay room bookings, supplemented by on-site F&B (Blooms AVA, La Maison, 24-hour room service), Dreamworks Spa wellness services, and transportation offerings (chauffeur, shuttles to Dubai Mall and Kite Beach). Pricing is quote-based, layered with mandatory fees (10% service charge, 7% municipality fee, 5% VAT, Tourism Dirham Fee AED 15-20/bedroom/night), and dynamically managed via seasonal packages (Summer Escape, Winter Escape) and mobile-exclusive promotions offering up to 35% off best available rates.

Distribution runs through a centralized proprietary reservation system providing a best-rate guarantee, the company website (damachotelsandresorts.com), and the third-party TravelClick booking engine, with phone and WhatsApp reservation support. The marketing mix combines content (blog on Dubai attractions), organic social (Facebook, Instagram), and email newsletters. Technology is described as a standard hotel property management stack with no disclosed AI/ML, proprietary models, or app. The company employs approximately 416 people and does not publicly disclose revenue, operating as a non-listed subsidiary within the DAMAC Properties conglomerate.

Name

DAMAC Hotels & Resorts

Legal name

DAMAC Hotels & Resorts LLC

Website

https://damachotelsandresorts.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

DAMAC Hotels & Resorts operates five luxury DAMAC Maison serviced-apartment properties in Downtown Dubai and Business Bay, offering studios to three-bedroom suites to leisure tourists, business travelers, and long-stay guests. Founded in 2011 as a subsidiary of DAMAC Properties, revenue is generated through room bookings, F&B, and Dreamworks Spa services.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury serviced apartments (premium) (THAMACAE)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Luxury serviced apartments
• Hotel accommodations
• Hospitality services
• Spa and wellness services
• Extended stay lodging

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hotel Accommodations: Primary revenue from hotel room bookings across five luxury serviced apartment properties in Dubai. Revenue is generated through nightly and extended stay bookings with varying room types from studios to three-bedroom suites. Pricing includes base room rates plus mandatory fees (service charge, municipality fee, VAT, tourism dirham).
2. Food and Beverage: Revenue from on-site dining restaurants and 24-hour room service at properties including Blooms AVA at DAMAC Maison Distinction and La Maison at DAMAC Maison Mall Street.
3. Spa and Wellness Services: Revenue from Dreamworks Spa services including massages, facials, and wellness treatments. Dreamworks Spa operates as a multi-award-winning Bali-inspired spa brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DAMAC Hotels & Resorts operates five luxury serviced apartment properties in Dubai under the DAMAC Maison brand, offering studio to three-bedroom suites with fully equipped kitchens, separate living and dining areas, on-site dining venues, Dreamworks Spa, family amenities including Kids Club, and complimentary shuttle services. The company generates revenue through room bookings, food and beverage, and spa/wellness services targeting leisure tourists, families, and business travelers.

Product overview

DAMAC Hotels & Resorts is a luxury hotel apartment operator in Dubai, launched in 2011 as part of DAMAC Properties (established 2002). The portfolio consists of five hotel properties across Dubai: DAMAC Maison Aykon City, DAMAC Maison Distinction, DAMAC Maison Mall Street, DAMAC Maison Cour Jardin, and DAMAC Maison Canal Views. Properties offer one to five-star accommodation ranging from studios to three-bedroom serviced apartments (38-201 SQM), featuring fully equipped kitchens, living/dining areas, and private balconies. Supporting services include Dreamworks Spa (wellness), multiple dining venues (Blooms AVA, La Maison, 24-hour room service), recreational facilities (pools, gyms, kids clubs), and transportation services (chauffeur, airport shuttle, Dubai Mall shuttle). Seasonal packages include Summer Escape and Winter Escape promotions offering up to 35% discounts, plus mobile-exclusive booking deals. Located primarily in Downtown Dubai and Business Bay, within 25 minutes of Dubai International Airport.

Differentiator

Problem solved

Functional benefit

Brands

• DAMAC Maison: Luxury hotel apartments and serviced apartments brand operated by DAMAC Hotels & Resorts in Dubai, featuring fully equipped kitchens, spacious living areas, and premium amenities.

Products and services

• DAMAC Maison Aykon City A 5-star hotel apartment located in Business Bay, Dubai, featuring spacious serviced apartments from studios to three-bedroom suites with fully equipped kitchens, outdoor pool, gym, and kids club. Offers complimentary shuttle service to Dubai Mall Metro Station and Kite Beach. Designed for leisure tourists, families, and business travelers seeking apartment-style luxury near Burj Khalifa and The Dubai Mall.
• DAMAC Maison Distinction A luxury 5-star hotel located in Downtown Dubai near Burj Khalifa and Dubai Mall, offering spacious serviced apartments including Deluxe Rooms (44 SQM), One Bedroom Suites (57-83 SQM), Two Bedroom Suites (115-132 SQM), and Three Bedroom Suites (164-201 SQM). Features include swimming pool, gym, Dreamworks Spa, Blooms AVA restaurant, and 24-hour room service.
• DAMAC Maison Mall Street A luxury hotel apartment in Downtown Dubai opposite Dubai Mall, offering Deluxe Rooms (38-48 SQM), One Bedroom Suites (77-88 SQM), Two Bedroom Suites (120-135 SQM), and Three Bedroom Suites. Features La Maison Mediterranean restaurant, spa facilities, temperature-controlled pool, gym, and dedicated kids club.
• DAMAC Maison Cour Jardin A luxury hotel property in Business Bay, Dubai, offering elegant accommodation with modern amenities, outdoor pool, kids club, and family-friendly facilities. Located on Al Abraj Street with easy access to Downtown Dubai attractions.
• DAMAC Maison Canal Views A waterfront hotel apartment property on Marasi Drive in Business Bay, Dubai, offering stunning canal views. Features outdoor pool and proximity to Dubai's key attractions including Burj Khalifa, The Dubai Mall, and City Walk.
• Dreamworks Spa Multi-award-winning Bali-inspired spa brand offering Balinese, Swedish, Thai, and Hot Stone massage treatments, facials, body scrubs, and couple massages. Operates spa outlets at DAMAC Maison Distinction and DAMAC Maison Mall Street, targeting hotel guests and Dubai visitors seeking wellness services.
• Blooms AVA Restaurant International fine dining restaurant at DAMAC Maison Distinction offering curated menus from Arabic, European, Asian, and American cuisines with fresh seasonal ingredients, skilled chefs, and city skyline views. Open to hotel guests and walk-in diners.
• La Maison Restaurant Mediterranean-themed restaurant at DAMAC Maison Mall Street serving international cuisines with a unique ambiance, offering both formal and casual dining experiences to hotel guests and outside diners.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Dreamworks SpacoreStrategic or Co-development PartnerDreamworks Spa operates as Dubai's largest multi-award-winning spa brand (since 2007) with multiple Bali-inspired massage and wellness outlets across the city. They provide spa services at DAMAC Maison Distinction and DAMAC Maison Mall Street properties, offering diverse traditional spa treatments including Balinese, Swedish, Thai, and Hot Stone massages, facials, and body scrubs.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Rove Hotels: Emaar-backed mid-scale lifestyle hotel brand with multiple Dubai properties. Competes for value-conscious leisure travellers in similar Downtown Dubai locations.
• Jumeirah Group: Dubai-founded luxury hospitality group operating iconic properties including Burj Al Arab. Sets the benchmark for ultra-luxury Dubai hospitality and competes for high-end international guests.
• Hilton Dubai properties: Global luxury and full-service hotel operator with significant Dubai presence (Conrad, Hilton, Waldorf Astoria). Competes for luxury and corporate demand with global loyalty reach DAMAC cannot match.

Direct peers

• Oakwood Premier Dubai: Luxury serviced apartments in central Dubai offering studio to multi-bedroom suites with kitchens and hotel services, directly competing for extended-stay and family segments.
• Marriott Executive Apartments Dubai: Extended-stay serviced apartments under Marriott, offering similar apartment-style luxury accommodation with global loyalty programme reach that DAMAC lacks.
• Address Hotels + Resorts: Operates luxury hotels, serviced apartments and residences in Downtown Dubai and surrounding districts. Directly competes with DAMAC Maison for luxury family and long-stay guests in the same micro-market.
• Citadines Apart'hotel Dubai: Operates serviced apartments and aparthotels in Dubai under The Ascott Limited, targeting extended-stay and family travellers with similar apartment-style accommodations.
• Jumeirah Living: Luxury serviced residences and apartments under the Jumeirah brand in Dubai, offering similar residence-style accommodations with hotel services to high-end leisure and corporate guests.
• Fraser Suites Dubai: International serviced apartment operator with a Dubai presence, offering apartment-style stays with kitchens and living areas targeted at long-stay business and family travellers.

Regional players

• Rotana Hotels & Resorts: UAE-headquartered hotel group operating multiple upscale and luxury properties across the Middle East and beyond, comparable as a regional operator with broader geographic diversification than DAMAC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DAMACHotelsandResorts
• Instagraminstagram.com/damachotelsandresorts
• LinkedInlinkedin.com/company/damac-maison-hotels-&-resorts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAMAC Hotels & Resorts