Damart UK
Damart UK is a multi-channel retailer (e-commerce, mail-order catalog, and retail concessions) selling fashion apparel, footwear, and home & garden products targeted at women aged 55+, operating as the UK arm of the European Damartex senior-lifestyle group.
- Company typePrivate
- Founded1953
- HeadquartersBingley, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Damart UK does
Damart UK is a direct-to-consumer retailer focused on the senior lifestyle segment, particularly women aged 55 and over, with a stated mission of enabling each customer to find a comfortable version of her unique style. Founded in 1953 and headquartered in Bingley, West Yorkshire, the company sells fashion apparel, footwear, and home and garden products through owned e-commerce (damart.co.uk), a long-running mail-order catalog, and a growing network of retail concessions across the UK. Logistics and distribution are anchored by a dedicated warehouse site at Steeton, with concessions located in Banbury, Gloucester, Halifax, Heighley Gate/Morpeth, and Rugby.
The company operates as the UK entity of the Damartex group, a European senior-lifestyle platform with operating presence in Belgium, Luxembourg, Switzerland, and the USA and partner companies in Australia, Cyprus, and Spain. Damart UK is led on a shared basis by Co-Managing Directors Ed Friel and Jeanette Howard-Jones, with functional leadership across marketing, trading & merchandise planning, publications, insight & planning, finance, logistics, and people. The stated headcount on the careers site is 445 employees, supported by figures including some colleagues with 40+ year tenures and an above-average length-of-service metric.
Commercially, Damart sells directly to consumers with no disclosed wholesale or marketplace revenue model; pricing is not publicly itemized, though a 50% colleague discount on own-brand products is offered. The 2025 "(Re)inventing Damart" program formalizes a brand-refresh strategy targeting the 55+ female customer. No revenue, ARR, or GMV figures are disclosed; no funding rounds, M&A, regulatory actions, or material AI/ML capabilities appear in the source material, limiting external visibility into financial trajectory.
Damart UK firmographics
Firmographics- Name
- Damart UK
- Legal name
- Damart UK
- Website
- https://damart.teamtailor.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Damart UK is a multi-channel retailer (e-commerce, mail-order catalog, and retail concessions) selling fashion apparel, footwear, and home & garden products targeted at women aged 55+, operating as the UK arm of the European Damartex senior-lifestyle group.
- Ownership category
- akta.pro rank
Damart UK industry classification
Industry- Product category
- Senior Lifestyle Apparel and Footwear Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Apparel-Focused Catalog Department Store Retailers (CRAGAIAA)
Keywords
Where Damart UK is headquartered
LocationHeadquarters
- HQ city
- Bingley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Damart UK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Direct retail sales of fashion, footwear, and home & garden products to consumers through e-commerce, mail order catalog, and retail concessions. The company emphasizes quality products, outstanding value, excellent customer service, and speedy delivery.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Damart UK product offering
Product offeringCore offering
Damart UK sells fashion apparel, footwear, and home & garden products targeted at senior consumers, primarily women aged 55 and older. Products are distributed directly to consumers through the damart.co.uk e-commerce platform, a mail order catalog, and a growing network of retail concessions across the UK. The company emphasizes comfortable, stylish clothing at outstanding value, supported by its own head office in Bingley and a logistics warehouse in Steeton.
Product overview
Damart UK is part of the Damartex group and operates as a multi-category lifestyle brand offering fashion apparel, footwear, and home & garden products. The company focuses exclusively on the senior customer market, particularly women 55+, with a mission of enabling each woman to find comfortable versions of her unique style. Products are distributed through e-commerce (damart.co.uk), retail concessions across the UK, and mail order channels to over 10 million customers worldwide in the UK, France, Belgium, Switzerland, and Luxembourg.
Differentiator
Problem solved
Functional benefit
Products and services
- Fashion Apparel
- Footwear
- Home & Garden Products
- Damart E-commerce Storefront (damart.co.uk)
- Damart Mail Order Catalog
- Damart Retail Concessions
Companies that use Damart UK
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Damart UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Damart UK partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DamartexcoreDamart is part of the Damartex group, which is the parent company. Damartex operates across Belgium, Luxembourg, Switzerland, and USA. Damart works with partner companies in Australia, Cyprus and Spain as part of this group network.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Damart UK competitors and assessment
Company assessmentBroad incumbents
- Next: Large UK apparel and home retailer with strong online and catalog heritage. Comparable in catalog-to-digital evolution and multi-category apparel/home mix, though serves a much broader demographic.
- Marks & Spencer: Major UK department store with a substantial apparel business targeting women including the 50+ demographic. Comparable broad apparel assortment and multi-channel presence, but operates at significantly larger scale and broader scope.
Direct peers
- White Stuff: UK apparel retailer with strong female customer skew, sold through own stores, concessions, and online. Comparable multi-channel apparel model targeting a similar adult demographic.
- Cotton Traders: UK casualwear and apparel brand selling comfortable, value-priced clothing through catalogs and online to a predominantly older customer base. Comparable in target demographic, channel mix, and value positioning.
- Boden: UK-based apparel retailer selling through catalogs and online with a multi-generational but skewing-older female customer base. Comparable in catalog/DTC channel mix and apparel-focused proposition.
- M&Co (Mackays): UK value-focused women's apparel retailer with a high street and online presence, traditionally serving older and value-oriented female customers. Comparable customer demographic and value positioning.
- Freemans: UK catalog and online apparel retailer with heritage serving value-oriented customers, including older demographics. Comparable catalog/DTC channel mix and apparel category.
- Hotter Shoes: UK footwear brand focused on comfortable shoes for older customers, sold via mail order, online, and retail. Directly comparable as a comfort-focused footwear specialist targeting the same 55+ customer as Damart's footwear line.
- Seasalt: UK clothing retailer with strong female customer base, multi-channel distribution including stores, concessions, and online. Comparable apparel-focused, catalog/internet heritage.
- JD Williams: UK apparel retailer under N Brown Group targeting the 50+ demographic with a similar catalog and online model. Closest direct peer to Damart given shared focus on older women, catalog heritage, and multi-channel retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Damart UK social profiles
Digital presenceDamart UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Damart UK leadership team
Management profileNumber of profiles
Profiles12 records
Damart UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Damart UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Damart UK
What does Damart UK do?
Damart UK sells fashion apparel, footwear, and home & garden products targeted at senior consumers, primarily women aged 55 and older. Products are distributed directly to consumers through the damart.co.uk e-commerce platform, a mail order catalog, and a growing network of retail concessions across the UK. The company emphasizes comfortable, stylish clothing at outstanding value, supported by its own head office in Bingley and a logistics warehouse in Steeton.
Is Damart UK a public or private company?
Damart UK is a private company. It is classified as corporate owned and is currently operating.
When was Damart UK founded?
Damart UK was founded in 1953. It employs 101 to 250 people.
Where is Damart UK based?
Damart UK is headquartered in Bingley, United Kingdom, in the Europe region.
How does Damart UK make money?
One revenue line is on record: direct Product Sales.
Who are Damart UK's main competitors?
Broad incumbents on record are Next and Marks & Spencer. Direct peers are White Stuff, Cotton Traders, Boden, M&Co (Mackays), Freemans, Hotter Shoes, Seasalt and JD Williams.
Does Damart UK have an API?
No public API is recorded for Damart UK.
What industry is Damart UK in?
Damart UK's product category is Senior Lifestyle Apparel and Footwear Retail. Its primary akta.pro industry code is CRAGAIAA, Apparel-Focused Catalog Department Store Retailers. Its NAICS code is 45811 and its SIC code is 5621.