The Dance Connection
The Dance Connection is a privately-held dance studio operating two locations in Central New Jersey, providing in-person dance instruction for children ages 3+ and adults across ballet, jazz, tap, hip-hop, and related styles via subscription tuition, summer programs, and an annual Nutcracker production.
- Company typePrivate
- Founded-
- HeadquartersHillsborough, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Dance Connection firmographics
Firmographics- Name
- The Dance Connection
- Website
- https://danceconnectionnj.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Dance Connection is a privately-held dance studio operating two locations in Central New Jersey, providing in-person dance instruction for children ages 3+ and adults across ballet, jazz, tap, hip-hop, and related styles via subscription tuition, summer programs, and an annual Nutcracker production.
- Ownership category
- akta.pro rank
The Dance Connection industry classification
Industry- Product category
- Dance Instruction Services
- NAICS
- Fine Arts Schools (61161), Dance Companies (71112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where The Dance Connection is headquartered
LocationHeadquarters
- HQ city
- Hillsborough
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Dance Connection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Monthly Tuition: Monthly tuition for dance classes, billed September through June as 10 equal payments. Rates based on class duration.
- Class Card System: Adult dance classes use a class card system - 4 Class Card for $99, 10 Class Card for $199, valid for 6 months. First-time trial class available for $15.
- Summer Programs: Summer Dance Camp at $415/week per child at Hillsborough location, with different weekly themes. Registration fee of $35 ($50 for families).
- Ballet Intensive: Two-week intensive summer program. Level A (Ballet 1&2) costs $589; Level B&C (Ballet 3+) costs $889.
- Nutcracker Production: Annual Nutcracker production participation fees: $389 for Ballet levels 3+, $249 for Ballet levels 1&2. Includes digital video and t-shirt.
- Costume Fees: Costume fees of $109 per dancer per class, charged in December.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 30-minute classes for younger children |
| Subscription | Monthly | 45-60 minute classes |
| Subscription | Monthly | 75-90 minute advanced classes |
| Subscription | Monthly | Adult class card - 4 classes |
| Subscription | Monthly | Adult class card - 10 classes |
| One time/ perpetual license | Pay-as-you-go | Summer Dance Camp weekly rate |
| One time/ perpetual license | Pay-as-you-go | Ballet Intensive Level A (Ballet 1&2) |
| One time/ perpetual license | Pay-as-you-go | Ballet Intensive Level B&C (Ballet 3+) |
| One time/ perpetual license | Pay-as-you-go | Nutcracker participation - Ballet 3+ |
| One time/ perpetual license | Pay-as-you-go | Nutcracker participation - Ballet 1&2 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
The Dance Connection product offering
Product offeringCore offering
The Dance Connection operates two physical dance studios in Central New Jersey (Hillsborough and Lawrence Township) delivering in-person dance instruction for children ages 3+ and adults. Core programs include the Little Dancers Journey (entry-level for ages 3–8), the Young Dancers' Ballet Academy (leveled ballet progression), multi-style classes (Classical Ballet, Jazz, Tap, Acro, Lyrical, Contemporary, Hip-Hop), Adult Dance Classes, an annual Nutcracker production, a Summer Dance Camp, and a Summer Ballet Intensive.
Product overview
The Dance Connection is a dance studio in Central New Jersey offering a comprehensive program of dance instruction for children ages 3 and older. The core offering consists of children's dance classes across multiple styles (Ballet, Jazz, Tap, Acro, Lyrical, Contemporary, Hip-Hop), organized through the Little Dancers Journey entry program for beginners and the Young Dancers' Ballet Academy for structured ballet progression. The studio provides additional programs including Adult Dance Classes, annual Nutcracker production, Summer Dance Camp, and Ballet Intensive. Classes are available at two locations in Hillsborough and Lawrence Township, with programs designed for various age groups and skill levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's Dance Classes In-person dance instruction for children ages 3+ across Classical Ballet, Jazz, Tap, Acro, Lyrical, Contemporary, and Hip-Hop, organized by age and skill level at the Hillsborough and Lawrence Township studios.
- Little Dancers Journey Entry-level dance program for new students ages 3–8, including First Steps (Ballet Adventures, Lil-Hop, Broadway Jazz/Tap Combo, Acro-Ventures), Leap Ahead, and Technique Level 1 progressions.
- Young Dancers' Ballet Academy Structured ballet program with leveled classes (Ballet 1 and above), proper technique instruction, evaluations, pointe work preparation, and opportunity to perform in The Nutcracker.
- Adult Dance Classes Beginner-friendly dance instruction for adults (18+) including Adult Ballet and Adult Hip-Hop, delivered via a class card system (4-class or 10-class cards valid for 6 months).
- The Nutcracker Production Annual theatrical production at Kelsey Theatre performed entirely by children and teens, open to students in Ballet 1 and older, featuring roles such as Clara, Snow Queen, Sugar Plum, and party scene performers.
- Summer Dance Camp Seasonal day camp for children ages 5–11 featuring dance classes, collaborative challenges, crafts, and a short dance musical presentation, with themes changing weekly at the Hillsborough location.
- Young Dancers' Ballet Intensive Two-week intensive summer program for intermediate dancers ages 6+ with several years of dance experience, featuring ballet classes, conditioning, choreography, skills-specific classes, and educational components with guest teachers from the professional ballet world.
- Birthday Parties Birthday party packages hosted at the studio for children's birthdays.
Companies that use The Dance Connection
Customer profileSegments2 records
Ideal customer profiles2 records
The Dance Connection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Dance Connection partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Dance Connection competitors and assessment
Company assessmentDirect peers
- Steps on Broadway: Established NYC dance studio with drop-in classes, children's programs, and intensives across ballet, jazz, tap, hip-hop, and contemporary. Similar breadth of styles and mix of recreational and pre-professional track.
- Broadway Dance Center: Iconic NYC-based dance studio offering open classes across multiple styles (ballet, jazz, hip-hop, contemporary, tap) for children and adults. Directly comparable to The Dance Connection's multi-style, multi-level curriculum and direct-to-consumer enrollment model.
- Peridance Capezio Center: Long-running NYC dance school offering structured programs for children, teens, and adults across multiple styles. Comparable curriculum depth, age-based progression, and performance opportunities to The Dance Connection.
- The Ailey School: Alvin Ailey's school in NYC offers children's and pre-professional programs in ballet, modern, jazz, and Horton-based technique. Comparable to The Dance Connection's classical ballet academy with pointe preparation and performance opportunities.
Broad incumbents
- Alvin Ailey American Dance Theater: Larger dance organization with a professional company, school, and community programs. Overlaps with The Dance Connection's performance and education mission but at significantly greater scale and professional focus.
- Mark Morris Dance Group: Brooklyn-based dance company with a school offering children's and adult classes across multiple styles. Comparable in multi-style community programming and direct-to-consumer enrollment.
- School of American Ballet: The official training academy of New York City Ballet offering structured ballet curriculum with progressive levels. Overlaps with The Dance Connection's Young Dancers' Ballet Academy in pedagogy and progression, but at a pre-professional tier.
- Joffrey Ballet School: Major ballet training institution with children's division and summer intensives. Comparable structured ballet curriculum and intensive programming, but operates at a national rather than local scale.
Regional players
- Princeton Dance & Theater: Regional Central NJ dance studio with comparable children's program, multiple styles, and performance opportunities. Direct competitor in the same Mercer/Somerset geography.
- Dance Designs: New Jersey-based dance studio offering children's classes in ballet, jazz, tap, and hip-hop with annual recitals. Comparable to The Dance Connection as a same-state, multi-style, family-focused studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Dance Connection social profiles
Digital presenceThe Dance Connection financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Dance Connection leadership team
Management profileNumber of profiles
The Dance Connection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Dance Connection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Dance Connection
What does The Dance Connection do?
The Dance Connection operates two physical dance studios in Central New Jersey (Hillsborough and Lawrence Township) delivering in-person dance instruction for children ages 3+ and adults. Core programs include the Little Dancers Journey (entry-level for ages 3–8), the Young Dancers' Ballet Academy (leveled ballet progression), multi-style classes (Classical Ballet, Jazz, Tap, Acro, Lyrical, Contemporary, Hip-Hop), Adult Dance Classes, an annual Nutcracker production, a Summer Dance Camp, and a Summer Ballet Intensive.
Is The Dance Connection a public or private company?
The Dance Connection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Dance Connection founded?
The Dance Connection was founded in -1. It employs 11 to 50 people.
Where is The Dance Connection based?
The Dance Connection is headquartered in Hillsborough, United States, in the North America region.
How does The Dance Connection make money?
Six revenue lines are on record. Monthly Tuition is the primary driver. The others are class Card System, summer Programs, ballet Intensive, nutcracker Production and costume Fees.
Who are The Dance Connection's main competitors?
Direct peers on record are Steps on Broadway, Broadway Dance Center, Peridance Capezio Center and The Ailey School. Broad incumbents are Alvin Ailey American Dance Theater, Mark Morris Dance Group, School of American Ballet and Joffrey Ballet School. Regional players are Princeton Dance & Theater and Dance Designs.
Does The Dance Connection have an API?
No public API is recorded for The Dance Connection.
What industry is The Dance Connection in?
The Dance Connection's product category is Dance Instruction Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 61161 and its SIC code is 7990.