Broadway Bound Dance Center
Broadway Bound Dance Center is a single-location dance studio in Lebanon, New Jersey, founded in 1997 by former Radio City Rockette Kim Helfrich, offering group instruction across ballet, jazz, tap, hip hop, lyrical, contemporary, musical theater, and acro for toddlers through adults.
- Company typePrivate
- Founded1997
- HeadquartersDumont, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Broadway Bound Dance Center does
Broadway Bound Dance Center (BBDC) is a single-location dance studio founded in 1997 by Kim Helfrich, a former Radio City Rockette, and operated at 1245 Route 22 East in Lebanon, New Jersey. The studio offers group instruction across ballet, pointe, jazz, tap, hip hop, lyrical, contemporary, musical theater, acro, and Irish dance (Irish dance is delivered via an in-studio tenant, the LaPointe Academy of Irish Dance). Programming serves a wide age range, from toddler movement classes (ages 3-5) through adult recreational tracks, with a competitive arm branded as The Force Dance Company and a tap ensemble known as Broadway Rhythms. The annual recital draws approximately 300 dancers, indicating an established community footprint in Hunterdon County.
The business operates on a multi-revenue-stream model. Core economics come from recurring monthly tuition, which ranges from $68 to $204 per dancer depending on program and class count, with the academic season running roughly 9-10 months. Ancillary revenue is generated from themed summer camps, birthday party packages (starting at $300), private lessons, costume fees, spirit-wear merchandise (operated through an Inksoft storefront), wedding dance choreography, and facility rentals. Technology infrastructure is built entirely on commodity SaaS — Dance Studio Manager for registration/billing, Constant Contact for email marketing, BookTix for recital ticketing, and Inksoft for e-commerce — with no proprietary systems or AI components.
The studio employs approximately 11 instructional staff members with professional and Broadway performance backgrounds. Geographic reach is effectively limited to drive-time distance from its Lebanon, NJ facility, and there is no indication of franchise, licensing, or multi-location expansion. The competitive position rests on the founder's brand equity, instructor quality, and 28 years of operating history rather than on technology, scale, or pricing aggression.
Broadway Bound Dance Center firmographics
Firmographics- Name
- Broadway Bound Dance Center
- Legal name
- Broadway Bound Dance Inc.
- Website
- https://bbdcnj.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Broadway Bound Dance Center is a single-location dance studio in Lebanon, New Jersey, founded in 1997 by former Radio City Rockette Kim Helfrich, offering group instruction across ballet, jazz, tap, hip hop, lyrical, contemporary, musical theater, and acro for toddlers through adults.
- Ownership category
- akta.pro rank
Broadway Bound Dance Center industry classification
Industry- Product category
- Dance Instruction Services
- NAICS
- Fine Arts Schools (61161), Dance Companies (711120)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Youth/Student & Community Dance Recitals (MPAGADAI), Children’s & Youth Theatre (MPAGABAE)
Keywords
Where Broadway Bound Dance Center is headquartered
LocationHeadquarters
- HQ city
- Dumont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadway Bound Dance Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Monthly Tuition: Monthly tuition billed per student based on weekly class length. Ranges from $68/month for 45-60 min classes to $204/month for 3-hour classes. Pro-rated for 4+ hours. Registration fee of $20 first dancer, $10 additional family members.
- Birthday Party Packages: 2-hour party package at $300 for up to 12 guests, $20 per additional guest. Includes dance class, decorations, party setup/cleanup, and party time with games and face painting.
- Summer Camps: Summer camps running August 2026. Princess Barbie's Land of Ballet (Ages 3-5) and Pop Star Party Camp (Ages 6-9), each 4-day camps from 9 AM-12 PM.
- Adult Dance Sessions: Seasonal adult dance classes in 6-week sessions. $120 for full session or $200 Adult Flex Pass for unlimited adult classes during summer session.
- Private Lessons: One-to-one training in preferred dance style or to perfect specific skills. Also offers wedding dance choreography.
- Costume Fees: Costume fees: $90 per costume per class for child/teen classes, $65 for Broadway Babies I & II costumes. Included in June tuition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 45-60 minute classes |
| Subscription | Monthly | 75 minute classes |
| Subscription | Monthly | 90 minute classes |
| Subscription | Monthly | 2 hour classes |
| Subscription | Monthly | 3 hour classes |
| Subscription | Monthly | 4+ hour classes |
| Subscription | Pay-as-you-go | Summer 6-week session |
| Subscription | Pay-as-you-go | Adult Flex Pass |
| Unit Pricing | Pay-as-you-go | Birthday party base package |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Broadway Bound Dance Center product offering
Product offeringCore offering
Broadway Bound Dance Center provides in-person dance instruction across 15+ styles (ballet, pointe, jazz, tap, hip hop, lyrical, contemporary, musical theater, acro, Irish dance) for toddlers through adults, taught at its four-studio facility in Lebanon, NJ. Beyond weekly classes, it operates two competitive dance teams (The Force Dance Company and Broadway Rhythms Tap Team), a co-located Irish dance sub-brand, and sells ancillary services including birthday parties, summer camps, private lessons, and wedding dance choreography.
Product overview
Broadway Bound Dance Center is a dance studio offering a comprehensive suite of dance instruction services for all ages and skill levels. The core offering consists of professional instruction across multiple dance styles including ballet, pointe, jazz, tap, hip hop, lyrical, contemporary, musical theater, acro, and Irish dance. The studio operates specialized sub-brands including The Force Dance Company (competitive team) and Broadway Rhythms Tap Team, plus The LaPointe Academy of Irish Dance. Additional services include dance recitals, birthday parties, summer dance sessions and camps, adult dance classes, private lessons, wedding dance choreography, and studio rentals.
Differentiator
Problem solved
Functional benefit
Brands
- The Force Dance Company: Competitive dance company with members ages 5-18 competing in all dance styles including ballet, jazz, tap, lyrical, contemporary, and hip hop. Competes at regional and national competitions.
- Broadway Rhythms Tap Team
- The LaPointe Academy of Irish Dance
Products and services
- Weekly Dance Instruction Classes Professional dance instruction across multiple styles including ballet, pointe, jazz, tap, hip hop, lyrical, contemporary, musical theater, acro, and Irish dance for all ages from toddlers to adults. Classes range from 45 minutes to 3+ hours per week, priced $68-$204/month.
- The Force Dance Company Advanced competitive dance company for members ages 5-18, competing in regional and national competitions with groups including Little Stars, Petites, Minis, Juniors, Seniors, and Elites. Auditions open to dancers from any dance school.
- Broadway Rhythms Tap Team Auditioned tap dance team for talented dancers ages 12-18, focusing on expanding knowledge of tap styles and choreography while competing alongside The Force Dance Company.
- The LaPointe Academy of Irish Dance Irish dance program directed by Karen LaPointe offering beginner, intermediate, and advanced classes for ages 5 and up, taught at the Broadway Bound Dance Center facility.
- Annual Dance Recitals Annual performance events including the main recital at North Hunterdon High School with multiple shows, an in-house recital for Broadway Babies and Tiny Tutus, and dress rehearsals. Nearly 300 dancers participate across three shows at the 2026 recital on June 13, 2026.
- Birthday Party Packages Two-hour party packages including one hour dance class, decorations, party setup/cleanup, one hour party time with face painting and games, specialized invitations, and a coupon for a free dance class. Price starts at $300 for up to 12 guests, hosted Saturdays 1:30-3:30 PM.
- Summer Dance Sessions and Camps Six-week summer dance session running June-July with various class types, plus specialty camps including Princess Barbie's Land of Ballet for ages 3-5 and Pop Star Party/Jazz Hip Hop Camp for ages 6-9. Each 4-day camp runs 9 AM-12 PM.
- Adult Dance Classes Seasonal adult dance sessions for ages 18 and up, including beginner and advanced tap, jazz, ballet, hip hop, and contemporary classes with flexible Flex Pass options. Six-week summer session at $120 or $200 Adult Flex Pass for unlimited summer classes.
- Private Lessons One-to-one training in preferred dance styles or genres to perfect specific skills.
- Wedding Dance Choreography Lessons and choreography to help couples feel confident for their wedding day or learn a pre-choreographed dance to their song.
- Studio Rentals Studio space available for workshops, master classes, or rehearsals for outside choreographers or professionals.
Companies that use Broadway Bound Dance Center
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Broadway Bound Dance Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Broadway Bound Dance Center partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The LaPointe Academy of Irish DanceminorKaren LaPointe operates The LaPointe Academy of Irish Dance as a separate brand within Broadway Bound Dance Center's facility. Offers beginner, intermediate, and advanced Irish dance classes for ages 5+. Karen is certified by An Coimisiun in Ireland and teaches classes at BBDC.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Broadway Bound Dance Center competitors and assessment
Company assessmentBroad incumbents
- Alvin Ailey American Dance Theater: Major performing-arts institution that also operates the Ailey Extension (adult dance classes) and Ailey school programs. Adjacent incumbent in the dance-education and performance category.
- Joffrey Ballet School: Established multi-location ballet and dance training institution with both children's and adult programs. Comparable as a credentialed fine-arts dance school, though broader and more institutionally scaled.
Direct peers
- Broadway Dance Center: Iconic New York City dance studio offering classes across ballet, jazz, tap, hip-hop, contemporary, and more for all ages and levels. Closest direct comparable in terms of multi-style, multi-age class portfolio and competition-team culture.
- Steps on Broadway: Long-running NYC dance studio with extensive adult and youth class offerings across a wide range of styles. Comparable in breadth of style offerings and recreational-to-pre-professional spectrum.
- Peridance Capezio Center: NYC-based dance school offering open classes, youth programs, and intensives across multiple disciplines. Matches Broadway Bound's mix of drop-in and structured class offerings across age groups.
Regional players
- NJRDC Dance Company: New Jersey-based competitive and recreational dance studio serving youth and families in the tri-state area. Comparable as a regional NJ dance school competing in the same competitive dance circuit.
- The Dance Connection: New Jersey dance studio (Hillsborough) referenced in Broadway Bound's instructor bios. Direct regional competitor serving overlapping central New Jersey communities with comparable multi-style class offerings.
- Turning Pointe Dance Studio: New Jersey-based dance studio offering multi-style instruction for children and adults in the greater central NJ market. Comparable regional competitor for family and adult class enrollment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadway Bound Dance Center social profiles
Digital presenceBroadway Bound Dance Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Bound Dance Center leadership team
Management profileNumber of profiles
Profiles12 records
Broadway Bound Dance Center subsidiaries and ownership
Company hierarchySubsidiaries1 record
Broadway Bound Dance Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Bound Dance Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Bound Dance Center
What does Broadway Bound Dance Center do?
Broadway Bound Dance Center provides in-person dance instruction across 15+ styles (ballet, pointe, jazz, tap, hip hop, lyrical, contemporary, musical theater, acro, Irish dance) for toddlers through adults, taught at its four-studio facility in Lebanon, NJ. Beyond weekly classes, it operates two competitive dance teams (The Force Dance Company and Broadway Rhythms Tap Team), a co-located Irish dance sub-brand, and sells ancillary services including birthday parties, summer camps, private lessons, and wedding dance choreography.
Is Broadway Bound Dance Center a public or private company?
Broadway Bound Dance Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadway Bound Dance Center founded?
Broadway Bound Dance Center was founded in 1997. It employs 51 to 100 people.
Where is Broadway Bound Dance Center based?
Broadway Bound Dance Center is headquartered in Dumont, United States, in the North America region.
How does Broadway Bound Dance Center make money?
Six revenue lines are on record. Monthly Tuition is the primary driver. The others are birthday Party Packages, summer Camps, adult Dance Sessions, private Lessons and costume Fees.
Who are Broadway Bound Dance Center's main competitors?
Broad incumbents on record are Alvin Ailey American Dance Theater and Joffrey Ballet School. Direct peers are Broadway Dance Center, Steps on Broadway and Peridance Capezio Center. Regional players are NJRDC Dance Company, The Dance Connection and Turning Pointe Dance Studio.
Does Broadway Bound Dance Center have an API?
No public API is recorded for Broadway Bound Dance Center.
What industry is Broadway Bound Dance Center in?
Broadway Bound Dance Center's product category is Dance Instruction Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of MPAGADAH, Dance Competitions & Showcases (Non-Esports). Its NAICS code is 61161 and its SIC code is 7997.