DANCE CURRENTS INCORPORATED
Dance Currents Inc. is a volunteer-run 501(c)(3) non-profit in Newton, MA that preserves American modern dance heritage through the PBS-distributed documentary "To Feel the Earth and Touch the Sky," reconstructed repertory performances, artist residencies, and educational programming serving schools, libraries, and community organizations nationally.
- Company typePrivate
- Founded2008
- HeadquartersNewton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DANCE CURRENTS INCORPORATED does
Dance Currents Incorporated is a 501(c)(3) non-profit performing arts organization headquartered at 10 Church Street, Newton, Massachusetts, founded by Artistic Director Kathy Hassinger in 1999 (originally as the Kathy Hassinger Dance Company) and incorporated in November 2008 with 501(c)(3) status granted in February 2009. The organization is volunteer-run with no paid staff and is governed by a Board of Directors. Its mission is to preserve the link between past, present, and future American modern dance through live performance, educational programming, and documentary film.
The core product is the 26-minute documentary film "To Feel the Earth and Touch the Sky; Living the Legacy of American Modern Dance," completed in 2021 and distributed nationally through NETA on the PBS app and via DVD sale with perpetual public screening rights. The organization also performs reconstructed repertory by foundational choreographers (Isadora Duncan, Ruth St. Denis, Ted Shawn, Charles Weidman, Anna Sokolow, Donald McKayle, Jose Limon, David Parsons, Robert Battle) learned through authorized channels including the American Dance Legacy Institute, and offers full-length concerts, choreography commissions, lecture demonstrations, workshops, artist residencies, screenings, and a Sacred Dance program. Technology consists of standard documentary film production (video recording, editing, distribution) plus a Squarespace-hosted website and YouTube trailer presence.
The business model combines four revenue streams: one-time perpetual-license DVD/film sales to educational and community buyers; negotiable fees for live performances, screenings, residencies, and workshops coordinated personally by Kathy Hassinger; tax-deductible donations from approximately 40 individuals, foundations, and corporations; and structured public station broadcast underwriting from corporate sponsors. Customer segments span schools, universities, libraries, dance studios, senior living centers, and cultural organizations in Newton/Cambridge/Greater Boston and nationally. Go-to-market is direct outreach via phone, email, and personal relationships, supplemented by PBS/NETA broadcast, community festivals, and a downloadable press kit.
DANCE CURRENTS INCORPORATED firmographics
Firmographics- Name
- DANCE CURRENTS INCORPORATED
- Legal name
- Dance Currents, Inc.
- Website
- https://dancecurrentsinc.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dance Currents Inc. is a volunteer-run 501(c)(3) non-profit in Newton, MA that preserves American modern dance heritage through the PBS-distributed documentary "To Feel the Earth and Touch the Sky," reconstructed repertory performances, artist residencies, and educational programming serving schools, libraries, and community organizations nationally.
- Ownership category
- akta.pro rank
DANCE CURRENTS INCORPORATED industry classification
Industry- Product category
- Performing Arts Education
- NAICS
- Dance Companies (711120), Fine Arts Schools (61161), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Contemporary & Modern Dance (MPAGADAB)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Performances (THAJAFAD), Dance Theatre (Narrative/Experimental) (MPAGADAC)
Keywords
Where DANCE CURRENTS INCORPORATED is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DANCE CURRENTS INCORPORATED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Film and DVD Sales: Sale of documentary film DVD with public screening rights in perpetuity along with study guide. This is a one-time license fee that allows organizations to screen the film publicly.
- Performance and Screening Fees: Fees for live performances, film screenings with Q&A, lecture demonstrations, and artist residencies. Fees are negotiable with the director.
- Donations: Tax-deductible donations from approximately 40 donors, foundations, and corporations that fund the organization's operations and distribution costs.
- Public Station Broadcast Underwriting: Business sponsorship opportunities for film broadcast, with proceeds supporting distribution costs including delivery ($450-$1,250), educational resources ($1,500), station relations ($3,000-$10,000), promotional trailer ($1,152), and necessary edits ($2,000-$5,000).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Performance fees for full-length evening concerts with original choreography |
| One time/ perpetual license | Pay-as-you-go | Film purchase with public screening rights and study guide |
| Other | Multi-year contract | Artist residency programs |
| Unit Pricing | Pay-as-you-go | Haiku Project benefit concert donation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
DANCE CURRENTS INCORPORATED product offering
Product offeringCore offering
Dance Currents Incorporated produces a documentary film on American modern dance history ("To Feel the Earth and Touch the Sky; Living the Legacy of American Modern Dance") and delivers educational performing arts programming including live performances, lecture demonstrations, dance workshops, choreography commissions, artist residencies, film screenings, and a Sacred Dance program. The company's offerings target schools, universities, libraries, dance studios, senior living centers, and community organizations, with funding supplemented by donations, grants, and PBS broadcast underwriting.
Product overview
Dance Currents Inc. is a 501(c)(3) non-profit performing arts organization that offers a documentary film and educational services focused on preserving and presenting American modern dance history. The core product is the documentary film 'To Feel the Earth and Touch the Sky; Living the Legacy of American Modern Dance' accompanied by a Study Guide. The organization provides live performance services including full-length concerts, choreography commissions, lecture demonstrations, and dance workshops. Educational offerings include artist residencies combining screenings with performances and workshops, plus a Sacred Dance program. Additional services include film screening rentals, donations processing, and a public video gallery of recorded performances. The company also organizes community events and partnerships for broadcasting on public television.
Differentiator
Problem solved
Functional benefit
Products and services
- To Feel the Earth and Touch the Sky; Living the Legacy of American Modern Dance A documentary film (referenced as both 26-minute and 45-minute cuts) highlighting key figures and their contributions to the boundary-breaking evolution of American Modern Dance, featuring interviews with dancers, teachers, and choreographers who had direct contact with founders of modern dance, historical dance footage, and animated family tree graphics. Sold with perpetual public screening rights and Study Guide to schools, universities, libraries, and dance studios.
- Study Guide Educational study guide written for viewers of the documentary film, containing biographical and contextual information about American modern dance history, study questions, active engagement prompts, and a bibliography. Sold alongside the film DVD with public screening rights for instructor and classroom use.
- Performances Full-length evening concerts featuring a variety of historical repertory and original choreography by Kathy Hassinger, including works from the 100 Years of Modern Dance program. Fees are negotiable with Director and bookings are coordinated by phone or email.
- Choreography Services Tailor-made choreography commissions by Kathy Hassinger, custom-designed for individuals or groups. Pricing is quote-based and negotiable with the Director.
- Artist Residency Customizable residency programs at schools and universities that can include film screenings, Q&A sessions, performances, lecture demonstrations, and workshops based on the 100 Years of Modern Dance repertory. Pricing is custom; programs may be structured as multi-year contracts.
- Lecture Demonstrations Educational presentations featuring the 100 Years of Modern Dance repertory, showcasing works by Isadora Duncan, Ruth St. Denis, Ted Shawn, Charles Weidman, Anna Sokolow, Donald McKayle, Jose Limon, David Parsons, and Robert Battle. Offered to schools, universities, and community organizations.
- Dance Workshops Custom-made educational workshops including Dance and Draw workshops and Repertory workshops teaching historical modern dance movements from famous choreographers. Pricing is custom and bookings are coordinated directly with the Director.
- Film Screenings Private or educational screenings of the documentary film, available in-person or virtual, optionally combined with Q&A sessions, performances, lecture demonstrations, or workshops. Bookings coordinated directly with the Director; a 10% discount is offered on purchases when customers call to discuss dance history.
- Sacred Dance Concerts and Workshops Concerts of dances with sacred themes (including choreographed works "Dawn," "Emergence," "Dayspring," and "Sicut Cervus") paired with workshop offerings that praise God through prayer, deepen scriptural understanding through movement, develop a responsive body and spirit, express feelings through movement, and interpret scripture through dance.
Quantifiable outcome
- Film streaming on PBS app reaching potential 1-3 million viewers through public television broadcast
- +2 more outcomes
Companies that use DANCE CURRENTS INCORPORATED
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
DANCE CURRENTS INCORPORATED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DANCE CURRENTS INCORPORATED partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- NETA (National Education Telecommunications Association)coreNETA accepted the film for national PBS broadcast distribution. This partnership enables the film To Feel the Earth and Touch the Sky to reach public television stations across the country, potentially reaching 1-3 million viewers.
- Newton Community PridecoreOngoing partnership for screening of the documentary film with shared profits. Dance Currents screens films in partnership with Newton Community Pride, splitting proceeds from screenings.
- Pro Arte Chamber Orchestra of BostoncoreCollaboration on multiple performances including Santons (March 2018), For the Children (June 2019), and Spring Celestials (March 2014). The orchestra provides live music accompaniment for dance performances, creating interdisciplinary artistic presentations.
- The Dance ComplexcorePrimary venue for performances and events including 100 Years of Modern Dance (2011), Haiku Project (2012), Myths Memories and Shadows of Morning (2010), and numerous other performances. Hosts rehearsals and performances.
- Jose Mateo Ballet TheatrecoreHost venue for Dance for World Community festival where Dance Currents has participated for five years (2009-2013, 2022, 2024). Also venue for performances and collaborations exploring the power of dance to create social change.
- Newton Cultural CouncilminorKathy Hassinger serves on the Newton Cultural Council, appointed by Mayor Ruth Ann Fuller. The council supports arts programming in the community.
- Newton Festival of the ArtscoreDance Currents has been producer and committee member since the festival's inception (2015). The festival presents Dance Currents performances including 100 Years of Modern Dance excerpts and original choreography at venues like The Allen House.
- Selmadanse (Joanie Block)minorCo-produced Newton Dance Concert with SelmaDanse for three consecutive years (2015-2017). Collaboration on programming and performances at Newton venues.
- IntegrartecoreVenue and partner for performances including Santons (2018), For the Children (2019), and workshops. A Jamaica Plain dance studio that hosts Dance Currents performances and educational programming.
- Green Street StudiosminorVenue for performances including Drawn In (2015) and Spring Celestials (2014). Dance Currents organized Next Steps fundraiser (2014) for Green Street Studios.
- American Dance Legacy InstitutecoreDance Currents learned historical repertory including works by Anna Sokolow (taught by Jim May), Donald McKayle (taught by Caroline Adams), Jose Limon (taught by Laura Bennett), and David Parsons through this institute.
- Scandinavian Cultural CenterminorVenue for performances including For the Children (June 2019) and Still/Moving as part of Moving Forward in Place (June 2025).
- Japan Red CrossminorThe Haiku Project donated 75% of profits to Japan Red Cross Japan Earthquake and Tsunami Fund following the 2011 disaster.
- Turkey Creek Community Initiatives (TCCI)minorBridging the Gulf fundraiser (October 2006) raised funds for victims of Hurricane Katrina through this community development organization in Gulfport, Mississippi.
- Boston Symphony (DARTS program)minorDance Currents participated in DARTS program sponsored by Boston Symphony, teaching dance at Fletcher Maynard Cambridge Public School (March 2009).
- City Mission SocietyminorPartnership for dance education programs at Hurley School and Mackey School in Boston (1986-1993). Kathy Hassinger choreographed musicals as part of this community outreach.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
DANCE CURRENTS INCORPORATED competitors and assessment
Company assessmentDirect peers
- Martha Graham Dance Company: The preeminent American modern dance company dedicated to preserving and performing Martha Graham's foundational choreographic works. Direct peer to Dance Currents because both organizations preserve and present historical modern dance repertoire to educate audiences and sustain the lineage of American modern dance.
- Pilobolus: Innovative American dance company that combines live performance with educational workshops, residencies, and community programming. Direct peer because of similar bundling of performance with school and community residencies.
- Alvin Ailey American Dance Theater: Iconic American modern dance company that combines performance, educational programming (Ailey Extension), and outreach to schools and communities. Direct peer because both organizations pair modern dance performance with structured educational offerings targeted at schools, communities, and cultural institutions.
- Mark Morris Dance Group: Leading American modern dance company with extensive educational programming and community engagement. Direct peer because of overlap in modern dance performance combined with K-12 and community educational programming.
- Paul Taylor American Modern Dance: Major American modern dance company that preserves and performs the modern dance canon, including Taylor's foundational works. Direct peer because both organizations maintain the modern dance repertoire and present educational programming about modern dance history.
- American Dance Legacy Institute: Non-profit dedicated to preserving and teaching American modern dance heritage through repertory reconstruction and education. Direct peer because of mission alignment in modern dance heritage preservation, and a current Dance Currents partner from which repertory was learned.
Regional players
- Jose Mateo Ballet Theatre: Greater Boston dance company that hosts the Dance for World Community festival where Dance Currents performs. Regional peer sharing Boston-area market and overlapping audience, with comparable educational and community programming mission.
Others
- Boston Dance Alliance: Regional industry organization that supports Greater Boston dance companies and awarded Dance Currents' consultant. Comparable as ecosystem participant in the same regional dance community, supporting multiple dance organizations rather than competing directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DANCE CURRENTS INCORPORATED social profiles
Digital presenceDANCE CURRENTS INCORPORATED financial estimates
Financial estimateRevenue estimate
Valuation estimate
DANCE CURRENTS INCORPORATED leadership team
Management profileNumber of profiles
Profiles4 records
DANCE CURRENTS INCORPORATED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DANCE CURRENTS INCORPORATED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DANCE CURRENTS INCORPORATED
What does DANCE CURRENTS INCORPORATED do?
Dance Currents Incorporated produces a documentary film on American modern dance history ("To Feel the Earth and Touch the Sky; Living the Legacy of American Modern Dance") and delivers educational performing arts programming including live performances, lecture demonstrations, dance workshops, choreography commissions, artist residencies, film screenings, and a Sacred Dance program. The company's offerings target schools, universities, libraries, dance studios, senior living centers, and community organizations, with funding supplemented by donations, grants, and PBS broadcast underwriting.
Is DANCE CURRENTS INCORPORATED a public or private company?
DANCE CURRENTS INCORPORATED is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was DANCE CURRENTS INCORPORATED founded?
DANCE CURRENTS INCORPORATED was founded in 2008. It employs 1 to 10 people.
Where is DANCE CURRENTS INCORPORATED based?
DANCE CURRENTS INCORPORATED is headquartered in Newton, United States, in the North America region.
How does DANCE CURRENTS INCORPORATED make money?
Four revenue lines are on record. Film and DVD Sales are the primary driver. The others are performance and Screening Fees, donations and public Station Broadcast Underwriting.
Who are DANCE CURRENTS INCORPORATED's main competitors?
Direct peers on record are Martha Graham Dance Company, Pilobolus, Alvin Ailey American Dance Theater, Mark Morris Dance Group, Paul Taylor American Modern Dance and American Dance Legacy Institute. Jose Mateo Ballet Theatre is listed as a regional player. Boston Dance Alliance is listed as an others.
Does DANCE CURRENTS INCORPORATED have an API?
No public API is recorded for DANCE CURRENTS INCORPORATED.
What industry is DANCE CURRENTS INCORPORATED in?
DANCE CURRENTS INCORPORATED's product category is Performing Arts Education. Its primary akta.pro industry code is MPAGADAB, Contemporary & Modern Dance, with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 711120 and its SIC code is 7900.