Dance Now

What Dance Now does

Dance Now! Studios is a locally-owned dance instruction business operating a single physical studio in Beaver Dam, Wisconsin. Founded in 2008 by owner Julie Ronzani, the studio offers group dance classes for students ranging from preschool age through adults, spanning tap, jazz, ballet, hip-hop, lyrical, contemporary, and musical theater disciplines. The product portfolio is structured as a developmental pipeline, anchored by the DiscoverDance early-childhood program and tiered into competition sub-brands (Rising Stars and Galaxy Stars) for students pursuing competitive performance pathways.

The studio operates a traditional in-person service model with no proprietary technology platform; backend operations run on GoStudiopro, a third-party registration and scheduling SaaS tool. Customer acquisition relies on local-market brand recognition, word-of-mouth within the Beaver Dam community, recurring seasonal enrollment, and tactical promotions such as free trial classes. The studio's reputation is supported by 17 years of continuous operation and recognition as a "Best Dance School" award recipient.

Revenue is generated through three primary streams: recurring seasonal class tuition across the full age range, competition team fees associated with Rising Stars and Galaxy Stars participation, and ancillary dancewear retail. The business carries no disclosed external funding, operates from a single location, and serves a distributed base of individual local families rather than enterprise or institutional customers.

Name

Dance Now

Legal name

Dance Now! Studios

Website

https://dancenowstudios.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Dance Now! Studios is a single-location, locally-owned dance studio in Beaver Dam, Wisconsin, founded in 2008 by Julie Ronzani. It offers group dance instruction from preschool through adult age groups across multiple disciplines, plus tiered competition teams and dancewear retail.

Ownership category

akta.pro rank

Product category

Dance Studio Instruction Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112), Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Contemporary & Modern Dance (MPAGADAB)

Keywords

• Dance instruction services
• Ballet and jazz classes
• Youth dance education
• Competitive dance teams
• Adult dance programs

Headquarters

HQ city

Beaver Dam

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Class Instruction: Recurring tuition-based dance classes for preschoolers, children, teens, and adults across multiple disciplines including ballet, tap, jazz, lyrical, contemporary, hip hop, and acrobatic arts. Classes are offered at various skill levels from beginner to advanced.
2. Competition Dance Teams: Pre-professional competitive dance programs including Galaxy Stars (Little Dippers, Comets, Nebulas, Super Novas) and Rising Stars teams (Cosmos Crew, Mini Cosmos Crew, Interstellar Tap Team). These programs offer elevated training with additional competition requirements.
3. Dancewear Retail: In-studio dancewear shop (Julie R Dance & Skate) selling dance shoes and attire. Ballet shoes, tap shoes, jazz shoes, hip hop sneakers, lyrical shoes, and pointe shoes are available for purchase, with professional fitting services offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dance Now! Studios provides in-person dance instruction services for students from preschool age through adult across disciplines including ballet, pointe, tap, jazz, lyrical, contemporary, hip hop, and acrobatic arts. Offerings span recreational leveled classes, early-childhood DiscoverDance programs, and pre-professional competitive teams (Galaxy Stars, Rising Stars). Classes are delivered on a seasonal tuition basis at a single Beaver Dam, Wisconsin studio facility, with an in-studio dancewear shop (Julie R Dance & Skate) supplying dance shoes and attire.

Product overview

Dance Now! Studios is a locally owned dance education studio in Beaver Dam, Wisconsin offering a comprehensive portfolio of dance instruction programs. The studio provides a unified offering centered around live, instructor-led dance classes spanning multiple disciplines including ballet, jazz, tap, hip hop, contemporary, lyrical, and acrobatic arts. The product portfolio includes structured early childhood programs (DiscoverDance), age-appropriate youth classes at progressive skill levels, adult dance programs, and competitive dance teams (Galaxy Stars and Rising Stars). Classes are designed for students from preschool age through adult, with options ranging from recreational participation to pre-professional competitive training. The studio also provides a free trial class initiative for new students.

Differentiator

Problem solved

Functional benefit

Brands

• Galaxy Stars Dance Teams: Pre-professional competitive performance program comprised of four levels: Little Dippers, Comets, Nebulas, and Super Novas. Dancers compete in Jazz, Tap, Lyrical, Contemporary, Musical Theatre, Hip Hop, Ballet, and more primarily throughout Wisconsin.
• Rising Stars Dance Teams
• DiscoverDance

Products and services

• DiscoverDance Programs Early-childhood dance education for toddlers and young children (ages 3+) featuring DiscoverDance Level 3, Level 4, and Acro Level 4; teaches spatial awareness, listening skills, gross motor development, and introductory dance concepts through imaginative games and creative play.
• Pre-Ballet and Combo Classes Combo dance classes combining ballet with jazz, tap, or hip hop for children ages 5–9, including Pre-Ballet & Mini Jazz Combo, Pre-Ballet & Tap Combo, Mini Jazz, and Mini Hip Hop, providing foundational instruction in multiple dance styles.
• Ballet Program Classical ballet instruction across multiple levels: Ballet Level 1 (ages 6–11), Ballet Level 2 (ages 8+), Ballet 3/4 (ages 10+), and Pointe class (ages 12+, teacher recommendation required).
• Jazz Dance Classes Jazz dance instruction at three levels: Jazz Level 1 (ages 7–11), Jazz Level 2 (ages 8–11), and Jazz Level 3 (ages 12+), focusing on kicks, turns, leaps, isolations, and stage presence.
• Tap Dance Classes Tap dance instruction at three levels: Tap Level 1 (ages 6–11), Tap Level 2 (ages 8+), and Tap Level 3 (ages 11+), emphasizing rhythm, coordination, and complex tap footwork.
• Contemporary and Lyrical Classes Expressive dance instruction including Contemporary Dance (ages 10+), Junior Lyrical (ages 8–11), and Intermediate Lyrical (ages 9–14), blending ballet technique with emotional storytelling and modern movement.
• Hip Hop Dance Classes Urban street dance instruction at two levels: Hip Hop Level 1 (ages 8–11) and Hip Hop Level 2 (ages 11+), focusing on age-appropriate choreography, grooves, and foundational hip hop techniques.
• Acrobatic Arts Classes Acrobatics program blending gymnastics and dance, teaching flexibility, strength, balance, limbering, and tumbling through safe progressive drills following the Acrobatic Arts structured syllabus.
• Leaps, Turns & Strength Class Technical skills enhancement class (ages 8+) focused on building strength, flexibility, control, and proper technique for improving leaps, turns, and overall dance performance; mandatory for Galaxy Stars members.
• Adult Dance Classes Dance instruction for adults including Adult Hip Hop and Adult Tap classes (Beginner and Intermediate), offered in session-based formats (5–8 weeks) for adults of all skill levels.
• Galaxy Stars Dance Teams Pre-professional competitive performance program with four levels: Little Dippers, Comets, Nebulas, and Super Novas. Teams compete in jazz, tap, lyrical, contemporary, musical theatre, hip hop, and ballet throughout Wisconsin and at occasional Chicago area events.
• Rising Stars Dance Teams Entry-level competition teams including Cosmos Crew (advanced hip hop), Mini Cosmos Crew (ages 6–11), Interstellar Tap Team, and Mini Interstellar Tap Team, offering competition experience with flexible commitment requirements.

Quantifiable outcome

• Founded in 2008, establishing 17+ years of continuous operation as a dance education institution in Beaver Dam, Wisconsin
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Wisconsin Dance CouncilminorOthersActive membership organization connecting the studio to the broader Wisconsin dance community. Membership indicates commitment to industry standards and trends.
• Dance Masters of WisconsinminorOthersActive membership and instructor certifications through Dance Masters of Wisconsin, a prestigious distinction that underscores proven expertise as dance educators. Several instructors hold certifications from this organization.
• Julie R Dance & SkatecoreOEM/ Whitelabel/ Licensing PartnerIn-studio dancewear retail business located inside the Dance Now! Studios building. Provides dance shoes, attire, and professional fitting services (especially for pointe shoes) to studio students. Owner Julie Ronzani operates both businesses from the same location.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Discount Dance Supply: Large online dancewear retailer offering shoes, apparel, and accessories at scale. Comparable as an alternative distribution channel for Dance Now! families who might otherwise purchase from the in-studio shop.
• DiscoverDance: Early-childhood dance education curriculum and certification program used by Dance Now! for its toddler/preschool DiscoverDance classes. Comparable as an upstream curriculum provider within the same dance education ecosystem.
• Acrobatic Arts: Curriculum and certification provider for acro dance instruction that Dance Now! explicitly uses for its Acrobatic Arts program. Comparable as an upstream curriculum/standards partner rather than a direct competitor.
• Capezio: Heritage dancewear retailer selling ballet shoes, tap shoes, leotards, and pointe shoes. Comparable as an ecosystem participant competing indirectly with the in-studio Julie R Dance & Skate shop for dancewear spend.

Regional players

• Hubbard Street Dance Chicago: Major Chicago-based contemporary dance company with strong education and training programs. Comparable as a regional dance education and performance organization reached occasionally by Dance Now! competition teams.
• Milwaukee Ballet: Larger Wisconsin-based professional ballet company with a school offering ballet, pointe, and contemporary instruction. Comparable as a neighboring regional dance institution drawing similar students and instructor talent.
• Madison Ballet: Wisconsin-based professional ballet company that also runs a school with classical and contemporary dance training. Comparable as a regional dance education and performance provider competing for the same Wisconsin talent pool.

Broad incumbents

• Fred Astaire Dance Studios: National chain of dance studios offering group and private lessons across a broad range of styles. Comparable as a broad incumbent in the dance instruction space, with an adult-oriented business model that overlaps with Dance Now!'s adult program.
• Arthur Murray Dance Studios: National dance school franchise with hundreds of locations offering dance instruction across multiple styles. Comparable as a broad incumbent in the consumer dance education category with significantly greater scale and geographic reach.

Direct peers

• Gus Giordano Dance School: Chicago-based jazz dance school with deep historical roots in jazz dance education. Comparable because Dance Now! instructors trained there and the school overlaps in technique-based dance instruction and competition prep.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dancenowstudios
• Instagraminstagram.com/dance_now_studios_bd
• LinkedInlinkedin.com/company/dance-now

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance Now