Dance Showcase

What Dance Showcase does

Dance Showcase USA is a privately held dance competition company founded in 1995 and headquartered in Kennedale, Texas, operating its 32nd consecutive competition season in 2027. The company organizes seven regional competitions annually across Oklahoma, Arkansas, and Texas, plus a culminating National Championship held at the Kennedale Performing Arts Center in the Dallas-Fort Worth metroplex. Its core product is a structured competition service targeting dance studios and their students, organized into four skill tiers — Crystal (recreational), Diamond (intermediate), Star (competitive), and Jewel (adaptive) — across solo, duet/trio, small group, large group, and line/production categories. Participants must be affiliated with a studio holding a physical address and must meet a $500 minimum in total entry fees per studio.

The company's underlying technology is a modest web-based online registration portal (register.danceshowcaseusa.com) used by studios to submit entries and payments. Ancillary services include verbal Video Critiques from judges, professional photography and videography through partner Evolve Photo & Video, Vimeo-based live streaming of events, a $500 Senior Scholarship program, and a Free Trip drawing for studio directors valued up to $2,000. Marketing is primarily conducted through the company's website, email correspondence via a single contact (Glenda), and social media.

The business model is event-driven transaction revenue: studios pay per-entry fees for regional and national competitions, with pricing tiered by group size. A $15 late fee applies for late payments and a $25 charge applies for returned checks. Rebates are offered for early payment. National Championship awards exceed $25,000 in prizes annually. The company employs approximately six people and shows no signals of external investment, M&A activity, or geographic expansion outside its three-state southern U.S. footprint.

Name

Dance Showcase

Legal name

Dance Showcase USA

Website

https://danceshowcaseusa.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Dance Showcase USA is a privately held regional dance competition company founded in 1995 that organizes seven annual regional competitions and a national championship across Oklahoma, Arkansas, and Texas, serving dance studios and their students across four skill levels including adaptive dancers.

Ownership category

akta.pro rank

Product category

Dance Competition Services

NAICS

Dance Companies (711120), Dance Companies (71112), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Dance Performances (THAJAFAD), Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Dance competition events
• Regional dance competitions
• National dance championships
• Studio dance registration
• Adaptive dance competitions

Headquarters

HQ city

Kennedale

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Competition Entry Fees: Dance studios and individual dancers pay entry fees to participate in regional competitions and national finals. Entry fees vary by category (solo, duet/trio, small group, large group, line/production) and are processed through the online registration system. Studios must meet a minimum of $500 in total fees.
2. National Championship Prizes: The company awards more than $25,000 in prizes at the annual National Championships, including cash prizes, gift certificates, and trophies across various divisions and levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dance Showcase USA organizes and operates regional and national dance competitions for dance studios across the southern United States. Studios register their dancers through an online portal to participate in events at four skill levels (Crystal recreational, Diamond intermediate, Star competitive, and Jewel adaptive), with seven regional competitions in Oklahoma, Arkansas, and Texas culminating in an annual National Championship in Dallas-Fort Worth. Revenue is generated through per-entry competition fees, and the company awards more than $25,000 in prizes at nationals.

Product overview

Dance Showcase USA operates as a dance competition service with a web-based Online Registration System as its primary digital product. The core offering includes regional competitions across seven Texas and Arkansas locations, culminating in the DFW Nationals national championship. The service is structured around four competition levels (Crystal, Diamond, Star, and Jewel for adaptive dancers) with add-on offerings including Video Critiques, Professional Photography & Videography, Senior Scholarships, and a Free Trip program for directors.

Differentiator

Problem solved

Functional benefit

Products and services

• Regional Dance Competitions Regional dance competitions held across seven U.S. cities in Oklahoma, Arkansas, and Texas, featuring four skill levels (Crystal, Diamond, Star, Jewel) for dancers of all ages including adaptive dancers. Dance studios register competitors through the online registration portal.
• DFW Nationals (National Championship) Annual national championship competition for qualifying dance studios, held at the Kennedale Performing Arts Center in Texas. Features more than $25,000 in prizes, Grand Showcase Finals for top performers across Crystal, Diamond, and Star levels, and senior scholarship and free trip awards.

Quantifiable outcome

• $25,000+ in prizes at National Championships
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• The Dance Awards: The Dance Awards is a national dance competition recognition event held within a larger competition tour operator. Overlaps with Dance Showcase USA's national championship and Grand Showcase Finals activities.
• NUVO Dance Convention: NUVO is a national dance competition and convention series with regional events and a national finals. It targets the same dance studio and dancer customer base as Dance Showcase USA via a touring competition model.
• JUMP Dance Convention: JUMP is a nationally touring dance competition and convention brand with regional events and national finals. Competes for the same dance studio and dancer customer base with a higher-profile brand.
• Starbound National Talent Competition: Starbound is one of the largest national dance competition brands, operating across many U.S. states with tiered skill levels and a national finals. It directly competes with Dance Showcase USA for dance studio registrations but at significantly larger national scale.
• Tremaine Dance Competition: Tremaine is a long-established dance competition/convention brand with national touring events and a national finals. Targets the same studio-based competition customer base with a larger brand footprint.

Direct peers

• KAR Dance Competition: KAR is a regional-to-national dance competition company that tours multiple U.S. cities hosting skill-tiered competitions culminating in a national event. Closely comparable business model to Dance Showcase USA.
• Revolution Dance Competition: Revolution is a regional dance competition company running multiple touring events with a national final. Closely comparable to Dance Showcase USA in scale, format, and customer base.
• Hollywood Vibe Dance Competition: Hollywood Vibe is a multi-city dance competition tour with regional events and nationals. Competes directly for dance studio registrations across the southern U.S. with similar tiered level structures.
• Beyond the Stars Dance Competition: Beyond the Stars tours regional dance competitions across multiple U.S. states with a national championship. Closely matches Dance Showcase USA's regional-to-national event model and studio-focused customer base.
• Rainbow Dance Competition: Rainbow is a regional dance competition operator that runs multiple events across U.S. cities with a national finals. Directly comparable in scope, format, and target customer to Dance Showcase USA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dance-showcase

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance Showcase