Dance World Cup
Dance World Cup is a family-owned international dance competition (founded 1994) that hosts an annual championship in Quebec, Canada, serving individual dancers, dance studios, and groups from 35+ countries through registration fees, convention packages, and Quebec tourism add-ons.
- Company typePrivate
- Founded1994
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dance World Cup does
Dance World Cup is a family-owned international dance competition founded in 1994 by Mona D'Amours and Desiderio Fortunato, operated legally through 5678 Showtime Inc. of Vancouver, British Columbia. The company hosts a single annual championship event that brings together dancers across Classical, Urban, and Broadway divisions, with a documented cumulative base of 8,000+ dancers from 35+ countries. Current leadership transitioned to the founders' son Sheu Fortunato as Director, with Mona D'Amours continuing as Co-Director. The company holds the Canadian trademark for Dance World Cup (received 2012) and is recognized by the International Dance Council (CID), the only dance organization affiliated with UNESCO.
The core product is the annual championship event, delivered through an event-driven go-to-market model that acquires dancers via regional 5678 Showtime competitions across all Canadian provinces, international partner competitions (Bucharest Dance Festival, ShyAnn Dance Productions), and a video submission qualification pathway for first-time international competitors. Registration and judging are handled through the DanceCompGenie.com platform, where three faculty judges provide video critiques scored on a fixed rubric (technique 30%, choreography 30%, performance 30%, overall appearance 10%). The judging system supports a Head-to-Head championship format where top-scorers in three divisions compete for $1,000 prizes. The company runs a 7-person operation and layers ancillary revenue products on top of the competition: a $399 convention package with international faculty workshops, a $499 full DWC package including a custom Public Myth outfit and Quebec City luxury bus tour, and spectator admission ($25-$35/day).
Revenue is generated entirely through per-entry one-time fees across competition registration, convention packages, tourism add-ons, and event admission, with no subscription or recurring model. The organization benefits from a multi-decade partnership with Cirque du Soleil for talent scouting and jury participation since 2012, and holds venue partnerships with premium properties including Fairmont Le Manoir Richelieu for the 2026 event.
Dance World Cup firmographics
Firmographics- Name
- Dance World Cup
- Legal name
- Dance World Cup
- Website
- https://danceworldcup.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dance World Cup is a family-owned international dance competition (founded 1994) that hosts an annual championship in Quebec, Canada, serving individual dancers, dance studios, and groups from 35+ countries through registration fees, convention packages, and Quebec tourism add-ons.
- Ownership category
- akta.pro rank
Dance World Cup industry classification
Industry- Product category
- Dance Competition Events
- NAICS
- Dance Companies (711120), Dance Companies (71112), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Dance Performances (THAJAFAD), Championship & Cup Organizers (MPAKADAB), Youth/Student & Community Dance Recitals (MPAGADAI), Classical Ballet (Full-Length & Repertoire) (MPAGADAA)
Keywords
Where Dance World Cup is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Dance World Cup business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others, Technology or R&D
Revenue model
- Competition Registration Fees: Dancers pay registration fees to compete at Dance World Cup. Fees vary by entry type (solo, duo/trio, group, production) and whether they include convention package.
- Convention Package: $399 convention fee includes workshops from international faculty with choreography performed in Gala Showcase wearing custom 3-piece Dance World Cup outfit.
- DWC Package: $499 full package including convention plus luxury bus tour to Quebec City with city tour, French restaurant lunch, and St. Lawrence River cruise.
- Event Admission: Daily admission fees for spectators: Adults $30-35/day, Children $25/day. Event passes also available.
- Quebec City Tour Activities: $199 per person for teachers, dancers, and family members for Quebec City activities including tour and cruise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Competition Fees with Convention Package |
| Unit Pricing | Pay-as-you-go | Competition Fees without Convention |
| One time/ perpetual license | Pay-as-you-go | Full DWC Package |
| One time/ perpetual license | Pay-as-you-go | Convention Only |
| Unit Pricing | Pay-as-you-go | Quebec City Tour |
| Unit Pricing | Pay-as-you-go | Daily Admission |
| Unit Pricing | Pay-as-you-go | Event Pass (Duration) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Dance World Cup product offering
Product offeringCore offering
Dance World Cup is an annual international dance competition founded in 1994 and operated by 5678 Showtime Inc, attracting over 8,000 dancers from 35+ countries to compete across Classical, Urban, and Broadway divisions at the Fairmont Le Manoir Richelieu in Quebec. The core product is the championship event itself with online video-based judging, $1,000 Dancer of the Year prizes, and Head-to-Head finals, sold alongside an international-faculty convention, a Quebec City luxury bus tour, and spectator admissions.
Product overview
Dance World Cup is a single annual event offering that centers on an international dance competition. The core product is the Dance World Cup competition itself, which is offered alongside optional add-on packages including a Convention package (with international faculty workshops, choreography, and custom outfit), a Quebec City Tour, and event admission passes. Registration and competition management are handled through the 5678 Showtime platform (dancecompgenie.com).
Differentiator
Problem solved
Functional benefit
Products and services
- Dance World Cup International Competition
- Dance World Cup Convention
Quantifiable outcome
- Over $2,000,000 CAD in cash prizes awarded to dancers over the history of the competition
- +4 more outcomes
Companies that use Dance World Cup
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Dance World Cup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dance World Cup partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- International Dance Council (CID)coreCID (International Dance Council) is the only non-profit organization representing dance, recognized by UNESCO. Founded in Paris, France in 1973 with memberships in 155 countries. CID recognized Dance World Cup as the first CID event hosted in Canada in 2011. CID membership is encouraged for participants and CID offers international certification for dancers whose studio is a CID member.
- Cirque du SoleilcoreCirque du Soleil Casting has offered workshops, tours of their headquarters, group tickets for their shows, and have been on the jury of Dance World Cup since 2012. Dancers have experienced productions including Michael Jackson The Immortal World Tour (2012), Luzia (2016), Corteo (2018), and Kurios (2024). Mona D'Amours was invited to attend the Cirque du Soleil dance audition in Montreal June 29-30, 2013 - an honor no other dance competition director has ever been offered. Cirque du Soleil scouts for talent at the competitions; a quarter of Cirque du Soleil performers are former dancers.
- 5678 Showtime Inccore5678 Showtime Inc is the parent company that legally hosts Dance World Cup. Holds Canadian trademark for Dance World Cup (received 2012). Founded by Mona D'Amours in 1994, the company runs regional dance competitions across Canada and serves as the primary qualification pathway for Dance World Cup. Son Sheu Fortunato now serves as Director.
- Fairmont Le Manoir RichelieucoreLuxury hotel venue for Dance World Cup 2026 (July 1-5) in Charlevoix, Quebec. Built in late 19th century in French-Château style with 405 guest rooms, dining, pools, golf course, and casino. Located 90 minutes from Quebec City Airport (YQB). Room rates from $269 with reservation code SHOWTI2026.
- Public MythminorVancouver-based custom outfit manufacturer that produces the 3-piece Dance World Cup outfits for convention participants. Outfits are included in convention and DWC package fees.
- Bucharest Dance FestivalminorInternational partner competition in Bucharest, Romania that serves as a qualification pathway for Dance World Cup. Competitors can qualify at this festival to attend the main event.
- ShyAnn Dance ProductionsminorRegional partner competition in Alberta, Canada that serves as a qualification pathway for Dance World Cup.
- Radio Canada InternationalminorCovered Dance World Cup in 2013 with article 'Creator of Canada's Dance Competitions' highlighting Mona D'Amours and the competition's international reach.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Dance World Cup competitors and assessment
Company assessmentBroad incumbents
- National Dance Council of America (NDCA): NDCA is a long-standing governing body for dance competitions in the US, organizing sanctioned championship events. It competes for the same studio and competitive dancer base but with a more regionally distributed event portfolio.
- IDO (International Dance Organisation): IDO is a long-established international dance federation running world championships across multiple genres. It operates as a broader umbrella of dance competitions, overlapping DWC's market but with significantly more events and member nations.
- World Dance Championship (WDC / DanceSport): WDC and WDSF organize world dance sport championships with deep institutional infrastructure. They compete for the same international dance competitor mindshare and offer UNESCO-aligned recognition through their IOC-adjacent status.
Direct peers
- UDO (United Dance Organisation) World Championships: UDO runs sanctioned street, hip hop, and commercial dance world championships with qualification pathways across dozens of countries—closely paralleling DWC's Urban division and Head-to-Head finals structure.
- Starbound National Talent Competition: Starbound runs regional-to-national dance and talent competitions feeding into an annual championship—structurally analogous to DWC's 5678 Showtime qualification pathway feeding into the Dance World Cup finals.
- Hollywood Vibe Dance Competition: Hollywood Vibe hosts regional and national dance competitions culminating in a finals event with cash prizes and showcase opportunities—a direct functional analogue to DWC's regional-to-international model.
- Youth America Grand Prix (YAGP): YAGP is the world's largest student ballet and dance competition, holding international semi-finals and a NYC finals. It directly competes for the same elite youth dancer cohort and shares the 'international championship with cash prizes and career exposure' positioning that defines DWC.
Regional players
- Bucharest Dance Festival: Romania-based international partner competition that qualifies dancers for DWC. Operates in the same competitive space but at a regional European level rather than as a global championship.
Others
- Cirque du Soleil Casting: While not a competitor, Cirque du Soleil is the most important talent-scout partner for DWC. Their casting division sets the implicit 'industry standard' for what competitions feed professional dance careers and shapes competitor offerings.
- 5678 Showtime Inc. Technically the parent entity that legally hosts Dance World Cup, 5678 Showtime also runs its own standalone regional Canadian dance competitions—an adjacent ecosystem business sharing the same operators and qualification pipeline.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dance World Cup social profiles
Digital presenceDance World Cup compliance and trust
Trust signalCompliance1 record
Dance World Cup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dance World Cup leadership team
Management profileNumber of profiles
Profiles3 records
Dance World Cup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dance World Cup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dance World Cup
What does Dance World Cup do?
Dance World Cup is an annual international dance competition founded in 1994 and operated by 5678 Showtime Inc, attracting over 8,000 dancers from 35+ countries to compete across Classical, Urban, and Broadway divisions at the Fairmont Le Manoir Richelieu in Quebec. The core product is the championship event itself with online video-based judging, $1,000 Dancer of the Year prizes, and Head-to-Head finals, sold alongside an international-faculty convention, a Quebec City luxury bus tour, and spectator admissions.
Is Dance World Cup a public or private company?
Dance World Cup is a private company. It is classified as family owned and is currently operating.
When was Dance World Cup founded?
Dance World Cup was founded in 1994. It employs 1 to 10 people.
Where is Dance World Cup based?
Dance World Cup is headquartered in Vancouver, Canada, in the North America region.
How does Dance World Cup make money?
Five revenue lines are on record. Competition Registration Fees are the primary driver. The others are convention Package, DWC Package, event Admission and quebec City Tour Activities.
Who are Dance World Cup's main competitors?
Broad incumbents on record are National Dance Council of America (NDCA), IDO (International Dance Organisation) and World Dance Championship (WDC / DanceSport). Direct peers are UDO (United Dance Organisation) World Championships, Starbound National Talent Competition, Hollywood Vibe Dance Competition and Youth America Grand Prix (YAGP). Bucharest Dance Festival is listed as a regional player. Others are Cirque du Soleil Casting and 5678 Showtime Inc..
Does Dance World Cup have an API?
No public API is recorded for Dance World Cup.
What industry is Dance World Cup in?
Dance World Cup's product category is Dance Competition Events. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of THAJAFAD, Dance Performances. Its NAICS code is 711120 and its SIC code is 7900.