Public Myth
Public Myth is a Vancouver-based, privately held apparel company founded in 2007 that designs and sells sustainable activewear, athleisure, and swimwear made from natural, non-toxic fibers for women and men, operating with a team of 1-10.
- Company typePrivate
- Founded2007
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Public Myth does
Public Myth is a privately held, for-profit apparel company headquartered in Vancouver, Canada, founded in 2007. The firm designs and sells sustainable activewear, athleisure, and swimwear constructed from natural, non-toxic fibers, serving both women and men. Its product positioning centers on material sourcing and environmental claims rather than technical performance features or technology platforms.
The company operates with a very small team of 1-10 employees, consistent with a micro-scale direct-to-consumer apparel brand. Its go-to-market appears to be anchored on its own website, publicmyth.com. However, as of the data capture, the website renders only a loading/verification screen ("One moment, please…") rather than substantive product, pricing, or e-commerce content. No revenue figures, funding history, customer counts, distribution partnerships, certifications, patents, or management team details are disclosed in the available data. There is also no evidence of wholesale partnerships, third-party marketplace listings, or branded retail presence.
Public Myth's business model is therefore best characterized as a bootstrapped, small-batch DTC apparel venture with a sustainability-led value proposition. The lack of disclosed financial, operational, or corporate structure data — combined with the inaccessibility of the company website — means that the current operating status, revenue scale, and customer base cannot be verified from public sources. Investors evaluating the company would need primary diligence to confirm active sales, inventory turnover, and any wholesale or international distribution channels.
Public Myth firmographics
Firmographics- Name
- Public Myth
- Website
- https://publicmyth.com
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 1–10 employees
- Short description
- Public Myth is a Vancouver-based, privately held apparel company founded in 2007 that designs and sells sustainable activewear, athleisure, and swimwear made from natural, non-toxic fibers for women and men, operating with a team of 1-10.
- Ownership category
- akta.pro rank
Public Myth industry classification
Industry- Product category
- Sustainable Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sustainable & Circular Athleisure (Recycled/Bio-based, Resale) (CRAAAEAM)
- akta.pro secondary industry
- Swim & Surf Performance Wear (CRAAAEAG)
Keywords
Where Public Myth is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Public Myth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Public Myth product offering
Product offeringCore offering
Public Myth designs and sells sustainable activewear, athleisure, and swimwear made from natural, non-toxic fibers. The product line is offered for both women and men, positioning the company within the eco-conscious apparel category.
Product overview
Unable to determine. The source content consists of a verification/loading page ("One moment, please...") rather than substantive product information. No product names, features, modules, or service offerings are available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Sustainable Activewear
Companies that use Public Myth
Customer profileIdeal customer profiles1 record
Public Myth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Public Myth partnerships and signals
Strategic signalRecent moves1 record
Public Myth competitors and assessment
Company assessmentDirect peers
- Wolven: B-Corp sustainable activewear and athleisure brand selling recycled-fabric apparel direct-to-consumer; comparable in scale, sustainability narrative, and category focus.
- P.E Nation: Activewear and athleisure brand offering sport-luxe apparel for women and men; comparable in dual-gender activewear/athleisure positioning and elevated price point.
- Girlfriend Collective: DTC activewear and athleisure brand built around recycled and sustainable fabrics; mirrors Public Myth's eco-positioning and direct-to-consumer model for women and men.
- Vitamin A: California-based sustainable swimwear and activewear brand using recycled and natural fibers; directly overlaps with Public Myth's swimwear line and eco-material positioning.
- Mate the Label: Small-batch sustainable essentials and activewear brand using organic and natural fibers; closely comparable to Public Myth on materials, scale, and women-led positioning.
Broad incumbents
- Lululemon: Global athleisure leader also headquartered in the Vancouver area; competes directly with Public Myth in women's and men's activewear and lifestyle apparel, but at vastly greater scale.
- Patagonia: Long-standing sustainable outdoor and activewear brand; overlaps with Public Myth on natural-fiber, environmentally responsible apparel across active and outdoor categories.
- Outerknown: Sustainable apparel brand founded by a pro surfer offering surf-inspired activewear, swim, and outerwear; comparable in sustainable materials focus and surf/lifestyle crossover.
- prAna: Sustainable apparel brand offering activewear, swimwear, and lifestyle clothing using organic and recycled materials; directly comparable in materials ethos and category mix.
- Adidas by Stella McCartney: High-end sustainable activewear and athleisure collaboration focused on performance and lifestyle apparel; comparable in premium positioning and sustainable materials ethos.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Public Myth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Public Myth leadership team
Management profileNumber of profiles
Public Myth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Public Myth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Public Myth
What does Public Myth do?
Public Myth designs and sells sustainable activewear, athleisure, and swimwear made from natural, non-toxic fibers. The product line is offered for both women and men, positioning the company within the eco-conscious apparel category.
When was Public Myth founded?
Public Myth was founded in 2007. It employs 1 to 10 people.
Where is Public Myth based?
Public Myth is headquartered in Vancouver, Canada, in the North America region.
Who are Public Myth's main competitors?
Direct peers on record are Wolven, P.E Nation, Girlfriend Collective, Vitamin A and Mate the Label. Broad incumbents are Lululemon, Patagonia, Outerknown, prAna and Adidas by Stella McCartney.
Does Public Myth have an API?
No public API is recorded for Public Myth.
What industry is Public Myth in?
Public Myth's product category is Sustainable Apparel. Its primary akta.pro industry code is CRAAAEAM, Sustainable & Circular Athleisure (Recycled/Bio-based, Resale), with a secondary code of CRAAAEAG, Swim & Surf Performance Wear. Its NAICS code is 45811 and its SIC code is 5600.