Digital Arts Network \ New Zealand

What Digital Arts Network \ New Zealand does

Digital Arts Network (DAN) is a New Zealand-based digital experience design agency headquartered in Auckland (Level 2, Public Trust Building, 11 Mayoral Drive) that operates as the dedicated digital and emerging-technology delivery arm of TBWA Group. The company provides professional services across experience design, digital build, research, strategy, and transformation, serving enterprise clients in healthcare, financial services, telecommunications, tourism, retail, agriculture, government, and arts & culture. Its core deliverables include digital platforms, design systems, websites, applications, AI-powered experiences, NFTs, AR, and metaverse projects, with technology capabilities spanning from HTML3 through to generative AI and web3.

DAN's underlying technology stack is built around modern digital experience design and digital build capabilities, with demonstrated expertise in sustainable web design (70% carbon load reduction, 73% page-load reduction for Geoscape Australia), generative AI integration (Southern Cross Pet Insurance), and AI-powered image recognition (Creative New Zealand's Venice Biennale digital concierge). The agency delivers notable platform builds including ANZ Bank's Banker Workbench (5,000+ frontline staff, $1.38M annual savings, Gold BEST Design Award), CLAAS Harvest Centre's unified digital platform, and Tourism New Zealand's 'Discover your 100% trip' platform in partnership with TBWA\NZ.

DAN generates revenue through professional services fees on a project-by-project basis, with no publicly disclosed pricing. Its go-to-market is primarily through the TBWA Group collective network, word-of-mouth referrals within the creative industry, and portfolio-driven inbound via its dan.co.nz website. Customer concentration is spread across named enterprise clients including ANZ Bank, 2degrees, Southern Cross Health and Pet Insurance, AWS, Tourism New Zealand, Starbucks Asia, McDonald's Europe, and the Ministry of Social Development, with operational delivery spanning New Zealand, Australia, the US, Europe, and Asia.

Name

Digital Arts Network \ New Zealand

Legal name

Digital Arts Network

Website

https://dan.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Arts Network (DAN) is an Auckland-based digital experience design agency and subsidiary of TBWA Group, delivering research, strategy, design, and digital build services to enterprise clients across healthcare, financial services, telecommunications, tourism, government, and emerging technology sectors in New Zealand and globally.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Digital experience design
• Digital build services
• Digital transformation consulting
• Experience strategy
• Digital research services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Professional Services - Design and Digital Delivery: Digital Arts Network generates revenue through professional services fees for experience design, research, strategy, and digital delivery projects. They work with enterprise clients on transformation, digital build, brand, and emerging tech engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Digital Arts Network (DAN) is a New Zealand-based digital agency offering experience design, digital build, research, strategy, and transformation services to business clients. The company appears to be associated with the broader TBWA agency network.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2degrees checkout conversion rate increased from ~2% to 5.92% (5.37x ROI)
• +9 more outcomes

Named customers16 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• TBWAcoreStrategic or Co-development PartnerTBWA is the parent advertising agency within the TBWA Group. Digital Arts Network operates as a DAN agency within the TBWA collective, working closely together on strategy, creativity, digital and communications. TBWA provides the global network and enterprise client relationships that DAN leverages for project acquisition and delivery.
• ELEVEN (PR)coreStrategic or Co-development PartnerELEVEN is a PR sister company within the TBWA collective, based in Sydney, Australia. DAN collaborates with ELEVEN on client projects, including the AWS startup founder journey mapping engagement.
• TBWA\NZflagshipStrategic or Co-development PartnerTBWA\NZ is the New Zealand branch of TBWA with whom DAN partnered on major projects including Tourism New Zealand's 'Discover your 100% trip to New Zealand' platform and the Tourism New Zealand digital experience.
• TBWA Chiat Day (Los Angeles)coreStrategic or Co-development PartnerTBWA Chiat Day is the Los Angeles office of TBWA. DAN worked closely with TBWA Chiat Day in Los Angeles alongside Polly to develop innovative car insurance features for the US market, focusing on defining a unique brand voice and style.
• TBWA Wright AcademycoreStrategic or Co-development PartnerTBWA Wright Academy is the superstar talent program within the TBWA Collective. DAN partnered with Wright Academy to deliver NEXT sprints for emerging talents, working on innovation projects for McDonald's Europe and other clients.
• Eleven (Sydney)minorImplementation/ SI/ Consulting PartnerEleven is a PR sister company to DAN in Sydney, collaborating on the AWS startup founder journey mapping project to map founders' journeys and identify opportunities for content, messaging, and strategic customer value delivery.
• NEXT Innovation (TBWA)coreStrategic or Co-development PartnerNEXT Innovation is a TBWA initiative focused on emerging technologies and cultural trends. DAN participates in NEXT sprints, conducting rapid innovation processes across APAC agencies, including the Starbucks Asia sustainability initiative using NFTs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AKQA: Global digital creative and experience design agency within a major holding company (WPP), delivering digital product, brand experience, and emerging-tech work for enterprise clients. Closely comparable to DAN in service mix (experience design, digital build, AI/emerging tech) and enterprise GTM.
• Huge: Digital experience agency combining strategy, design, and technology for enterprise clients (e.g., BBVA, Google). Comparable service offering (experience design + digital build) and enterprise customer mix.
• DEPT: Global digital agency delivering experience, design, engineering, and emerging-tech services to enterprise brands. Comparable mid-size independent peer with diversified vertical mix and AI/creative capabilities.
• Method (GlobalLogic): Design and engineering agency focused on digital experience, product, and emerging technology. Comparable in combining strategy, design, and digital build for enterprise transformation engagements.
• R/GA: Independent digital agency (now part of IPG) known for experience design, digital product innovation, and emerging-tech work for brands like Nike, Google, and Verizon. Direct peer on digital creative, AI/AR/NFT experimentation, and enterprise transformation.

Regional players

• Springload: Wellington-based digital design and technology agency serving NZ enterprise and government clients. Closest local peer in market (NZ) and overlapping digital experience, government, and design capabilities.

Broad incumbents

• Accenture Song: Global digital experience, design, and marketing transformation arm of Accenture. Competes with DAN for large multi-year CX/digital transformation mandates from enterprise CMOs and CIOs.
• MediaMonks (S4 Capital / Monks): Large digital-first content, media, and experience agency under S4 Capital serving global enterprise brands. Overlaps with DAN on digital experience and content production at a much larger scale.
• Globant: Global digital and cognitive transformation firm delivering experience design, AI, and engineering for enterprise brands. Competes with DAN on enterprise digital and AI-powered experience engagements.
• Deloitte Digital: Digital transformation, experience design, and marketing operations arm of Deloitte. Competes for enterprise digital transformation RFPs alongside boutique creative shops like DAN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-arts-network-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Arts Network \ New Zealand