Daniel Boddam

What Daniel Boddam does

Daniel Boddam (legal entity: Boddam Pty Ltd) is a boutique Sydney-based architecture and furniture design studio founded in 2013 by Daniel Boddam-Whetham (NSW Nominated Architect, Registration #9163). The firm operates holistically across three disciplines — architecture, interior design, and a proprietary furniture and lighting line — to deliver cohesive design outcomes for affluent residential and select commercial clients in premium Australian locations, principally Palm Beach, Mosman, Bronte, and Botany in New South Wales.

The architecture practice covers new builds, heritage restorations, interior renovations, and commercial workspaces, executed through direct client engagement and supported by a curated network of builders, joiners, and landscape designers (FS Hough, NuSpace, Bau Group, East 2 East Joinery, Sandlik Constructions, Wyer & Co., Simone Haag). The furniture product line comprises 41+ architecturally-designed pieces spanning seating, tables, bedroom, storage, and lighting, configurable across multiple timber (American Oak, Limed Oak, Smoked Oak, Black Oak, Walnut), stone (travertine, marble variants), metal (brass, nickel), and upholstery finishes; products are made-to-order with standard 14–22 week lead times and a $500 custom stain-matching fee, sold directly via the Bronte showroom by appointment and through trade/design-community channels.

Revenue is generated through two streams: professional architecture and interior design fees, and made-to-order furniture sales on a one-time purchase basis with a 50% non-refundable deposit. Pricing is quote-based and not publicly disclosed; the go-to-market is consultative and sales-led, supported by earned media (Wallpaper*, Vogue Living, Dezeen, Habitus Living, Belle, Est Living), Instagram, Pinterest, newsletter, and selective exhibitions such as Melbourne Design Week 2024.

Name

Daniel Boddam

Legal name

Boddam Pty Ltd

Website

https://danielboddam.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Daniel Boddam is a Sydney-based boutique architecture and furniture design studio (founded 2013) delivering bespoke residential and commercial projects alongside a 41-piece made-to-order furniture line for affluent Australian clients.

Ownership category

akta.pro rank

Product category

Architecture and Interior Design

NAICS

Architectural Services (54131), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Architectural design services
• Custom furniture design
• Interior design studio
• Bespoke residential architecture
• Made-to-order furniture

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture and Interior Design Services: Bespoke architectural design services for residential projects including new builds, heritage restorations, interior renovations, and commercial workspaces. Revenue generated through professional design fees and project management services.
2. Custom Furniture and Lighting Sales: Made-to-order furniture and lighting pieces sold directly to clients. Products available in multiple finishes, upholstery options, and sizes. Furniture includes tables, seating, bedroom, storage, and lighting categories with extensive customisation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Daniel Boddam is a boutique architecture and furniture studio that designs and delivers bespoke architectural projects (new builds, heritage restorations, interior renovations, commercial workspaces) alongside a made-to-order collection of 41 architecturally-designed furniture and lighting pieces. All furniture is customisable across multiple timbers, stones, metals, and upholstery options and is produced by a network of local artisans. The studio sells both design services (project fees) and finished furniture pieces (one-off purchases) directly to clients via its Sydney studio and Bronte showroom.

Product overview

Daniel Boddam is an architecture and furniture design studio established in 2013, offering a holistic approach across architecture, interiors, and furniture. The furniture collection comprises 41+ distinct pieces across seating (lounge chairs, dining chairs, sofas, chaises), tables (coffee tables, side tables, dining tables), storage (sideboards, cabinets, credenzas, bookshelves), beds, and lighting (sconces, floor lamps). Products are architecturally-designed and customisable with extensive finish options including timbers (American Oak, Limed Oak, Smoked Oak, Black Oak, Walnut), stones (travertine, marble variants), metals (brass, nickel), and upholstery fabrics. The collection explores sculptural form, harmonious spatial arrangements, and refined craftsmanship, often inspired by nature with abstract interpretations such as the Wave collection referencing undulating waves. Architecture services include new builds, heritage restorations, interior renovations, and commercial workspaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Bespoke architecture and interior design services for high-end residential and commercial clients, including new builds, heritage restorations, interior renovations, and commercial workspace projects. Delivered by a boutique Sydney studio that works holistically across architecture, interiors, and furniture.
• Showroom Consultation Appointment-based furniture showroom at 132 Macpherson St, Bronte 2024 NSW, offering a curated showcase of the studio's pieces for prospective residential and trade clients.
• Hinterland Stool Sculptural stool available in two height options (650mm classic and 450mm low), crafted from sustainably sourced timber in finishes including American Oak and Walnut.
• Hinterland Dining Chair Refined dining chair offered with 18 finish options across timbers including American Oak, Limed Oak, Walnut, Smoked Oak, and Black Oak.
• Booham Lounge Chair Upholstered lounge chair with 24 finish combinations, combining solid timber frames in oak or walnut with paired upholstery options.
• Booham Dining Chair Dining chair available in 6 finish options including American Oak, Limed Oak, Walnut, Smoked Oak, Black Oak, and Rattan.
• Booham Bed Upholstered bed frame available in 6 finishes, designed with sculptural form and refined craftsmanship.
• Dune Lounge Chair Upholstered lounge chair with 36 fabric finish options and soft organic curves inspired by nature.
• Dune Sofa Sculptural sofa offered with 36 finish options, exploring craftsmanship, materiality, and sculptural form.
• Wave Lounge Chair Upholstered lounge chair with 36 fabric options, featuring curvaceous forms inspired by the rhythm of undulating waves.
• Wave Sofa Sculptural sofa inspired by surfboard curves, available in 36 fabric options with one-arm (2610mm) or two-arm (2815mm) widths.
• Wave Chaise Curvaceous chaise lounge with 36 upholstery options, width 2865-3765mm and depth 2185-2825mm.
• Wave Bed Upholstered bed featuring curvaceous wave-inspired forms, available in 18 finishes and sizes from Single to Super King.
• Orlo Chaise Upholstered chaise lounge with 36 fabric options from the sculptural Orlo collection.
• Orlo Sofa Refined sofa with 36 upholstery options, designed for harmonious spatial arrangements.
• Orlo Lounge Chair Upholstered lounge chair with 36 finish options from the sculptural Orlo collection.
• Pipi Coffee Table Coffee table inspired by the shape of a pipi clam, available in 5 timber finishes (American Oak, Limed Oak, Black Oak, Smoked Oak, Walnut) in classic (1015mm) or large (1300mm) sizes.
• Surf Low Table Sculptural low table inspired by surfboard curves, available in 11 finishes including American Oak, Limed Oak, Smoked Oak, Black Oak, Walnut, and stones such as Navona Travertine, Silver Travertine, Taj Mahal, Tiberio, Verde Aurora, and Calacatta.
• Surf Side Table Sculptural side table with surfboard-inspired curves, featuring 11 finish options and dimensions of 420mm diameter by 430mm height.
• Surf Oval Dining Table Oval dining table with sculptural surf-inspired form, available in 11 finish options.
• Portsea Side Table Side table with 6 finish options, designed with refined craftsmanship.
• Alhambra Table Refined table design with 13 finish options, exploring sculptural form and refined craftsmanship.
• Prism Round Dining Table Round dining table with geometric prism-inspired design, available in 11 finishes. Diameter ranges from 1000-1800mm, height 740mm.
• Prism Oval Dining Table Oval dining table with geometric prism form, available in 11 finish options.
• M-Side Table Sculptural side table from the Monument range, featuring 15 finish options including timbers, brass, and stones. Dimensions 440mm diameter by 500mm height.
• Cella Table Refined table design with 7 finish options, part of the sculptural furniture collection.
• M-Round Dining Table Round dining table with 15 finish options, featuring the sculptural Monument design.
• M-Coffee Table Coffee table with 5 finish options, from the Monument range.
• Oscar Sideboard Low sideboard/cabinet with 10 finish options including timbers, Portuguese Cork, and metal finishes (Brass, Antique Brass, Brushed Nickel, Black Nickel). Width 1660-1800mm.
• Oscar Cabinet Tall cabinet with 10 finish options matching the Oscar Sideboard collection.
• Serra Credenza Credenza with 10 finish options, designed with refined craftsmanship and sculptural form.
• Serra Media Unit Media unit with 10 finish options, part of the Serra collection.
• Serra Side Table Side table with 10 finish options from the Serra collection.
• Serra Bookshelf Bookshelf with 11 finish options, designed with sculptural form.
• Celeste Sconce (Brass) Wall sconce featuring solid brass with decorative plated finishes including Antiqued Brass, Bronze, and Black Nickel. Dimensions 200mm diameter by 87.5mm depth.
• Celeste Sconce (Stone) Stone-accented wall sconce with 6 finish options, featuring sculptural form.
• Leaf Sconce (Single) Single leaf-inspired wall sconce with 4 finish options.
• Leaf Sconce (Double) Double leaf-inspired wall sconce with 4 finish options.
• Prism Floor Lamp Sculptural floor lamp with geometric prism design, available in 2 finishes (Bronze Glass, Dark Brown Bronze). Dimensions 196mm width/depth by 1827mm height.
• Geo Drum Sculptural drum/ottoman with geometric form, available in 5 finishes (Cloud, Sand, Sage, Ash, Charcoal). Dimensions 350mm diameter by 450mm height.
• Geo Round Dining Table Round dining table with geometric design, available in 10 finish options.
• Geo Hall Stand Hall stand with geometric design, available in 10 finish options.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered supporting and collaborative.

• FS HoughsupportingImplementation/ SI/ Consulting PartnerBuilder for Breeze House project in Palm Beach, responsible for construction execution of the architectural design.
• Nu SpacesupportingImplementation/ SI/ Consulting PartnerJoinery partner for Breeze House project, providing custom woodwork and built-in elements.
• Bau GroupsupportingImplementation/ SI/ Consulting PartnerBuilder for Urban Sea House project in Mosman, executing the architectural vision.
• East 2 East JoinerysupportingImplementation/ SI/ Consulting PartnerJoinery partner for Urban Sea House project.
• Simone HaagcollaborativeStrategic or Co-development PartnerInterior decorator for Urban Sea House project, collaborating on interior styling and decoration.
• Wyer & Co.collaborativeStrategic or Co-development PartnerLandscape design partner featured in Urban Sea House and Helix Residence projects. Wyer & Co. is also a commercial client for whom Daniel Boddam designed their workspace (ArchitectureAU featured in 2022).
• Sandlik ConstructionssupportingImplementation/ SI/ Consulting PartnerBuilder for Helix Residence project.
• NuSpace JoinerysupportingImplementation/ SI/ Consulting PartnerJoinery partner for Helix Residence project.
• Anson SmartsupportingOthersPhotographer for Breeze House project, documenting architectural work.
• Claire DelmarsupportingOthersStylist for Breeze House and Urban Sea House projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BDDW: Philadelphia design studio producing limited-edition furniture from a sculptural, material-driven perspective, with showroom-direct and trade sales. Closely parallels Daniel Boddam's boutique studio + curated furniture catalogue model.
• Apparatus: New York-based studio that operates at the intersection of architecture, interiors, and an in-house lighting/furniture collection. Most analogous to Daniel Boddam in combining made-to-order product design with interior practice targeting high-end clients.
• Tom Dixon: UK design brand built on a sculptural, material-forward aesthetic with a large furniture and lighting catalogue sold direct and through trade channels. Comparable to Daniel Boddam as a designer-led brand with parallel product and interior-design businesses.
• Sarah Ellison: Australian designer of sculptural furniture and lighting with a comparable minimalist, nature-inspired aesthetic. Comparable to Daniel Boddam as an Australian-based designer-led furniture brand targeting design-conscious residential and trade customers.
• Marz Designs: Australian design studio producing architectural lighting and furniture from brass and other natural materials. Comparable to Daniel Boddam as a Sydney-based designer-maker with a curated, material-led product catalogue.
• Henry Wilson: Australian designer-maker of furniture, lighting, and objects in stone, brass, and timber with a craft-led, sculptural identity. Comparable to Daniel Boddam on material palette, Australian base, and made-to-order designer-maker positioning.
• Coco Reynolds: Australian interior design and furniture studio with a refined, sculptural aesthetic. Comparable to Daniel Boddam on boutique scale, Australian base, and integration of interior design with a curated furniture offering.

Broad incumbents

• Olson Kundig: Larger Seattle-based architecture and design practice with its own furniture line (Tom Kundig Collection). Comparable to Daniel Boddam as an architect-led studio that designs and produces bespoke furniture integrated with its architectural projects.
• Jardan: Established Australian furniture brand with a broader residential catalogue and substantially larger scale. Comparable to Daniel Boddam on Australian base, sustainable material positioning, and designer-led product identity, but operates at materially higher volume.

Others

• Spence & Lyda: Australian design retailer/distributor representing premium international and Australian furniture brands. Functions as a key trade/specifier channel for products like Daniel Boddam's, shaping how the brand reaches interior designers and HNW clients in Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/danielboddam
• Pinterestpinterest.com/Daniel_Boddam
• LinkedInlinkedin.com/company/daniel-boddam-architecture-&-interior-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniel Boddam