What Danielle LaPorte Inc does

Danielle LaPorte Inc is a privately held, founder-led spiritual and personal-development company built around the personal brand, methodology, and content output of Danielle LaPorte. Founded in 2010 and headquartered in Vancouver, British Columbia, the company operates with a small team of approximately 8 employees and serves individual consumers, licensed facilitators, and entrepreneurs across global markets. Its product surface spans books (The Desire Map with 200,000+ copies sold across 10 languages, White Hot Truth, The Fire Starter Sessions, How To Be Loving, and Bless & Release), digital courses priced $87–$399.99, physical planners at $54, meditation and practice kits from $17–$188, a subscription membership (CENTERED Collective on Mighty Networks) with pay-what-you-choose pricing, a facilitator licensing tier (Heart Centered Leadership Program and Bless & Release Facilitator Kit at $777), live events including a 2027 Egypt pilgrimage, and the top 0.5%-ranked "With Love, Danielle" podcast. A new mobile app called CENTERING is targeted for full launch in April 2026.

Revenue is generated through a mix of recurring subscription membership, one-time digital course sales, physical product sales through a Shopify storefront with worldwide shipping, licensing royalties from facilitator kits, and high-ticket live experiences. The go-to-market is product-led and direct-to-consumer: the company owns its audience across a 222,000+ subscriber newsletter, the podcast, an active Substack, and social channels (Instagram, YouTube, Facebook, Pinterest, X), with a horizontal segmentation approach that addresses spiritual seekers, wellness practitioners, and heart-centered entrepreneurs across personal, professional, and organizational contexts. Technology infrastructure is intentionally lean and third-party — Shopify, Mighty Networks, Flodesk, and podcast platforms — rather than proprietary AI/ML systems. Distribution spans over 30 countries via a network of 400+ Heart Centered Leaders and 500+ Desire Map facilitators, supplemented by Amazon for books.

The business has been bootstrapped by deliberate choice; the founder declined venture capital to retain control, and the company has no parent, subsidiaries, or disclosed institutional investors. A prior restructuring and the documented loss of approximately 100,000 newsletter subscribers from a tech mishap underscore key-person and email-channel concentration risks tied to the founder's personal brand and owned-media infrastructure, while the upcoming mobile app and new methodology verticals (Bless & Release, The Centering Practice) indicate active reinvestment of revenue into product expansion.

Name

Danielle LaPorte Inc

Legal name

Danielle LaPorte Inc.

Website

https://daniellelaporte.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Danielle LaPorte Inc is a bootstrapped, founder-led spiritual and personal-development company that sells books, courses, planners, memberships, and licensed facilitator programs directly to individual seekers and coaches worldwide through its own e-commerce, newsletter, and podcast channels.

Ownership category

akta.pro rank

Product category

Personal Development and Spiritual Wellness

SIC

Services-Educational Services (8200)

akta.pro primary industry

Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Spiritual direction coaching
• Online personal development courses
• Guided meditation products
• Heart-centered leadership training
• Membership community platform

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Membership: CENTERED Collective membership provides ongoing spiritual direction, monthly classes, live meditations, and community access. Also MembershipPRO tier available.
2. Digital Courses and Masterclasses: One-time purchase access to online courses like Regulate to Relate ($197), Daily Energetics Course ($297), Desire Map Course ($399.99), and various business and personal development programs.
3. Physical Products: Physical planners (Daily and Weekly editions at $54), journals, books, and merchandise sold through the Shopify store with worldwide shipping.
4. Digital Products: Ebooks, audiobooks, meditation decks with guided audio, and practice bundles ranging from $17 to $188. Includes Bless & Release ecosystem products.
5. Facilitator Licensing: Heart Centered Leadership Program and Bless & Release Facilitator Kit ($777) allows trained coaches to lead workshops and circles using the methodology.
6. Live Events and Experiences: Egypt pilgrimage trips (May 2027), live virtual classes like The Colours Class, and group meditation events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Danielle LaPorte Inc is a spiritual direction and personal development brand that sells an integrated ecosystem of self-published books (The Desire Map, Bless & Release, How To Be Loving, White Hot Truth, The Fire Starter Sessions), physical planners, digital courses and masterclasses, meditation and ritual practice decks with guided audio, and a subscription membership community (CENTERED Collective). Offerings target individual spiritual seekers, personal-development consumers, and trained facilitators who license the Bless & Release and Heart Centered Leadership methodologies. The portfolio is unified by a heart-centered framework spanning emotional healing, nervous system regulation, manifestation, and conscious business practice.

Product overview

Danielle LaPorte Inc operates as a spiritual and personal development company offering a multi-product ecosystem centered on heart-centered living. The portfolio includes physical planners (Daily and Weekly CENTERED Planners), books (Bless & Release, How To Be Loving, The Desire Map, White Hot Truth, The Fire Starter Sessions), digital courses (Regulate to Relate, Daily Energetics, Desire Map Course), membership community (CENTERED Collective), meditation and practice products (The Centering Practice, meditation decks, guided audio practices), workshops, and a podcast (WITH LOVE, DANIELLE). The offerings are interconnected through themes of emotional healing, nervous system regulation, manifestation, and heart-centered leadership, with programs designed to serve individuals, facilitators, and organizational leaders. The company also operates an e-commerce shop powered by Shopify, with fulfillment through a third-party logistics center.

Differentiator

Problem solved

Functional benefit

Brands

• CENTERED Collective: Heart Centered Membership offering monthly themes, live classes with Danielle, meditations, mantras, rituals, journaling practices, 24 videos per year with Danielle and 24 live meditation classes.
• Heart Centered Leadership Program
• The Desire Map
• The Fire Starter Sessions
• White Hot Truth
• How To Be Loving
• Bless & Release
• CENTERING App

Products and services

• 2026 CENTERED PLANNER — Daily Edition A daily planner combining practical scheduling with heart-centered reflection prompts and spiritual guidance; for individual consumers integrating wellness and intention into daily planning.
• 2026 CENTERED PLANNER — Weekly Edition A weekly planner with a heart-centered layout integrating practical scheduling, spiritual reflection prompts, and wellness practices; for individual consumers.
• Bless & Release Physical Book A self-published book on letting go and conscious manifestation, combining concepts from physics with spiritual wisdom and practical guidance for emotional healing; for individual readers.
• Bless & Release Audiobook + eBook Bundle Digital audiobook and ebook bundle of the Bless & Release book for on-the-go consumers.
• Bless & Release Facilitator Kit A workshop-in-a-box licensing kit for coaches, retreat leaders, and wellness practitioners to legally facilitate Bless & Release workshops and circles for their own clients and teams.
• The Super Blesser Experience A guided inquiry course for letting go and consciously creating, designed to drive transformational inner realizations for individual participants.
• How To Be Loving Digital Bundle A digital package on self-compassion, shadow work, and higher guidance, addressing self-help fatigue and helping readers embrace a heart-centered practice.
• The Desire Map Course A foundational self-paced online course on creating goals based on desired feelings rather than external achievements; includes workbook and audio components.
• Regulate to Relate Masterclass An online masterclass on regulating the nervous system to improve relationships, combining spiritual direction with somatic practice; includes 10 video lessons, 2 audiobooks, and 3 spiritual practice decks with guided audios.
• Daily Energetics Course An online course focusing on daily energetic practices for spiritual and emotional balance.
• The Abundance Meditation Deck + Guided Audio A meditation kit combining a visual deck of cards with guided audio for an abundance-focused spiritual practice.
• The Write + Burn Practice Deck + Guided Audios A ritual practice combining guided writing exercises with a burning ceremony, including a deck and guided audio components for emotional release.
• The Centering Practice A keystone spiritual practice for healing and manifesting, incorporating full light spectrum visualization and heart-centered breathing techniques, accessed via the Centering app and supporting materials.
• CENTERED Collective Membership A monthly subscription spiritual direction membership providing monthly themes, meditations, mantras, rituals, journaling practices, and live sessions with Danielle LaPorte, offered on pay-what-you-choose pricing.
• WITH LOVE, DANIELLE Podcast A weekly podcast featuring spiritual guidance, resilience discussions, and heart-centered living conversations, distributed on Apple Podcasts, Spotify, and YouTube; ranked in the top 0.5% of global podcasts.
• The Colours Class A live virtual class teaching the healing codes of color and light-frequency work that combine spiritual practice with the physics of light for healing and manifesting.
• The Fire Starter Sessions Audio Course An audio course on entrepreneurship and heart-centered business practices based on the Fire Starter Sessions book, for individual entrepreneurs and small business owners.
• Heart Centered Leadership Program A licensed training and curriculum program with 30+ exercises that enables leaders and practitioners to bring heart-centered development work to their clients, teams, and organizations.

Quantifiable outcome

• Over 200,000 copies of The Desire Map sold in English, translated into 10 languages
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Ally Global FoundationminorOthersCharitable partner supporting survivors of human trafficking to rebuild their lives. Danielle LaPorte has designated this as one of her charities of choice.
• Trees SistersminorOthersReforestation charity partner supporting Trees Sisters' reforestation projects. Danielle LaPorte has designated this as one of her charities of choice.
• VDayminorOthersVDay is a movement to end violence against women and girls, founded by Eve Ensler. Danielle LaPorte's charity of choice, aligned with her belief that empowered women heal everything around them.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gabrielle Bernstein: Spiritual teacher and best-selling author (The Universe Has Your Back, Super Attractor) selling books, online courses, memberships, and meditation products to a similar heart-centered/spiritual-seeking audience. Closest direct comparable in niche, content style, and product mix.
• Tara Brach: Meditation teacher, psychologist, and author offering books, guided meditations, online courses, and retreats. Directly comparable in guided meditation content and spiritual/mindfulness teaching style.
• Mastin Kipp: Personal development teacher and author selling courses, books, and coaching programs to a spiritual/self-help audience via D2C funnels. Comparable founder-led personal brand in the same niche.
• Marie Forleo: Entrepreneur and personal development teacher selling courses (MarieTV, B-School), books, and a membership to entrepreneurs and creatives. Comparable direct-to-consumer education model blending business and self-development.
• Jenna Kutcher: Entrepreneur and host of the Goal Digger Podcast selling courses and digital products to female entrepreneurs. Comparable founder-led D2C education brand with strong podcast and newsletter audience.

Broad incumbents

• Calm: Leading meditation and wellness app with subscription revenue, celebrity-narrated content, and corporate wellness offerings. Relevant incumbent competing for the same meditation-app subscription dollars that Danielle LaPorte's CENTERING app targets.
• Deepak Chopra: Iconic spiritual/wellness teacher operating books, courses, a meditation app (Deepak Chopra Made Possible), retreats, and corporate wellness programs. Larger and broader incumbent in the same spiritual-personal-development category.
• Mindvalley: Personal growth education platform featuring multiple teachers, courses, and memberships. Comparable in offering curated personal-development curricula and spiritual/wellness teachers as featured instructors.
• Brené Brown: Researcher and best-selling author offering books, online courses, workshops, and a podcast on vulnerability and leadership. Overlapping audience of personal-development consumers with strong brand authority.

Others

• Hay House: Publisher and media company specializing in self-help, spiritual, and wellness books, plus courses and events. Ecosystem participant and adjacent comparable rather than direct competitor, but similar audience and content category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DanielleLaPorte
• YouTubeyoutube.com/@daniellelaporteofficial
• Facebookfacebook.com/Danielle.LaPorte.Inc
• Instagraminstagram.com/daniellelaporte
• Pinterestpinterest.co.uk/daniellelaporte
• LinkedInlinkedin.com/company/danielle-laporte-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danielle LaPorte Inc