Dansez Maintenant - studio de danse =

What Dansez Maintenant - studio de danse = does

Dansez Maintenant is an independent adult dance studio founded in 2019 by Rachel Bontemps Lombard and headquartered in Montmartre, Paris (4 rue Pierre Picard, 75018). The studio operates two purpose-built spaces - a 100m² Grand Studio and a 45m² Petit Studio totaling 274m² - equipped with Harlequin dance floors, Yamaha sound systems, mirrors, climate control, and an attached lounge area. It runs roughly 90 adult open classes and 15 children's classes per week, staffed by approximately 25 instructors drawn from elite institutions including Paris Opera Ballet, Royal Ballet, and Bolchoi Academy. The class portfolio spans classical ballet, modern jazz, contemporary, hip-hop, cabaret, Barre au Sol, Qi Gong, yoga, Pilates, meditation, and the trademarked Munz Floor® somatic method.

The business model is a direct-to-consumer open-enrollment model with no commitment and no registration fees. Customers buy single sessions (€22 per 1h30 amateur) or course cards (10-pack €200, 20-pack €380, 50-pack €880), with installment plans on larger packs and a discounted professional rate (€18.50/session). Premium masterclasses are priced at €30 for 2 hours, and the studios are also rented hourly to external dancers and companies (€25-€75/hr). Booking runs through Mindbody and user account management through Bsport; no proprietary technology or API is offered. The registered legal entity is a Société par Actions Simplifiée (SAS) with €115,000 share capital, wholly founder-owned, with no external investors, subsidiaries, or funding rounds. Distribution is entirely single-location Paris, relying on Instagram, Facebook, YouTube, email newsletters, and a referral program for customer acquisition.

Name

Dansez Maintenant - studio de danse =

Legal name

Dansez Maintenant

Website

https://dansez-maintenant.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Dansez Maintenant is an independent Paris dance studio in Montmartre offering 90+ weekly open-enrollment adult classes plus children's programs across classical, jazz, contemporary, hip-hop, and complementary wellness disciplines, with 25 instructors from elite institutions and a no-commitment course-card pricing model.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance Fitness Classes (e.g., Zumba) (HSADABAD)

akta.pro secondary industries

Barre Classes (HSADABAG), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Dance studio services
• Classical ballet classes
• Contemporary dance training
• Movement wellness classes
• Studio space rental

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dance Course Cards: Prepaid course cards valid for 1-12 months depending on package. Single courses, 10-pack, 20-pack, and 50-pack options available. No commitment required for adult courses.
2. Masterclasses: Premium 2-hour special workshops priced at €30 per session, featuring guest professional dancers and choreographers.
3. Studio Rental: Hourly rental of studio spaces for rehearsals, private lessons, auditions, and choreographic creation. Grand Studio at €60/hour for up to 3 people, €75/hour for 4+ people. Petit Studio at €27-35/hour.
4. Gift Cards: Gift cards available for purchase with customizable amounts, sent by email or printable for physical gifting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dansez Maintenant is an independent Paris dance studio operating a flexible, open-enrollment model: adults buy course cards (single, 10, 20, or 50 credits) that are redeemable across 90+ weekly classes in classical ballet, modern jazz, contemporary, hip-hop, cabaret, Yoga, Pilates, Qi Gong, Méditation, Barre au Sol, and the MUNZ FLOOR® somatic method, with no registration fees and no annual commitment. The studio supplements its recurring weekly schedule with periodic Masterclasses (€30/session) and multi-day Summer Intensives featuring guest professional artists, plus children's and teens' programs, hourly studio rental, and gift cards, all bookable through the Mindbody and Bsport platforms.

Product overview

Dansez Maintenant is an independent Paris dance studio operating as a single, unified studio with multiple class formats and service extensions. The core offering is a broad schedule of open (drop-in) dance and complementary wellness courses taught across two studios, including Danse Classique, Modern Jazz, Danse Contemporaine, Hip Hop, Cabaret, Qi Gong, Méditation, MUNZ FLOOR®, Barre au Sol, Pilates, and Yoga. The studio's course cards (cartes de cours) serve as the primary access mechanism — sold as single sessions or bundles of 10/20/50 courses — with no annual commitment required. Beyond regular classes, the offering extends to Summer Intensives, Masterclasses with guest professional artists, children's and teens' programs, and studio rental. The studio also offers gift cards and a referral program. The entire scheduling and booking ecosystem runs through Mindbody and Bsport platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Dance Classes (Classical, Modern Jazz, Contemporary, Hip Hop, Cabaret) Weekly open-format adult dance classes across classical ballet, modern jazz, contemporary, hip-hop, and cabaret, taught by former Paris Opera Ballet and Royal Danish Ballet dancers and other elite instructors. Open to all levels from beginner to advanced, with no commitment and no registration fees; accessible via course cards or single-session purchase.
• Children and Teen Dance Classes Age-appropriate dance education for children and teenagers (ages 3 through teens) across hip-hop, jazz funk, contemporary, and Initiation Danse, taught by instructors specialized in youth teaching. Approximately 15 children's classes per week.
• Complementary Wellness Classes (Yoga, Pilates, Qi Gong, Meditation, Barre au Sol, MUNZ FLOOR®) Movement and wellness classes taught alongside the dance curriculum, including Hatha and Vinyasa Yoga, Pilates, Qi Gong, Meditation, Barre au Sol (Boris Kniaseff method), and the proprietary MUNZ FLOOR® somatic method. Designed for dancers and non-dancers alike.
• Masterclasses Two-hour weekend masterclasses taught by guest professional artists and choreographers, including members of the Hofesh Shechter company and CNSMD-trained artists, offering advanced technique and choreographic exploration. Priced at €30 per session for amateurs and professionals.
• Summer Intensive Multi-day intensive summer program featuring guest professional dancers and choreographers teaching workshops across classical, contemporary, and jazz disciplines for dedicated students seeking deeper training.
• Studio Rental (Grand Studio and Petit Studio) Hourly rental of two professional studios — the Grand Studio (100 m², 'Studio Christine') and the Petit Studio (45 m², 'Studio Franck') — equipped with Harlequin dance floors, Yamaha sound systems, mirrors, and air conditioning. Available for private lessons, personal practice, audition preparation, company rehearsals, and choreographic creation at off-peak hours, with tiered pricing by group size and professional status.
• Gift Cards Gift cards with a customizable monetary amount redeemable for any course or service at the studio, available via email delivery or printable at home for physical gifting.

Quantifiable outcome

• 6th year of operation (2025-2026 season)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Keep Cool: Large French low-cost fitness chain with broad class programming including dance-based fitness. Represents the scaled, low-price end of the French group-fitness market that competes for amateur fitness-oriented customers.
• Sadler's Wells (Learning & Participation): Major London performing arts venue with adjacent dance class and participation programming. Comparable in mixing professional-grade instructors with adult learners, though performance-led rather than studio-led.
• Basic-Fit: Europe's largest low-cost fitness operator with a presence in Paris. Competes for the same adult-amateur fitness budget with a much broader, less specialized offering.

Emerging players

• ClassPass: Multi-studio fitness and wellness subscription marketplace that includes dance studios. Represents a distribution channel risk/opportunity for Dansez Maintenant's adult amateur segment.
• Move It (dance fitness app): Online dance-fitness platform offering guided dance workouts across multiple styles. Represents the digital/dance-fitness adjacency that could pressure in-studio attendance over time.

Regional players

• Episod: Multi-location dance studio operator in Lyon and other French cities offering open-format adult classes. Comparable business model in a different French metro, useful as a regional expansion reference.

Direct peers

• Studio Harmonic: Paris dance studio offering drop-in and intensive adult classes in classical, contemporary, jazz, and barre, plus studio rental. Comparable model to Dansez Maintenant with a similar open-format, multi-style philosophy.
• Centre de Danse du Marais: Established Paris dance school offering multi-style adult open and enrolled classes across classical, jazz, contemporary, and hip-hop. Closely comparable to Dansez Maintenant in product mix, target audience (adult amateurs and professionals), and central Paris positioning.
• Pineapple Dance Studios: Iconic London dance studio offering open adult classes across multiple styles taught by working professionals, plus studio rental. Closely mirrors Dansez Maintenant's adult open-class, professional-instructor, and rental business model in a comparable European capital.
• Ballet Beautiful: Boutique barre-and-dance-conditioning studio combining ballet-based training with complementary wellness. Comparable to Dansez Maintenant's Barre au Sol and dance-meets-wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChPr453X9yHUwp6_qUSdGVQ
• Facebookfacebook.com/maisondedansedansezmaintenant
• Instagraminstagram.com/dansez_maintenant_
• LinkedInlinkedin.com/company/dansez-maintenant-studio-de-danse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dansez Maintenant - studio de danse =