Mapia

What Mapia does

Mapia (operating as Mapia.ua) is a Ukrainian location directory platform founded in August 2008 and headquartered in Kyiv. The platform provides an interactive map-based catalog of more than 500,000 businesses across 62 Ukrainian cities, including Kyiv and all regional centers. Consumers can locate companies through a search interface that accepts queries by name, address, or business category and includes typo-tolerant matching, while businesses can self-register, build profile pages with contact information, photos, videos, panoramas, operating hours, and customer reviews. Auxiliary modules include a Discounts section (promotional offers with up to 90% savings) and a Routes function for route planning and distance measurement. Map data is licensed from JSC VISIKOM (ВИЗИКОМ), and user authentication is supported via social logins (Google, Facebook, Apple, LinkedIn, Amazon).

The platform operates on a product-led, self-serve go-to-market model in which businesses add themselves to the directory without sales intermediation. The documented revenue stream is company listings, described as subscription/recurring with revenue likely derived from premium listing features, advertising, or promotional placement; pricing is not publicly disclosed. There is no mobile app, no public API, no SDK, and no disclosed AI/ML capabilities. The customer base is a horizontal long-tail of Ukrainian SMBs across diverse verticals (beauty, automotive, retail, marketing, professional services), with the platform serving both Ukrainian consumers searching for local businesses and SMBs seeking online visibility and customer acquisition.

Capital structure is anchored by Polish-Ukrainian investment fund Vivex Invest (lead investor at founding in 2008) and German venture capital firm eVenture Capital Partners, which acquired a 10% equity stake in July 2009 in a $250,000 seed round that valued the project at $2.5 million USD. No subsequent funding rounds, M&A, or leadership changes are documented in the source material. The company employs 51-100 people and the platform appears operationally active as of the most recent source data (2026 site copyright).

Name

Mapia

Legal name

Mapia

Website

https://mapia.ua

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Mapia.ua is a Ukrainian self-serve business directory platform founded in 2008, featuring interactive maps of 62 cities and a catalog of 500,000+ businesses searchable by name, address, or category with typo tolerance, serving Ukrainian consumers and SMBs.

Ownership category

akta.pro rank

Product category

Online Business Directory

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

akta.pro secondary industry

Geocoding, Search & Place Data Platforms (BPAMANAC)

Keywords

• Online business directory
• Interactive city maps
• Local business search
• Business listings platform
• Company directory service

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Company Listings: Companies can register and add their profiles to the directory. Revenue likely derived from premium listing features, advertising, or promotional placement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mapia.ua is an online business directory platform that catalogs more than 500,000 Ukrainian enterprises on interactive maps covering 62 cities. Businesses self-register and create profile pages with contact details, photos, videos, panoramas, operating hours, and customer reviews; consumers search and browse by category, name, address, or characteristics via a typo-tolerant search. The platform also features a discount/promotions section with offers up to 90% off and a route-planning tool for navigating to listed businesses.

Product overview

Mapia.ua is a single unified platform — a Ukrainian business directory with interactive maps. The core offering consists of the main Mapia.ua platform, an enterprise catalog (500,000+ businesses), interactive maps of 62 Ukrainian cities, search functionality, and an associated discounts section and route planner. The platform allows businesses to register and manage their listings while users can search, locate, review, and save places of interest.

Differentiator

Problem solved

Functional benefit

Products and services

• Mapia.ua Business Directory Platform An online self-serve business directory and interactive map platform for Ukraine, covering 62 cities and more than 500,000 enterprises. Businesses register and build profile pages with contact details, photos, videos, panoramas, operating hours, and reviews; consumers search by name, address, or category with typo-tolerant matching, browse by city and category, save favorite places, and access a discount/promotions section and a route planner for navigating to listed businesses.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• VISIKOM (VISIKOM)coreTechnology or IntegrationJoint Stock Company VISIKOM provides map data for the platform. Their geographic data powers the interactive map with 62 detailed Ukrainian cities.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yelp: Yelp is a global business directory and review platform where users discover local businesses by category and geography. Its core model — monetizing SMB visibility via advertising — mirrors Mapia's listing-led value proposition and target customer.
• 2GIS: 2GIS is a digital map and business directory platform covering CIS/Russia and adjacent markets with detailed city maps, business listings, reviews, and routing. It is the closest functional analogue to Mapia, operating in the same product category with similar two-sided dynamics, though at significantly larger scale and capital base.
• Foursquare: Foursquare combines a consumer-facing location discovery app with a B2B location data and analytics platform. Its two-sided model — consumer discovery plus enterprise location intelligence — is structurally similar to Mapia's SMB-plus-consumer proposition.
• Yellow Pages: Yellow Pages is a traditional business directory that has transitioned to digital listings, reviews, and SMB advertising. Its core product — paid placement of local businesses in a searchable directory — closely mirrors Mapia's listing and discovery model.

Broad incumbents

• Google Maps: Google Maps is the dominant global mapping and POI discovery platform, embedding business listings, reviews, photos, and routing. It competes with Mapia on the same user-facing discovery surface but as part of Google's broader ads and maps ecosystem, not as a specialized directory.
• HERE Technologies: HERE is a global map data and location platform powering navigation, logistics, and consumer map products. It is comparable as a map-data infrastructure player — analogous to Mapia's reliance on VISIKOM but at vastly larger scale and global reach.
• Tripadvisor: Tripadvisor is a global travel and local-experience discovery platform monetizing through advertising and bookings. Although travel-leaning, its review-and-discovery engine and SMB advertising business overlap meaningfully with Mapia's review and listing functionality.

Emerging players

• Zomato: Zomato started as a restaurant discovery and review platform and expanded into food delivery, dining-out, and broader quick-commerce. While restaurant-focused, its model of monetizing local business visibility through ads and promotions parallels Mapia's discount and listing modules.

Regional players

• OLX Ukraine: OLX is a leading Ukrainian classifieds and local listings platform. While primarily transactional (buy/sell), it shares Mapia's Ukrainian-only focus and SMB self-serve listing model, and competes for the same local-discovery mindshare.
• Apteka.ua: Apteka.ua is a Ukrainian pharmacy and healthcare business directory with location-based search. While vertical-specific, it shares Mapia's Ukrainian market focus, interactive map interface, and SMB listing-plus-discovery business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/mapiaua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapia