Danzone

What Danzone does

Danzone is a privately held dance studio founded in October 2007 by Creative Director Lenny Montes and operating from a single physical location at 129 N. Maclay Ave., San Fernando, California. The studio offers group dance instruction in Latin styles (Salsa, Bachata, Cumbia, Banda, Merengue) plus Ballet, Hip Hop, and Jazz to adults and children ages 4-17, with adult classes capped at 24 students per session for instructional quality. Complementary offerings include one-on-one and couple private lessons, Danzercise fitness classes, a Performance Salsa team, and event services covering wedding and quinceañera choreography, event coordination, MC duties, and live entertainment booking. A small online retail storefront for dancewear and branded apparel is in development.

The business operates as a direct-to-consumer local service, monetizing primarily through pay-as-you-go drop-in classes ($25 per adult class, $7 per Danzercise class), multi-class passes (5-class for $100, 10-class for $180), 4- to 8-week series courses, and per-session private lessons ($97 individual, $150 couple). Class registration and pass purchases run through the MindBody online booking platform, with some scheduling also surfaced via Vagaro. Event services are sold via direct contact form, and merchandise is sold through an own-storefront e-commerce site. No subscription contracts, enterprise agreements, or licensing revenue are evident; the children/youth program operates on a structured 18-week term with multi-class and sibling discounts.

The studio has a stated 18-year operating history and reports an active community engagement program called United in Motion, under which pledged-class proceeds are donated monthly to rotating local nonprofit partners (Public Counsel in 2025 and Amor Al Valle in 2026, with over $5,000 raised for Public Counsel). Marketing is conducted organically through Instagram (@danzone5678), Facebook (DanzoneSanFernando), Twitter, YouTube, Yelp reviews, and blog content. The company has 6 employees, no external funding, no parent entity, and operates exclusively within Southern California with no disclosed international footprint.

Name

Danzone

Legal name

Danzone Studio

Website

https://danzoneonline.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Danzone is a privately held dance studio in San Fernando, California, founded in 2007, offering Latin and contemporary dance instruction, private lessons, fitness classes, and event choreography to adult and youth customers across the San Fernando Valley.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Dance Companies (71112), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYHSADABAD

Dance Fitness Classes (e.g., Zumba)

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYEDAAAGAD

Dance & Movement (Ballroom, Contemporary, Social Dance)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

SECONDARYMPAGADAE

Ballroom & Latin Dance Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGAFAK

Wedding & Bridal Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

Keywords

• Latin dance instruction
• Dance studio classes
• Private dance lessons
• Event choreography services
• Children dance programs

Headquarters

HQ city

San Fernando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Classes: Revenue from adult drop-in classes, multi-class dance passes (5 and 10 class passes), and series courses (4-week and 8-week beginner courses). Classes include Salsa, Bachata, Cumbia, Banda, and fitness classes like Danzercise.
2. Private Lessons: One-on-one, couple, and group private dance lessons with pricing per session. Package pricing available for multiple sessions.
3. Children/Youth Program: Recreational dance program for ages 4-17 with per-class drop-in fees and program enrollment options.
4. Merchandise Sales: Online shop selling dancewear including shoes, dresses, and branded merchandise like Passions T-Shirts.
5. Event Services: Wedding and quinceañera choreography, planning, coordinating, and MC services. Entertainment booking for events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Danzone is a physical dance studio based in San Fernando, California offering group and private dance instruction primarily in Latin dance styles (Salsa, Bachata, Cumbia, Banda, Merengue) for adults and children, alongside specialized Danzercise fitness classes, wedding and quinceañera choreography and coordination services, live dance entertainment for events, and a small retail line of dancewear and branded merchandise.

Product overview

Danzone is a dance studio based in San Fernando, California, offering a unified portfolio of dance instruction and related services. The core offering centers on Adult Dance Classes and Children and Youth Dance Programs providing instruction in Latin rhythms (Salsa, Bachata, Cumbia, Banda, Merengue) as well as Ballet, Hip Hop, and Jazz. These are complemented by Private Lessons for personalized instruction, the Danzercise fitness program, and a Performance Salsa team for competitive dancers. The studio also provides special event services including Weddings and Quinceañeras choreography and live Entertainment services. A retail Shop sells dance apparel, shoes, and branded merchandise. The United in Motion community initiative connects the studio's commercial offerings with social impact through monthly nonprofit partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Dance Classes Partner dance instruction for adults featuring Latin rhythms including Salsa, Bachata, Cumbia, and Banda, offered in progressive beginner and intermediate drop-in formats with flexible class pass options at the San Fernando studio.
• Children and Youth Dance Program Recreational dance program for ages 4-17 offering Ballet, Hip Hop, Latin Dance, and Jazz in a fun, family-like environment, with per-class drop-in fees and program enrollment options.
• Private Lessons One-on-one, couple, and small group dance instruction with customized lesson plans and flexible scheduling, priced per 50-minute or 90-minute session with package pricing available upon inquiry.
• Weddings and Quinceañeras Services Special event choreography, planning, and coordinating services for weddings and quinceañeras including first dances, father/daughter dances, MC services, and full event coordination.
• Entertainment Services Live dance entertainment for events including birthdays, corporate parties, quinceañeras, and bar mitzvahs, featuring professional dancers with experience in concerts, tours, and television.
• Danzercise Fitness Classes Fitness-focused dance class combining Salsa, Merengue, and other Latin rhythms for exercise and weight loss, priced at $7 per class with a free class after every 12 sessions.
• Performance Salsa Team Performance team for dancers who enjoy dancing on stages or in front of crowds, with weekly rehearsals and a $55 membership cost.
• Dance Studio Shop Online store selling dance apparel and footwear including ballroom dresses ($100-$125), dance shoes ($55-$150), ballet shoes ($85), jackets ($75), and branded t-shirts ($20).

Quantifiable outcome

• Over $5,000 raised for Public Counsel through United in Motion pledged classes
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and past core.

• Amor Al VallecoreOthers · 1 January 2026Monthly beneficiary of Danzone's United in Motion community giving campaign. Amor Al Valle is a grassroots mutual aid organization serving families in the Northeast San Fernando Valley by organizing volunteers to purchase and deliver groceries to families unable to leave their homes due to immigration enforcement concerns. 80% of funds raised through pledged classes are donated to support their work.
• Public Counselpast coreOthers · 1 January 2025Nonprofit law firm that received over $5,000 through Danzone's United in Motion pledged classes in the previous year. Public Counsel provides legal services to the community.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• STEEZY Studio: Online dance instruction platform offering on-demand classes across multiple styles with professional instructors. Comparable to Danzone as an instruction provider but operating via digital distribution rather than physical studio, representing both an adjacent model and a competitive substitute.

Broad incumbents

• TakeLessons: Online marketplace connecting students with local and online instructors across instruments, including dance. Comparable to Danzone as an instruction marketplace channel, though operating at much broader scale across many subjects and geographies.

Direct peers

• Steps on Broadway: Established New York dance studio offering drop-in classes across multiple styles including Latin and ballroom formats, plus youth programs and performance opportunities. Comparable to Danzone's group-class, multi-format studio operating model.
• Peridance Capezio Center: Long-running New York dance school offering open drop-in classes, multi-week courses, youth programs, and private lessons across many styles. Directly comparable to Danzone's portfolio of group classes, courses, youth programs, and private instruction.
• Arthur Murray Dance Studios: Long-established international dance instruction franchise offering private and group lessons across ballroom, Latin (including salsa and bachata), and social dance styles. Highly comparable to Danzone in core service delivery, with a much larger footprint and franchise model.
• Just For Kix: National youth dance program offering recreational and competitive classes for kids in multiple styles with seasonal programming. Comparable to Danzone's children/youth recreational dance program (ages 4–17) format and seasonal enrollment structure.
• Fred Astaire Dance Studios: National dance instruction franchise with hundreds of locations, teaching ballroom and Latin dances through private lessons and group classes. Directly comparable to Danzone's core offering of instructor-led partner dance instruction with private and group formats.
• Broadway Dance Center: Multi-style professional dance studio offering drop-in group classes, intensives, and youth programs in a major metro market. Comparable to Danzone's group-class-led, multi-format studio model, though operating at significantly larger scale in New York.
• Debbie Allen Dance Academy: Los Angeles dance academy founded by a celebrity choreographer offering classes for children and adults across ballet, jazz, hip hop, and Latin-influenced styles. Comparable to Danzone as an LA-based, celebrity-anchored dance studio with multi-age programming.
• Millennium Dance Complex: Los Angeles-based multi-style dance studio offering group classes, private lessons, performance teams, and youth programs across hip hop, contemporary, jazz, and Latin styles. Comparable to Danzone as a Southern California dance studio with multi-segment programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Danzone5678
• YouTubeyoutube.com/user/danzone129/feed
• Facebookfacebook.com/DanzoneSanFernando
• Instagraminstagram.com/danzone5678
• LinkedInlinkedin.com/company/danzone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danzone