Dar Al Amane - دار الأمان

What Dar Al Amane - دار الأمان does

Dar Al Amane (دار الأمان) is the participative (Islamic finance) banking window of Saham Bank in Morocco, operating under Bank Al-Maghrib authorization granted in September 2017. The entity provides Sharia-compliant retail and small-business banking products, including current accounts (Compte Al Amane), three Mastercard tiers (Oudaya standard, Oudaya Smart, Titanium, Business Executive), Mourabaha financing for real estate (Mourabaha Lil-Akar) and vehicles (Mourabaha Li-Naql), profit-sharing investment deposits (Istithmar Al Amane), and Takaful credit-life insurance distributed in partnership with Al Maghribia Takaful. Sharia-compliance is structured against rulings from the Higher Scientific Council (Conseil Supérieur des Oulémas).

The technology platform is a conventional omnichannel digital banking stack branded under the "Smart" family: Smart Mobile (iOS/Android app), Smart Net (web portal), Smart Tel (IVR plus advisor escalation via shortcode 2211), Smart SMS (transaction alerts), and Business Online (ETHIX NET CORPO) for corporate clients. Al Amane Smart provides digital account onboarding with both fully-online and agency-assisted journeys. Distribution is built around 11 dedicated branches across Morocco, 315+ ATM/service points, an aggregated partner ecosystem of 88+ vehicle dealers and 115+ real estate developers, and a healthcare-professional sub-brand (Al Amane Healthcare PRO). The company employs 73 staff and is headquartered at 55 Boulevard Abdelmoumen, Casablanca.

The business model combines financing spread income from Mourabaha (real estate and vehicle), profit-sharing returns on investment deposits, subscription fees on card tiers (Oudaya at 19-24 MAD/month, Titanium at 37 MAD/month, Business Executive on annual corporate agreement), and transactional fees on payment and account services. Customer segments span individuals, professionals and enterprises, Moroccans Residing Abroad (MRE), and healthcare professionals. Go-to-market is multi-channel: direct-to-consumer via physical branches and digital banking platforms, plus partnership-driven origination through automotive and real-estate developer channels. The parent Saham Bank provides the institutional balance sheet (capital of 2,152,500,000 MAD), regulatory framework, and shared back-office infrastructure.

Name

Dar Al Amane - دار الأمان

Legal name

Saham Bank - Dar Al Amane

Website

https://daralamane.ma

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Dar Al Amane is the Sharia-compliant participative banking window of Saham Bank in Morocco, serving individuals, professionals, and enterprises through 11 branches and digital channels. It offers Mourabaha financing, investment deposits, and Takaful insurance compliant with Islamic principles.

Ownership category

akta.pro rank

Product category

Islamic (Participative) Banking

NAICS

Depository Credit Intermediation (5221)

akta.pro primary industry

Islamic Retail Banking (FSABAGAA)

akta.pro secondary industries

Islamic SME & Commercial Banking (FSABAGAB), Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Takaful Bancassurance (Islamic Insurance Distribution) (FSABAGAM)

Keywords

• Participative banking
• Islamic finance
• Sharia-compliant banking
• Mourabaha financing
• Takaful insurance

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Mourabaha Financing: Sharia-compliant deferred payment sales financing for real estate (Mourabaha Lil-Akar) and vehicles (Mourabaha Li-Naql). Revenue generated through margin on financing cost.
2. Investment Deposits: Profit-sharing investment deposits (Istithmar Al Amane) where returns are distributed according to Higher Scientific Council guidance, with Dar Al Amane sharing in investment portfolio profits.
3. Banking Services and Card Fees: Account management, card issuance (Oudaya, Titanium, Business Executive), and transaction fees for services such as transfers and withdrawals.
4. Takaful Insurance: Credit life insurance (Takaful Al Amane Li Tamouil) offered in partnership with Al Maghribia Takaful, covering outstanding financing in case of death or disability.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Dar Al Amane is the participative (Islamic) banking window of Saham Bank in Morocco, delivering Sharia-compliant retail and corporate banking products. Its offering spans daily banking (Compte Al Amane, Carte Oudaya, Carte Titanium), corporate banking (Carte Business Executive, Business Online), Murabaha financing for real estate (Lil-Akar) and vehicles (Li-Naql), Istithmar profit-sharing investment deposits, and Takaful credit protection insurance distributed via Al Maghribia Takaful. Services are delivered through 11 dedicated Moroccan branches and a full omnichannel digital banking platform.

Product overview

Dar Al Amane is an Islamic (participatory) finance bank — the Islamic finance window of Saham Bank — operating under Bank Al-Maghrib authorization. The product portfolio centers on Sharia-compliant banking and consists of: (1) Deposit accounts (Compte Al Amane courant) for individuals, professionals, and businesses; (2) Three branded Mastercard cards — Oudaya (standard), Titanium (premium with VIP services), and Business Executive (corporate travel/expense management); (3) Four remote banking channels branded Smart — Smart Mobile (iOS/Android app), Smart Net (web banking portal), Smart Tel (phone banking via shortcode 2211), and Smart SMS (instant account notifications); (4) Corporate online banking via Business Online (ETHIX NET CORPO); (5) Two Mourabaha financing solutions — Mourabaha Al Amane Lil-Akar (real estate/property) and Mourabaha Al Amane Li-Naql (vehicle/transport, covering both new and used cars from partner dealerships); (6) Istithmar Al Amane investment deposit (profit-sharing savings starting at 10,000 DH from 3-month terms, compliant with the Higher Scientific Council's rulings); (7) Takaful Al Amane Li Tamouil insurance (credit protection via partner Al Maghribia Takaful); (8) Al Amane Smart online account opening platform with two account formulas — Oudaya Smart (free for life) and Oudaya standard. The products are delivered through a network of 11 dedicated branches across Morocco and the digital banking channels.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Mobile: Mobile banking application for managing daily operations and consulting accounts remotely
• Smart Net
• Smart Tel
• Smart SMS
• Business Online (ETHIX NET)
• Oudaya Smart
• Mourabaha Al Amane
• Istithmar Al Amane

Products and services

• Compte Al Amane Sharia-compliant current account from Dar Al Amane, intended as the foundational daily-banking product for individual and professional clients of the participative banking window of Saham Bank.
• Carte Oudaya Sharia-compliant Mastercard payment card from Dar Al Amane, offered to individual clients (including MRE) as an entry-level card in the bank's payment-card range with annual subscription pricing.
• Carte Titanium Premium Sharia-compliant Mastercard payment card from Dar Al Amane, positioned as the higher-tier individual card in its payment-card range, targeted at individual clients (including MRE) and carrying annual subscription pricing.
• Carte Business Executive Sharia-compliant corporate Mastercard payment card from Dar Al Amane, offered to professionals, enterprises, and healthcare professionals; delivered free as part of the Al Amane Healthcare PRO package.
• Smart Mobile Mobile banking application from Dar Al Amane available on iOS, Android, and Windows Phone, enabling individual clients to manage accounts, perform transfers, and access banking services.
• Smart Net Web-based online banking service from Dar Al Amane, providing individuals access to account management and banking transactions through the internet.
• Smart Tel Phone banking service from Dar Al Amane, providing individuals access to banking services via interactive voice response (IVR) telephony.
• Smart SMS SMS alert service from Dar Al Amane, providing individuals with banking notifications and account information via SMS.
• Business Online (ETHIX NET) Corporate internet banking platform from Dar Al Amane, offered free of charge to professionals and enterprises for cash management, payments, and account operations.
• Mourabaha Al Amane Lil-Akar (Real Estate) Sharia-compliant real estate financing from Dar Al Amane, structured as a Mourabaha (cost-plus mark-up) facility for individual clients, professionals, and MRE purchasing property through partner real estate developers.
• Mourabaha Al Amane Li-Naql (Vehicle) Sharia-compliant vehicle financing from Dar Al Amane, structured as a Mourabaha (cost-plus mark-up) facility for individuals, professionals, and enterprises purchasing vehicles through authorized dealer partners including Ford, Dacia, Renault, Nissan, Peugeot, Opel, Fiat, Hyundai, KIA, Volkswagen, Seat, Skoda, and BMW.
• Istithmar Al Amane Sharia-compliant investment deposit from Dar Al Amane, structured as a profit-sharing (Moudaraba/Mudharaba) investment where returns are shared between the bank and the depositor rather than paying fixed interest.
• Takaful Al Amane Li Tamouil (Takaful Credit Protection) Sharia-compliant credit protection insurance (Takaful) from Dar Al Amane, distributed in partnership with Al Maghribia Takaful to cover Mourabaha financing balances.
• Al Amane Smart Digital account opening service from Dar Al Amane enabling individuals to open accounts remotely under the Oudaya Smart formula or the Oudaya 1/3/6 month deposit-based formulas.
• Al Amane Healthcare PRO Bundled banking package from Dar Al Amane for Moroccan healthcare professionals, combining a personal banking offer and a professional banking offer, with free delivery of Carte Business Executive.

Quantifiable outcome

• 100% remote financing approval possible
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Bank Al-MaghribcoreStrategic or Co-development Partner · 1 September 2017Regulatory licensing authority. Dar Al Amane obtained authorization from Bank Al-Maghrib for commercialization of participative products, marking the official launch of services in September 2017.
• Al Maghribia Takaful (المغربية تكافل)coreStrategic or Co-development PartnerTakaful Al Amane Li Tamouil insurance product offered in partnership, providing credit life coverage that repays outstanding Mourabaha financing in case of death or disability of the borrower.
• Ford MoroccominorChannel Partner/ Reseller/ DistributorVehicle dealership partner for Mourabaha Li-Naql financing. Virtual showroom available for new vehicle purchases.
• Nissan MoroccominorChannel Partner/ Reseller/ DistributorVehicle dealership partner for Mourabaha Li-Naql financing. Virtual showroom available for new vehicle purchases.
• Renault MoroccominorChannel Partner/ Reseller/ DistributorVehicle dealership partner for Mourabaha Li-Naql financing. Virtual showroom available for new vehicle purchases.
• Peugeot MoroccominorChannel Partner/ Reseller/ DistributorVehicle dealership partner for Mourabaha Li-Naql financing. Virtual showroom available for new vehicle purchases.
• Mercedes-Benz MoroccominorChannel Partner/ Reseller/ DistributorVehicle dealership partner for Mourabaha Li-Naql financing. Virtual showroom available for new vehicle purchases.
• Volkswagen MoroccominorChannel Partner/ Reseller/ DistributorVehicle dealership partner for Mourabaha Li-Naql financing. Virtual showroom available for new vehicle purchases.
• Renault Selection (Used Vehicles)minorChannel Partner/ Reseller/ DistributorCertified pre-owned vehicle partner for Mourabaha Li-Naql financing on used vehicles.
• Peugeot OccasionsminorChannel Partner/ Reseller/ DistributorCertified pre-owned vehicle partner for Mourabaha Li-Naql financing on used vehicles.
• SMEIA Occasion (BMW)minorChannel Partner/ Reseller/ DistributorCertified pre-owned BMW vehicle partner for Mourabaha Li-Naql financing on used vehicles.
• Saham BankcoreStrategic or Co-development PartnerParent company. Dar Al Amane is the participative banking window of Saham Bank, operating under the regulatory framework for Islamic banking in Morocco.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Umnia Bank: Umnia Bank is a Moroccan participative bank licensed by Bank Al-Maghrib, offering Sharia-compliant banking products to individuals and businesses. It directly competes with Dar Al Amane in the same Moroccan Islamic finance segment with similar Murabaha-based financing and deposit offerings.
• Bank Assafa: Bank Assafa is the participative banking subsidiary of Groupe Banque Populaire in Morocco, offering Sharia-compliant current accounts, cards, Mourabaha financing, and investment deposits to individuals and professionals. It is the closest direct competitor to Dar Al Amane given identical product mix and target segments within the Moroccan Islamic finance market.
• Al Akhdar Bank: Al Akhdar Bank is a Moroccan participative bank associated with Bank of Africa (BMCE Group), providing Sharia-compliant banking products and services to individuals, professionals, and SMEs. It is a direct competitor to Dar Al Amane within Morocco's dedicated Islamic banking landscape.

Broad incumbents

• Bank of Africa (BMCE Group): Bank of Africa (formerly BMCE) is a major Moroccan incumbent that has launched a participative banking window alongside its Al Akhdar Bank subsidiary. It competes with Dar Al Amane across conventional and Islamic banking, leveraging a much larger branch network, corporate relationships, and capital base.
• Banque Populaire du Maroc: Banque Populaire du Maroc is one of Morocco's largest banking groups and operates Bank Assafa as its participative subsidiary. As a broad incumbent, it competes with Dar Al Amane across both conventional and Islamic banking segments, with materially deeper deposit and SME relationships.
• Attijariwafa Bank: Attijariwafa Bank is Morocco's largest private bank and operates a participative banking window (Attijariwafa Bank Participative) offering Sharia-compliant products. As a broad incumbent, it competes with Dar Al Amane through both its conventional franchise and its dedicated Islamic offerings, with significantly greater scale and branch coverage.

Regional players

• Kuwait Finance House: Kuwait Finance House is a major Gulf-based Islamic bank offering retail banking, Murabaha/Ijara financing, and investment products. It is comparable to Dar Al Amane as a full-stack Islamic banking franchise benchmark, though it operates across multiple geographies outside Morocco.
• Al Rajhi Bank: Al Rajhi Bank is the largest Islamic bank globally by assets, operating across the Middle East with a focus on retail, Murabaha financing, and investment deposits. It serves as a regional comparable for Dar Al Amane's participative retail and SME banking model, though it operates in a different geography.
• Qatar Islamic Bank: Qatar Islamic Bank is a leading Gulf-based Islamic bank offering full Sharia-compliant retail, commercial, and investment banking. While operating outside Morocco, it is comparable to Dar Al Amane as a regional Islamic banking model and a benchmark for product design, Shariah governance, and digital banking in Islamic finance.

Others

• Al Maghribia Takaful: Al Maghribia Takaful is Dar Al Amane's exclusive Takaful insurance partner for credit-life protection on Mourabaha financings. It is comparable as a Sharia-compliant insurance ecosystem participant operating in the same Moroccan Islamic finance value chain, though it serves rather than competes with Dar Al Amane.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DarAlAmane
• YouTubeyoutube.com/channel/UCdWPsbvA4yRupQm0uGaEscQ
• Facebookfacebook.com/DarAlAmane.ma
• LinkedInlinkedin.com/company/dar-al-amane
• Instagraminstagram.com/daralamane.ma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dar Al Amane - دار الأمان