Bank Assafa

What Bank Assafa does

Bank Assafa is a Moroccan for-profit financial institution founded in 2017 and headquartered in Casablanca. According to the firm's stated profile, its product set spans core retail and commercial banking offerings — deposits, savings accounts, investments, and money transfers, alongside related financial services. The institution operates as a private entity with a headcount in the 251-500 range, indicating an operational scale beyond early-stage startup but below the tier of Morocco's largest universal banks.

The underlying technology, product architecture, and revenue mechanics are not disclosed in the available source material. No mobile app presence, API endpoints, integrations, or technology stack components have been documented; the company's website (bankassafa.com) currently displays only a generic verification/loading page and does not publish product details, fee schedules, or service descriptions. Consequently, the revenue model (net interest margin on deposits and loans, fee income from transfers and investment products, or otherwise) cannot be characterized from the provided data.

No customer logos, customer-segment mix, pricing data, partnerships, awards, certifications, regulatory actions, M&A activity, or management team details are available in the aggregated source material. No funding rounds have been disclosed. The investment-relevant profile is therefore limited to firmographic facts (name, domicile, founding year, employee band, website URL) and a short product-level description, with substantive financial, operational, and strategic detail absent from the current dataset.

Name

Bank Assafa

Website

https://bankassafa.com

Company type

Private

Founded year

2017

Headcount range

251–500 employees

Short description

Bank Assafa is a Moroccan financial institution founded in 2017 and headquartered in Casablanca, offering deposits, savings accounts, investments, money transfers, and related financial services to retail and commercial customers.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Islamic Retail Banking (FSABAGAA)

akta.pro secondary industry

Islamic Deposit & Account Products (Current/Savings/Investment Accounts) (FSABAGAI)

Keywords

• Retail banking services
• Savings accounts
• Money transfers
• Deposit accounts
• Investment products

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Core offering

Bank Assafa is a Moroccan financial institution that provides retail banking products including deposits, savings accounts, investment products, and money transfer services to individual and business customers. The bank operates as a traditional deposit-taking and payment-services provider based in Casablanca.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Banque Populaire du Maroc: Major Moroccan retail and cooperative banking group with deep national branch network. Directly comparable as a Moroccan depository institution serving retail and SME customers, but a much larger, conventional bank.
• Crédit du Maroc: Mid-sized Moroccan commercial bank providing retail, SME, and corporate banking. Comparable as a domestic depository institution serving overlapping retail and SME segments, although conventional rather than participatory.
• Attijariwafa Bank: Largest private bank in Morocco with a broad retail, corporate, and investment-banking franchise. Comparable as a Moroccan deposit-taker and full-service bank competing for the same retail and corporate customers, though significantly larger and not participatory.
• Crédit Agricole du Maroc: Moroccan bank focused on agricultural, retail, and SME segments with a large national branch network. Comparable as a deposit-taking bank serving Moroccan retail customers, especially outside major urban centers.
• BMCE Bank of Africa: Pan-African Moroccan-headquartered bank offering retail, corporate, and trade-finance products across multiple African markets. Comparable as a Moroccan-rooted deposit-taker with multi-country ambitions overlapping Bank Assafa's domestic franchise.
• Al Barid Bank: Morocco's postal bank, a large retail depository institution with the widest branch coverage in the country. Comparable as a mass-market deposit-taker competing for the same low-to-mid-ticket retail savings customers.

Others

• Bank Al-Maghrib: Morocco's central bank and monetary authority. Not a competitor but the regulator and liquidity provider for any Moroccan depository institution, including Bank Assafa.

Direct peers

• Umnia Bank: Moroccan participatory bank launched in 2017 alongside Bank Assafa, offering Shariah-compliant deposits, financing, and investment products. Most direct peer given shared founding window, regulatory framework, and identical retail-banking product set.
• Bank Al Yousr: Moroccan participatory bank offering Shariah-compliant deposit, financing, and investment products. Directly comparable as a same-category participatory retail bank competing for the same Shariah-conscious customer base in Morocco.

Regional players

• Banque Saudi Fransi: Saudi commercial bank with a retail-banking franchise offering deposits, savings, and money-transfer products in a different geography. Comparable as a regional full-service commercial bank with overlapping product set, though operating in MENA rather than Morocco specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/BankAssafaOfficielle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bank Assafa