Dar Al Marefa Private School - Dubai
Dar Al Marefa is a Dubai-based bilingual IB World School in Al Khawaneej serving primarily Emirati families, offering the full IB continuum from Early Years through Grade 12 with a 100% Diploma Pass Rate.
- Company typePrivate
- Founded2008
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Dar Al Marefa Private School - Dubai does
Dar Al Marefa Private School is a Dubai-based bilingual (Arabic and English) IB World School located in the Al Khawaneej district, founded in 2008. It delivers the full International Baccalaureate continuum — Early Years, Primary Years Programme (PYP), Middle Years Programme (MYP), Diploma Programme (DP), and is a candidate school for the IB Career Related Programme (IBCP). The school markets itself as the only IB bilingual school in Dubai rooted in UAE culture, with an 86% Emirati student cohort and a 100% IB Diploma pass rate, and its graduates have been accepted at institutions including NYU Abu Dhabi, Sorbonne Abu Dhabi, Khalifa University, MBZUAI, and the University of Edinburgh.
The school's product is a curriculum-led, inquiry-based bilingual education rather than a technology platform. Core operational technology consists of standard ed-tech tooling: ISAMS for admissions, ManageBac for parent and academic communication, SchoolsBuddy for extracurricular scheduling, and ClassLink for single sign-on. The Al Ghurair logo appears on the school website, suggesting a partnership or sponsorship relationship, though no formal ownership structure is disclosed.
Revenue is generated through recurring annual tuition fees (39,917–81,880 AED per student depending on grade), term-billed at 40/30/30, supplemented by one-time application and registration fees (registration deposit up to 10% of tuition), RTA-coordinated transportation services, and a small contribution from fee-based extracurricular activities. Sibling discounts (5% on third child, 10% on subsequent) and corporate rates for major UAE government employers (DEWA, AGI, MBRSC, ADNOC) form the primary pricing levers. Go-to-market is direct-to-consumer through the school's website, WhatsApp, campus tours, and open houses, with no third-party distribution intermediaries.
Dar Al Marefa Private School - Dubai firmographics
Firmographics- Name
- Dar Al Marefa Private School - Dubai
- Legal name
- Dar Al Marefa Private School
- Website
- https://daralmarefa.ae
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dar Al Marefa is a Dubai-based bilingual IB World School in Al Khawaneej serving primarily Emirati families, offering the full IB continuum from Early Years through Grade 12 with a 100% Diploma Pass Rate.
- Ownership category
- akta.pro rank
Dar Al Marefa Private School - Dubai industry classification
Industry- Product category
- Private K-12 International Baccalaureate Education
- NAICS
- Elementary and Secondary Schools (611110), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
- akta.pro secondary industries
- Language Immersion & Bilingual Private Schools (EDAJABAL), International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK)
Keywords
Where Dar Al Marefa Private School - Dubai is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Dar Al Marefa Private School - Dubai business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Tuition Fees: Annual tuition charged per academic year, split across three terms. Fees vary by grade level, ranging from 39,917 AED for Pre-KG/KG to 81,880 AED for Grades 11-12.
- Application Fee: One-time non-refundable application fee required to process new student applications.
- Registration Fee: Non-refundable new student deposit/registration fee of up to 10% of tuition fees, paid within 5 days of acceptance letter to secure the student's place.
- Transportation Services: School bus services provided through RTA (Dubai Roads and Transport Authority). Fees vary by location.
- Extra-Curricular Activities: Most ECAs offered by teaching staff are free; activities led by external coaches or academies may have associated fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pre-KG to KG2: 39,917 AED annually |
| Subscription | Annual | Grades 1-2: 49,333 AED annually |
| Subscription | Annual | Grades 3-5: 54,655 AED annually |
| Subscription | Annual | Grades 6-8: 66,118 AED annually |
| Subscription | Annual | Grades 9-10: 71,440 AED annually |
| Subscription | Annual | Grades 11-12: 81,880 AED annually |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Dar Al Marefa Private School - Dubai product offering
Product offeringCore offering
Dar Al Marefa Private School delivers the complete International Baccalaureate continuum (IB Early Years, PYP, MYP, DP, and candidate-status IBCP) as a bilingual Arabic-English programme for students from Pre-KG through Grade 12. Core revenue comes from per-student annual tuition, with supplementary income from application fees, registration deposits and transportation services. The offering is positioned as the only IB bilingual school in Dubai rooted in UAE culture.
Product overview
Dar Al Marefa is an IB Bilingual School (Arabic and English) rooted in UAE culture, offering a comprehensive educational pathway from Early Years through Grade 12. The school provides five interconnected IB programmes: IB Early Years (KG), IB Primary Years Programme (PYP), IB Middle Years Programme (MYP), IB Diploma Programme (DP), and IB Career Related Programme (IBCP as candidate school). This unified bilingual IB curriculum is designed to nurture globally-minded learners who are prepared for leading universities worldwide.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100% Diploma Pass Rate
- +2 more outcomes
Companies that use Dar Al Marefa Private School - Dubai
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Dar Al Marefa Private School - Dubai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dar Al Marefa Private School - Dubai partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- KHDA (Knowledge and Human Development Authority)coreKHDA is the regulatory body for private education in Dubai. The school's fees and operations are subject to KHDA approvals. KHDA fact sheets are provided for each grade level, and KHDA administration fees apply for inter-school transfers (AED 120 per student).
- RTA (Dubai Roads and Transport Authority)coreRTA provides school bus transportation services for students. Contact for transport services: Ms Shyamili Chandran via email or phone. Bus fees vary depending on location.
- International Baccalaureate (IB)coreThe school is an IB World School offering the Primary Years Programme, Middle Years Programme, and Diploma Programme. The school is also a candidate school for the Career Related Programme (IBCP). The school is authorized as a Colegio del Mundo IB (IB World School).
- ManageBaccoreOnline platform used by parents for student management, academic tracking, and school communication.
- SchoolsBuddycorePlatform used by parents for managing extracurricular activities, scheduling, and school communications. After-school activities are posted on SchoolsBuddy.
- ClassLinkcoreSingle sign-on platform used by students and teachers to access school systems and applications.
- Al Ghurair GroupminorAl Ghurair logo appears on the school website footer, indicating a partnership or affiliation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dar Al Marefa Private School - Dubai competitors and assessment
Company assessmentDirect peers
- American School of Dubai: A long-established American-curriculum K-12 school in Dubai with a strong university placement record. Comparable as a premium Dubai private school targeting similar family profiles and positioning academically rigorous pathways.
- Dubai International Academy: A large K-12 IB school in Dubai offering the full IB continuum with a multicultural intake. Directly comparable as a Dubai-based full IB continuum school targeting similar internationally-oriented families.
- Wellington International School: A premium K-12 IB school in Dubai with strong academic outcomes. Comparable as a Dubai premium IB school targeting similar aspirational families with high tuition and competitive university placements.
- Repton School Dubai: A premium British-curriculum K-12 school in Dubai with strong academic outcomes. Comparable as a high-fee Dubai private school competing for aspirational Emirati and expatriate families, though it follows the UK curriculum rather than IB.
- Jumeirah English Speaking School (JESS): A premium K-12 school in Dubai offering IB programmes at higher grades. Comparable as a Dubai-based premium school competing for similar high-income Emirati and expatriate families seeking international curricula.
- Dubai College: A long-established premium K-12 school in Dubai with exceptional UK university placement outcomes. Comparable as a Dubai premium school targeting similar high-achieving, aspirational families with strong university track records.
- GEMS Dubai American Academy: A leading GEMS-operated K-12 IB school in Dubai serving a premium, internationally mobile community. Directly comparable as a premium private K-12 IB school competing for similar mid-to-premium expatriate and Emirati families in Dubai.
- Swiss International Scientific School Dubai: A premium bilingual (English-French/German) international school in Dubai offering IB programmes. Comparable as a Dubai premium international school with bilingual delivery and IB pathways.
Broad incumbents
- Taaleem Schools (UAE network): A leading UAE private K-12 school operator with multiple campuses. Comparable as an institutional competitor in Dubai's premium private school market, offering IB and other international curricula across several schools.
- Nord Anglia International School Dubai: Part of the global Nord Anglia network, this Dubai campus offers premium international curricula including IB. Comparable as a well-capitalized international school operator competing in the same premium Dubai K-12 segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dar Al Marefa Private School - Dubai social profiles
Digital presenceDar Al Marefa Private School - Dubai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dar Al Marefa Private School - Dubai leadership team
Management profileNumber of profiles
Profiles1 record
Dar Al Marefa Private School - Dubai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dar Al Marefa Private School - Dubai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dar Al Marefa Private School - Dubai
What does Dar Al Marefa Private School - Dubai do?
Dar Al Marefa Private School delivers the complete International Baccalaureate continuum (IB Early Years, PYP, MYP, DP, and candidate-status IBCP) as a bilingual Arabic-English programme for students from Pre-KG through Grade 12. Core revenue comes from per-student annual tuition, with supplementary income from application fees, registration deposits and transportation services. The offering is positioned as the only IB bilingual school in Dubai rooted in UAE culture.
Is Dar Al Marefa Private School - Dubai a public or private company?
Dar Al Marefa Private School - Dubai is a private company. It is classified as unknown and is currently operating.
When was Dar Al Marefa Private School - Dubai founded?
Dar Al Marefa Private School - Dubai was founded in 2008. It employs 101 to 250 people.
Where is Dar Al Marefa Private School - Dubai based?
Dar Al Marefa Private School - Dubai is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Dar Al Marefa Private School - Dubai make money?
Five revenue lines are on record. Tuition Fees are the primary driver. The others are application Fee, registration Fee, transportation Services and extra-Curricular Activities.
Who are Dar Al Marefa Private School - Dubai's main competitors?
Direct peers on record are American School of Dubai, Dubai International Academy, Wellington International School, Repton School Dubai, Jumeirah English Speaking School (JESS), Dubai College, GEMS Dubai American Academy and Swiss International Scientific School Dubai. Broad incumbents are Taaleem Schools (UAE network) and Nord Anglia International School Dubai.
Does Dar Al Marefa Private School - Dubai have an API?
No public API is recorded for Dar Al Marefa Private School - Dubai.
What industry is Dar Al Marefa Private School - Dubai in?
Dar Al Marefa Private School - Dubai's product category is Private K-12 International Baccalaureate Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.), with a secondary code of EDAJABAL, Language Immersion & Bilingual Private Schools. Its NAICS code is 611110 and its SIC code is 8200.