DARK EUPHORIA

What DARK EUPHORIA does

Dark Euphoria is a Marseille-based artistic production and cultural innovation agency founded by Mathieu Rozières, operating at the intersection of performing arts and immersive technologies (XR, VR, AR, motion capture, generative AI). The company functions as a dual-activity studio: it produces and co-produces XR-based artistic works for artists and cultural venues, and it operates as a coordination and innovation platform for European collaborative projects. Its product portfolio comprises three co-developed proprietary technology platforms — Scènes Augmentées (a multi-user VR system synchronizing live performers with digital environments), LIFE (a motion-capture solution for live performance restitution developed with Atelier Daruma), and PAN-SV (an AI-based digital scene prototyping tool supported by France 2030 funding and built with Studio Voulez-Vous) — alongside three European consortium programs (REAL-IN, Realities in Transition, and EXPAND) and the annual SVSN professional meetings hosted at Festival d'Avignon.

The agency's business model is built on three revenue streams: (1) artistic production services fees from co-productions and commissioned works for cultural venues and festivals, (2) cultural innovation consulting for institutions seeking to adopt immersive technologies, and (3) European and public funding from Creative Europe, Horizon Europe, and France 2030 programs. Dark Euphoria serves four primary customer segments: individual artists and creators seeking production support; cultural venues and festivals commissioning XR works; cultural institutions requiring digital transformation guidance; and European/international organizations requiring consortium coordination. The customer base is dominated by public-sector cultural institutions across France, Europe, and selected international markets (Hong Kong, Venice, Copenhagen, Osaka), with distribution driven by direct relationships, festival presentations, and consortium networks rather than by transactional sales.

The company is founder-led, with a reported team of 5-7 core members, operating from Marseille (headquarters at Villa Euphoria) and Montpellier (Halle Tropisme). No equity funding rounds, acquisitions, or revenue disclosures are present in available data, and the business is structurally dependent on continued public grant cycles and partnership renewals. Recent strategic momentum is evidenced by the 2026-2028 renewal of Realities in Transition as 'Unwritten Worlds' and the launch of EXPAND (2024-2026), suggesting sustained competitive positioning in European art-tech consortium leadership.

Name

DARK EUPHORIA

Legal name

Dark Euphoria

Website

https://dark-euphoria.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dark Euphoria is a Marseille-based artistic production and cultural innovation agency that produces XR-based works and coordinates European collaborative projects at the intersection of performing arts and immersive technologies.

Ownership category

akta.pro rank

Product category

Immersive Live Performance Production

NAICS

Other Performing Arts Companies (711190), Independent Artists, Writers, and Performers (71151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Immersive XR experiences
• Augmented live performance
• Interactive scenography
• Cultural production agency
• VR AR stage design

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Artistic Production Services: Dark Euphoria produces artistic works at the intersection of art and technology for artists and creators. The agency accompanies projects from financial structuring through to distribution, across all phases of creation and production. Revenue is generated through project fees, co-production contributions, and production grants from public and private cultural funding bodies.
2. Cultural Innovation Consulting & Support: The agency supports cultural institutions in grasping the artistic and technological challenges of digital creation and developing innovation projects. Also provides expertise to European and international organizations for cooperative project setup (Creative Europe, Horizon Europe).
3. European & Public Funding: Dark Euphoria generates revenue through grants and co-financing from European programs (Creative Europe, France 2030) and public cultural bodies. The agency coordinates multi-partner European projects that provide funding for artistic residencies, technology development, and dissemination.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dark Euphoria is an artistic production agency that designs and produces extended reality (XR/VR/AR) immersive experiences, augmented live performances, and custom scenographies for artists, cultural venues, and institutions. It builds these experiences on its proprietary Scènes Augmentées platform, powered by the LIFE (Live Interactive Future Engine) and PAN-SV (Personal Augment Network - Semantic Vision) technologies, and coordinates multi-partner European cultural innovation projects.

Product overview

Dark Euphoria is an artistic production and cultural innovation agency producing works at the intersection of art and technology: interactive installations, immersive experiences, and augmented shows. The company operates both as a production house for artistic works (The 3 Bitcoin Opera, The PowerPlant, No reality now, Cargo, Chronica) and as an innovation platform managing collaborative European projects. The product portfolio includes European collaborative programs (EXPAND, REAL-IN, Realities In Transition), technological platforms (PAN-SV for AI-based prototyping, LIFE for motion capture, Scènes Augmentées for hybrid theatrical stages), and professional events (SVSN meetings). The company also provides services supporting artists in project development, financial structuring, and distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Augmented Live Shows Bespoke production of XR-augmented concerts and live performances for touring artists, music labels, and festivals, integrating real-time interactive scenography designed by Dark Euphoria's creative team.
• Immersive XR Experiences Design, production, and technical integration of VR/AR/XR immersive experiences and installations for museums, theatres, cultural venues, and institutions.
• Custom Scenography & Stage Design Bespoke stage scenography and visual design services for live shows, exhibitions, and events, leveraging LIFE and PAN-SV to create interactive visual environments.
• European Cultural Project Coordination (REAL-IN, Realities In Transition, EXPAND) Coordination and creative direction of multi-partner European cultural innovation projects (REAL-IN, Realities In Transition, EXPAND), delivered with cultural institutions and funded through Creative Europe and France 2030.
• Artistic Residencies Hosted artistic residencies enabling creators and institutions to develop new XR-augmented performances and installations with Dark Euphoria's team and technologies.

Quantifiable outcome

• 40+ workshops, 3 XR Camps, and 15 artists in residence delivered through European XR programs (Realities in Transition, 2022–2025)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• L.E.V. FestivalcoreStrategic or Co-development Partner · 1 January 2026Partner in the renewed Realities in Transition 'Unwritten Worlds' consortium (2026-2028). L.E.V. Festival (Gijón, Spain) is a leading festival for digital art and immersive experiences in Europe.
• Nova IskracoreStrategic or Co-development Partner · 1 January 2026Partner in the renewed Realities in Transition 'Unwritten Worlds' consortium (2026-2028). Nova Iskra (Belgrade, Serbia) is a creative hub connecting design, technology, and innovation.
• Beta FestivalcoreStrategic or Co-development Partner · 1 January 2026Partner in the renewed Realities in Transition 'Unwritten Worlds' consortium (2026-2028). Beta Festival (Dublin, Ireland) is an international festival at the intersection of arts, technology, and digital culture.
• Studio Voulez-VouscoreTechnology or Integration · 1 January 2024Creative technology partner for PAN-SV (Plateforme d'Augmentation Numérique pour le Spectacle Vivant), an AI-based digital scene prototyping solution. Voulez-Vous studio provides technical expertise in generative AI and deep learning for the performing arts.
• Théâtre National Marin Sorescu (Romania)coreStrategic or Co-development Partner · 1 January 2024European partner in the EXPAND project (2024-2026), a 22-month capacity-building program for emerging performing arts creators to explore XR and AI. The Romanian national theater contributes to workshops, peer-to-peer learning, and transnational networking alongside Dark Euphoria and &ESPOO Theatre.
• &ESPOO Theatre (Finland)coreStrategic or Co-development Partner · 1 January 2024European partner in the EXPAND project (2024-2026). &ESPOO Theatre (Espoo, Finland) is an international theater collaborating with Dark Euphoria and Théâtre National Marin Sorescu to support emerging creators in using extended reality and artificial intelligence for live performance.
• Small CreativecoreTechnology or Integration · 1 January 2023Technology partner for the Scènes Augmentées project, responsible for developing the technological platform that combines physical stages with virtual doubles. Also partners on LimitsVR for graphic and technical development. Small Creative is a creative technology studio specializing in XR and interactive installations.
• Atelier DarumacoreTechnology or Integration · 1 January 2023Co-developer of the LIFE solution — a Motion Capture-based performance restitution platform. Atelier Daruma brings expertise in motion capture technology to support innovative artistic forms in live performance, reducing constraints associated with MoCap Live technologies.
• Radio FranceminorStrategic or Co-development Partner · 1 January 2023Technical and financial partner for 'Cargo' immersive sound installation. Radio France contributed audio mixing expertise (3D object sound mixing) and its Hyperradio platform for the production, which explores themes of migration through immersive audio storytelling.
• ChroniquescoreStrategic or Co-development Partner · 1 January 2022Dark Euphoria is a partner in the Realities in Transition consortium (2022-2025, renewed 2026-2028). Chroniques (Marseille, France) organizes the Biennale des Imaginaires Numériques and co-produces several Dark Euphoria artistic works including 'The Shape of Things to Come', 'Girlfriend Experience', and 'The PowerPlant'.
• V2_Lab for the Unstable MediacoreStrategic or Co-development Partner · 1 January 2022Partner in the Realities in Transition consortium (2022-2025, renewed 2026-2028). V2_Lab (Rotterdam, Netherlands) is a renowned institute for art and media technology, contributing expertise in immersive and interactive media to the European XR network.
• Lunatics and PoetsminorStrategic or Co-development Partner · 1 January 2022Artist duo (Anna Jacobs and Hanna Van Der Meer) that has created multiple productions with Dark Euphoria including 'The Land of No Curtains' (co-produced with La Manufacture and supported by Creative Europe/REAL-IN) and 'Housewarming' (delegated production for Stichting Kunstmuseum Flevoland/M Museum Almere).
• Gibson/Martelli & Peut-PorterminorStrategic or Co-development Partner · 1 January 2022Artist duo who created 'DAZZLE', an immersive VR ball combining performance, virtual reality, and fashion, with Dark Euphoria as part of the REAL-IN European residency program. The project was presented at Venice Biennale Immersive Film Festival and Festival d'Avignon.
• Verlatour / Inlum.inminorStrategic or Co-development Partner · 1 January 2022Verlatour and Inlum.in collaborated with Dark Euphoria on 'Immersion Live', a participatory electro-performance with real-time 3D crowd scanning and interactive elements, produced as part of the REAL-IN European residency program.
• Espronceda (Barcelona)minorStrategic or Co-development Partner · 1 January 2022International venue host for 'Immersion Live' by Verlatour (May 2022) as part of the REAL-IN European residency program. Espronceda is an art and technology center in Barcelona that has served as a dissemination partner for Dark Euphoria-produced works.
• MEET Digital Culture CentercoreStrategic or Co-development Partner · 1 January 2020Partner in the European REAL-IN project (2020-2022), exploring immersive and interactive technologies for cultural and creative industry innovation. MEET (Milan, Italy) is a key partner in deploying Europe-wide artistic residencies and prototyping new digital experiences.
• VRHAMcoreStrategic or Co-development Partner · 1 January 2020Partner in the European REAL-IN project. VRHAM (Hamburg, Germany) is a festival for VR, AR, and immersive arts, contributing expertise in immersive experience development and dissemination across the European partner network.
• La ManufacturecoreStrategic or Co-development Partner · 1 January 2020Partner in the European REAL-IN project. La Manufacture (Avignon, France) is a contemporary arts collective contributing to the deployment of artistic residencies and international events in France.
• EsproncedacoreStrategic or Co-development Partner · 1 January 2020Partner in the European REAL-IN project. Espronceda (Barcelona, Spain) is an art and technology center contributing to artistic residencies and immersive technology experimentation within the European consortium.
• Festival d'AvignoncoreStrategic or Co-development PartnerLong-term strategic partner for the SVSN (Spectacle Vivant, Scènes Numériques) professional meetings held annually at the Festival d'Avignon. The festival provides the platform for showcasing XR-based performing arts projects and connects Dark Euphoria with international programmers and commissioners.
• French Tech Aix-MarseilleminorOthersDark Euphoria's founder Mathieu Rozières served as Vice-president of French Tech Aix-Marseille from 2019 to 2021, in charge of innovation and creative industries. The agency maintains connections with the French Tech ecosystem as part of its broader network.
• S+T+ARTS (Science, Technology and the Arts)minorOthersDark Euphoria and its team members have connections to the S+T+ARTS (Science, Technology and the Arts) European program, co-funded by the European Commission. Marie Point has prior experience with S+T+ARTS, which connects artists with technology companies and research institutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MEET Digital Culture Center: Milan-based cultural innovation center producing immersive XR experiences, artistic residencies, and European consortiums. A core partner in Dark Euphoria's REAL-IN project and Realities in Transition, with directly overlapping mission around art-technology intersection.
• Chroniques: Marseille-based organization behind the Biennale des Imaginaires Numériques and a core partner in the Realities in Transition consortium alongside Dark Euphoria. Co-produces several Dark Euphoria artistic works (The Shape of Things to Come, Girlfriend Experience, The PowerPlant) and shares the same immersive arts production model.
• La Manufacture: Avignon-based contemporary arts collective and Dark Euphoria's REAL-IN consortium partner. Operates at the same intersection of live performance and immersive technology, with overlapping audience of performing arts venues and festivals in France.
• V2_ Lab for the Unstable Media: Rotterdam-based institute for art and media technology, a core partner in the Realities in Transition 'Unwritten Worlds' consortium (2026-2028). One of Europe's most established art-tech organizations, with comparable mission around immersive/interactive media production and dissemination.
• L.E.V. Festival: Gijón-based festival for digital art and immersive experiences, partner in the renewed Realities in Transition consortium. Overlaps directly with Dark Euphoria on programming hybrid live/immersive work and convening the European XR community.
• VRHAM: Hamburg-based festival for VR, AR, and immersive arts; Dark Euphoria's REAL-IN consortium partner. Comparable operating model of producing and touring immersive art experiences through a festival and European network platform.
• Espronceda: Barcelona-based art and technology center and Dark Euphoria's REAL-IN consortium partner. Hosts artistic residencies and immersive technology experimentation with the same European XR consortium model.

Broad incumbents

• IRCAM: Paris-based institute for music and acoustics research with deep capabilities in real-time sound, gesture, and immersive performance technology. A larger, more established French institution operating in adjacent art-tech territory (notably with Spatial Sound and UPIAN programs) and a potential competitor or partner for hybrid live/XR commissions.

Emerging players

• NewImages Festival: Paris-based XR/immersive content festival and market where Dark Euphoria team member Manon Blot previously coordinated the XR Market. Overlaps on showcasing immersive artistic works and convening the European XR commissioning ecosystem, though operating primarily as a festival/market rather than a production agency.

Others

• Atelier Daruma: Technology co-developer of Dark Euphoria's LIFE motion capture solution. A specialized XR/MoCap technology studio enabling immersive performance projects, with direct technical overlap but operating in a vendor capacity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dark-euphoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DARK EUPHORIA