Dartford Football Club

What Dartford Football Club does

Dartford Football Club is a community-based non-league football club founded in 1888 and based in Dartford, Kent, England. It competes in the Pitching In Isthmian League Premier Division — the seventh tier of the English football pyramid — and plays its home matches at Bericote Powerhouse Princes Park. Beyond the men's first team, the club operates a women's team, a multi-tier youth academy (Whites, Yellows, Reds, and U21 Women), and community programs including Mini Darts kids' parties and schools initiatives. The club is privately held with no disclosed parent or institutional ownership, governed by a board and led by first-team manager Ben Greenhalgh (appointed May 2026).

The club's product portfolio is centered on matchday experiences — season tickets, individual match tickets (£16 adult / £11 concession / £6 youth / free under-13s), and matchday hospitality — complemented by a Shopify-hosted merchandise store and a DFC TV video channel on YouTube. Ticketing is operated through the Fanbaseclub platform. There is no proprietary technology stack; digital operations are built on standard third-party SaaS and an active social presence across X, Instagram, Facebook, TikTok, YouTube, and LinkedIn.

Dartford FC generates revenue across four primary streams: ticket sales (matchday and season), sponsorship and commercial partnerships (anchored by Bericote Powerhouse stadium naming rights and Target Darts kit sponsorship, with Molson Coors as beverage partner and ~12 minor local partners), merchandise (kits and apparel via Shopify), and events/hospitality (stadium hire, music events, and matchday hospitality). The go-to-market motion is community-led, with brand awareness driven by local matchday attendance (typically 1,000–1,525 per league fixture) and grassroots supporter engagement.

Name

Dartford Football Club

Legal name

Dartford Football Club

Website

https://dartfordfc.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Dartford Football Club is a community-based non-league football club founded in 1888 in Dartford, Kent, competing in the Isthmian League Premier Division at Princes Park, serving local supporters and families through matchday experiences, women's and academy teams, and commercial partnerships.

Ownership category

akta.pro rank

Product category

Non-League Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Non-league football club
• Matchday ticket sales
• Football merchandise sales
• Youth football academy
• Stadium sponsorship deals

Headquarters

HQ city

Dartford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from match day tickets and season tickets for men's first team, women's team, and academy matches. Ticket sales through the Fanbaseclub platform.
2. Sponsorship: Commercial partnerships with multiple sponsors including stadium naming rights (Bericote Powerhouse), kit sponsors (Target Darts), and various local businesses. Includes match day sponsorship opportunities.
3. Merchandise: Sale of club merchandise including kits, apparel, and accessories through the online Shopify store.
4. Events and Hospitality: Hosting of events at the stadium including music events (I Love Dartford), private hire, and matchday hospitality experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dartford Football Club is a community non-league football club that fields men's, women's, and academy teams competing in the Isthmian League Premier Division at Bericote Powerhouse Princes Park. It sells matchday and season tickets, official merchandise (kits and apparel), and commercial sponsorship packages to supporters and local businesses, while delivering matchday hospitality, events, and community/charity programs.

Product overview

Dartford Football Club operates as a community football club offering a unified portfolio of sports and entertainment products centered around its men's first team competing in the Isthmian League Premier Division, complemented by women's football, youth academy teams, and commercial services. The club's core product portfolio includes live matchday experiences at Bericote Powerhouse Princes Park (featuring match tickets and season tickets), official merchandise sold through its Shopify store, sponsorship and commercial partnership opportunities, video content via DFC TV, and community development programs. These products are distributed through the club's official website with ticketing via FanBase Club and merchandise via Shopify e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Dartford FC Women: The club's women's football team competing in women's leagues
• Academy Whites
• DFCSA

Products and services

• Men's First Team Football The primary competitive football team playing in the Pitching In Isthmian League Premier Division, offering matchday experiences, league fixtures, and pre-season friendlies against various opponents.
• Women's Team Football Dartford FC Women's team competing in their respective league, with fixtures, match reports, and team coverage.
• Academy Teams (Whites, Yellows, Reds, U21 Women) Youth development teams including Academy Whites, Academy Yellows, Academy Reds, and Academy U21 Women providing pathways for young footballers.
• Season Tickets Annual subscription tickets providing access to all home league matches for the season, available through the FanBase Club platform.
• Match Tickets Individual match admission tickets available for purchase online (cutoff at 11am for daytime, 3pm for evening matches) or at the stadium, with e-ticket delivery.
• Matchday Experience Live matchday services including ticket sales, disabled supporter facilities, listening live commentary, away travel arrangements, and matchday catering at Bericote Powerhouse Princes Park.
• DFC Merchandise Shop Official merchandise store offering home kits, away kits, and club apparel through the Shopify e-commerce platform.
• Sponsorship and Commercial Partnerships Commercial opportunities including shirt sponsorship, match day sponsorship, stadium sponsorship, and player sponsorship programs for businesses.
• Stadium Events and Hospitality Hosting of events at the stadium including music events (I Love Dartford), private hire, and matchday hospitality experiences.
• Community Programs Community initiatives including women's team events, youth football development sessions, primary school competitions, and charitable fundraising activities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Bericote PowerhouseflagshipStrategic or Co-development PartnerStadium naming rights sponsor. The stadium is officially named 'Bericote Powerhouse Princes Park'. This is the primary sponsorship arrangement covering the stadium name and likely prominent branding throughout the venue.
• Target DartscoreGTM or Marketing PartnerKit sponsor for home and away shirts of the men's team. World-renowned darts manufacturer with logo appearing on front of shirts.
• Molson CoorscoreGTM or Marketing PartnerBeverage partner providing drinks at the stadium. Likely has pour rights and branding in the stadium bars and hospitality areas.
• Downton & AliminorGTM or Marketing PartnerLocal business partner with logo displayed in the partner section of the official website.
• Fox EstatesminorGTM or Marketing PartnerEstate agent partner with logo displayed in the partner section of the official website.
• Sealtite GroupminorGTM or Marketing PartnerLocal business partner with logo displayed in the partner section of the official website.
• NG Leadership DevelopmentminorGTM or Marketing PartnerTraining and development partner with logo displayed in the partner section of the official website.
• ellenorcoreStrategic or Co-development PartnerCharitable partner. The club supports ellenor with fundraising initiatives including 'Donate to ellenor' and participates in their community events like the Dartford Bear Hunt art trail.
• WJ King GroupminorGTM or Marketing PartnerLocal business partner (automotive/dealership) with logo displayed in the partner section.
• BVL ScaffoldingminorGTM or Marketing PartnerScaffolding services partner with logo displayed in the partner section.
• Bradleys JewellersminorGTM or Marketing PartnerJewellery partner with logo displayed in the partner section.
• Blue FirstminorGTM or Marketing PartnerPrinting services partner with logo displayed in the partner section.
• Diagrama FosteringminorStrategic or Co-development PartnerFostering charity partner with logo displayed in the partner section.
• TSG Building Services plcminorGTM or Marketing PartnerBuilding services partner with logo displayed in the partner section.
• Prime LiftsminorGTM or Marketing PartnerLifts/elevator services partner with logo displayed in the partner section.
• The Homes GroupminorGTM or Marketing PartnerProperty services partner. Served as match sponsor for Dartford vs Potters Bar fixture.
• DSI LtdminorGTM or Marketing PartnerLocal business partner with logo displayed in the partner section.
• Bridgwater Roofing ContractorsminorGTM or Marketing PartnerRoofing services partner with logo displayed in the partner section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dartfordfc
• YouTubeyoutube.com/@DartfordFCTV_
• Facebookfacebook.com/DartfordFootballClub
• LinkedInlinkedin.com/company/dartford-football-club
• Instagraminstagram.com/dartsfc
• TikToktiktok.com/@dartfordfootballclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dartford Football Club