dasBUUSENKOLLEKTIV

What dasBUUSENKOLLEKTIV does

dasBUUSENKOLLEKTIV (legal entity: das Buusenkollektiv e.V.) is a German non-profit association headquartered in Mühltal, Germany, founded in 2024 by and for breast cancer patients. The organization runs a portfolio of programs including Tittie-Talks (online peer exchange forums held every six weeks), Tittie-Tints (art therapy workshops for body-image reconciliation), the Selfcheck-Masterclass (corporate breast self-examination training), the Abtastvideo (self-exam instruction), and awareness campaigns #TouchMyCancer, Let Your Scars Shine (LYSS), einevonACHT, Shine & Share, and ROCK FOR CURE. It serves women affected by breast cancer as the primary persona, alongside corporate employers, healthcare institutions, and the general female population for prevention.

The underlying technology stack is built entirely on third-party SaaS platforms: Luma for event registration, rapidmail for newsletters and the Selfcheck-Reminder service, FundraisingBox (Wikando GmbH) for donations, myMerch GbR for the merchandise shop, and standard payment processors (Stripe, PayPal, GLS Bank, Deutsche Bank). Community engagement is mediated through a WhatsApp group, Instagram, Facebook, and LinkedIn. There are no proprietary models, mobile apps, or software products; the "platform" is the operational coordination of in-person and online events with medical-advisor-backed content.

The business model is donation-and-membership-driven rather than commercial. Revenue streams include individual donations (with suggested amounts of €20-€250 tied to specific projects), annual membership fees for ordinary and supporting members, corporate sponsorships for named campaigns (AOK Hessen as primary LYSS funder; CATRICE, La Roche-Posay, cosnova, Onkopilotin, brustkrebs.de, Mercure Berlin, House of Communication as additional supporters), merchandise sales, and customized corporate Masterclass contracts (Estée Lauder Companies, Funke Mediengruppe). All services for affected women are free; 100% of donations are stated to flow into self-help projects.

Name

dasBUUSENKOLLEKTIV

Legal name

das Buusenkollektiv e.V.

Website

https://dasbuusenkollektiv.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

dasBUUSENKOLLEKTIV is a German non-profit association founded in 2024 that provides peer-led community, education, and empowerment programs for women affected by breast cancer, funded primarily through donations, memberships, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Breast Cancer Patient Support Services

NAICS

Voluntary Health Organizations (813212), Social Assistance (624), Individual and Family Services (6241), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

Keywords

• Breast cancer support
• Patient community services
• Self-examination education
• Health awareness campaigns
• Nonprofit health organization

Headquarters

HQ city

Mühltal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization relies primarily on donations from individuals and organizations. All donation revenues are stated to flow 100% into self-help projects of the association. Specific suggested donation amounts are tied to projects: €20 for Tittie-Talks access, €35 for Tittie-Tints participation, €50 for information material shipping, €250 for events/public relations.
2. Membership Fees: The association has ordinary members (ordentliche Mitglieder) and supporting members (Fördermitglieder) who pay annual membership fees as defined in the membership fee schedule (Beitragsordnung).
3. Shop Sales: The organization operates an e-commerce shop (dasbuusenkollektiv.shop) selling merchandise including the LYSS Booklet, stickers, and other branded items. The shop is powered by myMerch GbR.
4. Sponsorships and Project Funding: The organization receives funding and sponsorship support for specific campaigns. For example, the LYSS campaign was funded by AOK Hessen, with additional support from companies including CATRICE, cosnova, La Roche-Posay, Mercure Berlin Wittenbergplatz, Onkopilotin, and brustkrebs.de.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

dasBUUSENKOLLEKTIV is a German non-profit association (eingetragener Verein) that provides peer-led community programs, art therapy workshops, breast self-examination education, and awareness campaigns for women affected by breast cancer. Core offerings include Tittie-Talks (online discussion forums every six weeks), Tittie-Tints (art therapy events in various cities), the Selfcheck-Masterclass (educational workshop also delivered to corporate clients), the #TouchMyCancer and Let Your Scars Shine (LYSS) campaigns, and a merchandise shop.

Product overview

dasBUUSENKOLLEKTIV is a nonprofit organization (e.V.) offering a portfolio of community-focused programs for breast cancer patients and awareness. The core offerings include Tittie-Talks (online discussion forums), Tittie-Tints (art therapy workshops), and Let Your Scars Shine (photography exhibition and booklet campaign). Additional programs include the Selfcheck-Masterclass workplace training, the #TouchMyCancer awareness campaign, educational resources like the Abtastvideo (self-examination instruction), and the Shine & Share medical professional exchange events. The organization also operates a community WhatsApp group, sends Selfcheck-Reminder newsletters, and maintains a merchandise shop. All programs support the stated mission of empowering breast cancer patients and promoting early detection.

Differentiator

Problem solved

Functional benefit

Brands

• Tittie-Talks: Online exchange format providing a safe space for breast cancer patients to connect and share experiences.
• Tittie-Tints
• einevonACHT
• #TouchMyCancer
• Let Your Scars Shine (LYSS)
• Shine & Share
• Selfcheck-Masterclass
• ROCK FOR CURE

Products and services

• Tittie-Talks Online discussion format providing a safe space for breast cancer patients to exchange experiences, held every six weeks via video conferencing. Open to women currently or previously affected by breast cancer.
• Tittie-Tints Art therapy workshops where breast cancer patients use artistic painting to engage with their changed bodies, held in various cities including Dresden and Düsseldorf. Open to women with primary or recurrent disease, metastatic cases, and those who had preventive mastectomies as gene carriers.
• Selfcheck-Masterclass Educational workshop developed with Esther Wiedemann of Charité Berlin BreastCare Nurse teaching proper breast self-examination techniques. Delivered to individuals and corporate clients as the Selfcheck-Masterclass @ Work (40-minute knowledge session plus 20-minute Q&A). Companies including Estée Lauder Companies and Funke Mediengruppe have participated.
• Abtastvideo (Check Your Buubs) Instructional video demonstrating proper breast self-examination techniques for early detection of breast cancer.
• Let Your Scars Shine (LYSS) Campaign promoting visibility and new beauty ideals featuring photography exhibitions and booklets celebrating women's scars after breast cancer surgery, inspired by Japanese Kintsugi art. Includes the LYSS Booklet available via the online shop.
• Shine & Share Event format connecting breast cancer patients with medical professionals to discuss real surgical outcomes and experiences. Held at clinics, breast centers, and hospitals such as Survivors Home Berlin and Rotkreuzklinikum München Frauenklinik.
• WhatsApp Community Digital community platform via WhatsApp enabling peer support, ongoing communication, and connection among breast cancer patients.
• Merchandise Shop Online store selling merchandise including shirts, stickers, and the LYSS Booklet to support the organization. Powered by myMerch GbR.

Quantifiable outcome

• 1000+ women trained and empowered through Selfcheck-Masterclass
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

15 partnerships are on record, tiered core and minor.

• yeswecan!cercoreStrategic or Co-development Partner · 8 October 2024Co-development partnership for the #TouchMyCancer awareness campaign. yeswecan!cer is the largest movement for a fear- and taboo-free approach to cancer in Germany, organizing the annual YES!CON convention. The partnership combines dasBUUSENKOLLEKTIV's peer-led expertise with yeswecan!cer's platform and reach. The campaign features three breast cancer patients allowing women to physically feel tumors as an educational tool.
• AOK - Die Gesundheitskasse in HessencoreGTM or Marketing PartnerPrimary funder and promotional partner for the Let Your Scars Shine (LYSS) campaign. As a major German health insurance provider, AOK Hessen provides funding that enables the LYSS photo exhibition, booklet, and Shine & Share events. The partnership enhances credibility in the healthcare sector.
• CATRICE (cosnova Brand)minorGTM or Marketing PartnerBeauty brand supporter for the LYSS campaign. CATRICE, part of the cosnova group, contributed to the funding and visibility of the Let Your Scars Shine initiative.
• cosnovaminorGTM or Marketing PartnerParent company of CATRICE and Essence, supporting the LYSS campaign as part of its corporate social responsibility initiatives in the beauty sector.
• La Roche-PosayminorGTM or Marketing PartnerDermatological skincare brand supporting the LYSS campaign, aligning with the project's focus on post-surgical skin and body care for breast cancer patients.
• Mercure Berlin WittenbergplatzminorGTM or Marketing PartnerHotel partner supporting the LYSS campaign, providing venue or promotional support for campaign activities in Berlin.
• OnkopilotinminorGTM or Marketing PartnerCancer navigation platform partnering with the LYSS campaign to extend reach to breast cancer patients through its network.
• brustkrebs.deminorGTM or Marketing PartnerGerman breast cancer information portal serving as a promotional partner for the LYSS campaign, connecting the initiative with patients seeking information.
• Esther Wiedemann (BreastCare Nurse, Charité Berlin)coreStrategic or Co-development PartnerBreastCare Nurse at Charité Berlin's breast center who co-developed the Selfcheck-Masterclass curriculum. Provides medical expertise and clinical credibility to the educational program. Served as medical advisor for the TouchMyCancer campaign.
• Prof. Dr. Jens-Uwe BlohmercoreStrategic or Co-development PartnerDirector of the Clinic for Gynecology with Breast Center at Charité Berlin. Serves on the medical advisory board for the TouchMyCancer campaign and provides expert medical endorsement for the organization's educational initiatives.
• Dr. Martina Preisler (Psychoonkologin, Charité)coreStrategic or Co-development PartnerPsycho-oncologist at Charité Comprehensive Cancer Center Berlin. Member of the medical advisory board for the TouchMyCancer campaign, providing psychological expertise and supporting the campaign's approach to addressing emotional barriers to self-examination.
• Helen Sange (Fachärztin für Gynäkologie)coreStrategic or Co-development PartnerGynecologist with additional qualification in sexual medicine. Medical advisor for the TouchMyCancer campaign and supports the organization's work with expert clinical perspective. Previously hosted the 'Eine von Acht' exhibition in her practice.
• Dr. Jutta Krocker (Sana Klinikum Lichtenberg)minorStrategic or Co-development PartnerChief physician of the breast center at Sana Klinikum Lichtenberg. Medical advisory board member for the TouchMyCancer campaign, contributing gynecological, surgical, and oncological expertise.
• Dipl.-Psych. Janin Kronhardt (Sana Klinikum Lichtenberg)minorStrategic or Co-development PartnerPsycho-oncologist at Sana Klinikum Lichtenberg's breast center. Advisory board member for the TouchMyCancer campaign, providing psychological expertise on patient emotional wellbeing and body image.
• House of Communication (SP Group)minorGTM or Marketing PartnerSponsoring partner for the TouchMyCancer campaign, providing marketing and communication expertise or financial support for campaign activities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• koffer gegen krebs: Project providing informational "suitcases" (Koffer) for newly diagnosed breast cancer patients, distributed through clinics. Comparable as a complementary patient-support and education resource that sometimes appears on clinic referral shelves alongside dasBUUSENKOLLEKTIV materials.
• Survivors Home Berlin: Berlin-based retreat and community space for women affected by breast cancer. Already partners with dasBUUSENKOLLEKTIV (hosted inaugural Shine & Share Berlin event 24 April 2025); operates as a niche, complementary peer-support infrastructure peer in the same patient community.

Direct peers

• Pink Ribbon Deutschland: Awareness and fundraising brand focused on breast cancer in Germany. Highly comparable: runs awareness campaigns, corporate partnerships, and educational content aimed at the same donor and corporate segments dasBUUSENKOLLEKTIV targets.
• Frauenselbsthilfe Krebs Bundesverband e.V. Largest German self-help network for cancer patients, including dedicated breast cancer groups. Direct peer that delivers group-based peer support across Germany, sharing the same grassroots association structure and patient-led ethos.
• yeswecan!cer: Germany's largest patient-led cancer movement and organizer of YES!CON. Listed as a core co-development partner of dasBUUSENKOLLEKTIV; operates in an adjacent (broader cancer) space but shares the same peer-led philosophy, convention presence, and taboo-breaking brand voice.
• Brustkrebs Deutschland e.V. Largest German patient-led breast cancer association, providing peer support, information, and advocacy. Direct peer as both serve breast cancer patients across Germany with community and educational resources, competing for the same donor and corporate sponsor mindshare.
• Mamma Mia! e.V. German breast cancer patient magazine and support community providing educational content and peer exchange for newly diagnosed women. Direct peer serving the same primary audience with similar informational and community services.

Broad incumbents

• Breast Cancer Now: Major UK breast cancer research and support charity combining research funding with patient information and peer support services. Broad-incumbent peer offering an overlapping mix of research, support, and awareness programs at materially larger scale.
• Susan G. Komen: Large international breast cancer awareness and research organization. Reference peer for benchmarking how a bold pink-ribbon brand, peer storytelling, and corporate partnerships can be scaled globally, even though geographic footprint does not overlap.
• Deutsche Krebshilfe: Germany's largest cancer charity, funding research and providing information across all cancer types. Acts as an established incumbent whose breast cancer programs and corporate partnerships compete for the same awareness, prevention, and donor pools from a much larger resource base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/dasbuusenkollektiv
• Instagraminstagram.com/dasbuusenkollektiv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dasBUUSENKOLLEKTIV